{"componentChunkName":"component---src-pages-blog-js","path":"/blog/","result":{"data":{"allMarkdownRemark":{"nodes":[{"fields":{"slug":"/blog/@adex_by_stremio/the-biggest-online-advertising-fraud-in-history-and-how-blockchain-can-make-ad-fraud-history-7ba9f10e238"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5107913669064748,"src":"/static/db02de388a6a51a0bb63cd311cda8bae/32796/1__c4Pw5WjAet__P8igzociMgA.jpg","srcSet":"/static/db02de388a6a51a0bb63cd311cda8bae/32796/1__c4Pw5WjAet__P8igzociMgA.jpg 420w,\n/static/db02de388a6a51a0bb63cd311cda8bae/fcd51/1__c4Pw5WjAet__P8igzociMgA.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Adex","Tackerman"],"date":"2017-06-21T16:47:13.516Z","description":"What the advertising industry can learn from the biggest online ad scam of all times is that it’s time for a discruption and for more…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The biggest online advertising fraud in history, and how blockchain can make ad fraud history"},"id":"6fcea42d-aed5-51da-a197-fbc107b7e452","html":"

In September 2016, the digital advertising security firm White Ops noticed some peculiar activity by a bot they had previously flagged for monitoring.

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Up until that point, the bot had been generating low-volume automated web traffic, until this activity began to grow aggressively very quickly.

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Within a few of weeks of the bot’s increased activity was spotted, the bot began to generate impressions at a mind-blowing pace and spread across different platforms, producing 3 to 5 billion bid requests per day, making its creators between $3 — $5 million/day.[1]

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To date this bot, now named Methbot, is the larges discovered instance of digital advertising fraud in the world.

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The Methbot ad fraud scheme in a nutshell

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The Methbot operation can be summarized in three steps:

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  1. Methbot selected premium domains and created counterfeit pages that resembled the original URLs.
    2. \n
  2. Using standard advertising practices, the bots requested video ads from ad networks.
    3. \n
  3. A bot farm then produced fake views and ad clicks.
    4. \n
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The fraudulent scheme, designed and executed by a group of Russian cyber-criminals, known as “AFK13”, was planned to the very last detail. The group first created over 6,000 domains and 250,000 distinct URL addresses that resembled those of legitimate publishers like espn.com, foxnews.com, economist.com, etc. However, everything that could be hosted on those pages, was video ads.

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These fake domains were then able to trick ad-serving algorithms into placing profitable ads on them and the phony pages were favoured over big name brands by the algorithms. This is huge, as video advertising on premium publishers is one of the most expensive types of online advertising.

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Meanwhile, AFK13 invested in a bot farm that faked traffic from 570,000+ “viewers” who would “watch” as many as 300 million video ads a day, with an average CPM* of $13.04 (CPM: Cost per mille; the cost advertisers pay for every thousand views of an ad). The bots mimicked human behavior when it came to clicks, mouse movements, etc.

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Why did Methbot fool ad networks

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The reason Methbot was able to operate undetected is simple: it was simply very smart. AFK13 developed a complex infrastructure that easily fooled programmatic advertising networks. These networks have very basic fraud-protection mechanisms and detailed information about said mechanisms is rarely disclosed to advertisers.

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Google, for example, explains that they use both algorithmic and manual analysis to prevent ad fraud and invalid clicks/traffic. They claim that “the vast majority of all invalid clicks on AdWords ads are caught by our online filters. These filters are constantly being updated and react to a wide variety of traffic patterns and indications of click fraud attacks”[2] but disclose no other details.

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Facebook is even more concise: “We do a few things to reduce the risk of abuse from invalid clicks and help improve your ad performance like capping the number of times any ad is shown to a person, regardless of whether they click on the ad.” [3]

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Then there are companies like White Ops that offer advertising security services. These usually monitor browser environments and look for data inconsistencies. If they catch any deviation, for example a user claiming they are using a Chrome browser but the browser is behaving inconsistently, they would investigate further.

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As we mentioned, though, Methbot was taught to behave in a coherent way and to fake browser behavior so fraud detection companies would not flag its activity. Here is a more comprehensive explanation by White Ops:

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\n

To avoid detection, the group developed and cultivated an array of infrastructure dedicated to the Methbot ad fraud operation. Instead of the more traditional malware botnet structures, which involve attacks on existing IP addresses and piggybacking on residential computers, Methbot operators farm out their operations across a distributed network based on a custom browser engine running out of data centers on IP addresses acquired with forged registration data. Using these forged IP registrations has allowed the Methbot operation to evade typical datacenter detection methodology. This marks an innovation that transcends beyond traditional botnets, allowing Methbot to scale beyond anything the industry has seen before and placing it in a new class of bot fraud.

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This said, AFK13 took any precaution they could to ensure the smooth operation of Methbot and make millions in ad fraud.

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Who was affected

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The party most affected by AFK13’s scheme was advertisers as they were the ones billed by ad exchanges for ads that were never shown to their intended audiences.

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There is a slim chance that advertisers will see back any of the money AFK13 was able to pocket with the help of Methbot. As White Ops’ COO Eddie Schwartz noted for a Forbes piece, “historically… it’s been challenging to get cooperation with Russia to prosecute cyber-related crimes.”

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However, ad buyers were not the only victims of the operation. Respected premium publishers lost the potential profits they would have realized had the video ads been placed with them, instead of on the fake sites created by the cyber-criminals.

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Ad platforms, analytics firms and advertising fraud detection vendors had their reputations slashed for allowing this to happen. As a result, advertisers and publishers are less likely to trust them, and this is bad for the entire digital advertising industry.

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How can ad fraud be prevented

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As ingenious as Methbot is as a scheme, its existence could have been prevented by ad-serving networks leveraging technology such as asymmetric encryption, machine learning and more sophisticated authentication. In reality, however, ad exchanges are slow to adapt to such technological challenges.

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At the same time, ad fraud is only growing, making room for a shift in the contemporary ad industry paradigm.

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This is where blockchain technology and solutions like AdEx come in. An ad exchange build on the fundament of a decentralized, fully traceable ledger of advertising transactions could save the industry billions of dollars in ad fraud and would contribute to an online advertising marketplace that is beneficial for all of its participants.

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Interested in AdEx? Follow us:

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Telegram | Facebook | Twitter | Reddit | GitHub

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[1] The Methbot Operation whitepaper by White Ops

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[2] Google’s Protection against Invalid Clicks

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[3] How does Facebook prevent and detect invalid clicks?

"},{"fields":{"slug":"/blog/@adex_by_stremio/q-a-the-relationship-between-adex-and-stremio-7c21ff46f117"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/6f7ea8aacc6849d26f5c4e05b71ac3a2/32796/1__2aE7fv7JrESb6NqgpFK8gg.jpg","srcSet":"/static/6f7ea8aacc6849d26f5c4e05b71ac3a2/32796/1__2aE7fv7JrESb6NqgpFK8gg.jpg 420w,\n/static/6f7ea8aacc6849d26f5c4e05b71ac3a2/8dd42/1__2aE7fv7JrESb6NqgpFK8gg.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-06-23T13:17:18.112Z","description":"Since we initially announced the AdEx project and the upcoming token sale, many people asked us about the relationship between AdEx and…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Q&A: The Relationship between AdEx and Stremio"},"id":"67b6d6dc-200b-5af5-869e-8941dfc2aaec","html":"

Since we initially announced the AdEx project and the upcoming token sale, many people asked us about the relationship between AdEx and Stremio. We prepared this short Q&A to address the questions that we receive most frequently.

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Q: How did you think of creating AdEx?

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A: Montetizing through advertising has always been on the Stremio roadmap. However, we were unable to find an ad-serving solution that checked all the boxes on our list of criteria; furthermore, we faced the many problems the advertising industry has to deal with today, lack of transparency being the main one.

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This is why we decided to create an advertising solution that would really work for us. We have the background and expertise to build an ad exchange, and we figured out that AdEx will add value not just to the advertising industry but to Stremio itself.

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We have been following the blockchain sector for years and we realize the huge potential that blockchain technology has in bringing the much-needed transparency to the advertising marketplace.

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Q: Who is working on AdEx?

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A: The project is managed by two co-founders — Ivo Georgiev and Dimo Stoyanov, who also founded Stremio. They are supported by Vanina Ivanova, who handles marketing and ad tech, developers Shteryana Shopova and Ivo Paunov and designer Allesya Ivanova.

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This team has previously worked on Stremio but is now fully dedicated to AdEx and delivering on all the ad exchange’s goals and milestones on time. We are excited about AdEx and plan to make it a universally recognized advertising solution.

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As development progresses, we will bring additional talent to the team. AdEx is an ambitious project and we realize that a highly efficient team with expertise in ad tech, blockchain and smart contracts will be required to build a truly incredible product. We have a solid foundation in this respect.

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Q: Are AdEx and Stremio the same company?

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A: While the AdEx team comes from Stremio, the two projects are run by two separate legal entities.

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Q: How will you use the funds you gather through the AdEx crowdsale?

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A: The funding of AdEx will be segregated from Stremio, and will be used exclusively for AdEx promotion, business development аnd R&D.

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Here is an overview of what the funds will be used for:

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\n \n \n

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Q: Who gets the tokens, allocated for the team in the AdEx token sale?

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A: The tokens will be distributed among the people from the Stremio team who have worked exclusively on AdEx, as well as the developers that we plan to hire to work on the project in the future. The distribution of the tokens will be subject to vesting period.

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Q: What will be the role of Stremio in this project?

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A: Stremio will support the AdEx exchange by being its first large publisher, as well as potentially an advertiser. As we mentioned above, we believe the two projects are mutually beneficial and this symbiosis will continue as AdEx unfolds.

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Interested in AdEx? Follow us:

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Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/announcing-the-adex-crowdsale-bounty-campaign-9e59cd0024be"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/3443cba6a0b56e6148f8afcc71094bc5/73ad6/1__RKT7xfI02__vat9A6rOY4Sw-new.png","srcSet":"/static/3443cba6a0b56e6148f8afcc71094bc5/73ad6/1__RKT7xfI02__vat9A6rOY4Sw-new.png 420w,\n/static/3443cba6a0b56e6148f8afcc71094bc5/114b7/1__RKT7xfI02__vat9A6rOY4Sw-new.png 2400w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-06-26T09:06:27.247Z","description":"We are happy to announce the full conditions of the bounty campaign that will go along with the AdEx token sale. During the campaign, the…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Announcing: The AdEx Crowdsale Bounty Campaign"},"id":"a2dad402-dba6-584c-9644-2d6dc52e19df","html":"

We are happy to announce the full conditions of the bounty campaign that will go along with the AdEx token sale. During the campaign, the members of the AdEx community will be rewarded for showing support on social media and the BitcoinTalk forum, for translating our whitepaper into different languages, as well as for helping us spread the word about the project.

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See the bounty campaign announcement on BitcoinTalk.

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The ADX bounty credit (ADXC)

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The ADX bounty credits (ADXC) will be distributed as rewards to signature campaign participants and translators.

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ADXC will be used to calculate the stake each participant gets from the total tokens allocated for a particular campaign. For example, if you hold 1% of all issued ADXC at the end of the signature campaign, you’d be rewarded 1% of 200,000 ADX (200 ADX).

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ADXC is not a crypto token and would be tracked manually in spreadsheets, as well as in the bounty portal.

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The bounty portal

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Our bounty portal currently does not support ADXC so the rewards there are issued directly in ADX. Anyone earning ADX through it will continue to do so.

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The bounty portal handles Twitter, Facebook and Slack bounties.

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In order to take advantage of the portal, you must submit your ETH wallet. Once an ETH address is submitted, it can’t be changed; be extra careful when you enter it.

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Do not submit an ETH address that you get from an exchange or a third-party service like Coinbase, ShapeShift, etc. Provide only ETH addresses you hold private keys or seed phrases for in order to receive your ADX token.

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Signature Campaign

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The signature placement campaign allows you to earn ADX by showing your support to AdEx in your bitcointalk.org signature. It will take place between June 23 and August 17, 2017.

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Signature campaign rules

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  1. We are looking for members who are active on a regular basis.
    2. \n
  2. Negative trust members [Trust from DT2 or above] are not allowed to join this campaign.
    3. \n
  3. Posts in alternate cryptocurrencies section are strongly encouraged.
    4. \n
  4. Spam is prohibited and users who spam will be banned from the campaign without payment.
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  5. We don’t allow multiple signatures!
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  6. You are not allowed to use another site’s avatar.
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  7. Weekly post will be counted until Friday 23:59 forum time.
    8. \n
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Signature campaign rewards

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You can download the avatars here: Avatar version 1 | Avatar version 2

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To join the signature campaign, sign up here: Join the signature campaign

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You will be required to make at least 10 quality posts per week and at least one of these will need to be in the AdEx Network ANN thread.

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We have prepared signatures for the different membership levels, you can see them all in the respective thread on bitcointalk.org.

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Translation Campaign

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We have allocated a total of 150,000 ADX for the translation campaign.

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Translation campaign rules

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  1. The use of Google translator is not allowed. Participants using Google translator or any other automatic translation tool will be instantly disqualified.
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  2. Only ONE translation per person is allowed. Applications for multiple translations/ languages will not be accepted.
    3. \n
  3. Negative-trust member cannot apply.
    4. \n
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Translation campaign rewards

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  1. For translating the ANN you will get 10 ADXC.
    2. \n
  2. For the moderation of a thread, you will get 1 ADXC (Only OP’s valid posts/replies will be considered).
    3. \n
  3. For whitepaper translation, you will get 50 ADXC.
    4. \n
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How to apply:

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In order to apply for the translation campaign, you need to post your application in the AdEx bounty campaign thread on bitcointalk.org.

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You will need to provide the following information:

\n\n

Thank you for your support!

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-roadmap-4e2c2ea1be50"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/11185b68615f784dbe278c137b56f229/32796/1__7j95jWLFYMPqTwKOlTQbZw.jpg","srcSet":"/static/11185b68615f784dbe278c137b56f229/32796/1__7j95jWLFYMPqTwKOlTQbZw.jpg 420w,\n/static/11185b68615f784dbe278c137b56f229/7a04a/1__7j95jWLFYMPqTwKOlTQbZw.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Tackerman","Research"],"date":"2017-06-26T12:28:50.408Z","description":"Stage 1: Research [Completed]","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Roadmap"},"id":"9cece852-3e89-5db3-8478-512a6cca9819","html":"

Stage 1: Research [Completed]

\n

June 2016 — June 2017

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During this stage we researched the feasibility of the vision to create a decentralized and transparent ad network. We worked closely with the WINGS Foundation and other advisors in the fields of blockchain, ad tech and crypto to arrive at the current concept and assemble a suitable team.

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Once the team was put in place, we began working on AdEx.

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Stage 2: Token Crowdsale [Completed]

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June 2017 — July 2017

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This stage marks the deployment of the first AdEx smart contract and the announcement of ADX token. The ADX token will launch with the help of WINGS.

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There will be a crowdsale, in which 80% of the ADX token will be offered to the general public, and the rest will be distributed to the team, advisors, bounty program and WINGS DAO.

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The crowdsale is necessary to fund the development of the prototype and the business development required to drive initial adoption.

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Stage 3: Prototype

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July 2017 — February 2018

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The first AdEx prototype will be delivered as early as February 2018, and it will include a basic ad bidding system with a front-end for advertisers and a front-end for publishers, as well as an SDK for publishers.

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This prototype will focus on native and display advertising.

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It will be completely open-source and independently audited.

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Stage 4: Adoption and Improvement

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February 2018 — January 2019

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This stage will include business development and marketing of the AdEx platform. The software development will be driven by the market needs and feedback as we strive the adoption of the AdEx system.

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During this stage, we will implement massive improvements to the user targeting and reporting.

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We also plan to enhance the user experience — most importantly, we will work towards making the integration of the publisher SDK as easy as possible.

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Additionally, we will bring other forms of advertising during this stage, such as video advertising.

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Stage 5 :— AdEx v.2

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Starting January 2019

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AdEx V2 will be a technological re-vamp to focus on scalability, as AdEx is adopted by more and more publishers and advertisers.

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This stage involves bringing AdEx to other blockchains, for example RSK and aeternity.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-token-sale-to-kick-off-on-june-30th-84b437f5f0bb"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/f76540e0cc2511fc8bfb79cf20686038/73ad6/1__TZKOqYSG7joF4UW8bFsIog-new.png","srcSet":"/static/f76540e0cc2511fc8bfb79cf20686038/73ad6/1__TZKOqYSG7joF4UW8bFsIog-new.png 420w,\n/static/f76540e0cc2511fc8bfb79cf20686038/114b7/1__TZKOqYSG7joF4UW8bFsIog-new.png 2400w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-06-27T04:40:26.054Z","description":"We’re happy to announce that the sale of the ADX tokens is about to begin. In case you intend to join the campaign, this post will clarify…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Token Sale to Kick Off on June 30th"},"id":"64e3c6d0-2590-53fb-9be3-79b6ed09e584","html":"

We’re happy to announce that the sale of the ADX tokens is about to begin. In case you intend to join the campaign, this post will clarify the details of the token sale such as overall token supply, conditions, and so forth.

\n

What is AdEx Network?

\n

AdEx is a blockchain-based ad exchange that aims at offering an alternative to contemporary centralized solutions prone to ad frauds and privacy violations. With the use of blockchain technology and decentralization, AdEx seeks to solve today’s digital marketing issues such as lack of transparency, user consent issues, problems with fraud and all other disadvantages deeply inherent in traditional online ad market.

\n

With AdEx, publishers and advertisers will be able to avoid ad fraud and monetize their products better.

\n

We have partnered with the Wings Foundation, which develops WINGS DAO, in order to efficiently price the AdEx token sale. Furthermore, AdEx Network is in partnership with BITMAIN, Fintech Blockchain Group and Stremio.

\n

How Does It Work?

\n

We will employ Ethereum smart contracts to ensure removal of intermediaries and to describe the very process of ad choosing and tracking, as well as bidding and payment.

\n

The decentralized nature of Ethereum blockchain will ensure complete transparency of the entire system.

\n

ADX tokens, on their part, will use the ERC20 protocol, which is a standard solution for smart contracts that employ tokens and ensures compatibility with other Ethereum-based solutions.

\n

AdEx will be accessible via mobile and desktop applications and embedded devices, and can be integrated in websites via publisher-hosted endpoints.

\n

For more details on AdEx, please check out our website — https://www.adex.network — there you can also access our whitepaper and social channels.

\n

Token Sale Terms

\n

The token sale campaign will last for a month, from June 30th to July 30th, 2017.

\n

Overall, 100,000,000 tokens will be created and up to 80% of them will be allocated to be sold to the public.

\n

Sixteen percent (16%) of the tokens will be reserved for the AdEx team and advisors; however, it should be noted that they will be vesting for one year to ensure development of our solution. The remaining four percent (4%) will be distributed between WINGS DAO and the bounty program for the community.

\n

The exchange rate is as follows:

\n

Regular: 1 ETH = 900 ADX.

\n

First day bonus: 30% (1ETH = 1170 ADX)

\n

First week bonus: 15% (1ETH = 1035 ADX)

\n

The cap is set at 40,000 ETH. This is a hard cap — if it is reached, the token sale will end immediately and the tokens will be immediately transferrable after.

\n

Because of the hard cap, not all tokens of the allocated 80% will be sold. the rest will be kept in a special AdEx Fund address, and vested fo4 24 months with a 6 month cliff. Those tokens will be used by the AdEx organization for allowing easy purchase of ADX within the AdEx dapps themselves, making the onboarding process easier for advertisers while AdEx is gaining popularity. This also allows for continued project funding, since the AdEx network does not take any fees or payment.

\n

During the campaign, only ETH contributions will be accepted. The address for contributions will be specified at tokens.adex.network as soon as the token sale begins.

\n

Pre-sale

\n

We conducted a pre-sale to select partners. The amounts and bonuses will be be visible in the smart contract and multisig wallet, and entirely transparent. The pre-sale amount is limited and would not go over 15% of total tokens.

\n

Future Developments

\n

We are going to roll out the first AdEx prototype as early as February 2018. It will feature basic options like an ad bidding system, a front-end for advertisers and publishers, and an SDK for publishers. The prototype will be mainly working with native and display advertising. It will undergo independent security audit, and will be completely open-source.

\n

By January 2019, the project will focus on heavy business development driven by the needs of the market and the feedback received from users and the community. Thanks to that, the prototype will receive major improvements, which includes user targeting and reporting as well as integration of SDK. Video advertising will also become available.

\n

In January 2019, we plan to roll out what we call AdEx v.2. It will essentially be a technological revamp scaling the entire solution up, as by that stage there will be a critical mass of publishers and advertisers using the platform. AdEx v.2 will expand to other blockchains like aeternity or RSK.

\n

We’re looking forward to making it all possible, and bringing transparency and comfort to the online ad industry. Stay tuned!

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/token-sale-update-smart-contract-in-top-shape-b09d38ce3e78"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.596958174904943,"src":"/static/71782aff992730ea3ee4b2ef24c28600/32796/1__HGavd9NMOzRfYJnH86q0Lg.jpg","srcSet":"/static/71782aff992730ea3ee4b2ef24c28600/32796/1__HGavd9NMOzRfYJnH86q0Lg.jpg 420w,\n/static/71782aff992730ea3ee4b2ef24c28600/7a04a/1__HGavd9NMOzRfYJnH86q0Lg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-06-29T14:23:25.569Z","description":"We have a quick update about the AdEx smart contract. It was audited by the New Alchemy investment group and we have just received their…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Token Sale Update: Smart Contract in Top Shape [UPDATED]"},"id":"7e6faa62-cd76-58d8-929b-27ee4a38188b","html":"

We have a quick update about the AdEx smart contract. It was audited by the New Alchemy investment group and we have just received their preliminary report.

\n

The auditors found no critical errors and concluded that the smart contract is of good quality. They also noted that the code demonstrates full awareness of the potential security pitfalls that may be encountered.

\n

Several minor issues were discovered, however none of them are critical and will not affect the token sale in any negative way.

\n

All in all, the project is in great shape and we are ready to start the token sale at 11:00 AM GMT tomorrow, June 30.

\n

Read the audit report here.

\n

About the auditors

\n

New Alchemy is one of the leading boutique consulting and investment groups in the spheres of blockchain, cryptocurrencies and commerce.

\n

The managing Director of the company is Peter Vessenes, who is also a co-founder of the Bitcoin Foundation and in 2014 launched the the first Bitcoin company to be funded by a VC.

\n

Important Update

\n

The smart contract has now passed audit and been successfully deployed at this address. It does not accept any contributions yet, until the start of the actual crowdsale campaign at 11:00 Jun 30.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-token-sale-is-starting-afc189d8dea"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5217391304347827,"src":"/static/efcde79c225af203671829f01a69af03/32796/1__j0G1H__xYERAcAgNjuhJyGg.jpg","srcSet":"/static/efcde79c225af203671829f01a69af03/32796/1__j0G1H__xYERAcAgNjuhJyGg.jpg 420w,\n/static/efcde79c225af203671829f01a69af03/7a04a/1__j0G1H__xYERAcAgNjuhJyGg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-06-30T10:44:41.886Z","description":"We are glad to announce that the AdEx crowdfunding campaign is about to begin in 15 minutes.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Token Sale Is Starting"},"id":"afc117fa-51a7-51ea-83a7-d478e575d64f","html":"

We are glad to announce that the AdEx crowdfunding campaign is about to begin in 15 minutes.

\n

The ETH address of the contribution is the following:

\n

0x4470BB87d77b963A013DB939BE332f927f2b992e

\n

PLEASE DO NOT SEND ANY ETH BEFORE THE OFFICIAL START OF THE SALE!!! DO NOT SEND ANY ETH TO ANY OTHER ADDRESSES!

\n

We have also prepared a handy guide for the contribution campaign, see it here:

\n

AdEx Contribution Campaign Guide

\n

If you have any questions, don’t be shy and approach us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-token-sale-is-now-over-83479fe06958"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7796610169491525,"src":"/static/70e37442a7f8fcb663f158db4b4a917d/32796/1__gNPe__BVMHLFXoMubPvE9Jg.jpg","srcSet":"/static/70e37442a7f8fcb663f158db4b4a917d/32796/1__gNPe__BVMHLFXoMubPvE9Jg.jpg 420w,\n/static/70e37442a7f8fcb663f158db4b4a917d/8dd42/1__gNPe__BVMHLFXoMubPvE9Jg.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Token"],"date":"2017-06-30T20:07:21.016Z","description":"We are incredibly happy to report that in just over 8 hours, the AdEx crowdsale campaign sold out and we are now fully funded to build the…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Token Sale is now over"},"id":"dc5e2307-51bc-590e-b18d-67b5a78cba2c","html":"

We are incredibly happy to report that in just over 8 hours, the AdEx crowdsale campaign sold out and we are now fully funded to build the AdEx blockchain ad network.

\n

Reaching this point has been a real rollercoaster but we worked very hard and we did it.

\n

Approximately 2,000 participants took part in the campaign and purchased a total of 40,008 ETH worth of ADX tokens.

\n

We would like to extend our gratitude to our team, as well as to our advisors:

\n\n

We would also like to thank our amazing community and everyone who supports the project one way or another.

\n

The crowdsale is just the first step of building something game-changing, and we can’t wait to start. Stay tuned, but for now — THANK YOU!

"},{"fields":{"slug":"/blog/@adex_by_stremio/adx-tokens-are-already-being-traded-1224c5908717"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/9d8a003938abdf6e50041df70b9b97b2/32796/1__TdI4oOwum__EVr4D1oEf4bw.jpg","srcSet":"/static/9d8a003938abdf6e50041df70b9b97b2/32796/1__TdI4oOwum__EVr4D1oEf4bw.jpg 420w,\n/static/9d8a003938abdf6e50041df70b9b97b2/7a04a/1__TdI4oOwum__EVr4D1oEf4bw.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-07-03T11:32:32.376Z","description":"One of the questions we have been getting frequently since the AdEx crowdsale was completed, is where are the ADX tokens tradable.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"ADX Tokens Already Listed for Trading on Exchanges"},"id":"db1d1d1e-225a-5592-90b6-aee6a22b7ec2","html":"

One of the questions we have been getting frequently since the AdEx crowdsale was completed, is where are the ADX tokens tradable.

\n

At this point, there are three exchanges, where ADX is listed:

\n\n

We have also submitted a request to be listed on Bittrex as well, however the approval process there is a little longer and we are still waiting to hear whether the exchange will list ADX and when.

\n

As soon as there is new information about Bittrex, we will update this post.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/bounty-distribution-completed-bfbad265398d"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAPABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAAC/8QAFQEBAQAAAAAAAAAAAAAAAAAAAQL/2gAMAwEAAhADEAAAAVYGqbRGk//EABoQAAIDAQEAAAAAAAAAAAAAAAIDAAEREiH/2gAIAQEAAQUCbdERWWA1vPmkWzpk/8QAFhEBAQEAAAAAAAAAAAAAAAAAABEB/9oACAEDAQE/AZiP/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAIAQIBAT8BV//EABoQAAIDAQEAAAAAAAAAAAAAAAARAQIhAyL/2gAIAQEABj8CyR12x656JkIw/8QAGxABAQEAAgMAAAAAAAAAAAAAAREAIWExcZH/2gAIAQEAAT8htAX25cUPNzskISegmpHzkeIne//aAAwDAQACAAMAAAAQVB//xAAXEQADAQAAAAAAAAAAAAAAAAAAAREh/9oACAEDAQE/EHXGQ9qP/8QAFhEBAQEAAAAAAAAAAAAAAAAAARBB/9oACAECAQE/EFcj/8QAHhABAAICAQUAAAAAAAAAAAAAAQARITFBUWGBodH/2gAIAQEAAT8Q4O8jVj1D2i7EDxByBbYgJ13CgAfqMVQCBaKs7Mp0YMWzP//Z","aspectRatio":1.3333333333333333,"src":"/static/e684a0bc869b259c73ab1093c737f3a4/32796/1__MLf202Tjr7rkQncNQl__P8g.jpg","srcSet":"/static/e684a0bc869b259c73ab1093c737f3a4/32796/1__MLf202Tjr7rkQncNQl__P8g.jpg 420w,\n/static/e684a0bc869b259c73ab1093c737f3a4/8dd42/1__MLf202Tjr7rkQncNQl__P8g.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-07-10T16:24:53.478Z","description":"Update: We solved the technical issues with the social media bounty and all bounty tokens have now been distributed.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Bounty Distribution: Completed [Updated]"},"id":"2082f347-d8e0-5c3b-8412-91fb6fb2e258","html":"

Update: We solved the technical issues with the social media bounty and all bounty tokens have now been distributed.

\n

If you have participated in the AdEx tokensale bounty campaign, then you probably know that it ended last week on July 6, 2017.

\n

Today, we finalized the distribution of the bounties for signature and translation campaigns so everyone who participated in them should have received their tokens.

\n

If you are one of our bounty hunters, please check to see if you have received your reward. There is no need to add the token to your wallet as it should appear there automatically.

\n

As for the social campaign, we have distributed all your ADX so far, however some issues occurred with Twitter and Facebook. We are looking into that and its possible that we do a follow-up bounty distribution. We thank you in advance for your patience on this.

\n

Important: If you have any questions regarding the bounty campaign, please contact our campaign manager irfan\\pak10_ on Bitcointalk.org:

\n

AdEx Network Bounty Campaign Thread

\n

We would like to say “Thank you!” to everyone who took part in the AdEx bounty campaign and helped us popularize our crowdsale and our brand.

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adx-tokens-already-listed-for-trading-on-exchanges-updated-7b8e20950c67"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/2a5f68bbca59c05ba1b8bca8a3b11a3a/32796/1__RjVrJ9bevoxo__9QjPS08vQ.jpg","srcSet":"/static/2a5f68bbca59c05ba1b8bca8a3b11a3a/32796/1__RjVrJ9bevoxo__9QjPS08vQ.jpg 420w,\n/static/2a5f68bbca59c05ba1b8bca8a3b11a3a/81ea8/1__RjVrJ9bevoxo__9QjPS08vQ.jpg 1600w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-07-13T08:00:35.979Z","description":"UPDATE: We have great news for the AdEx community members: ADX tokens are now tradable on on Bittrex. We just received a confirmation that…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"ADX Tokens Already Listed for Trading on Exchanges [UPDATED]"},"id":"2a337879-5639-5f04-bcdf-16e5bb67a2f3","html":"

UPDATE: We have great news for the AdEx community members: ADX tokens are now tradable on on Bittrex. We just received a confirmation that the AdEx tokens have been listed on the exchange.

\n

\n \n \n

\n

Original article:

\n

One of the questions we have been getting frequently since the AdEx crowdsale was completed, is where are the ADX tokens tradable.

\n

At this point, there are three exchanges, where ADX is listed:

\n\n

We have also submitted a request to be listed on Bittrex as well, however the approval process there is a little longer and we are still waiting to hear whether the exchange will list ADX and when.

\n

As soon as there is new information about Bittrex, we will update this post.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-fund-update-business-as-usual-6434b382d703"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAMC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQAE/9oADAMBAAIQAxAAAAGuGDJNNP8A/8QAGhAAAgIDAAAAAAAAAAAAAAAAAQIAIhEhQ//aAAgBAQABBQITN2G1M6O1v//EABYRAQEBAAAAAAAAAAAAAAAAAAABIf/aAAgBAwEBPwGVr//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8BP//EABkQAAEFAAAAAAAAAAAAAAAAABAAASFxgf/aAAgBAQAGPwKFheh//8QAGhAAAgMBAQAAAAAAAAAAAAAAAAERITFRYf/aAAgBAQABPyGkeDanLF0wHTVwMkf/2gAMAwEAAgADAAAAEDjf/8QAFhEAAwAAAAAAAAAAAAAAAAAAARBB/9oACAEDAQE/EIFP/8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAgEBPxA//8QAGhABAQEAAwEAAAAAAAAAAAAAAREAITFBsf/aAAgBAQABPxChIYuH3r3FTk5eOlyLLzmRzxyCgP2XJpv/2Q==","aspectRatio":1.5,"src":"/static/38c4edf0e9c999b99bd04a00ec3a0d2c/32796/1__cvqWV6QD7UhZJaukfkedHQ.jpg","srcSet":"/static/38c4edf0e9c999b99bd04a00ec3a0d2c/32796/1__cvqWV6QD7UhZJaukfkedHQ.jpg 420w,\n/static/38c4edf0e9c999b99bd04a00ec3a0d2c/7a04a/1__cvqWV6QD7UhZJaukfkedHQ.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-07-21T08:47:45.954Z","description":"AdEx multisig wallet statement","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Fund Update: Business as Usual"},"id":"16b0eebb-fe2f-55e3-885f-c88ae489d4c0","html":"

We are writing this in response to the Parity multisig wallet hack that happened yesterday. We would like to assure you that the AdEx funding is safe.

\n

Yesterday, news surfaced about a vulnerability in multisig Parity wallets found and exploited by malicious hackers:

\n
\n

Severity: Critical

\n
\n
\n

Product affected: Parity Wallet

\n
\n
\n

Affected implementations: Parity 1.5 or later

\n
\n
\n

Summary: A vulnerability in a version of the multi-sig contract wallet.sol has been reported.

\n
\n
\n

Mitigation steps: Any user with funds in a multi-sig wallet created in Parity with the affected implementations should immediately move their funds to a secure address.

\n
\n
\n

Source: The official Parity blog

\n
\n

It has been reported that more than 153,000 ETH (appr. $32 million) were stolen from three Edgeless Casino, Swarm City and Aeternity.

\n

A group of white-hat hackers who call themselves the White Hat Group (WHG) detected the vulnerability and began exploiting it in order to protect other wallets that were exposed to it. The group managed to save over 377,00 ETH that is expected to be returned to the respective projects.

\n

In the meantime, Parity patched the vulnerability that allowed for the exploit and did a postmortem on the attack.

\n

How does this affect AdEx

\n

One of projects whose funding was preserved by the WHG was AdEx: we kept a part of the Ether we got from our crowdsale in precisely such a wallet. The rescued funds have been transferred to the following secure address:

\n

0x1dba1131000664b884a1ba238464159892252d3a

\n

While there were speculations on the legitimacy of the group at first, Parity reassured the affected multisig wallet owners by tweeting a link to a reddit thread, explaining that the WHG will deploy new multisig smart contracts for each of the wallets, and will then return the rescued funds to their original owners.

\n

How do we diversify and protect our funds

\n

At the time of the attack, we had already secured a portion of the funding we received by converting it into fiat currencies. More importantly, we had set a hedging plan for the funds we secured through our token sale:

\n\n

As soon as our rescued Ether is returned to us, we will continue implementing this strategy for diversifying our funding.

\n

What is next

\n

The WHG have released an update on reddit, stating that they have completed the first round of calculations required for the funds redistribution.

\n

They have also declared that they are working closely with Gavin Wood and the Parity team to determine the best multisig version to deploy, and have selected such.

\n

In this effort, the WHG has asked the community to review this code for any errors. We at the AdEx team have volunteered to help out.

\n

The aftermath

\n

The malicious attack happened due to a trivial mistake in the smart contract written by Gavin Wood — one of the creators of Ethereum and inventor of the Solidity smart-contract programming language.

\n

Yet, the consequences for the three hacked wallets are not trivial at all, and could have been much worse had it not been for the WHG.

\n

The lesson we can all learn from this is that we should and must audit everything we deploy, no matter the authority and expertise of the programmers who wrote the code.

\n

Thoughts of gratitude and support

\n

We extend our gratitude to the WHG and applaud the actions they took to protect unsuspecting wallet holders from harm. We believe such actions are a true embodiment of what the Ethereum community stands for.

\n

We intend to make a donation to the WHG in the upcoming weeks. We also fully support the initiative to start a recovery fund for the hacked projects and we plan to contribute as well. We encourage everyone else saved by the WHG to do the same.

\n

Unfortunately, fact remains that Aeternity, Swarm City and Edgeless Casino lost millions in funding. Aeternity released an official statement explaining that they had diversified their funds; so did Edgless Casino. It appears that Swarm City lost their entire capital but they have also assured us that the work on the project continues.

\n

Our thoughts go to the three affected projects. We will do everything in our power to support them in this challenging moment.

"},{"fields":{"slug":"/blog/@adex_by_stremio/official-ens-domains-for-adex-a3063d02f38c"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/305db5a0acc82516fc1ea4d22bf317d2/32796/1__Ty9vhos__YD0MvvqF6kILHQ.jpg","srcSet":"/static/305db5a0acc82516fc1ea4d22bf317d2/32796/1__Ty9vhos__YD0MvvqF6kILHQ.jpg 420w,\n/static/305db5a0acc82516fc1ea4d22bf317d2/7a04a/1__Ty9vhos__YD0MvvqF6kILHQ.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-07-25T16:46:11.888Z","description":"We are happy to announce that we have registered three ENS domain names for AdEx:","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Official ENS Domains for AdEx"},"id":"5d54980b-8578-5a12-9ed2-435c6aace933","html":"

We are happy to announce that we have registered three ENS domain names for AdEx:

\n\n

These are the only three official names we hold.

\n

What is an ENS Domain

\n

ENS stands for “Ethereum Name Service”. It is a decentralized system that distributes domains under the .eth top-level domain. The service was introduce to enhance Ethereum users and eliminate the need to copy or write long hexadecimal addresses like ‘0x4cbe58c50480…’ for example.

\n

Other benefits of the ENS are security, and decentralized infrastructure and governance.

\n

The main goal of ENS is to resolve human-readable names like adx-token.eth into machine-readable identifiers, as well as to provide metadata (e.g. whois details of users, ABIs for contracts, etc.).

\n

ENS is similar to Domain Name Servers (DNS) in terms if its goals, however it has a different architecture due to the specifics of the Ethereum blockchain. Like DNS, it operates on a system of dot-separated hierarchal names called domains.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-crowdsale-funds-returned-to-us-by-white-hat-group-53c953af31e7"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/214b01e8197ed4750603c474a01024ed/32796/1__3rHoTo3kkSeV2DMGOBhsXQ.jpg","srcSet":"/static/214b01e8197ed4750603c474a01024ed/32796/1__3rHoTo3kkSeV2DMGOBhsXQ.jpg 420w,\n/static/214b01e8197ed4750603c474a01024ed/7a04a/1__3rHoTo3kkSeV2DMGOBhsXQ.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-07-26T09:09:47.076Z","description":"We are incredibly happy to report that we have received back the funds rescued by the White Hat Group during the recent Parity multisig…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Crowdsale Funds Returned to Us by White Hat Group"},"id":"aa105fe1-f533-54f1-b091-162988d72d64","html":"

A few days ago we wrote about a security vulnerability that left a number of Parity multisig wallets cleaned out. Read more about it here: AdEx Fund Update: Business as Usual.

\n

The funds of three projects were captured by malicious hackers, but fortunately a white hat hacker group intervened and rescued the contents of the rest of the wallets before they could be stolen as well.

\n

We at AdEx got in touch with the White Hat Group (WHG) and committed to helping them with the review of the new multisig version they had chosen to deploy.

\n

As a result, we are now happy to confirm that all of our funds rescued by the WHG have been returned to us.

\n

Giving back

\n

While the WHG has never requested anything in return of their good deed, we felt that it was important to express our gratitude in the form of a monetary contribution to the WHG. This is why we donated 1% of the rescued funds to the group.

\n

We believe that it is fair that the WHG is compensated for their effort and the time they put into rescuing millions of dollars in funding for various projects, and we hope that the rest of the affected teams will make donations as well.

\n

In the meantime, the three projects that became victims of theft, Aeternity, Swarm City and Edgeless Casino, remain in our thoughts and we stand for the initiative for starting a recovery fund for them.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-in-the-news-db23d27b01de"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/550eaac8d560432d3e461f460e94b3b2/32796/1__NZEYSbk7__Nx9LVGXHgOKSg.jpg","srcSet":"/static/550eaac8d560432d3e461f460e94b3b2/32796/1__NZEYSbk7__Nx9LVGXHgOKSg.jpg 420w,\n/static/550eaac8d560432d3e461f460e94b3b2/7a04a/1__NZEYSbk7__Nx9LVGXHgOKSg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-08T11:27:08.475Z","description":"We at the AdEx Network HQ are busy working on the platform prototype (which we hope to announce very soon).","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx in the News"},"id":"d103e5af-94a5-5cfe-80be-452fe2a4f8d4","html":"

We at the AdEx Network HQ are busy working on the platform prototype (which we hope to announce very soon).

\n

In the meantime, our project has been mentioned in a few media outlets and we’re happy to share those mentions with you.

\n

AdEx on AdWeek

\n

AdWeek is one of the most popular and respected publications when it comes to advertising — for anyone in the industry, it’s a go-to place for news, commentaries and industry analysis. This week they published an article exploring whether blockchain can solve the problem with ad fraud (indeed it can) and mentioned AdEx as one of the solutions:

\n

Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

\n

AdEx on The Merkle

\n

It is no secret that Stremio will be the first publisher on AdEx once the platform is live but the partnership was just officially announced and covered by The Merkle:

\n

Video Entertainment Platform Stremio to Partner with Blockchain Ad Platform AdEx

\n

AdEx on Steemit

\n

AdEx was also reviewed on Steemit. The author g-dubs did a great recap of the project:

\n

The Blockchain is Coming for Digital Advertising Part II — Checking Out AdEx

\n

AdEx on CoinIdol

\n

Nina Lyon of CoinIdol.com wrote an interesting piece on social capital and the fact that there is a lot to ask from social media, technologically speaking. She mentioned AdEx in the context of disrupting the market of centralized social media and monetizing users’ attention:

\n

Social Media and Blockchain: Where Everyone Has Voice and Freedom

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-partners-with-richard-titus-1132a14cf844"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.826086956521739,"src":"/static/5ff4632cc810a813c6d6260a591ec80b/73ad6/1__HjTaQ5hWuA0kq2msNNt2jA.png","srcSet":"/static/5ff4632cc810a813c6d6260a591ec80b/73ad6/1__HjTaQ5hWuA0kq2msNNt2jA.png 420w,\n/static/5ff4632cc810a813c6d6260a591ec80b/ac342/1__HjTaQ5hWuA0kq2msNNt2jA.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-11T15:00:31.537Z","description":"We are delighted to announce our collaboration with serial entrepreneur Richard D. Titus, one of the WIRED 100.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Partners with Richard Titus"},"id":"f32f846b-e543-5799-8eeb-13eceaa01ec5","html":"

As the AdEx project and development are progressing, more people are jumping aboard as we create and deliver a truly incredible platform.

\n

We have just begun collaborating with Richard Titus, а serial entrepreneur with a passion for the Internet, technology, media and occasionally, yoga, video games, music, motorcycles and extreme sports.

\n

Titus has extensive experience in the Media & Entertainment industry, as well as deep roots in the technology sector — he has served in C-level roles for a number of tech firms. He has founded or co-founded 7 different companies, the most recent of which Prompt.ly (a software solution for small business owners) was sold to Breezeworks in 2016.

\n

A longtime holder of crypto, he has recently become increasingly fascinated with blockchain and ICOs, and has been acting as strategic advisor to a number of blockchain projects, including po.et, HIVE, and now AdEx.

\n

Titus is deeply familiar with the advertising industry; serving as executive chairman for 5+ years of leading video server platform VIDEOPLAZA until it was acquired by TELSTRA/OOYALA in 2016. Previously, he co-founded Tag Media which became the west coast office of Razorfish in 1996 and in 2002, he co-founded interactive agency Schematic (now called Possible) acquired by WPP in 2007; two of the worlds largest digital advertising agencies. This is why we believe he will be an invaluable advisor to the AdEx project.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/presenting-the-adex-core-cb68caf08e12"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/ce9e4385797ea414d681c39f5143d325/32796/1__xDpc4JKJkSDxs0vRkgda5g.jpg","srcSet":"/static/ce9e4385797ea414d681c39f5143d325/32796/1__xDpc4JKJkSDxs0vRkgda5g.jpg 420w,\n/static/ce9e4385797ea414d681c39f5143d325/7a04a/1__xDpc4JKJkSDxs0vRkgda5g.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-11T14:12:54.355Z","description":"We have publicly released the AdEx Core repository as we continue working on the AdEx platform.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Presenting: The AdEx Core"},"id":"c322c90d-11a8-5b1f-a1f3-e164a936f59a","html":"

We have publicly released the AdEx Core repository as we continue working on the AdEx platform.

\n

For the past few weeks the AdEx team has been a hive of busy bees, working on the prototype of the platform.

\n

We are happy to report that we have now released some of our work publicly.

\n

You can already see the AdEx Core repository on GitHub — check it out here: https://github.com/AdExNetwork/adex-core.

\n

The core is based on Ethereum, and includes facilitating the registration process for publishers and advertisers. It also features the exchange, which lets the participating parties to place bids, make and accept payments.

\n

Of course, this is just the beginning — there are still months of hard work in front of us before we can present the fully finished platform. However, we are positive that we will be able to deliver within the timeframes, specified in our whitepaper (and perhaps even earlier). The entire AdEx team is incredibly excited about the product we are building, and we can’t wait to see it up and running.

\n

Stay tuned for more AdEx news!

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-to-become-the-first-dapp-based-on-neo-6cd9438810c8"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQAE/8QAFgEBAQEAAAAAAAAAAAAAAAAAAAID/9oADAMBAAIQAxAAAAHQmOneVGx//8QAHBAAAgICAwAAAAAAAAAAAAAAAgMBEQAEEhMi/9oACAEBAAEFAtZXHLqO9eQwrvyaQkv/xAAYEQACAwAAAAAAAAAAAAAAAAAAAQIRE//aAAgBAwEBPwGLo0P/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAhL/2gAIAQIBAT8Bph//xAAbEAACAQUAAAAAAAAAAAAAAAAAAQIRITEyUf/aAAgBAQAGPwJ9LmyIlR5R/8QAGhABAQADAQEAAAAAAAAAAAAAAQARITGRof/aAAgBAQABPyHN7RqxzcSDQmHb8tnHLwb/2gAMAwEAAgADAAAAEN/v/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARIf/aAAgBAwEBPxDJjIOX/8QAFhEBAQEAAAAAAAAAAAAAAAAAEQAB/9oACAECAQE/EMOsL//EABwQAQEAAgIDAAAAAAAAAAAAAAERACExUUGRwf/aAAgBAQABPxBHRm96D7i+0HLkYk9LipbhzoWIHWCM6VHdybNkSR68Z//Z","aspectRatio":1.5,"src":"/static/948560a631626b5013c500a91eedfac1/32796/1__X6z1ESHVeoL4NpQdfHfISg.jpg","srcSet":"/static/948560a631626b5013c500a91eedfac1/32796/1__X6z1ESHVeoL4NpQdfHfISg.jpg 420w,\n/static/948560a631626b5013c500a91eedfac1/7a04a/1__X6z1ESHVeoL4NpQdfHfISg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-15T18:41:18.450Z","description":"We are porting the Adex Core to NEO — the first and biggest Chinese blockchain","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx to Become the First DApp Based on NEO"},"id":"f7d5f039-a4cf-5b5a-8b71-a942334fe8fe","html":"

After announcing our partnerships with Stremio and Richard Titus, it’s time to let you know about an exciting technological collaboration we have arranged: AdEx is teaming up with the NEO Smart Contracts System, often referred to as “the Chinese Ethereum”.

\n

Check out the official press release we have issued below.

\n

Blockchain-Based Ad Network AdEx Teams Up with the NEO Smart Contracts System

\n

**Sofia, Bulgaria — August 15, 2017 — **AdEx Network (https://www.adex.network/) has just announced its technical partnership with the smart economy platform NEO (https://neo.org/).

\n

The AdEx team has just released the AdEx Core — the base smart contract that will power the advertising network. The team has explored the NEO smart contract system and has evaluated it as very well-designed and more beneficial for its operations, therefore it is committed to porting the AdEx Core to NEO.

\n

Furthermore, the AdEx management believes that such a collaboration will be incredibly favourable for the NEO ecosystem as well, being one of the first decentralized applications (DApps) to ever run on NEO.

\n

“We see the huge potential of NEO and this is why we are aiming at becoming the first NEO-based DApp,” said Ivo Georgiev, CEO and founder of AdEx. “We are exciting about porting the AdEx core as we are convinced this will increase the efficiency of our advertising network,” Georgiev added.

\n

“We are looking forward to AdEx moving its core to the NEO ecosystem. We are positive that DApps will help us push the Smart Economy further, and AdEx is an excellent trailblazer for this,” commented Tony Tao, Secretary-general of NEO Council.

\n

AdEx is currently working on releasing a prototype of their service. The prototype will be presented earlier than planned — the project’s white paper stipulates the first version of the platform will be released in February 2018, however the AdEx team is optimistic that it will be available to the general public a few months prior to that. The project is developing at a fast pace, and the ADX token is gaining a momentum on the various exchanges where it is traded.

\n

The NEO project is evolving rapidly. Founded under the name Antshares in 2014, today it has rebranded and grown to become China’s first and largest open source blockchain with the ambitious plan to outperform Ethereum”. NEO’s smart contract code will support digital identities, decentralized commerce and asset digitization, thus introducing the concept of “Smart Economy”. Following the rebranding, the NEO token price has exploded, serving as a testament to the project’s worth.

\n

About AdEx

\n

AdEx is a decentralized ad network based on blockchain and smart contracts. It aims at solving many of the problems faced by the contemporary advertising industry, the largest of which is the lack of transparency in ad bidding and delivery.

\n

About NEO

\n

NEO (formerly Antshares) is China’s first ever open source blockchain. Founded in 2014, NEO’s mission has been to reinvent the way commerce is done. Motivated by the belief that technology drives progress, NEO has been created to shift traditional economy into the new era of the Smart Economy.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-will-support-both-neo-and-erc20-token-standards-7debb1703248"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/c131b1afbc8b651c6681b2f45a10238e/32796/1__fQ2mSKIQRsJcoRFG3e__53A.jpg","srcSet":"/static/c131b1afbc8b651c6681b2f45a10238e/32796/1__fQ2mSKIQRsJcoRFG3e__53A.jpg 420w,\n/static/c131b1afbc8b651c6681b2f45a10238e/7a04a/1__fQ2mSKIQRsJcoRFG3e__53A.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-08-16T12:50:58.699Z","description":"The AdEx DApp will support both ETH and NEO, and your tokens will be seamlessly convertible.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Will Support Both NEO and ERC20 Token Standards"},"id":"8a68ddbe-58aa-5cc0-9d67-b4d0bee5b6f9","html":"

Yesterday we announced the news of our partnership with NEO and the news got the AdEx community very excited. In this post, we will try to shed a little bit more light on this collaboration.

\n

As we said, we evaluated the NEO ecosystem and concluded that it could be an outstanding alternative to Ethereum. This is why we took the decision for porting the AdEx Core to their blockchain.

\n

However, this does not mean that we have lost trust in Ethereum or that we would be running away from it. The AdEx decentralized app (DApp) will support both the NEO and ERC20 token standards, i.e. it will run on both NEO and Ethereum.

\n

We will ensure that the АDX tokens are seamlessly convertible between the two standards. The seamless NEO to ERC20 and ERC20 to NEO transfer will be carried out through Oracle smart contracts that monitor the token contract in the other blockchain.

\n

The AdEx Core that is based on Ethereum is already live, and the one for the NEO ecosystem will be launched by the end of the year.

\n

AdEx will work on an open-source project for a NEO smart contract that bridges ERC20 tokens with the NEO blockchain. We believe such a bridge will be greatly beneficial to the NEO ecosystem and the Smart Economy.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/first-peek-at-the-adex-platform-6f79ddbc3153"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6867469879518073,"src":"/static/364ace8a6d3aa8e31514529f7bba5ab0/32796/1__DYnqfEjGAABYFjBYy__uMiQ.jpg","srcSet":"/static/364ace8a6d3aa8e31514529f7bba5ab0/32796/1__DYnqfEjGAABYFjBYy__uMiQ.jpg 420w,\n/static/364ace8a6d3aa8e31514529f7bba5ab0/16264/1__DYnqfEjGAABYFjBYy__uMiQ.jpg 2560w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-17T12:28:28.852Z","description":"The first designs for the AdEx UI are now ready and we can’t wait to show them to you.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"First Peek at the AdEx Platform"},"id":"0e18799f-1aed-5167-8b36-911588527e96","html":"

We are currently working on the AdEx platform, and we are ready to show you a couple of images of the UI. Our designer Allesya has been working hard with the rest of the team to create a user interface that is easy on the eye, and that is super intuitive.

\n

Without further ado, here is what AdEx will look like.

\n

Login/Registration screens

\n

\n \n \n

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\n \n \n

\n

Advertiser accounts on AdEx

\n

\n \n \n

\n

\n \n \n

\n

\n \n \n

\n

The AdEx Publisher portal

\n

\n \n \n

\n

\n \n \n

\n

\n \n \n

\n

What do you think? Do you like what you see?

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adx-now-tradable-on-gatecoin-exchange-in-china-123518dd2990"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/413b536d161cc7df02bd234dcb7d2625/32796/1__TMfjKugnfj2Frg3iadejsw.jpg","srcSet":"/static/413b536d161cc7df02bd234dcb7d2625/32796/1__TMfjKugnfj2Frg3iadejsw.jpg 420w,\n/static/413b536d161cc7df02bd234dcb7d2625/7a04a/1__TMfjKugnfj2Frg3iadejsw.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-08-24T11:45:37.213Z","description":"The Gatecoin exchange is the latest addition to the list of places where you can trade ADX tokens.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"ADX Now Listed on Gatecoin Exchange"},"id":"31f79af0-8630-5d87-bbb7-ffb9ce82f90c","html":"

We are continuously working on expanding the list of exchanges where you can trade ADX. Up until now, the token was tradable on the following exchanges:

\n\n

Since yesterday, AdEx is listed on one more exchange, this time in Hong Kong: Gatecoin.

\n

We will carry on our effort to have our token added to more exchanges, particularly in China.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-teams-up-with-snip-38c1ca7cead4"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/1a92b94b69a1b909e8664023e8f564f7/32796/1__Xqx1da__4Et0gNaR__4M0pFw.jpg","srcSet":"/static/1a92b94b69a1b909e8664023e8f564f7/32796/1__Xqx1da__4Et0gNaR__4M0pFw.jpg 420w,\n/static/1a92b94b69a1b909e8664023e8f564f7/7a04a/1__Xqx1da__4Et0gNaR__4M0pFw.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["TeamUP"],"date":"2017-08-29T11:45:22.314Z","description":"Decentralized content platform Snip to use the AdEx advertising technology","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Teams Up with Snip"},"id":"102fb5b9-c2ba-5fa4-ab57-db8650728ced","html":"

We are pleased to announce our partnership with Snip — a decentralized platform for delivering short, summarized content on any topic.

\n

The AdEx advertising technology will allow Snip to serve high-quality ads at an early stage of the platform’s development.

\n

“The moment we learned about AdEx we knew that there’s potential for a great cooperation,” said Ran Reichman, CEO of Snip.

\n

“We’re especially excited about using AdEx’s bidding and anti-fraud systems, which will allow us to present user with relevant ads and deliver maximum revenue to Snip writers,” Reichman added.

\n

Snip is focused on providing users with the best content, personalized to their topics of interest and free from centralized editorial. The platform development is funded by native advertising (the so-called sponsored snips), as well as by subscription services — audio snips, ad-free feed and expert content.

\n

The project aims at eliminating information overload and “noise” such as click-bait by delivering curated, personalized information feeds to its users.

\n

We are particularly happy that the Snip team has recognized the benefits AdEx brings to the advertising marketplace, and we look forward to this mutually beneficial partnership.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-china-ico-regulation-what-it-means-for-adex-3338ccebb33"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"/static/7d2f5abb3d3e7d91e630e187daefa0fc/32796/1____2hdyiTJ5qvgyjwrE2kcyQ.jpg","srcSet":"/static/7d2f5abb3d3e7d91e630e187daefa0fc/32796/1____2hdyiTJ5qvgyjwrE2kcyQ.jpg 420w,\n/static/7d2f5abb3d3e7d91e630e187daefa0fc/7a04a/1____2hdyiTJ5qvgyjwrE2kcyQ.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-09-04T14:42:36.589Z","description":"Official statement on the ban on raising funding through initial coin offerings","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The China ICO Regulation: What It Means for AdEx"},"id":"bba440a2-64d6-5c0a-8d8c-45b48e986ba6","html":"

China just imposed a temporary ban on ICO fundraising, and this is raising a number of different questions that we would like address.

\n

The ban is not permanent

\n

According to local financial financial magazine Caixin, Chinese regulators — People’s Bank of China and China Securities Regulatory Commission — are currently deciding on how to handle ICOs. Caixin reports that a permanent suspension is possible.

\n

Until any regulation is actually put in place, however, we have to assume that the ban on ICOs is temporary and will be lifted within reasonable time.

\n

The AdEx token generation campaign is not covered by the ban

\n

Our company is not registered in China — AdEx is an Estonian entity and is 100% compliant with the legislative framework of Estonia and the European Union. Furthermore, our crowd sale was carried out before and ICO ban was even hinted; had it been, we would have taken the necessary measures to exclude Chinese contributors from it.

\n

Our fundraising campaign was thoroughly researched from a regulatory perspective, and we are constantly working on our legal standing. We are also in active communication with regulators in Estonia to ensure that we are not in breach of any piece of legislation.

\n

Last but not least, we are developing an actual product that will be rolled out early — which gives us additional confidence that we will not be affected by the ban. In simple words: we are not a scam and are therefore not a target for any authorities.

\n

Our partnership with NEO will not be affected

\n

Some of our community members have expressed concern about our partnership with NEO. There is nothing to be worried about as we are not doing an ICO but we’re building a DApp on NEO.

\n

In fact, the situation has sparked a positive sentiment about NEO. As a Reddit post by bentylerlive states, “Having specific rules in place gives the market a sense of permanency and legitimacy. It reassures many investors in China that the Chinese government is watching very closely for cases of fraud, and will react in order to[sic] protect the public. That’s bullish for NEO.”

\n

Regulation is good in the long run

\n

It is important to understand what is China trying to achieve here. Caixin quotes a source that said “90 percent of ICO projects are suspected of illegal fund-raising and intentional fraud”. Regulators are also concerned about ICOs being used to fund terrorism.

\n

All in all, reasonable regulation would be beneficial for the entire blockchain industry. It could solve issues that are otherwise unsolvable, and will ensure a level of protection for investors and ICO project backers. This way, ICO scams will be easier to filter out, leaving room for legit projects to gather funding and build actual, useful products or services.

\n

We will keep you posted as the situation unfolds.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-teams-up-with-adhive-fb1bb7810016"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAUBAwb/xAAWAQEBAQAAAAAAAAAAAAAAAAABAAL/2gAMAwEAAhADEAAAAVk0aHKjHoX/xAAbEAACAgMBAAAAAAAAAAAAAAABAgADERITIf/aAAgBAQABBQJPDqROk2zOFagIto//xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAgBAwEBPwFH/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAER/9oACAECAQE/AWx//8QAHBAAAQQDAQAAAAAAAAAAAAAAAAESIWERIoEy/9oACAEBAAY/AuEovTyWO2ixy5P/xAAaEAEAAwEBAQAAAAAAAAAAAAABABExQSHw/9oACAEBAAE/IelRwXOcmx8VDsYobgHRIvc80nPGf//aAAwDAQACAAMAAAAQ8C//xAAWEQEBAQAAAAAAAAAAAAAAAAARAAH/2gAIAQMBAT8QGW3/xAAWEQEBAQAAAAAAAAAAAAAAAAABIRD/2gAIAQIBAT8QYXD/xAAdEAEBAAICAwEAAAAAAAAAAAABEQAhMUFhcbHh/9oACAEBAAE/EBpozoV6Pc2YsL7ZEHzcAaRrRPrzncJIeE416wSB8slC8ZPolmZB/c//2Q==","aspectRatio":1.5,"src":"/static/161b1915b93a00fc691e59416fdb13d0/32796/1__aiu3c6bV4lupMzwlAOexRg.jpg","srcSet":"/static/161b1915b93a00fc691e59416fdb13d0/32796/1__aiu3c6bV4lupMzwlAOexRg.jpg 420w,\n/static/161b1915b93a00fc691e59416fdb13d0/7a04a/1__aiu3c6bV4lupMzwlAOexRg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-09-18T15:09:02.612Z","description":"After we officially announced our partnership with Stremio, we are now teaming up with the AdHive platform for automated video ad…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Teams Up with AdHive"},"id":"c0f82ff7-bb48-50cd-ba33-714653e30cf2","html":"

As you probably know, we are busy working on the prototype of the AdEx platform. Simultaneously, we are also working on securing various partnerships to ensure that when we launch, our users will have in their hands an advertising solution that meets all of their expectations.

\n

This is why we are delighted to announce our partnership with AdHive — a platform for automated video ad placement on video bloggers’ channels.

\n

Within the parameters of this partnership, AdEx will use the AdHive verification system for in order to confirm the delivery of video ads.

\n

The two platforms will be integrated seamlessly so advertisers can make the most of their advertisements. The process of creating ad property and ad placements for publishers (bloggers, website owners, etc.) will be controlled via artificial intelligence (AI) technology.AdHive’s AI controller module is based on the Scorch.ai solution. It develops ready-to-use machine vision and speech recognition.

\n

About AdHive

\n

AdHive is a platform for automated mass placement of advertising on video blog channels with ecosystem based on Ethereum smart contracts. Learn more on adhive.tv.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-updates-progress-on-the-prototype-business-development-and-more-8a0dab94180a"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9004524886877827,"src":"/static/7a5a1f2b14cf46f9629903b1f6b06110/73ad6/1__UEDbuviOS3Y4lWKhSca6VQ.png","srcSet":"/static/7a5a1f2b14cf46f9629903b1f6b06110/73ad6/1__UEDbuviOS3Y4lWKhSca6VQ.png 420w,\n/static/7a5a1f2b14cf46f9629903b1f6b06110/ac342/1__UEDbuviOS3Y4lWKhSca6VQ.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-09-18T15:26:55.616Z","description":"We at team AdEx have been quite busy lately. Here is a quick update on what we have been doing.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Updates: Progress on the Prototype, Business Development and more"},"id":"8fb519d2-1cd9-5ebe-b189-0c2f6348a262","html":"

We at team AdEx have been quite busy lately. Here is a quick update on what we have been doing.

\n

ADX is now tradable on Changelly

\n

Our token has been listed by Changelly, an instant cryptocurrency exchange based in the Czech Republic. With this, ADX can be traded on a total of 6 exchanges: Bittrex, Gatecoin, Liqui, HitBTC, EtherDelta, and now Changelly.

\n

\n \n \n \n

Upbit is partnering with Bittrex, which has recently become one of the largest alto in exchanges. The partnership was announced about a month ago and the exchange is now in beta, extending invitations to subscribers.

\n

Upbit is developed by Kakao, an online corporation offering instant messaging, a social network, online payments, etc. Creating its alt coin exchange is a logical step as South Korea is currently gaining a huge momentum in terms of trading volumes, overtaking China and Japan. The exchange includes over 110 alt coins and offers transactions between fiat and cryptocurrencies.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/exclusive-adex-snip-airdrop-aae3fa247e21"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAABcSAAAXEgFnn9JSAAAC/0lEQVQoz13Qa0hTARQA4Is/+9+DMoiIHiL+EE3RSojS6EH4no/5Gi43dWs+5nVXc06doEJTcM5XPlA359TNPVzuaYUIlhaClboUp5uu3bu7zbldp9lGIRR8HM6Pcw7nHAC1O07ZHQ7Yhs4vrxl3zDbEym6XAOdx18MTbkQmnwtJD7ia9x/Ac+D0uP7CDpwOOzrxftlgWDesfnXYLG290uCIZ9H37odFxQKXMvwupvv5kwyALjAyRKaqyd0aqYUlt7KVcIsGadHbObNOjh7lzbsIPWvPmz6lcpZSOYs4zmJa2xe/1s++CDzlbMZzjSldO+l9u/hBS+6IlSBAiGO2AhFSLHES+WZ8+0K1xstQuhkzHkjjLZVYQYWzSnMEqb0ArmMjs8eYP7RL4u8VCa3UcbhEgpRO2cqkKKTC7hR0xBQP1L47KZ+EyyQIXe6MymmiCIyV02663A4kcbdw3ds5g3tEvoU8aikW+YsqZCj01k3o+JjMnk6sU+Rwl0Clp37uJLFWeiUikzZmrlJ5IKULSObt4Dq3svpNhBErdcpVoUDpMpQhQxgKJ6RAGmaPIOFK1MOEa9E58Y3aC7eSwpNqKaNb1SoMmnEDidytjDemrAELUfAzu1mUUMyILROQ+79VSKyVMlvV+DrYpWuUrt3Nrg84G3Tm8u2bj0uKhjeYuqNqlRvAdZsz+vYKRXBuqzjwemjIk5K83vWXEwhtAi4VbID98xVShDRoCI6jhcbTY168jqPx8jsXWPrjV77m5I5t/NA+iacKDIpMYU+HJVSShEipzFku3wdHv4OTu+SBlQfkNnyzjsLfqJs9bvjwi6XzMjUYU4sBie1GfN9eZufqI1BM4COkMbhIBBcJLSVCEzi54xsPSmGmxs2eO/FFptrFVB+wNO46PebjW9uSxl3NG4bJ4sMCIUISwjQxShWaqCM/fFfVqDGW9pCp9tSoDlhaT70Oa9AfngJSeOasAZgwDBP5cOG43fdwyshm+YS5UrkPKez+9dSeWi1Wr/+n7Y/frcnlvN7KC5EAAAAASUVORK5CYII=","aspectRatio":1.5,"src":"/static/a5ca006f6da2155b684eb1331592ad38/73ad6/1__yGJA3ahSgakmLK8vXESgtg__2x-new.png","srcSet":"/static/a5ca006f6da2155b684eb1331592ad38/73ad6/1__yGJA3ahSgakmLK8vXESgtg__2x-new.png 420w,\n/static/a5ca006f6da2155b684eb1331592ad38/114b7/1__yGJA3ahSgakmLK8vXESgtg__2x-new.png 2400w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Airdrop"],"date":"2017-10-26T16:04:04.737Z","description":"If you have been following our blog, you know that we recently partnered up with the decentralized content platform Snip. To celebrate this…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Exclusive AdEx-Snip Airdrop"},"id":"015d55d5-8efd-5c72-87e1-e187e31248aa","html":"

If you have been following our blog, you know that we recently partnered up with the decentralized content platform Snip. To celebrate this partnership and grant our community members a token of appreciation (pun intended), we decided to have a special airdrop.

\n

On October 28, 2017, at 23:00 UTC, we will automatically send 450 SnipCoins to any wallet that holds at least 600 ADX tokens. Simultaneously, every wallet that has 2.5 ETH worth of SnipCoins will receive 2.5 ADX tokens. If you check both conditions, you can get both rewards, no questions asked.

\n

You can read more about the airdrop on Snip’s blog.

\n

Clarification: If you keep your tokens on an exchange and not in a wallet, you will not be eligible for the airdrop.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-entered-in-binances-community-coin-of-the-month-competition-8a1402d21b6f"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/f1ec0c740e0d170b8552adcd24dd6c75/32796/1__kocp__4XY2i__KAdS5__3ZABg.jpg","srcSet":"/static/f1ec0c740e0d170b8552adcd24dd6c75/32796/1__kocp__4XY2i__KAdS5__3ZABg.jpg 420w,\n/static/f1ec0c740e0d170b8552adcd24dd6c75/7a04a/1__kocp__4XY2i__KAdS5__3ZABg.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-10-27T16:20:44.929Z","description":"We have submitted an application to Binance’s program “Community Coin of the Month”. If the exchange accepts our nomination, we will have a…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Entered in Binance’s “Community Coin of the Month” Competition"},"id":"d79f1cea-46b2-5ec3-a194-89f02ebf1146","html":"

UPDATE: Our nomination has been accepted! This means that you’ll be able to vote for ADX between 4:00 pm UTC on October 31, and 10:00 am UTC on November 5, 2017. The vote will take place on https://www.binance.com/vote.html (the link will become active at 4:00 pm UTC on Oct. 31).

\n

If you have been following the crypto world (which we know you are), you may have noticed that a couple of months the Binance exchange started a new initiative, called “Community Coin of the Month”.

\n

In it, different altcoins such as ADX can apply and Binance users then vote to select the one they find most promising. As a reward, that coin gets listed on Binance free of charge. Two rounds of the program have already finished; ten coins were nominated in the last one, but only one won.

\n

Now it’s time for Round 3 and we are happy to announce that we have enrolled AdEx as one of the projects to participate. Our application will be reviewed by the Binance team but have firm belief that we will be selected to enter the vote. This month’s nominees will be announced on Tuesday, October 31, 2017.

\n

Then, in order to win, we will have to get more votes than the other competing coins. Voting will take place between 4:00 pm UTC on Tuesday, October 31, and 10:00 am UTC on Sunday, November 5, 2017. The vote will take place here: https://www.binance.com/vote.html.

\n

We have firm belief that our application is very strong and we hope that the Binance team will accept our nomination so you, our community members, can vote for ADX.

\n

Voting requirements

\n

To vote and have ADX listed on Binance, you will need to be a registered Binance user. In addition to that, there will be a fee of 0.1 BNB per vote.

\n

\n \n \n

\n

According to Binance’s instructions, “the weight of each vote will vary based on a variety of factors including but not limited to the level of historical activity of the account used to vote”. We think this is a good rule as it makes the contest fairer.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/exclusive-adex-binance-airdrop-8092a9c7ac2e"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4685314685314685,"src":"/static/cd375805b90268a8832f3d1a48062c5d/32796/1__HImj7omi01cyYeLet5BNEA.jpg","srcSet":"/static/cd375805b90268a8832f3d1a48062c5d/32796/1__HImj7omi01cyYeLet5BNEA.jpg 420w,\n/static/cd375805b90268a8832f3d1a48062c5d/7a04a/1__HImj7omi01cyYeLet5BNEA.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-10-31T19:40:14.744Z","description":"In the next few days we will be giving away BNB coins to AdEx community members","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Exclusive AdEx-Binance Airdrop"},"id":"f129876f-9da1-5a88-8e0b-176b14cfd63b","html":"

As we recently shared, AdEx is one of the nominees for the “Community Coin of the Month” contest held by Binance.

\n

The vote is now open and you will be able to support our project and cast your vote until 10:00 am on November 4, 2017. Each vote costs 0.1 BNB coins.

\n

To encourage you to vote and show our appreciation of the AdEx community, we will carry out a special airdrop. Every community member who has at least 50 ADX tokens in their wallet will receive 0.2 BNB coins from us. In order to take advantage of the airdrop, you need to fill in an application form so that we can verify your eligibility. You can apply here:

\n

AdEx BNB Airdrop Application Form

\n

The airdrop will begin tomorrow, November 1, 2017, and will take place in a few batches. We will create a public sheet where you will be able to check whether your BNB tokens have been awarded (no personal details will be disclosed in that sheet, the transaction status will be indicated by Ethereum address only).

\n

Please keep in mind that in order to qualify, you need to have 50 or more ADX tokens in a wallet — exchanges don’t qualify.

\n

After you receive you BNB coins, you just need to go ahead and vote for AdEx!

\n

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/scam-alert-adex-site-clone-fake-twitter-account-99d0fb3d9d11"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4141414141414141,"src":"/static/8c8777305e19c23e132c3bb38de7404f/73ad6/road-sign-alert.png","srcSet":"/static/8c8777305e19c23e132c3bb38de7404f/73ad6/road-sign-alert.png 420w,\n/static/8c8777305e19c23e132c3bb38de7404f/cb8c5/road-sign-alert.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-11-05T09:29:01.755Z","description":"A fake site is advertising an ADX airdrop asking for people’s Ethereum addresses and private keys.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Scam Alert: AdEx Site Clone & Fake Twitter Account"},"id":"5af21d66-a3d7-55f9-941e-1189bd4c42b6","html":"

We have been alerted that our website has been cloned and is now advertising a fake ADX airdrop.

\n

The address of the fake site is http://addex.network/blog/ and it promises ADX coins to ETH holders. This is not an official airdrop and if you provide your personal details, you will be scammed.

\n

In addition, a fake Twitter account was created to advertise the scam airdrop — @adx_network. It was designed to look like our legitimate Twitter profile but again, it’s fake and it’s only purpose is to defraud members of our community. We have already reported the fake account to Twitter and we hope that it’s taken down ASAP.

\n

The only sources of information about AdEx you should trust are our website www.adex.network, this Medium blog, as well as our social media channels, listed on our site.

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-first-blockchain-advertising-auction-is-taking-place-on-adex-c184ad553f4d"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/92f80ecbc667be1b39fbfb17eefc3fe9/73ad6/1__PdaMWbhozsjHgHHjl7NBjw.png","srcSet":"/static/92f80ecbc667be1b39fbfb17eefc3fe9/73ad6/1__PdaMWbhozsjHgHHjl7NBjw.png 420w,\n/static/92f80ecbc667be1b39fbfb17eefc3fe9/cb8c5/1__PdaMWbhozsjHgHHjl7NBjw.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-11-21T13:00:56.917Z","description":"We are very excited to announce our collaboration with Ink — a world leader in travel media. As a part of our agreement with Ink, we will…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The First Blockchain Advertising Auction is Taking Place on AdEx"},"id":"986df79b-5b1f-596a-a1c2-631e502e0896","html":"

We are very excited to announce our collaboration with Ink — a world leader in travel media. As a part of our agreement with Ink, we will hold the very first blockchain-based auction for advertising inventory. Two million ad spaces on the boarding passes of a major airline will be made available for bidding, and the auction will take place on the AdEx mainnet that was deployed earlier this month.

\n

This is a very significant leap ahead for the advertising industry, and it is just the first of many steps we’ll take reshaping the online advertising landscape.

\n

See the official press release that we are issuing below.

\n

A couple of important details: a small amount of ADX (few thousand) would be used as a collateral for every bid made, however the payment will be done in FIAT currency and the price will be signalled on the public Ethereum blockchain but it will be encrypted with the auction secret. This means that the price will only be visible for the auction participants.

\n

UPDATE: We have amended the terms of the auction so only 1,000,000 advertising spaces will be made available for bidding. We will hold another auction for 1,000,000 more spaces in December 2017.

\n

AdEx Partners with Travel Media Giant Ink to Deliver the First Blockchain Advertising Auction

\n

_Sofia, Bulgaria — November 20, 2017 — _AdEx Network (https://www.adex.network/) has just announced an exclusive collaboration agreement with Ink, the world’s leading travel media company. This agreement allows advertisers to purchase inventory on the blockchain for the first time in history.

\n

Decentralized advertising network AdEx has teamed up with the travel media giant Ink, a company trusted by more than 22 airlines and global travel groups.

\n

Together, the two companies enable the auctioning of advertising property on the blockchain.

\n

This is the very first time such an auction has taken place, and is therefore a huge step forward in the reshaping of the online advertising landscape. The auction will be executed on the Ethereum network via the AdEx mainnet exchange that has already been launched earlier this month.

\n

AdEx and Ink announced that the first auction will be for 2 million advertising spaces to be printed on the boarding passes of a leading airline.

\n

The auction will be handled by the AdEx team. All willing participants will need to contact an AdEx representative by sending an email to office@adex.network with a subject line “Boarding passes auction”. They should indicate the number of advertising spaces they are bidding for, as well as the price they are offering per space. A sheet with all submitted bids will be made publicly visible on Wednesday, November 22, 2017.

\n

Ink and the participating airline will have final decision in accepting or rejecting bids, as well as all advertising creatives.

\n

“This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences,” said Ivo Georgiev, CEO of AdEx Network. “We are pleased to see multiple companies such as BTC.com, eToro, Propy and others showing interest in the coming auction,” added Georgiev.

\n

Simon Leslie, CEO of Ink, added: “We are pleased to be working with AdEx to deliver advertisers such a targeted medium and to be involved in this media first”.

\n

About AdEx_
\nAdEx is a decentralized ad network based on blockchain and smart contracts. It aims at solving many of the problems faced by the contemporary advertising industry, the largest of which is the lack of transparency in ad bidding and delivery._

\n

About Ink_
\nInk is the world leader in travel media. Ink creates award-winning media for the world’s biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 800 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and mobile devices.
\nIn addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo._

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-first-blockchain-advertising-auction-is-now-completed-a237a5886b42"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5107913669064748,"src":"/static/c35260120258beb1e6835cb8635dbbde/32796/1__HZL__fRgjZrLjWhiTUNWhBw.jpg","srcSet":"/static/c35260120258beb1e6835cb8635dbbde/32796/1__HZL__fRgjZrLjWhiTUNWhBw.jpg 420w,\n/static/c35260120258beb1e6835cb8635dbbde/7a04a/1__HZL__fRgjZrLjWhiTUNWhBw.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-11-22T18:56:27.937Z","description":"We are happy to announce that the very first blockchain-based auction for advertising space is now completed. Bidding was suspended at…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The First Blockchain Advertising Auction Is Now Completed"},"id":"3b73670e-39e4-539b-8091-7c69096d46c0","html":"

We are happy to announce that the very first blockchain-based auction for advertising space is now completed. Bidding was suspended at 19:00 CET on November 22, 2017.

\n

A number of companies expressed interest in the auction. The companies that placed bids were Propy, eToro, Orion Adeas and Stremio. All of the 1,000,000 advertising spaces on airplane boarding passes were sold out. You can view the submitted bids here: AdEx/Ink Boarding Pass Bids.

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-listed-on-binance-56731bca5fa4"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"/static/397ef20f7b66ae367803992657dcd360/32796/1__7x0V9PDPqRVOyVP__ejHCsg.jpg","srcSet":"/static/397ef20f7b66ae367803992657dcd360/32796/1__7x0V9PDPqRVOyVP__ejHCsg.jpg 420w,\n/static/397ef20f7b66ae367803992657dcd360/d554d/1__7x0V9PDPqRVOyVP__ejHCsg.jpg 1440w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-11-29T09:54:59.881Z","description":"We are happy to announce that as of today, AdEx is listed on Binance.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Listed on Binance"},"id":"42b746d2-4382-50b4-a9b7-e78de63bd630","html":"

We are happy to announce that as of today, AdEx is listed on Binance.

\n

There are three ADX pairs available for trading: ADX/BTC, ADX/ETH and ADX/BNB. The minimum tradable amount is 1 ADX for ADX/BTC and ADX/ETH, and 0.01 ADX for ADX/BNB.

\n

With this, AdEx is listed on a total of 8 exchanges, as follows:

\n\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-prototype-development-update-9c9e99957440"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5107913669064748,"src":"/static/b4bdd4bb67b787f9cf8feaa20ff8c554/32796/1__PXfiVMrC0YLO3TiJYgbG3Q.jpg","srcSet":"/static/b4bdd4bb67b787f9cf8feaa20ff8c554/32796/1__PXfiVMrC0YLO3TiJYgbG3Q.jpg 420w,\n/static/b4bdd4bb67b787f9cf8feaa20ff8c554/8dd42/1__PXfiVMrC0YLO3TiJYgbG3Q.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-11-29T15:23:36.669Z","description":"The AdEx community members have been growing more and more impatient about our prototype. We get it — we are just as excited to have it up…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Prototype: Development Update"},"id":"c3a81fdb-89fd-5bd6-9e34-617983bb7d9d","html":"

The AdEx community members have been growing more and more impatient about our prototype. We get it — we are just as excited to have it up and running, available to anyone who wishes to get a taste of our platform.

\n

Ever since our token generation event, we have been busy with development. We already released the adex-core repository, and we deployed our smart contracts on the Ethereum mainnet.

\n

The Ethereum mainnet addresses are as follows (do not send tokens/ether to these addresses!):

\n

ADXExchange: https://etherscan.io/address/0x0f6029ebde2ecd9ab4d60dd5d0a297e9e59bf77a

\n

ADXRegistry: https://etherscan.io/address/0xeaf503fd64d0cf9278f29775b78c6f31001ffebc

\n

We have also implemented the AdEx Node, a scaling solution that’s designed to allow publishers and advertisers to collect detailed reports off-chain while still keeping the bids themselves on the blockchain.

\n

The AdEx prototype is actually scheduled for release in February 2018, and we are making solid progress towards it.

\n

In the meantime, however, we have updated our public GitHub repositories with some of the elements of the prototype. Here they are:

\n

adex-dapp: This is the UI of AdEx.

\n

adex-core: These are the smart contracts at the core of the AdEx network ecosystem.

\n

adex-node: The second layer that is responsible for collecting and aggregating reports, individual impressions/clicks, as well as for ensuring the validity of requests.

\n

adex-sdk: The SDK that you use to include AdEx in your website and become a publisher (i.e. start showing ads on your site).

\n

adex-adview: A helper to the adex-sdk, which visualizes ads.

\n

adex-translations: The translation strings for AdEx. Use it if you want to translate AdEx to your own language

\n

Additionally, you would find the following two repositories:

\n

adex-site: The AdEx website, www.adex.network

\n

adex-brand: The brand identity of AdEx: logo, colors, etc.

\n

The best news? Everything is open-source, just as we promised. Neat, right?

\n

*Keep in mind, these components are not finalized yet — we are continuing with our work so stay tuned!

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-is-holding-a-second-blockchain-auction-for-advertising-space-on-easyjet-boarding-passes-b408c7297169"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/fb21918dac28eac1c7518fb70a59c342/73ad6/1__oFNWWtruiScbOYNf75l0Fg.png","srcSet":"/static/fb21918dac28eac1c7518fb70a59c342/73ad6/1__oFNWWtruiScbOYNf75l0Fg.png 420w,\n/static/fb21918dac28eac1c7518fb70a59c342/cb8c5/1__oFNWWtruiScbOYNf75l0Fg.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-11-30T14:38:57.897Z","description":"If you have been following our blog, you are likely aware of the special auction that took part on the AdEx mainnet last week.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx is Holding A Second Blockchain Auction for Advertising Space on easyJet Boarding Passes"},"id":"3bd57332-1e1e-51ee-a2cd-02c9207b7850","html":"

If you have been following our blog, you are likely aware of the special auction that took part on the AdEx mainnet last week.

\n

The response that we got was tremendously encouraging. Even though just four companies ended up placing bids, many more expressed interest in the auction (they were unable to participate due to the tight deadlines of the event).

\n

This is why we are now repeating the auction, where we will offer another million advertising spaces on easyJet boarding passes.

\n

The airline, which now services more than 800 routes in 31 countries, is a leader in innovation and digital leadership; the easyJet mobile app has 18.3 million downloads, and 20% of all flight bookings happen through the mobile app. Close to 70 million passengers fly easyJet every year, which offers advertisers the possibility of huge exposure through targeted advertising.

\n

Auction details

\n

Only selected companies will be invited by us to participate in the auction. If you have not received an invitation, however, you can drop us a line at office@adex.network with a subject line “Boarding passes auction” — it is possible that we add you to the invite list.

\n

Auction participants will be bidding for 1,000,000 advertising spots on easyJet boarding passes.

\n

Bidding will commence at 12:00 AM CET on November 30, 2017, and will end at 11:59 PM CET on December 9, 2017 or when the auction cap is reached, whichever comes first.

\n

Auction mechanics

\n

All participants must enter the bid declaring the total amount they are willing to pay for the advertising spaces. At the end of the auction, the one million advertising spaces will be distributed among the participants proportionally to their bid.

\n

Bids will be accepted on a first come, first served basis.

\n

To ensure maximum fairness, the total of all accepted bids will be capped at $350,000 USD. Once that cap is reached, no more bids will be accepted. If the bid of the last company to enter the auction brings the total of all bids over $350,000 USD, only a partial bid will be accepted.

\n

Example:

\n\n

In this scenario, the bids of Company A and Company B will be accepted in full, while Company C will only be able to bid $50,000.

\n

At the end of the bid, the 1 million advertising spaces will be distributed proportionally between the three companies as follows:

\n\n

Additional provisions

\n

All auction participants must have their artwork/advertising creatives prepared and ready to be submitted by noon on December 8, 2017.

\n

Ink and easyJet have final approval on the ad creatives.

\n

Auction participants will be able to increase their bids before the end of the auction.

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-second-blockchain-auction-for-advertising-inventory-on-easyjet-boarding-passes-ended-355a7082f3c1"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9004524886877827,"src":"/static/40bbb1ab2edacdf4b3da248c7c2b2a80/32796/1__rKB__2qjQQr2aujf9EKX97g.jpg","srcSet":"/static/40bbb1ab2edacdf4b3da248c7c2b2a80/32796/1__rKB__2qjQQr2aujf9EKX97g.jpg 420w,\n/static/40bbb1ab2edacdf4b3da248c7c2b2a80/8dd42/1__rKB__2qjQQr2aujf9EKX97g.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2017-12-12T13:34:53.572Z","description":"We are glad to report that the second blockchain auction for advertising spaces on easyJet boarding passes ended successfully on the AdEx…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The Second Blockchain Auction for Advertising Inventory on easyJet Boarding Passes Ended…"},"id":"6797d410-11c1-530e-af51-e9ba24887da7","html":"

One million advertising spaces were sold out to two companies that will now place their ads on boarding passes. The auction took place on the AdEx mainnet, and ended at 11:59 PM CET on December 9, 2017.

\n

A number of carefully selected companies took interest in the invite-only auction. Eventually, two of them decided to bid for the available advertising inventory, thus gaining exposure to easyJet’s 70 million passengers. Their ads will be shown to passengers flying the airline’s European routes in December.

\n

The auction also received significant media coverage; the most notable articles were the ones published by Yahoo Finance and Entrepreneur.com.

\n

We are very happy with the results of the auction, as it demonstrated a real-life use case of blockchain technology for the advertising industry.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-joins-the-blockchain-advertising-alliance-a6b6082ebe1f"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/8f83edbf16665286dfc707130a693e2e/32796/1__jkJniuK4jvzbO7BbMPUHbQ.jpg","srcSet":"/static/8f83edbf16665286dfc707130a693e2e/32796/1__jkJniuK4jvzbO7BbMPUHbQ.jpg 420w,\n/static/8f83edbf16665286dfc707130a693e2e/8dd42/1__jkJniuK4jvzbO7BbMPUHbQ.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2017-12-15T14:20:08.811Z","description":"We are incredibly happy to announce a special initiative, in which AdEx is actively involved: the Blockchain Advertising Alliance.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Joins the Blockchain Advertising Alliance"},"id":"52179058-f4e3-593e-8076-bb633b42ff34","html":"

We at AdEx strongly believe that the future of advertising holds many technological advancements, equal conditions for all advertisers, more privacy control for consumers, and most importantly: more transparency for the entire industry.

\n

We are dedicated to helping speed up the adoption of blockchain technology in advertising, as well as the general industry shift. To achieve this, we became an integral part of a newly formed NPO, the Blockchain Advertising Alliance (BAA).

\n

BAA’s intention is to provide advertising professionals with educational resources on blockchain, smart contracts, Ethereum, ad tech developments, etc. The organization also aims at creating and fostering a meaningful environment for blockchain advertising projects to collaborate, share ideas and skills, and help each other reshape the online marketing and advertising landscape.

\n

BAA goals

\n

The alliance steps on four fundamental goals: to educate, develop, unify, and promote.

\n

Educate: Inform the advertising industry about the benefits and possible use cases of the blockchain and therefore increase mass adoption.

\n

Develop: Exchange knowledge between member companies, and create a common knowledge-base shared by member companies and the public.

\n

Unify: Ensure that member companies are not overlapping their efforts but instead they create complementary technologies and benefit from each other’s work.

\n

Promote: Create joint press releases and/or airdrops to promote member companies and the idea of utilizing blockchain to bring transparency to the advertising industry.

\n

BAA membership

\n

BAA membership is open to any company operating in the fields of online advertising, digital marketing and/or blockchain. The organization is looking for members who will help advance its effort in blockchain education and popularization, and will do their best to push forward blockchain and DApp design and evolution.

\n

Additionally, BAA encourages large organizations willing to contribute to the adoption of blockchain in advertising by acting as advertisers/publishers and cooperating with other member companies.

\n

The organization has already managed to attract very strong members, so AdEx is in very good company there: Stremio, Propy, AdHive, SwipeCyrpto, EloPlay and Harbour are the first members of the alliance. We are positive that more relevant projects will join soon.

\n

If you are interested in applying for membership, please visit http://www.baa-foundation.org/.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-to-sponsor-neo-devcon-in-san-francisco-40a4998fe7ce"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.0792079207920793,"src":"/static/01d61f512df07910e6eda8ac36b6301f/73ad6/1__a1BuE66wR0ipjvG0XZAfWg.png","srcSet":"/static/01d61f512df07910e6eda8ac36b6301f/73ad6/1__a1BuE66wR0ipjvG0XZAfWg.png 420w,\n/static/01d61f512df07910e6eda8ac36b6301f/eaa32/1__a1BuE66wR0ipjvG0XZAfWg.png 2518w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-01-11T14:36:55.790Z","description":"AdEx will sponsor NEO DevCon in San Francisco later this month — if you’re attending the event, come by our booth and say hello.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx To Sponsor NEO DevCon in San Francisco"},"id":"bcb836a7-cfd3-596c-96d3-8999012133ab","html":"

2018 is in full swing, and so is the development of the AdEx platform. Before we release the beta in February, however, we’ll have a chance to meet with supporters of our project, as well as with other blockchain developers at NEO DevCon as we will be one of the main sponsors of the conference.

\n

NEO DevCon is a two-day event, where top speakers from the blockchain industry will share ideas, thoughts, know-how and expertise. The speaker list includes the names of Stanford university professors, prominent blockchain developers, members of the City of Zion community, founders of existing and upcoming NEO projects, etc.

\n

The conference will take place on January 30–31, 2018 at the InterContinental Hotel in San Francisco. Developers can apply for free tickets and their eligibility will be determined based on their expertise by the organizers team.

\n

“We are delighted that we have the opportunity to support an event like NEO DevCon”, said our CEO Ivo Georgiev. “Contributing to the evolution of the blockchain technology and decentralized applications is what we stand for, and it is important that we keep an open communication and knowledge sharing with the industry leaders,” Georgiev added.

\n

Are you attending the conference? Make sure to stop by our booth and say hi!

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-listed-on-huobi-pro-64f183d0ed64"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.596958174904943,"src":"/static/c80eb3312088823b0333000160aee789/73ad6/1__lUrmv1HsN6dC4lyhzZ__QBw.png","srcSet":"/static/c80eb3312088823b0333000160aee789/73ad6/1__lUrmv1HsN6dC4lyhzZ__QBw.png 420w,\n/static/c80eb3312088823b0333000160aee789/5a180/1__lUrmv1HsN6dC4lyhzZ__QBw.png 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-01-18T10:29:58.412Z","description":"As of today, our tokens are now listed on the Huobi Pro exchange.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Listed on Huobi Pro"},"id":"004438c9-5d5b-56b5-98f6-68588e7dd432","html":"

ADX tokens are now available on the Huobi Pro exchange. AdEx deposits will be open from 10:30 pm GMT on January 18.

\n

There will be two trading pairs available — ADX/BTC and ADX/ETH, and trading will commence at 11:00 pm GMT on January 19. ADX withdrawals will be available from 22:30 GMT on January 22.

\n

Huobi Pro is one of the largest crypto currency exchanges in China. It caters to millions of users across 130+ countries, which will grant AdEx additional exposure to project supporters.

\n

Here is the latest list of exchanges that support AdEx:

\n\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-joins-iabs-tech-lab-72df86c7978b"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/767cf69b0f9f796c156be32f79a86823/73ad6/1__TOPMQaDD__bU0Tz9weVUrpA.png","srcSet":"/static/767cf69b0f9f796c156be32f79a86823/73ad6/1__TOPMQaDD__bU0Tz9weVUrpA.png 420w,\n/static/767cf69b0f9f796c156be32f79a86823/cb8c5/1__TOPMQaDD__bU0Tz9weVUrpA.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-01-19T14:39:33.990Z","description":"We have the pleasure to announce that as of last month, AdEx is officially a member of IAB’s TechLab. We joined as a contributor to the…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Joins IAB’s Tech Lab"},"id":"28638b82-a139-50bb-a55b-e2eb7694b27f","html":"

In our effort to disrupt and reshape the current state of the digital marketing industry, we have joined forces with the members of IAB Tech Lab’s Blockchain Working Group.

\n

The IAB Blockchain Working Group is lead by Shailley Singh and was created to explore the real-life application of blockchain technology for the needs of the digital advertising space. It aims at establishing standards and best practices for the use of blockchain in online advertising — and this is why AdEx is a perfect fit.

\n

Currently, the working group is working on developing education for blockchain technology and its use in advertising. This includes setting priorities for business use cases, installing technology standards and instituting best practices.

\n

AdEx joins a stellar list of companies and experts participating in the group. Among them are Adobe, IBM, MetaX, Amazon, BuzzFeed, Google, Nielsen, Twitter, Publicis Groupe, Papyrus, Shazam and many others.

\n

“Working together at this initial stage is crucial for the fast and sustainable adoption of blockchain by the advertising industry. The IAB Blockchain Working Group has the potential to reshape an entire marketplace and set the tone for the future of the ad tech industry. This is why we are delighted that we are a part of it,” said Ivo Georgiev, CEO of AdEx.

\n

The IAB Tech Lab is an independent international research and development consortium founded in 2014 in the USA. It’s goal is to produce and establish global industry technical standards — a task carried out through a number of different working groups. To date, an array of digital publishers, marketing agencies, technology firms and other companies interested in interactive marketing contribute to these working groups within the Tech Lab. The organization’s founding members included the companies AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN.

\n

Are you attending the conference? Make sure to stop by our booth and say hi!

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/introducing-the-adex-mascot-community-challenge-e4ac8bee2c5a"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/6e9c95a7cfbf472058df291eb5026491/73ad6/1__8RREDe__l8__iS18QtW0l0gw.png","srcSet":"/static/6e9c95a7cfbf472058df291eb5026491/73ad6/1__8RREDe__l8__iS18QtW0l0gw.png 420w,\n/static/6e9c95a7cfbf472058df291eb5026491/cb8c5/1__8RREDe__l8__iS18QtW0l0gw.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-01-25T12:14:12.812Z","description":"Say hello to our new unicorn mascot who’s here to cheer you up.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Introducing: The AdEx Mascot [+Community Challenge]"},"id":"b81f92f5-c915-5fbc-99f2-eb66352b80b9","html":"

You have probably taken a glimpse of him in our Telegram group; he’s funny, he’s blue, and he’s sometimes silly but most importantly — he’s awesome. We are excited to introduce to you the AdEx mascot!

\n

He’s a unicorn. Because we do believe that everyone needs a little bit of magic in their lives, and who’s a better ambassador for magic than a unicorn? No one, that’s who!

\n

He is chill and likes to party. He enjoys vacations on the Moon.

\n

\n \n \n

\n

He knows when to HODL. He has a crypto portfolio that’s usually performing well.

\n

\n \n \n

\n

All you have to do is leave a comment with your suggestion, or tweet your name suggestion with the #NameTheUnicorn hashtag (make sure to use the hashtag and tag @adex_network so we don’t miss your tweet). We will then collect all the name suggestions, choose the three we like best and we’ll ask you to vote for the best one on Twitter.

\n

We can’t wait to see your suggestions — don’t let us down!

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-becomes-exclusive-ad-provider-for-video-entertainment-platform-stremio-eb476bc86eff"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/0e14f13a802072606b9db2ee876230f7/73ad6/1__BcvkK__1ZrzpaJbjskebr5g.png","srcSet":"/static/0e14f13a802072606b9db2ee876230f7/73ad6/1__BcvkK__1ZrzpaJbjskebr5g.png 420w,\n/static/0e14f13a802072606b9db2ee876230f7/cb8c5/1__BcvkK__1ZrzpaJbjskebr5g.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2018-01-30T05:02:56.689Z","description":"We will launch our beta with Stremio — a video entertainment hub with close to 5 million active global users.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Becomes Exclusive Ad Provider for Video Entertainment Platform Stremio"},"id":"39947743-472d-58f3-9f44-2f29cd81c8ab","html":"

We are glad to report that our partner Stremio, a video entertainment hub, has announced that it will be using AdEx exclusively for its advertising monetization needs.

\n

Stremio has been our partner since the very beginning. The two projects were established by the same founders and are closely related; this is why it’s only natural that ads on the video streaming app will be delivered by AdEx exclusively.

\n

Stremio has previously used the services of different advertising networks, however none of them have performed to the satisfaction of the Stremio team. This means no more ads will be shown on Stremio’s desktop and mobile apps until the AdEx prototype is released and functioning.

\n

The Stremio team is confident that this change will be positive for the video hub’s users who would be able to enjoy video content with unobtrusive ads, while advertisers reach a targeted audience with their offers.

\n

We’re incredibly excited that we will launch our platform with a service that currently has close to 5 million users across the globe. This will give both advertisers and publishers confidence in the real-life application of blockchain technology for advertising, as well as in AdEx as a solution bridging these two industries.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/development-update-from-the-adex-ceo-1287617f6a71"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/e2b3225c1ad58bd996eccedcc705a134/32796/1__3__e7aDh229NXDSl7FNdZDA.jpg","srcSet":"/static/e2b3225c1ad58bd996eccedcc705a134/32796/1__3__e7aDh229NXDSl7FNdZDA.jpg 420w,\n/static/e2b3225c1ad58bd996eccedcc705a134/8dd42/1__3__e7aDh229NXDSl7FNdZDA.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-02-07T10:33:19.452Z","description":"Our CEO and technical lead Ivo Georgiev shares information on the AdEx prototype progress.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Development Update from the AdEx CEO"},"id":"13000433-7c40-5bc6-b50d-65cd0cab2912","html":"

For the past few months, the AdEx development team has been working tirelessly to deliver our beta. Here is an update from our CEO and technical lead, Ivo Georgiev, who is sharing some exciting news about the AdEx DApp. Read what Ivo had to say below.

\n
\n

Hello,

\n
\n
\n

I am happy to share with you a few words about the development of the initial version of our DApp.

\n
\n
\n

In short, everything is on track. All of the vital components — adex-dapp, adex-core, adex-node, adex-sdk and a few others — have been uploaded on GitHub already however we’ve made plenty of progress on them since the initial upload. These improvements have not been pushed to the public repos yet — all in due time.

\n
\n
\n

We have done a substantial amount of work on the adex-node; there we focused on introducing more advanced data aggregation and support for verifying events signed with ethereum private keys. Currently, the adex-node is developed in Node.js but we also started a parallel implementation in Go to enhance performance. We believe technical diversity and multiple implementations are important for our ecosystem, as they show the strengths and weaknesses of a certain architecture and give us more flexibility to deliver superior software solutions.

\n
\n
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On the DApp itself, we made various improvements to the user interface (UI) to simplify the user experience. Furthermore, we have added an UI for the types of auctions we ran with easyJet/Ink back in December, which can be reused in the future for other similar auctions.

\n
\n
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But the most exciting update to all modules is our expansion to support more ways of signing a bid. We’re going to support signing a bid with Metamask, Ledger and Trezor — ensuring the security of participants in the system. This has been a particularly challenging task, as there are currently no DApps that support all three. We understand the edge this gives to AdEx, therefore we were more than happy to put the effort into introducing this upgrade.

\n
\n
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And that’s not all: the best part is that signing a bid is going to follow EIP712, the Ethereum improvement proposal, to sign typed data in a more user-friendly way. This dramatically enhances the user experience of signing bids compared to previous ways, where users would only see a raw hash in Metamask. In other words, users would now see individual parameters about the bid that they’re signing, such as ADX reward amount, targeted number of clicks and timeout.

\n
\n
\n

Along with this, we have been assisting the upcoming decentralized exchange called DEXY on a technical level. This is a project that we’re particularly excited about, as we are working together with members from ZK Labs and Ethereum Core contributors. The technological stack of DEXY is very similar to the stack of AdEx so both sides are already benefiting from sharing technical knowledge and experience. We are confident that the innovative approach of the DEXY team will bring AdEx to the next level.

\n
\n
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Last but not least, we are incredibly excited to see the AdEx ecosystem grow: a project we’re closely related with, Stremio, is now committed to using AdEx exclusively for their advertising needs. We have more commitments that we’re going to disclose soon, and we’re working closely with the other members of the Blockchain Advertising Alliance (BAA) to further the AdEx adoption as quickly as possible.

\n
\n
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Our focus is to continue improve the AdEx technology and ecosystem. My team and I realize that the need for a DApp like AdEx grows bigger by the day, and we are committed to giving you a solution that will empower you to advertise in a better, more meaningful way.

\n
\n
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Back to work now!

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Best,

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\n

Ivo Georgiev

\n
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Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-releases-official-merchandise-line-59d3e92d766e"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/6bff828e9f6036541f14bc524507030f/73ad6/1__NtBMI6AGLLWDCDvBt2n7yg.png","srcSet":"/static/6bff828e9f6036541f14bc524507030f/73ad6/1__NtBMI6AGLLWDCDvBt2n7yg.png 420w,\n/static/6bff828e9f6036541f14bc524507030f/cb8c5/1__NtBMI6AGLLWDCDvBt2n7yg.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-02-08T14:30:30.848Z","description":"We are happy to announce that we have officially launched an AdEx merchandise line.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Releases Official Merchandise Line"},"id":"682fe4b4-79f4-52ff-8eed-2dac32dc77f3","html":"

We have teamed up with the Alwayshodl store, which is a merchandise partner for crypto companies. Our very first merchandise line becomes available for sale today, February 8, 2018.

\n

AdEx fans can purchase a variety of items such as t-shirts, hats, hoodies and socks.

\n

“Once we learned about AdEx ,we knew that their community will love merch,” said Chris Spadafora, CEO of Alwayshodl. “We’re especially excited to give back to the AdEx community members and give them the opportunity to pay with crypto in exchange for some awesome merchandise,” he added.

\n

Alwayshodl an online crypto merchandise store. They partner with crypto projects like ours to handle all their merch, engage their community and give our supporters an opportunity to actual use their cryptocurrency. Shoppers can pay in 55+ different cryptocurrencies (anyone who pays in crypto gets a special 10% discount), and their orders are shipped globally. The company aims to drive awareness and global adoption around crypto.

\n

In honor of our launch we are offering an exclusive 15% discount on all AdEx merchandise items for the next 48 hours only. Shop here: www.alwayshodl.com/adex. To get the discount, use code HODLADX at checkout.

\n

In addition, you also have the chance to win free merchandise! We are holding a special competition where five lucky winners will take home an item from the AdEx collection. Hurry up, as the contest will take place for 5 days only!

\n

Enter the competition here: https://alwayshodl.com/pages/adex-holder-competition.

\n

NB: The competition starts on February 10, 2018. Competition link will not be active before that date.

\n

We are particularly happy that the Alwayshodl allows our community members to use their crypto to receive something tangible in return, and we look forward to this mutually beneficial partnership.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/nametheunicorn-meet-eddie-the-moonicorn-884b4ca29c65"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/1ab7225be17341de20e817a2eb262917/73ad6/1__sPk9aOSi29ns6KbIljkTWA.png","srcSet":"/static/1ab7225be17341de20e817a2eb262917/73ad6/1__sPk9aOSi29ns6KbIljkTWA.png 420w,\n/static/1ab7225be17341de20e817a2eb262917/cb8c5/1__sPk9aOSi29ns6KbIljkTWA.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-02-12T12:23:48.006Z","description":"You voted, we listened and the AdEx unicorn mascot now has a name: Eddie the Moonicorn.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"#NameTheUnicorn: Meet Eddie the Moonicorn"},"id":"815e2ab4-454a-500f-b824-f92b31a0c937","html":"

A couple of weeks ago we asked you to help us name our new unicorn mascot, and you obliged (we have an awesome community, don’t we!).

\n

We received more than 50 fantastic name suggestions so it was really hard to select the ones we liked best. To make things easier, we had an internal vote and the AdEx team selected the 5 names we liked the most.

\n

We then asked you to vote for one of these to name the unicorn. We noticed that two suggestions, Eddie and Moonicorn, got the most votes, and we decided to combine them in one name!

\n

\n \n \n

\n

Without further ado, meet Eddie the Moonicorn!

\n

To all of our community members who participated, we say: Thank you! You are indeed the best community out there.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-ceo-ivo-georgiev-interviewed-by-lawless-tech-6ce2289490d6"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5555555555555556,"src":"/static/08456d87683d75a7531e94eea1b07b91/32796/1__rdDpHYO0NSGVP__O__RtNdEA.jpg","srcSet":"/static/08456d87683d75a7531e94eea1b07b91/32796/1__rdDpHYO0NSGVP__O__RtNdEA.jpg 420w,\n/static/08456d87683d75a7531e94eea1b07b91/8dd42/1__rdDpHYO0NSGVP__O__RtNdEA.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2018-02-12T15:14:56.927Z","description":"Ivo Georgiev: Regulating things prematurely out of fear usually leads to nothing but blocking human progress","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx CEO Ivo Georgiev Interviewed by Lawless.Tech"},"id":"e502d40c-0ae0-5b37-b644-057734c283a9","html":"

Our CEO Ivo Georgiev was recently interviewed by lawless.tech, a channel devoted to covering the ongoing regulatory attempts to oversee and control the newest technologies.

\n

Read an excerpt from the interview below.

\n
\n

lawless.tech: Different countries choose different approaches to blockchain regulation. However there is a trend of imposing restrictions and control measures. What do you think about the necessity of regulations in this new industry and the possible consequences of excessive/insufficient regulation?

\n
\n
\n

Ivo Georgiev: As the question says, it’s a matter of “excessive” and “insufficient”. It’s very difficult to strike the right balance between those two extremes, but I think that we’ve already seen encouraging signs — such as positive statements on cryptocurrencies from the US — that things are headed to the right direction. There is also a number of blockchain-friendly countries, such as Estonia or Switzerland, so things are definitely looking up and regulation should not be something we should be afraid of.

\n
\n
\n

In general, I believe that regulation should be limited to stopping fraud and scams, which is currently rampant. Luckily, we’ve seen US regulators, namely SEC, showing that stopping fraud is their main priority and they intend to do so without harming innovation or technological progress.

\n
\n
\n

lawless.tech: Along with the popularization of ICO’s as a way to attract funding for product development, several types of token, such as app token or security token, were formed and “established” within the niche. Which type do you consider optimal in legal terms, in what conditions, why? Which type is favorable for a potential holder?

\n
\n
\n

Ivo Georgiev: Obviously, utility tokens are the ones that legally are the cleanest. As a holder, I would most likely look at the project vision and implementation in general and whether the token model makes sense for it. Each token model has benefits for certain cases, and is unsuitable for other cases — so I have no specific preference.

\n
\n
\n

lawless.tech: What countries would have been a good example of regulation of blockchain, artificial intelligence, and other innovative technologies.

\n
\n
\n

Ivo Georgiev: Estonia, Switzerland and even the US! Estonia plans issuing its own token, Switzerland plans to issue its own cryptocurrency, and the SEC is generally showing that it’s pro-innovation. That should say enough.

\n
\n
\n

lawless.tech: Some blockchain projects store users’ personal information, such as medical records, documents, etc. What solution do you see for the conflict between immutability of the information stored in a blockchain ledger and the “right to be forgotten” — the right of a person to have their personal data deleted from public access? How will the blockchain technologies legislation develop with such a contradiction?

\n
\n
\n

Ivo Georgiev: We have to keep in mind that censorship resistance is not new to the blockchain. We’ve had p2p systems such as IPFS and BitTorrent for a long time now. Once something is out in a p2p system and referenced by a cryptographic hash, it will remain available. The blockchain is different in that it gives enough people (miners) an incentive to keep a copy of the data in a way that ensures that this data will be permanently available.

\n
\n
\n

The truth is, considering this technology is available and will be available, no one can stop that. I hardly see a way a legislation can enforce anything over technology in this particular case.

\n
\n

Read the full interview on lawless.tech here: https://t.me/lawlesstech.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/announcing-the-adex-beta-release-date-8dbcd7926909"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4141414141414141,"src":"/static/ca484000e5f9545babbde1b675c609b2/32796/1__y4IioP38KdfQ__SO1Yj0CTA.jpg","srcSet":"/static/ca484000e5f9545babbde1b675c609b2/32796/1__y4IioP38KdfQ__SO1Yj0CTA.jpg 420w,\n/static/ca484000e5f9545babbde1b675c609b2/8dd42/1__y4IioP38KdfQ__SO1Yj0CTA.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-02-19T16:42:33.440Z","description":"With our community and future advertisers and publishers growing impatient, we are glad to announce the AdEx Network release date.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Announcing the AdEx Beta Release Date"},"id":"c610f86d-a863-5f26-8999-7d4ce204614e","html":"

The AdEx platform development roadmap is on track, and we are ready to announce the beta release date: Monday, February 26.

\n

Our development team is currently running tests and making last tweaks, so that once we roll the beta out, you can get a comprehensive idea of what the platform will look and feel like. The final tests and integrations on the UI of the adex-dapp are in progress to ensure everything is functioning the way it is designed to.

\n

In addition, we are also deploying a new version of our smart contracts (these are currently being tested on the Ropsten testnet).

\n

In the spirit of the open source philosophy that drives our team, once everything is live, it will be added to our public GitHub repositories.

\n

AdEx Network V2

\n

Earlier this year we announced that the development was going ahead of schedule and that we hoped to introduce our prototype in October. Meanwhile, however, we realized that there was a better way to design the AdEx architecture. That new approach would give the DApp more flexibility and scalability, and would allow for the integration with hardware wallets such as Trezor, Ledger and Metamask.

\n

At that point we made the decision to revert to our original release date for the benefit of a superior decentralized app. We knew that a part of our community would be disappointed but our choices have always been directed by scalability, efficiency and user experience. This is why we do not regret not releasing early.

\n

What’s more, this new architecture allowed us to skip a step in the AdEx development altogether. Instead of rolling out AdEx V.1 in October, then starting work on AdEx V.2 in 2019, we went ahead with the scalability improvements that we had planned for AdEx V.2.

\n

Explained simply, what we are introducing on Monday, is AdEx V.2. We are positive that this is the right way to go, and we feel very content with our work so far.

\n

Interested in AdEx? Follow us!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-dapp-beta-rolled-out-55f558be179b"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/3f2f24931b718d628b85e64cbb027b7a/32796/1__LfX5ddRzNZImE4gOD04UOw.jpg","srcSet":"/static/3f2f24931b718d628b85e64cbb027b7a/32796/1__LfX5ddRzNZImE4gOD04UOw.jpg 420w,\n/static/3f2f24931b718d628b85e64cbb027b7a/16264/1__LfX5ddRzNZImE4gOD04UOw.jpg 2560w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-02-26T15:51:15.034Z","description":"After months of rigorous development, we are proud to announce the release of the AdEx Network Beta.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx DApp Beta Rolled Out"},"id":"6168bbf0-641b-5835-8f92-618f917b3bf8","html":"

We are proud and happy to announce the launch of the AdEx DApp Beta. The DApp is coming out right on time as per our roadmap, however we are jumping ahead in the development. Instead of AdEx Network V1, we are rolling out AdEx Network V2 (Version 2 was originally scheduled for 2019).

\n

This advancement is a result of an architecture redesign that gives AdEx better scalability, more flexibility and ultimately — better user experience.

\n

In addition, AdEx users (both publishers or advertisers) will have the option to log in with popular crypto wallets. Initially, only the Metamask option will be available, however Ledger and Trezor will be made available shortly.

\n

This V2 of our smart contracts allow bids to be off-chain signed messages until accepted. This significantly improves scalability but also adds up to the general architecture of those smart contracts — with it, second layer scaling solution such as Plasma will be absolutely compatible with our DApp if necessary.

\n

We are planning to continue exploring scaling in the next months.

\n

What can you expect

\n

A clean and simple interface. For years now, advertising platforms have been overloaded with menus, tabs, screens and options — to the point that setting up a campaign has become utterly frustrating. This is not the case with AdEx: we have stripped our interface down to the what you really need. Creating a new advertising campaign is easy as a piece of cake, and so is placing and accepting bids. Not to mention that the UI is quite easy on the eyes!

\n

No fees or commissions. With AdEx, advertisers place their bids for a particular advertising slot, and thus determined the CPM/CPC they are willing to pay; publishers can then accept or reject the bid and if they accept it, the ad campaign goes live. Once the campaign is over and the ad delivery is verified by both parties, publishers receive their payment in the form of ADX tokens. We at AdEx charge absolutely no fees or commissions for the transactions that happen on the DApp.

\n

A bug or two. We have done our best to ensure the AdEx Beta functions as flawlessly as possible, however it is still a Beta — so a bug or two are about to be expected. If you come across something that is not working properly, or if you believe there’s a better way for a feature to work — do let us know!

\n

What is next for AdEx

\n

In the upcoming months we will focus on the seamless onboarding of all advertisers and publishers who have expressed interested in using AdEx for their advertising needs. We will also actively seek prospective users to speed up the adoption of our DApp.

\n

Along with this, our development team will continue working on improving scalability and on introducing new functionalities to the platform.

\n

Feedback welcome

\n

Ever since the start of the project, we have always been open to feedback from our community members and prospective users. This will not change; on the contrary. As of this point, feedback and suggestions are more important than ever.

\n

What are the features you would like to see? What you like and dislike about the Beta? Give us a shout on Telegram, message us on Facebook, tweet at us — heck, even send a courier pigeon if you have to!

\n

We are truly committed to listening to our users and community, and making a platform that is pure joy to use.

\n

Eager to sign up for an advertiser/publisher account on AdEx? Head over to our revamped website!

\n

Interested in AdEx? Join our community!

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-roadmap-updated-6c4d2f6a204"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/66f4596ea7cd61b2c0b058ed4b60b211/32796/1__K__fcQfO369TAdHmD5O4ujQ.jpg","srcSet":"/static/66f4596ea7cd61b2c0b058ed4b60b211/32796/1__K__fcQfO369TAdHmD5O4ujQ.jpg 420w,\n/static/66f4596ea7cd61b2c0b058ed4b60b211/16264/1__K__fcQfO369TAdHmD5O4ujQ.jpg 2560w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-03-22T13:53:55.972Z","description":"As the AdEx project evolves, so does our concept and timeline for its development. Below is the revised and updated roadmap for AdEx.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Roadmap [UPDATED]"},"id":"3851e6ca-766b-51f0-9f4e-d977a0871ca1","html":"

\n \n \n

\n

Stage 1: Research [Completed]

\n

June 2016 — June 2017

\n

During this stage we researched the feasibility of the vision to create a decentralized and transparent ad network. We worked closely with the WINGS Foundation and other advisors to arrive at the current concept and assemble a suitable team.

\n

Stage 2: Token Crowdsale [Completed]

\n

June 2017 — July 2017

\n

This stage marks the deployment of the first AdEx smart contract and the announcement of ADX token. The ADX token will launch with the help of WINGS.

\n

There will be a crowdsale in which 80% of the ADX token will be offered and the rest will be distributed to the team, advisors, bounty program and WINGS DA.

\n

The crowdsale is necessary to fund the development of the prototype and the business development required to drive initial adoption.

\n

\n \n \n

\n

Stage 4: Rolling Out the AdEx Protocol [Completed]

\n

February 2018 — December 2018

\n

At this stage, we are releasing the AdEx protocol. It is a generalized advertising infrastructure that includes smart contracts and our node (i.e. a scaling solution). This protocol aims at fully bridging the advertising and blockchain industries in order to allow for more and better blockchain-based advertising solutions.

\n

During this stage, we will experiment with various scaling solutions like Plasma. We will also test options for reward systems for attention monetization.

\n

\n \n \n

\n

Stage 6: Dapp Improvements

\n

July 2018 — September 2018

\n

During Q3 2018, we are introducing new functionalities to the AdEx dapp.

\n

This stage brings massive improvements to the user targeting and reporting.

\n

We also plan to enhance the user experience — most importantly, we will work towards making the integration of the publisher SDK as easy as possible.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-listed-on-3-more-exchanges-a6a9cdf086d"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"/static/aedf6fa2e0bb77445ab170100e7834f1/32796/1__7iY__VHUfbNMn__NDib4XyLA.jpg","srcSet":"/static/aedf6fa2e0bb77445ab170100e7834f1/32796/1__7iY__VHUfbNMn__NDib4XyLA.jpg 420w,\n/static/aedf6fa2e0bb77445ab170100e7834f1/8dd42/1__7iY__VHUfbNMn__NDib4XyLA.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-03-27T11:32:05.289Z","description":"We are happy to report that our token, ADX, has been listed on three more exchanges. This means that you are an advertiser looking to start…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Listed on 3 More Exchanges"},"id":"347a64fc-0074-5819-9ea2-b0eaa3c2e753","html":"

We are happy to report that our token, ADX, has been listed on three more exchanges. This means that you are an advertiser looking to start using the AdEx DApp but you don’t have tokens yet, there are now three more places where you can acquire some.

\n

Additionally, ADX has been added to the BestRate platform, which compares different exchanges to show you the most competitive exchange rate.

\n

Here are the new exchanges where ADX tokens are available.

\n

IDEX

\n

On IDEX, you can exchange ADX for ETH.

\n

BigOne

\n

Here you can trade the ADX/BTC pair.

\n

ERC dEX

\n

ADX is available against WETH (Wrapped-ETH).

\n

With this, the complete list of exchanges where ADX tokens are listed includes the following:

\n\n

AdEx added on BestRate

\n

In addition to the three new exchange listings, AdEx has been added to the BestRate.org platform that claims to “find the best prices for you from all the available crypto exchanges”. The aggregator supposedly shows the exchange with the most advantageous price of ADX against Ether and Bitcoin.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/how-adex-prevents-ad-fraud-314637939946"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/95e3de5011b0e0d02d8ee0e8e1c6ca65/32796/1__6HpRTNCwFicbXR__ycD0Ukw.jpg","srcSet":"/static/95e3de5011b0e0d02d8ee0e8e1c6ca65/32796/1__6HpRTNCwFicbXR__ycD0Ukw.jpg 420w,\n/static/95e3de5011b0e0d02d8ee0e8e1c6ca65/16264/1__6HpRTNCwFicbXR__ycD0Ukw.jpg 2560w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-04-24T14:01:39.800Z","description":"One of the most crucial questions we need to answer is how we battle and prevent ad fraud. Here is the answer.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"How AdEx Prevents Ad Fraud"},"id":"923bbfca-23b9-5523-b415-dea636ff993e","html":"

AdEx employs a number of tactics to prevent fraud.

\n

The most vital of those is the transparency. Traditional ad tech is full of middlemen, and there is no transparent and trustless reporting — to get reports, you have to rely on one or usually more than one parties.

\n

This means that if you are a publisher, for example, the middlemen between you and the advertiser has economic incentive to report lower traffic, impressions, number of conversions, etc. This way they would have to pay you less and keep a larger portion of the revenue. The only way to get that data is from the middleman, and you have practically no way of verifying the legitimacy of that data.

\n

In a decentralized and transparent system such as AdEx, this is not possible — since the data is uploaded from every individual user directly to IPFS (another decentralized system designed for storage). The finality of all that data is settled between the publisher and the advertiser on the blockchain (Ethereum), in a way that incentivises both parties to report all the data they have accurately.

\n

This achieves a transparent bidding process between publishers and advertisers directly, without any mediators, therefore removing the ability of anyone between the publisher/advertiser, or themselves, to hide data and cheat the other parties.

\n

The other important problem AdEx has to tackle is click fraud. The blockchain or decentralization is not a silver bullet solution that solves this, therefore we have to resort to traditional methods of eliminating click fraud — throttling, blacklists based on IPs, user agents and other factors.

\n

However, the inherent openness of the system helps a lot in this regard — first of all, every publisher/advertiser is free to implement their own click fraud prevention depending on the specific way they’re being attacked/targeted.

\n

Further to this, there is no strict requirement on what the publisher/advertiser agrees on as a target action — they can agree on impressions, clicks, but most importantly — they can agree on conversion goals, such as for example sign ups on the publisher’s website and product/service purchases. Obviously, the payout from such an action will be much larger than the payout from a click, but it will also occur less often. Overall, the revenue should be about the same, but with the difference that this approach strongly discourages click fraud.

\n

Finally, we are working on cryptography-based solutions to eliminate click fraud.

\n

Every user has a cryptographic identity, which is auto-generated in their own browser the first time they see an ad, and every interaction with the ad is in the form of signed messages. We can use that to defer the decision whether a user is genuine — the system will collect all signed messages. If we determine that a user is fake at a later stage, we will simply exclude all messages signed by this user and recalculate. This gives us more flexibility in the way we determine user legitimacy.

\n

Another approach that will be optional for publishers/advertisers to enable is a simple proof-of-work: meaning that the cryptographic identity of the user will take some time to generate — e.g. 5 seconds. This will ensure click fraud is more expensive to achieve than the actual revenue it makes, therefore essentially eliminating it.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-gets-into-partnership-with-new-crypto-exchange-dexy/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/1546ed2c5f2b4cb421607785333f0ff6/32796/1__omqv2LMEjr9ZN4Y__TH5Ppw.jpg","srcSet":"/static/1546ed2c5f2b4cb421607785333f0ff6/32796/1__omqv2LMEjr9ZN4Y__TH5Ppw.jpg 420w,\n/static/1546ed2c5f2b4cb421607785333f0ff6/16264/1__omqv2LMEjr9ZN4Y__TH5Ppw.jpg 2560w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-05-17T09:46:01.356Z","description":"This week, a beta of the new permissionless decentralized cryptocurrency exchange DEXY was launched, and currently ADX is the most traded…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Gets into Partnership with New Crypto Exchange DEXY"},"id":"6999e197-24d1-5bb3-b3d3-2998e9b87d12","html":"

This week, a beta of the new permissionless decentralized cryptocurrency exchange DEXY was launched, and currently ADX is the most traded token on it.

\n

We are incredibly happy for the mainnet beta launch of DEXY — a pemisionless decentralized token exchange.

\n

The beta version of the exchange is now live and fully operational, and ADX tokens have reached a trading volume of 16 ETH over the past 24 hours thus holding the first spot for the token with highest liquidity as of time of writing.

\n

You can easily trade ADX on DEXY just with a Metamask/Ledger/Trezor account.

\n

What is DEXY

\n

DEXY is a permissionless decentralized exchange that is designed to fill the gaps where centralized exchanges fail their users; it combines all the significant benefits of said centralized exchanges with the power and flexibility of a decentralized one.

\n

The exchange comes packaged as a sleek, user-friendly and incredibly intuitive DApp for custodian-free P2P token swaps. It supports the ERC20, ERC777 and ERC 223 Ethereum token standards, and users can find a market by the address of a token contract. This means that while the front-page tokens are determined by popularity, you can still trade any token just by knowing it’s smart contract address.

\n

As the exchange is custodian-free, users remain in control of their tokens 100% of the time. The funds for every trade placed are always kept in the user’s wallet or held by a secure smart-contract.

\n

Currently, all ETH:TOKEN trading pairs are available on the platform. TOKEN:TOKEN trades are already supported via the smart contract, and orderbook support and NFT support are promised to be introduced too.

\n

DEXY currently supports MetaMask, Ledger, and Trezor wallets; in fact, this is one of the first decentralized exchanges to offer full support for Trezor.

\n

For the first month after the launch, users can give DEXY a test run free of charge; the fees after that period will also be very competitive — 0.25% on the taker side only (makers will never be charged any fees).

\n

There is also a bug bounty going on, and the rewards go up to $10,000 depending on the impact of the detected bug.

\n

The DEXY team

\n

DEXY is the brainchild of Matthew Di Ferrante, Dean Eigenmann and our own Ivo Georgiev.

\n

Matthew is a member of the Ethereum Foundation security team and founder of ZK Labs. Dean is the founder of Harbour Project, a ZK Labs auditor and ENS developer. Ivo is a founder of Stremio and AdEX, and a vivid Ethereum contributor.

\n

The AdEx and DEXY developers teams are in close contacts, collaborating on solving various challenges and improving the overall blockchain ecosystem. This cooperation has been incredibly beneficial for both projects, and has significantly sped up the development of the two DApps.

\n

We at Team AdEx are extremely excited about this partnership and are looking forward to the ADX liquidity on DEXY to grow exponentially.

\n
\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/announcing-the-adex-bug-bounty-a5a6e0621094"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/7593e8e31ef94798c1955d41909f46c2/32796/1__P7CAV7kEQ4aBBzozOCYGsA.jpg","srcSet":"/static/7593e8e31ef94798c1955d41909f46c2/32796/1__P7CAV7kEQ4aBBzozOCYGsA.jpg 420w,\n/static/7593e8e31ef94798c1955d41909f46c2/8dd42/1__P7CAV7kEQ4aBBzozOCYGsA.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-06-01T14:17:20.641Z","description":"We are announcing a new initiative to help us build an even better, sleeker decentralized app.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Announcing: The AdEx Bug Bounty"},"id":"a92a46b2-f569-5233-a275-498f3b915e1f","html":"

Those of you who follow our project might have noticed that for the past few months, our main focus has been developing the AdEx DApp — adding new functionalities, fixing bugs, testing existing features and so on.

\n

The DApp is shaping up quite nicely — we won’t lie that we’re very proud with our progress. However, we realize that there may be bugs — and sometimes it’s our early adopters who catch those bugs before we are able to spot and fix them ourselves.

\n

With this in mind, we decided to introduce a cool new initiative that will help us developing AdEx: a bug bounty. It will be focused on finding security vulnerabilities in our DApp. We will be handing out rewards depending on the severity of the reported issue, as follows:

\n\n

All bug bounties will be paid out in ADX tokens.

\n

To determine this severity, we will be employing the OWASP risk rating methodology. It assesses the potential impact a bug could have in relation to the likelihood of that bug being uncovered and exploited. Below is a visual representation of how it works:

\n

\n \n \n

\n

The AdEx Bug Bounty will be an ongoing initiative, however it will only be available for a certain period of time after the release of every major version of our DApp. We will be announcing the open and close of each bounty window on our social media channels.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/we-are-reorganizing-the-adex-github-a89c48c31e0"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/449f5ccc4335571e8b2d2b8732bf7b3c/32796/1__Io__Sb9Tg4M55__dax2Fq7Jg.jpg","srcSet":"/static/449f5ccc4335571e8b2d2b8732bf7b3c/32796/1__Io__Sb9Tg4M55__dax2Fq7Jg.jpg 420w,\n/static/449f5ccc4335571e8b2d2b8732bf7b3c/8dd42/1__Io__Sb9Tg4M55__dax2Fq7Jg.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-06-19T12:25:44.651Z","description":"The AdEx GitHub project is being moved from AdExBlockchain to AdExNetwork","draft":null,"featured":null,"keywords":[],"popular":null,"title":"We Are Reorganizing the AdEx GitHub"},"id":"129561ea-cfc0-56df-a08f-3268c302eb2a","html":"

If you have been following our project, you know that the AdEx advertising DApp is now in its Adoption and Improvement stage of the roadmap. We consider this an excellent time to reorganize a few things, and one of these things is our public GitHub.

\n

This is why we are changing our GitHub organization from AdExBlockchain to AdExNetwork. The reason for the change is that this name is consistent with our branding across all other channels, and helps our project be more recognizable.

\n

This change is mostly “cosmetic”. All HTTP links to AdExBlockchain will be automatically redirected to AdExNetwork, but if you’ve linked any of our projects in your own (e.g. with npm or as a git submodule), you will need to update the dependency links accordingly.

\n

All the repositories will retain the same names they have had until now.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-joins-the-digital-future-council-cde1a7978332"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/e7a71bb67111e405488477689738c085/73ad6/1__nIDPCZnxcw__OL1Jwi64__Kw.png","srcSet":"/static/e7a71bb67111e405488477689738c085/73ad6/1__nIDPCZnxcw__OL1Jwi64__Kw.png 420w,\n/static/e7a71bb67111e405488477689738c085/cb8c5/1__nIDPCZnxcw__OL1Jwi64__Kw.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-06-26T15:52:22.225Z","description":"We are proud to announce that our CEO Ivo Georgiev is amongst the founding members of a new organization named Digital Future Council.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Joins the Digital Future Council"},"id":"6e61f346-2e54-59ff-a5d7-c216f38bf0a4","html":"

The Digital Future Council is a think tank established by a group of prominent leaders across the creative industries for the purpose of bridging the widening gap between media, advertising and technology. Its main goal will be helping marketers and ad executives navigate the world of emerging tech and help technological advancements and innovation adoption by the advertising industry.

\n

As a founding member of the think tank, our CEO Ivo Georgiev finds himself in stellar company. Other founding members include top-level executives at GoDaddy, LEGO, Refinery29, Warner Bros., Havas, CNN, Sony Music, Spotify, Universal, IBM, National Geographic, eBay, etc. You can see the full list of members on the Digital Future Council website.

\n

This newly-formed community will be meeting for quarterly events hosted around the globe. Each of these events will be focused on a different emerging technology.

\n

\n \n \n

\n

An alpha version of FLOGmall is already available, and the project is currently hosting a token sale. To mark our partnership, we are giving AdEx community members the opportunity to participate in it and take advantage of a 20% discount. A total 500 ETH is allocated for the AdEx community to buy at the more competitive price. In order to take advantage of this, use the promo code “adex” at the time of buying in. The offer expires on July 20, 2018 with the end of the FLOGmall token sale.

\n

Read the FLOGmall white paper

\n

FLOGmall ICO

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-teams-up-with-media-protocol-added-to-the-cryptocatnip-dapp-aee574afe435"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/9cee5e076818771e0caef802f50dc07c/73ad6/1__VIuH207UORfb10H6____Ro8w.png","srcSet":"/static/9cee5e076818771e0caef802f50dc07c/73ad6/1__VIuH207UORfb10H6____Ro8w.png 420w,\n/static/9cee5e076818771e0caef802f50dc07c/cb8c5/1__VIuH207UORfb10H6____Ro8w.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2018-07-24T13:31:17.177Z","description":"We are happy to announce that we have teamed up with MEDIA Protocol to be included in their new CryptoCatnip app.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Teams Up with MEDIA Protocol, Added to the CryptoCatnip DApp"},"id":"d75f71c4-a9d9-5c22-b55c-d3b840f9fbf6","html":"

AdEx Network’s newest partnership is one with MEDIA Protocol — a protocol that turns online content into Smart URLs, allowing hassle-free monetization of online influence. With the protocol, people can earn tokens while reading/watching and sharing their favourite online content.

\n

AdEx will be included in CryptoCatnip — the first DApp that utilizes MEDIA Protocol — and news about the project will be available within the application. CryptoCatnip is a news aggregator for recent crypto-related content. It allows publishers and promoters of crypto content to reward users directly in MEDIA Tokens (the native ERC20 token of the MEDIA Protocol) for engaging with content. MEDIA tokens are transferred directly to the consumer’s ERC20 compliant address.

\n

This way, brands and content creators get a clear picture of the impact their content makes, and helps them tailor it better to the wants and needs of their audience. Simultaneously, users get rewarded for their attention and are encouraged to engage more with high-quality content. At any step of the process, each party has a higher level and control on their interaction with articles, news pieces, videos and other types of media.

\n

The MEDIA Protocol enables content to be tracked on the blockchain, leaving less room for media-hoarding conglomerates.

\n

“What the MEDIA Protocol team aims to achieve is essentially the same goal AdEx has: to achieve a more democratized, transparent way of capturing consumers’ attention. Whether it’s done through content marketing, or display advertising on the blockchain, the end result is a step ahead in the attention economy, and a better digital ecosystem,” said Vanina Ivanova, CMO of AdEx.

\n

The CryptoCatnip app is available to download for iOS and Android. To learn more about MEDIA Protocol, visit https://www.mediaprotocol.org/ and make sure to join their Telegram chat where will soon hold a joint AMA.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/a-year-of-adex-network-where-are-we-today-b3d33873d948"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/2abad1619aaff57b61d605d39fe09db7/73ad6/1__7D6AI67hXTEdfcsKjo84__g.png","srcSet":"/static/2abad1619aaff57b61d605d39fe09db7/73ad6/1__7D6AI67hXTEdfcsKjo84__g.png 420w,\n/static/2abad1619aaff57b61d605d39fe09db7/cb8c5/1__7D6AI67hXTEdfcsKjo84__g.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-08-01T14:27:26.879Z","description":"It has been a little over a year since the AdEx Network token generation event — a good time to look back and recap what we’ve done so far.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"A Year of AdEx Network: Where Are We Today"},"id":"02470b1a-5e96-550a-936b-6bb2a8250058","html":"

When we first came up with the idea of AdEx, we weren’t quite sure what to do with it. It wasn’t long, however, before we had figured it out and started laying the foundations of one of the first decentralized advertising apps in the world.

\n

AdEx: The Inception

\n

Before we started even thinking of AdEx, we were working on a different project: the video streaming platform Stremio. One of the ways of monetizing Stremio was through ads, and naturally we began searching for a solution that we could integrate in the our apps. We had a long list of requirements — ads that were as unobtrusive as possible, user privacy protection, technological excellence, etc. We looked into a large number of ad serving platforms, however none of them checked all the boxes on the list.

\n

That’s when we decided that we would create an ad network of our own. A part of the Stremio team was assigned the AdEx project and we sat down to work. We spent months designing, prototyping, discussing, researching, arguing, weighing in pros and cons — and eventually, we had a clear concept of what we wanted to create and how to do it.

\n

Our starting point was the array of problems the online advertising industry today faces, and the ways to solve these. Blockchain was a fix for most of them, so we had no doubt that we would be building a decentralized ad network. We started working on our white paper, and the rest is history.

\n

Getting Funding

\n

In June 2017, we held a token generation campaign in order to fund AdEx. We had determined a hard cap of 40,000 ETH, or approximately $12 million at that time, and we were aiming at raising this amount in 30 days.

\n

Not even in our wildest dreams did we expect to reach that hard cap in a day — no, in a WORK day. But we did, and the 40,000 ETH cap was hit a little over 8 hours after the start of the event. The team celebrated in style — by going home and SLEEPING. Seriously, we were knackered. Luckily, it was a Friday so we had an entire weekend to just sleep in and recharge, and it felt grand.

\n

Diving Deep

\n

Once we got our funding, we all took a few weeks off and headed to the Bahamas. We’re kidding, of course. We got back to the office on Monday the following week, and started grinding and working on the actual AdEx dapp.

\n

Simultaneously, we also pursued different cryptocurrency exchanges that would be interested in adding the ADX tokens, and quite a few responded — including some big ones like Bittrex and later on Binance and the Korean exchange Upbit.

\n

The Parity Hack, Or How We Almost Lost Our Money

\n

Less than a month after our token generation campaign, Parity reported a critical vulnerability in their multi-sig wallets. Hackers had exploited the vulnerability and many projects found themselves with emptied out wallets. One of these projects was ours. Ouch.

\n

Luckily, our funds were captured by the White Hat Group (WHG) with the intent of returning it to us once the Parity security issues were fixed. They did that, and we couldn’t be more grateful and relieved that our funding was recovered.

\n

The AdEx Roadmap

\n

We continued working towards our roadmap. In August, we showed the first mockups of the AdEx dapp UI. We also announced our plan to port AdEx to NEO. We got listed on even more exchanges, and started working on strategic business partnerships, like the one with the video distribution company Flixxo.

\n

The INK Deal

\n

In November, we were contacted by INK — one of the world leaders in travel advertising. Together with them, we executed two auctions for advertising space on easyJet boarding passes, and this was essentially the very first real-world application of blockchain in the advertising industry. We’re not going to lie to you — it felt uh-ma-zing. We were real trail blazers!

\n

Just before the end of the year, we also joined the Blockchain Advertising Alliance — an NGO founded to promote blockchain adoption by the global marketing and advertising industry.

\n

We ended the year happy and content that we were doing something incredibly significant.

\n

The Beta

\n

Early in 2018, we rolled out the long-awaited AdEx dapp Beta. A fully functional, beautiful prototype that anyone could sign up for.

\n

Meanwhile, we were going to conferences and events, getting listed on more exchanges, and dotting the I’s on more strategic partnerships. We also found time for fun things — like creating the AdEx mascot Eddie the Moonicorn.

\n

We also continued working on the AdEx dapp, adding more functionalities like Trezor and Ledger login options as alternatives to the existing Metamask; we improved the user experience within the dapp; and we began working on AdEx the Protocol, not just AdEx the Dapp.

\n

Where Are We Today, And What’s to follow

\n

A little over a year after the day we got funded, we have in our hands a fully functional Ethereum-based advertising dapp. Even though AdEx was the very first blockchain-based advertising solution to market, we stayed (somewhat) humble and we continue hustling.

\n

We also celebrated our first birthday in style — check out a few shots from the party we had:

\n

\n \n \n \n\n \n \n

\n

There is a lot to come in the foreseeable future; we are working towards securing major partnerships, increasing the AdEx brand awareness, perfecting the dapp and porting it to different ecosystems, and much more. We have a lot of hard work ahead of us, but is it really work when you’re doing something that you love so much, hehe? But seriously — yes, it’s still work, and a lot of it. Which we’re super excited about.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-supports-ethberlin-9aefef18dc0a"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6600790513833992,"src":"/static/7aeb7728172f1198261dc28f6ae4f772/32796/1__zptWY43tX__ysZn3SK__9WNQ.jpg","srcSet":"/static/7aeb7728172f1198261dc28f6ae4f772/32796/1__zptWY43tX__ysZn3SK__9WNQ.jpg 420w,\n/static/7aeb7728172f1198261dc28f6ae4f772/fcd51/1__zptWY43tX__ysZn3SK__9WNQ.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-08-08T09:04:21.149Z","description":"We are proud to announce that we are one of the sponsors of the ETHBerlin hackathon","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Supports ETHBerlin"},"id":"f17eb001-563f-5ddb-9706-7bd08b57fe96","html":"

We have exciting news to share with you: we will be supporting ETHBerlin as sponsors, mentors and participants. ETHBerlin is happening for the first time as a branch-out of ETHGlobal — the organization responsible for some of the largest Ethereum hackathons around the world.

\n

This is the fourth event hosted by ETHGlobal but the first one to take place in Europe. Previously, Ethereum enthusiasts met up in Buenos Aires, Argentina; Denver, Colorado, USA; and Waterloo, Ontario, Canada. The feedback from these three meetups was extremely positive, therefore the ETHGlobal team decided to scale and expand to good, old Europe, India, and the USA (upcoming hackathons include Bangalore and San Francisco).

\n

ETHBerlin will take place this September at Factory Berlin. The event will kick off with a mini-conference; Day 2 is dedicated to the hackathon and workshops, and on Day 3 participants will present their work to the judges panel and winners will be announced.

\n

For us, it is incredibly important to take part in such events and support the Ethereum community and ecosystem. This is why we are happy we have the opportunity to help and attend ETHGlobal initiatives. We are positive that active communication with Ethereum developers will help us bring the AdEx dapp to the next level.

\n

What more can we say? We’re super excited and can’t wait! Make sure to find us and say hi if you’re attending.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-teams-up-with-kind-ads-719cf0821971"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/b8b31df8486c487325c0cc74fffabf61/73ad6/1__gOSdgP9y__fA7DxIjKSMa6Q.png","srcSet":"/static/b8b31df8486c487325c0cc74fffabf61/73ad6/1__gOSdgP9y__fA7DxIjKSMa6Q.png 420w,\n/static/b8b31df8486c487325c0cc74fffabf61/cb8c5/1__gOSdgP9y__fA7DxIjKSMa6Q.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["TeamUP"],"date":"2018-08-22T08:22:20.947Z","description":"We have partnered with Kind Ads to bring a more meaningful blockchain advertising experience to the real world","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Teams Up with Kind Ads"},"id":"7d9d9e71-6743-5836-85fd-49bda496bfb2","html":"

When it comes to creating blockchain-based advertising protocols and advertising dapps, we are all swimming in uncharted waters. There is no project to analyze, learn from or even reverse-engineer — it’s all about trial and error, and solid background in centralized solutions that can help build a decentralized one.

\n

This is why we at AdEx firmly believe that even though competition is usually healthy, it is more important to team up with projects similar to ours, share expertise and know-how, and work together to make the advertising industry great again.

\n

This said, we are delighted to announce that we are joining effort with Kind Ads — a project very similar to AdEx, to advance the adoption of blockchain technology in marketing and advertising.

\n

Both we and the Kind Ads team share the same values; we are striving to achieve a better digital advertising ecosystem where end users see relevant ads and are rewarded for their attention; where advertisers make the most of their budgets; and where publishers monetize 100% of their traffic.

\n

We realize that mass adoption of blockchain advertising solutions is somewhat hindered by the fact that the advertising industry today doesn’t speak fluent blockchain; this is why we will be working with Kind Ads and their advisors, among which is marketing guru Neil Patel, to educate advertisers, publishers and agencies about the benefits of decentralization. We are absolutely convinced that the way to bring our dapps to the real world is through better understanding the underlying technology.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/upcoming-events-we-are-attending-22a0295334c9"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/7da1bde1f99621716b00b293d3e0e563/32796/1__OSKOnDJkwxz9lJ__bRuks0w.jpg","srcSet":"/static/7da1bde1f99621716b00b293d3e0e563/32796/1__OSKOnDJkwxz9lJ__bRuks0w.jpg 420w,\n/static/7da1bde1f99621716b00b293d3e0e563/8dd42/1__OSKOnDJkwxz9lJ__bRuks0w.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-08-29T09:08:19.651Z","description":"The next couple of months will be busy for AdEx. Here is where you can find our team.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Upcoming Events We Are Attending"},"id":"5a473aa8-9b7e-5e9f-a07b-65546f688528","html":"

We’ve got a couple of busy months planned ahead of us — the AdEx team will be attending a number of Ethereum and blockchain related events. If you are planning to show up at any of these — make sure to find us and say hello, we would be thrilled to hear from you!

\n

ETHBerlin

\n

September 6–9, 2018, Berlin, Germany

\n

\n \n \n

\n

At the beginning of October, you’ll be able to find us marvelling the sea lions at Pier 39 in San Francisco, but also at the ETHSanFrancisco hackathon, which — we’re promised — is the biggest one when it comes to Ethereum. We plan to count each and every attendant by hand to verify this information. While we’re at it, we might as well try and count the sea lions as well. We’re not sure.

\n

Seriously, though — the the speakers & judges lineup is sick. Check it out.

\n

Also, we can sense you’re wondering what’s the deal with these sea lions so here’s a gif that maybe clears things up: they are majestic.

\n

Blockchain Summit LATAM

\n

October 17–19, 2019, Bogotà, Colombia

\n

\n \n \n

\n

A face-to-face with our Latin American fans has been long overdue so when we found out about Blockchain Summit LATAM, we didn’t think twice and started getting mandatory shots to strengthen our weak European bodies and be ready for Bogotà. We will try to meet as many people possible at this event but if we suddenly disappear from the conference floor, it’s likely we scadaddled to catch an over-touristy Pablo Escobar tour. Don’t blame us for being fans of “Narcos”!

\n

Devcon4

\n

October 30 — November 2, Prague, Czech Republic

\n

\n \n \n

\n

Devcon is THE event of the year for the Ethereum community and getting a ticket is like finding the holy grail. We don’t mean to tease but we got our greedy hands on more than one ticket. That’s how successful we are.

\n

And guess what: the Devcon4 mascot is a unicorn and the AdEx mascot is a unicorn. Do you think that’s a coincidence? It most certainly isn’t! We’ll bring some unicorn stickers with us, and we’ve heard these are some of the best stickers one could acquire through one’s life. Come get some if you’re attending!

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/adex-protocol-update-5264b4a05f09"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/8abdce73662e78712d5f9b59bec911c1/32796/1__eF5z6CTtA6Pe1w7mPYiyUg.jpg","srcSet":"/static/8abdce73662e78712d5f9b59bec911c1/32796/1__eF5z6CTtA6Pe1w7mPYiyUg.jpg 420w,\n/static/8abdce73662e78712d5f9b59bec911c1/e4420/1__eF5z6CTtA6Pe1w7mPYiyUg.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-09-26T16:04:39.952Z","description":"Earlier this year we mentioned that we will be working towards releasing the AdEx Protocol. Here’s where we stand.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Protocol Update"},"id":"98d57fdf-2e37-5841-bab2-89c98deacb7f","html":"

We are a team of grand vision, and we can’t be contained within the confines of a dApp. This is why at the beginning of the year we announced that we will be rolling out an entire protocol for blockchain-based advertising for the entire world to benefit.

\n

In simple words, we’re generalizing the current AdEx technology into a universal protocol. You’re welcome, world.

\n

We haven’t released this protocol yet but we’re making solid progress. If you want to take a look at it, you can do it here — just keep in mind that this is work in progress and we’ve published it for community review: https://github.com/AdExNetwork/adex-protocol

\n

In terms of our Ethereum implementation, however, we are almost ready, and currently undergoing audit. See yourself: https://github.com/adexnetwork/adex-protocol-eth

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/introducing-ocean-alternative-layer-2-scalability"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAKABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIDAf/EABYBAQEBAAAAAAAAAAAAAAAAAAIBBP/aAAwDAQACEAMQAAABviVeFhSP/8QAGRAAAgMBAAAAAAAAAAAAAAAAAAECEBEh/9oACAEBAAEFAtOiZG//xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIREv/aAAgBAwEBPwGbeHTP/8QAFREBAQAAAAAAAAAAAAAAAAAAARD/2gAIAQIBAT8BZ//EABUQAQEAAAAAAAAAAAAAAAAAACAh/9oACAEBAAY/Aov/xAAZEAACAwEAAAAAAAAAAAAAAAABEQAhMRD/2gAIAQEAAT8hNTRwFGXKNmz3/9oADAMBAAIAAwAAABCPP//EABYRAQEBAAAAAAAAAAAAAAAAAAEQEf/aAAgBAwEBPxBWGX//xAAWEQADAAAAAAAAAAAAAAAAAAAAARH/2gAIAQIBAT8QSMh//8QAGxABAAMBAAMAAAAAAAAAAAAAAQARMSFBgaH/2gAIAQEAAT8QUOyvBeXFChThrzzA2vc+COEuf//Z","aspectRatio":1.917808219178082,"src":"/static/bab89e2b9fe3afdc748322f638518e8f/32796/1__qdKVnYJXvgJdeUSmpmaJyA.jpg","srcSet":"/static/bab89e2b9fe3afdc748322f638518e8f/32796/1__qdKVnYJXvgJdeUSmpmaJyA.jpg 420w,\n/static/bab89e2b9fe3afdc748322f638518e8f/fcd51/1__qdKVnYJXvgJdeUSmpmaJyA.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2018-10-11T13:05:43.230Z","description":"Off-chain Event AggregatioN","draft":null,"featured":null,"keywords":["OCEAN","Payment channels","Layer2 solutions","Scalability"],"popular":null,"title":"Introducing OCEAN: Alternative Layer 2 Scalability"},"id":"1f38c7d8-943a-5b79-a12b-ea5a17321391","html":"

Off-Chain Event AggregatioN

\n

When building blockchain applications (dApps), we often face the challenge of taking as many things as possible off-chain — but while retaining the benefits of the underlying trustless consensus at the same time.

\n

But why do we want to do this? Well, by design a decentralized consensus means that every validator/miner in the network has to compute the result of all transactions. This makes it expensive to use on-chain transactions for every action in your dApp. On top of this, most actions in a dApp do not actually require changing a global ledger.

\n

The most popular ways for off-chain scaling are state channels and sidechains (such as Plasma), but we felt that the particular case of AdEx did not fit in any of those scaling solutions. This is why we came up with a solution that felt more natural to us; later on, we discovered that it could be useful for more projects.

\n

We call this scaling mechanism OCEAN: Off-chain Event AggregatioN. It’s a very simple way to scale dApps: certain events happen off-chain, and are eventually committed to the chain, therefore providing the underlying security. Sounds a lot like a state channel, right? Wrong.

\n

OCEAN is quite different. A state channel is usually an interaction between two parties only, where those two parties finalize the said interaction themselves. OCEAN, on the other hand, defines validators beforehand. These validators are supposed to observe interactions between any number of parties, and then vote on the the overall result on-chain.

\n

An OCEAN flow goes like this:

\n
    \n
  1. A commitment is written to the blockchain, defining the end goal for the OCEAN channel (for example: 100 click events, signed by different whitelisted public keys), the validators, the validator rewards and the channel timeout.
    2. \n
  2. The off-chain events transpire and the validators record them.
    3. \n
  3. Within the timeout, the validators sign their vote, and over 2/3 signatures for the same vote value are required in order to be committed to the chain; the channel is considered finalized, and you can handle the result however you wish on-chain.
    4. \n
  4. Beyond the timeout, the channel is considered expired and is reverted.
    5. \n
\n

Within AdEx, anything between the beginning and the end of a delivery commitment is tracked off-chain (e.g. clicks, impressions, etc.), and committed on-chain by the validators (usually the publisher, advertiser and an arbiter) at the end. A ‘success’ vote means the publisher will get paid, and a ‘failure’ vote means the funds will be returned back to the advertiser.

\n

You can see a working implementation of OCEAN here: https://github.com/adexnetwork/adex-protocol-eth

\n

You can think of an OCEAN channel as a mini, one-block blockchain with pre-delegated validators. This is especially useful when:

\n
    \n
  1. There is a clear, logical and game-theoretically sound way to select validators;
    2. \n
  2. There are clear start/end points of your dApp logic that correspond to opening/closing of OCEAN channels, where the result at the end would define important actions (e.g. funds being transferred);
    3. \n
  3. There are interactions between multiple parties (ones that have never interacted with the blockchain) that need to be resolved or settled relatively quickly.
    4. \n
\n

To make this more clear, here’s an explanation of the AdEx use case:

\n
    \n
  1. The publisher and advertiser have opposing interests, so a logical validator set will be: publisher, advertiser and arbiter.
    2. \n
  2. When the publisher accepts to deliver an advertising bid, that’s a new OCEAN channel. It gets resolved when the publisher proves that they delivered the ad, and upon resolution the funds would be paid out to them.
    3. \n
  3. The interactions happen between publishers, advertisers and any number end-users, where the end-users do have an automatically generated cryptographic identity but have no Ether.
    4. \n
\n

OCEAN use cases

\n

While the current implementation is specific to AdEx (validating impressions/clicks of ad bids), we believe that there are many other possible use cases for OCEAN, for example:

\n
    \n
  • AdEx: real-time bidding
    • \n
  • Social network: polls, voting
    • \n
  • Sidechain: you can implement a BPoS (bonded proof of stake) sidechain where every block is an OCEAN channel, and the final committed vote is a merkle root of the entire chain state; every finalization would save the new validator set on-chain, allowing validators to bond/unbond; since the merkle root is committed on a PoW chain, long range attacks are not feasible.
    • \n
\n

Is OCEAN trustless?

\n

By itself, OCEAN relies completely on the validators you delegate when an OCEAN channel is opened. So it is as trustless as the method you use to delegate the validators. A good OCEAN implementation should (1) delegate validators who don’t stand to gain from their own malfeasance; (2) incentivize voting by validator rewards; and (3) implement stake and slashing if possible.

\n

In most cases, most of your OCEAN validators would be the most important participants in the interaction themselves, along with third-party mediators.

\n

Comparison

\n

State channels

\n

State channels are designed for interactions between two parties. You can use state channels for multi-party interactions too but that’s usually a network of multiple two-party state channels.

\n

OCEAN channels are designed to handle multiple-party interactions in a much easier way, with much easier on-chain exits. For example, in a multi-party state channel network, each of the channels will have to exit/checkpoint before you could actually transfer a token reward out, while with OCEAN you’d only require finalizing a single OCEAN channel.

\n

It needs to be said that a well-designed network of state channels may never need on-chain settlement. However, as of today, in a real world scenario, your users would actually need their funds to be moved on-chain if they want to spend them.

\n

Furthermore, the trust model is different in that state channels rely on the participants to settle the channel, while OCEAN relies on delegated validators. When you scale that to multiple parties, however, it starts to look similar: you can have all the participants in the interactions be the validators on OCEAN. Should some validators decide to group together and act malicious, if they’re less than 2/3, they risk stalling the OCEAN channel and letting it timeout, therefore possibly getting slashed (depending on the implementation).

\n

There’s much more to be said on the tradeoffs of both approaches, so expect a follow up post on this later this year.

\n

To learn more on state channels, we recommend you check out https://www.learnchannels.org/

\n

Plasma

\n

Most Plasma designs are sidechains for fund/NFT transfer, while an OCEAN can be used for any arbitrary events/computation.

\n

In a dApp design, a Plasma chain would be expected to always stay open, meanwhile OCEAN channels would get opened/closed all the time.

\n

Plasma delegates a single validator, but does it’s best to allow users to exit, should the validator misbehave. In OCEAN, we trust the validators completely, so delegating the validators in a fair and trustless manner is critical.

\n

Something interesting to mention is that you can implement a sidechain using OCEAN as well, by implementing PoS with slashing. Each block would be a separate OCEAN channel, getting resolved by a vote for the correct state merkle root. The state would contain the new validator set, since it might be changed if someone gets slashed. The next OCEAN channel (for the next block) would only respect votes from the new validator set.

\n

Compared to Plasma, this OCEAN-based sidechain will not have the exit guarantees, instead shifting the trust into the validators, and relying on a BPoS (bonded proof of stake) system to ensure they behave correctly. Such a sidechain will be much more suitable for arbitrary state transitions (smart contracts/ EVM), because the security model relies on ensuring validators behave correctly rather than on exit guarantees, which depend on UTXOs/ clear coin ownership.

\n

We will publish a follow-up on this use case of OCEAN later on.

\n

For more information on Plasma, this post is an excellent start: https://medium.com/tendermint/blockchain-scaling-solutions-cosmos-and-plasma-b5ee09456f80; and, of course, https://www.learnplasma.org/.

\n

When should I use OCEAN?

\n

Generally, the answer to this question depends on the logic of your dApp.

\n

If the interactions are state transitions, are strictly ordered, and often flow between two parties, you probably need state channels.

\n

If the interactions are mostly fund transfers, you probably need a network of payment channels or Plasma.

\n

If, however, interactions have a complex flow and you need to exit on-chain often, we recommend you look into OCEAN.

\n

Protocol

\n

The OCEAN protocol is very loosely defined, allowing each particular design/implementation to extend it and refine it for the particular purpose.

\n

The basic building blocks are:

\n
    \n
  • startCommitment(*any args*) -> commitment: starts a commitment with specific goals, validUntil and validators; logic on how to determine those is up to the application;
    • \n
  • finalizeCommitment(commitment, vote, signatures): finalizes a commitment with a vote; signatures is an array of signatures, each index corresponding to the given index of validators; a validator must sign keccak256(commitmentId, vote); whether the validators will be rewarded and what will happen on specific votes is up to the application;
    • \n
  • timeoutCommitment(commitment): called to clean-up after a timed out commitment and perform the revert; this is not needed on systems where you can define your own block start/end behavior, such as Cosmos/Polkadot.
    • \n
\n

For a deep dive into the protocol, we have a working implementation at https://github.com/AdExNetwork/adex-protocol-eth and a protocol description at https://github.com/AdExNetwork/adex-protocol.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/scam-alert-fake-ico-in-china"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4141414141414141,"src":"/static/8c8777305e19c23e132c3bb38de7404f/73ad6/road-sign-alert.png","srcSet":"/static/8c8777305e19c23e132c3bb38de7404f/73ad6/road-sign-alert.png 420w,\n/static/8c8777305e19c23e132c3bb38de7404f/cb8c5/road-sign-alert.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2018-10-12T12:31:58.566Z","description":"Once again, it’s that unfortunate time where we have to warn you to protect yourselves from scams.","draft":null,"featured":null,"keywords":["ICO"],"popular":null,"title":"Scam Alert: Fake ICO in China"},"id":"c7ad98ea-ab7c-599f-95d5-99fa33b6ef51","html":"

Once again, it’s that unfortunate time where we have to warn you to protect yourselves from scams.

\n

First off, we have to start by saying that the AdEx Contribution Campaign was over by the end of June 2017. Anyone who is offering you participation in any token sale event supposedly run by AdEx is scamming you!

\n

We have been notified recently that someone has been conducting a fraudulent AdEx ICO in China. They use pictures and videos of us to additionally help their cause.

\n

In June 2018, we were approached by an individual who wanted to meet with us to discuss a potential partnership. Me (Ivo) and my co-founder Dimo met with that individual and his associate over lunch and dinner. They offered us community management services, and we politely refused. We never entered into any agreement with them, formal or otherwise.

\n

Since then, we have not heard from those individuals, until we were informed of this by a member of our community.

\n

To summarize:

\n
    \n
  1. Anyone claiming to be running an ICO associated with AdEx is lying
    2. \n
  2. Stick to the official website https://www.adex.network, this Medium blog, and our Twitter. Do not trust any other source!
    3. \n
  3. AdEx Network OÜ will NOT approach you in regards to any token sale
    4. \n
  4. We have no agreement or relation with the individuals pretending to be running an AdEx ICO in China
    5. \n
\n

We urge our community to help us to circulate this message to as many community members as you know.

\n

Finally, we want to add how disturbing it is that this is happening. Things like this are precisely what skeptics use against cryptocurrencies, blockchain and our community — and they do have a point, things like this really do happen often. We are committed to doing everything in our power to (1) inform our community and (2) approached our legal counselors on taking the necessary actions

\n

GPG Signed version of this message: https://gist.github.com/Ivshti/7c47ef2ce8a28274f32b88402bf20eda

\n

— — —

\n

UPDATE: Chinese translation:
\n警告！假冒AdEx币风险提示

\n

我们近期了解到有人在中国进行假冒AdEx币进行诈骗的活动。过程中使用了我们的照片和录像。

\n

我们警示：AdEx募集活动于2017年6月底已经终止。现在任何以AdEx名义的发币活动都是诈骗性质的。行用我们照片和录像的行为没有经过授权，属于盗用我们的名义和肖像。

\n

请注意：

\n
    \n
  • 任何人声称与AdEx有关的ICO活动都是谎言
    • \n
  • 认准官方网址https://www.adex.network， 本布告栏，和我们的推特。不要相信任何其他的消息来源！
    • \n
  • AdEx Network OÜ不会与您联系销售事宜。
    • \n
  • 任何运行AdEx在中国ICO的人与我们没有任何协议或其他关系，均为假冒。
    • \n
\n

我们促请成员们向您认识的所有成员扩散本消息，勿周知。

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-protocol-update-ethereum-cosmos-polkadot-implementations"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7796610169491525,"src":"/static/d8d0edd9a3c0136f9439fd63bfc167fa/73ad6/1__Vfb53aekIiar1VLSNJZAsQ.png","srcSet":"/static/d8d0edd9a3c0136f9439fd63bfc167fa/73ad6/1__Vfb53aekIiar1VLSNJZAsQ.png 420w,\n/static/d8d0edd9a3c0136f9439fd63bfc167fa/fbc8a/1__Vfb53aekIiar1VLSNJZAsQ.png 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2018-10-15T13:46:59.250Z","description":"A quick update on the AdEx protocol","draft":null,"featured":null,"keywords":["AdEx protocol","blockchain","Ethereum","Polkadot","Cosmos"],"popular":null,"title":"AdEx Protocol Update: Ethereum, Cosmos and Polkadot Implementations"},"id":"fc5772c2-fce4-540c-8a72-bd424efc7682","html":"

Back in 2017, we set out to expand on what we’ve developed (The AdEx dapp). Our goal was to develop a set of primitives for transparent and decentralized digital advertising, under the name of AdEx Protocol.

\n

Following the update last month, and the initial draft of our new spec, and the announcement of OCEAN, we have more exciting updates for you…

\n

As you probably already know, some parts of AdEx are built on blockchain technology, and so far this has been Ethereum.

\n

Ethereum is, and will continue being the backbone on which the AdEx dApp runs. The community is undeniably amazing, Ethereum 2.0 will bring sharding and eWASM, and we have a ton of reasons to be excited about. Check out the implementation of the AdEx Protocol on Ethereum here: https://github.com/AdExNetwork/adex-protocol-eth

\n

However, we are constantly experimenting and exploring technological alternatives.

\n

What we’re most excited about is interoperability and application-specific chains, sometimes called dAppchains. We believe that application-specific chains are great, because they provide horizontal scalability in a very natural way, and give us more flexibility, which in turn allows for better UX. To keep this brief, we will explore the benefits of application-specific chains later with a follow-up post.

\n

The projects we’re particularly excited about are Cosmos and Polkadot, which are both very similar, but offer different tradeoffs. Both of them are built on innovative consensus mechanisms, namely Tendermint and GRANDPA. We will further explore the similarities and differences between the two in another follow-up post.

\n

But now, the actual announcement…

\n

We started building an implementation of the AdEx Protocol on Cosmos, and we’re almost done: https://github.com/AdExNetwork/adex-protocol-cosmos

\n

In this repository, you can find a full implementation of on-chain parts of the AdEx Protocol, namely the OCEAN implementation that allows an advertiser to commit on-chain that upon certain ad goals, they will pay out a certain reward to a publisher.

\n

We started building the Polkadot (actually, Substrate, which is the framework behind Polkadot) implementation as well, and it will appear on GitHub as soon as there’s something that works.

\n

But wait, does this mean you’re migrating away from Ethereum?

\n

Short answer: No.

\n

Long answer: AdEx is a blockchain-agnostic project, we may implement the protocol in any technology we think is worth it. We also believe in a future where most blockchains are interoperable with each other.

\n

Most likely, we are going to continue supporting the Ethereum, Cosmos and Polkadot implementations, and let the community dictate which one of those is our dApp running on. For now, and for the foreseeable future, this will be Ethereum.

\n

Considering Cosmos and Polkadot are so similar, why #BUIDL on both?

\n

As we previously mentioned, both offer different tradeoffs. For example, Cosmos provides a convenient SDK for developing dAppchains, and is further ahead in terms of development, while Polkadot offers more powerful inter-blockchain communication and a shared security model, where application-specific chains can benefit from the security of more general-purpose hub chains (also called relay chains).

\n

In other words, to put it directly, we’re excited about both and want to get our hands dirty. It’s not really that much of an extra effort, given how simple the on-chain part of AdEx is.

\n

What’s next?

\n
    \n
  1. Publishing a series of step-by-step guides on how to create your own dAppchain on both Cosmos and Polkadot (Substrate)
    2. \n
  2. Releasing the source code of the Polkadot (Substrate) implementation
    3. \n
  3. Launching a testnet for both
    4. \n
  4. Improving both implementations: tooling, JS libs, CLI, etc.
    5. \n
\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/come-talk-to-us-at-devcon4"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.0388349514563107,"src":"/static/16f04e3cdf265384a6634ef217298340/73ad6/1__feykXz52483lZ4gGVeL7gg.png","srcSet":"/static/16f04e3cdf265384a6634ef217298340/73ad6/1__feykXz52483lZ4gGVeL7gg.png 420w,\n/static/16f04e3cdf265384a6634ef217298340/fbc8a/1__feykXz52483lZ4gGVeL7gg.png 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2018-10-29T15:26:52.457Z","description":"Quick announcement: most of our team will be at devcon4 in Prague!","draft":null,"featured":null,"keywords":["devcon4"],"popular":null,"title":"Come talk to us at Devcon4!"},"id":"b609e28a-97d0-50a0-81a4-e661b55450be","html":"

DOGE is here too

\n

Quick announcement: most of our team will be at devcon4 in Prague!

\n

If you’re around, there’s many reasons to come to our booth and say hi:

\n
    \n
  1. if you feel like it
    2. \n
  2. if you want to talk about our revised protocol
    3. \n
  3. …or our layer 2 scalability solution and the Ethereum implementation
    4. \n
  4. learn more about our exploration into Cosmos and Polkadot
    5. \n
  5. grab a t-shirt or other cool merch :)
    6. \n
  6. last, but not least, come see a demo of our dApp!
    7. \n
\n

See you there!

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/the-adex-blockchain-advertising-grant-program-call-for-applications-1d4d06d6eedc"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/fba19a02268a22e82ac2b911a82e193d/32796/1__a__5cCVE9rPD3963WyjQeRQ.jpg","srcSet":"/static/fba19a02268a22e82ac2b911a82e193d/32796/1__a__5cCVE9rPD3963WyjQeRQ.jpg 420w,\n/static/fba19a02268a22e82ac2b911a82e193d/7a04a/1__a__5cCVE9rPD3963WyjQeRQ.jpg 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2018-11-08T14:23:21.539Z","description":"AdEx Network is opening the application window for the first ever blockchain advertising grant program","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Blockchain Advertising Grant Program: Call for Applications"},"id":"55ae8f5e-33a3-5ea9-b7a3-726e853624a2","html":"

AdEx Network is opening the application window for the first ever blockchain advertising grant program

\n

Up until now, our team has been focusing on the technical development of the AdEx dApp, the AdEx protocol and our scalability solutions. Now that we have a solid piece of technology on our hands, we are ready to let it out into the wild — i.e. start onboarding a group of beta testers, build a feedback loop and continue improving AdEx.

\n

But who are these fine beta testers, you ask? Well — you. We considered inviting Meghan Markle to do the job (we figured it would be a good marketing opportunity for Merkle tree puns); we also thought of asking Carlos Matos, Paris Hilton and a bunch of other celebrities. Eventually, we decided to stick to the our actual future users — you guys.

\n

SIGN UP FOR THE PROGRAM NOW

\n

“I’m too busy to apply”

\n

We’re all busy, we get it. No hurt feelings if you want to pass but you’ll be saying No to free advertising money.

\n

That’s right — we are giving away token grants that you can use to advertise your product, service, event, classified or whatever you want, really.

\n

Anyone will be able to apply for a grant, and we will give away a total of $20,000 in tokens to advertisers who are keen to start running ad campaigns on AdEx. The grantees will be handpicked by our team based on a number of different criteria; big and small businesses will have an equal chance of getting a grant.

\n

\n \n \n

\n

“I’m a publisher and I feel left out”

\n

You’re not — who do you think will get the grant money that advertisers are spending? Yes, you! The advertisers who receive grants will be using their grant money to run actual ads — and the publishers who accept their bids and broadcast the ads will receive the money. If you don’t have a publisher account yet, there is literally no reason for you not to sign up straight away.

\n

See? We designed the blockchain advertising grant program so everyone could win and nobody would be left out.

\n

“I’m game, sign me up”

\n

Sure thing. Fill in the application form here and you’re in the game. We will be accepting applications by December 31, 2018.

\n

The projects/companies that qualify for a grant will be announced in the middle of January 2019, so they’ll be able to start off the year with a fresh, new, juicy grant for their campaigns.

\n

APPLY FOR AN ADEX BLOCKCHAIN ADVERTISING GRANT NOW

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/dean-eigenmann-joins-adex-in-an-advisory-role-9295edb8c584"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/7f3051c3c39c904bc64b1636c5811c4f/32796/1__RnBafkXB5PMDFXCppevHaw.jpg","srcSet":"/static/7f3051c3c39c904bc64b1636c5811c4f/32796/1__RnBafkXB5PMDFXCppevHaw.jpg 420w,\n/static/7f3051c3c39c904bc64b1636c5811c4f/e4420/1__RnBafkXB5PMDFXCppevHaw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Adex"],"date":"2018-11-19T13:21:39.189Z","description":"We are happy to announce that Dean Eigenmann is now an advisor of our project.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Dean Eigenmann Joins AdEx in an Advisory Role"},"id":"ffbf2b02-592e-511c-be2f-979eaa6e784e","html":"

Dean Eigenmann at ETHBerlin 2018

\n

Blockchain auditor and Solidity developer Dean Eigenmann has recently joined the AdEx team as an advisor. He will be sharing his insights on a number of topics, including code review, updating the AdEx white paper, etc.

\n

Despite being only 20, Dean has already gathered significant professional background. He started coding when he was 9, then dropped out of high school at 15 to work as a developer. This lead him to a 4-year software development apprenticeship in Switzerland. There, he gathered a lot of experience as a back-end developer for an e-commerce project.

\n

Today, Dean is an auditor at ZK Labs, the creator of the Harbour governance protocol, one of the main contributors/researchers at the ENS project, and something of an inappropriate-meme god.

\n

He dedicates a good portion of his attention to blockchain governance; he sees on-chain governance as very fragile and lacking in terms of practical application, which sparks his interest in the topic.

\n

Eigenmann has been in contact with our team for a while now; he was involved in both audits that ZK Labs performed for us. This is why we were thrilled to have him onboard as an advisor. We are convinced that his close knowledge of the AdEx ecosystem and his super-weird sense of humor will make him an invaluable asset to the project.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-protocol-update-2-specification-outpace-reference-implementations"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/0bfdc494021e8361cdd51f79f98036f5/73ad6/1__9__V940Z0gt0UF56LCTtn__Q.png","srcSet":"/static/0bfdc494021e8361cdd51f79f98036f5/73ad6/1__9__V940Z0gt0UF56LCTtn__Q.png 420w,\n/static/0bfdc494021e8361cdd51f79f98036f5/cb8c5/1__9__V940Z0gt0UF56LCTtn__Q.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2018-12-12T11:32:18.105Z","description":"It’s time for an update on the AdEx Protocol again","draft":null,"featured":null,"keywords":["AdEx Protocol"],"popular":null,"title":"AdEx Protocol Update 2: Specification, OUTPACE, Reference Implementations"},"id":"083f5bae-9577-513b-9a99-9deb5dfc23ad","html":"

It’s time for an update again!

\n

Since our last status updates related to the AdEx protocol, an awful lot of things have evolved.

\n

Most notably, the entirety of the AdEx protocol has been documented here: https://github.com/adexnetwork/adex-protocol. This marks one of the most significant milestones for the AdEx protocol, as it also means most of the parts have been finalized.

\n

Following the Web3 Summit in Berlin and Devcon4 in Prague, we refined one of the most important concepts in our protocol: OUTPACE: Off-chain Unidirectional Trustless PAyment ChannEls. This is what allows direct micropayments between advertisers and publishers, without any on-chain transactions. Expect a follow up blog post entirely dedicated solely to OUTPACE.

\n

Talk is cheap. Show me the code.

\n

Other than documentation/specification, we actually already have a working implementation of most of the protocol!

\n

An Ethereum implementation of OUTPACE can be found here: https://github.com/adexnetwork/adex-protocol-eth.

\n

And a reference implementation of the validator stack can be found here: https://github.com/adexnetwork/adex-validator-stack-js.

\n

We are currently working to port the dApp to the new protocol, as well as improvements to the SDK (adview), so stay tuned!

\n

We’re hiring

\n

Amidst news of layoffs in the space, we’re still hiring, so if you happen to be looking for opportunities in the space, check out our open positions.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/@adex_by_stremio/were-hiring-8913b7e26efc"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/4d4a506048526302f124246c6fb07482/73ad6/1__L4hcAIXkcED1Y1AADVPnTA.png","srcSet":"/static/4d4a506048526302f124246c6fb07482/73ad6/1__L4hcAIXkcED1Y1AADVPnTA.png 420w,\n/static/4d4a506048526302f124246c6fb07482/cb8c5/1__L4hcAIXkcED1Y1AADVPnTA.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-12-14T13:43:21.093Z","description":"The AdEx team is growing and we are looking for a few bright people to join our team.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"We’re Hiring"},"id":"3be49696-30fe-5474-a0de-832286818f68","html":"

As we are making solid progress with the AdEx protocol and we entering the adoption and improvement phase of our roadmap, there is more and more to be done at our headquarters every day. Our team consists of a handful of talented, dedicated professionals but the truth is — we need more help.

\n

This is why we are currently looking to grow our team by adding a few bright, focused go-getters.

\n

This is who we need right now:

\n
    \n
  • Rust engineer;
    • \n
  • JS/React engineer;
    • \n
  • QA specialist;
    • \n
  • PR & communications specialist;
    • \n
  • Business development specialist;
    • \n
  • Events coordinator.
    • \n
\n

We are not posting detailed job postings for a simple reason: we’re looking to hire the best people, not the people who best fit in a made-up description.

\n

We are, however, looking for a certain set of qualities.

\n

To join the AdEx team, you’ll need to be willing to constantly learn and adapt to the requirements of the ever-changing blockchain environment. We will also expect you to be a hands-on professional who really gets things done. You’ll need to believe in decentralization, and strive for a better, cleaner web that’s free of malvertising and indecent advertising practices.

\n

Background in marketing, blockchain and/or adtech will be beneficial. A strong sense of humor and desire to have fun at work is a must.

\n

What’s in it for you?

\n

You’ll get to work on an exciting project that is making waves. You’ll join a group of quirky young people who are exceptionally good at what they do and enjoy every minute of building AdEx.

\n

We offer flexible working hours and the possibility for a remote work, and we pay in fiat or crypto — whichever you prefer.

\n

Refer a friend and get paid

\n

You don’t want to change your job right now but know someone who’d be perfect for the AdEx team? We’ll pay for your contacts!

\n

We have opened a bounty on The Bounties Network, where we’ll pay 500 ADX tokens for every legit referral we receive.

\n

Grab your tokens here: AdEx Network Job Referral Bounty.

\n

The Department of Decentralization job board

\n

You are looking for a new job but your profile doesn’t match the positions we have open? You may want to check out the job board created by our friends at the Department of Decentralization. They’ve put a lot of work into it and have managed to collate a super comprehensive list of all of the blockchain companies that are currently hiring.

\n

Feel free to spread the word about the job board — we know that there are a lot of layoffs happening right now, and we’ll sleep better if we know that no capable specialist is jobless and/or homeless.

\n

View all the job listings here: https://github.com/Department-of-Decentralization/Ecosystem-Job-Openings

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/ameen-soleimani-joins-the-adex-advisory-board"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/19ccf7b83e8cff135624d6d6372810a9/32796/1__TCE9A0GfBSxMoxsgLkvPFg.jpg","srcSet":"/static/19ccf7b83e8cff135624d6d6372810a9/32796/1__TCE9A0GfBSxMoxsgLkvPFg.jpg 420w,\n/static/19ccf7b83e8cff135624d6d6372810a9/e4420/1__TCE9A0GfBSxMoxsgLkvPFg.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2018-12-17T09:23:08.450Z","description":"We are delighted to announce that one more stellar expert has joined our team of advisors: say hello to Spankchain’s Ameen Soleimani","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Ameen Soleimani Joins the AdEx Advisory Board"},"id":"6a9a9905-8ccd-5cc0-a676-3b877c537b66","html":"

At AdEx, we highly value the insights, strategy and development input we receive from our advisors. This is why we are incredibly happy to have Ameen Soleimani join us in an advisory role.

\n

We first met Ameen in person at ETHBerlin, but even before that we were aware of the great work he does — plus we’re big fans of Spankchain, a project that uses blockchain to empower the adult entertainment industry.

\n

Ameen is described as a “decentralization lazer gun and likes to wield the blockchain like a weapon to destroy the legacy trusted institutions”. He has played a role in over $30M+ in token sales — including the fastest ICO in history.

\n

In the past, he has contributed to another project that tackles the issues of advertising and uses decentralization to solve them. This is why we felt that it would be important to bring him in to help AdEx grow the way it is intended to. Ameen will be consulting on the development, as well as on strategy and adoption.

\n

Fun fact about Ameen: he has worked as an intern at NASA. That’s what we call a stellar start of a career (pun intended) — so to the stars and beyond!

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/announcing-the-adex-registry-adx-staking-part-1/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAQC/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/2gAMAwEAAhADEAAAAY2aS8KVZ//EABoQAQEAAgMAAAAAAAAAAAAAAAECABEDEhP/2gAIAQEAAQUCeqcuekhchTImtZ//xAAXEQEAAwAAAAAAAAAAAAAAAAAAARFB/9oACAEDAQE/ActL/8QAFhEBAQEAAAAAAAAAAAAAAAAAAQBR/9oACAECAQE/AYTL/8QAGhAAAgIDAAAAAAAAAAAAAAAAAREAEAIhMf/aAAgBAQAGPwLpZiGWokadf//EABsQAQEBAQEAAwAAAAAAAAAAAAERACFBMVFx/9oACAEBAAE/IYFoRHzB5wAo8wcuf3qEOSpqnX49wBAv73f/2gAMAwEAAgADAAAAEP8Az//EABgRAQADAQAAAAAAAAAAAAAAAAEAESFB/9oACAEDAQE/EF5ZBbjP/8QAGREBAAIDAAAAAAAAAAAAAAAAAQARIXGh/9oACAECAQE/EMiG4Ip7n//EAB0QAQACAgIDAAAAAAAAAAAAAAEAMRFBIVFhceH/2gAIAQEAAT8QDOQyKGuJdcRFj1d4jLGGop4gYqsrSj9gTlqOnWdwsQFYin//2Q==","aspectRatio":1.5107913669064748,"src":"/static/81300ae6e213b201b69657586d90fb51/32796/1__XseMuay__bYW7pLNwY9UTaQ.jpg","srcSet":"/static/81300ae6e213b201b69657586d90fb51/32796/1__XseMuay__bYW7pLNwY9UTaQ.jpg 420w,\n/static/81300ae6e213b201b69657586d90fb51/e4420/1__XseMuay__bYW7pLNwY9UTaQ.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Insights"],"date":"2018-12-20T16:58:20.511Z","description":"Here is what you need to know about the AdEx Registry and ADX staking","draft":null,"featured":null,"keywords":["Staking","AdEx Registry","ADX"],"popular":null,"title":"Announcing the AdEx Registry, ADX Staking, Part 1"},"id":"6498d0f5-581d-50f1-a872-8959efaef065","html":"

NOTE: To learn more about the context here, we recommend you familiarize yourself with the AdEx protocol: https://github.com/adexnetwork/adex-protocol

\n

The latest addition to the AdEx protocol is the Registry. Its purpose is to allow publishers and advertisers to appoint (nominate) publicly available validators for their campaigns, therefore eliminating the need for them to run their own validator nodes.

\n

It also allows anyone who wants to run a publicly available validator (and earn validator fees) to gain exposure by staking ADX. If they misbehave (in most cases, this means to become unavailable, therefore stalling the campaign), a portion of the staked ADX will be burned and they will be temporarily delisted.

\n

This is what guarantees the Registry is a reliable list: every validator on the Registry has skin in the game. The larger the stake is, the higher the possibility of the validator being nominated for a campaign.

\n

Choosing validators

\n

Each campaign maps to one OUTPACE channel, which has a validator set. While it is possible for any number of validators to be appointed, only two validators are required for a trust-minimized setup, as long as they have opposing interests. You can read more about this here: https://github.com/adexnetwork/adex-protocol#validator-consensus.

\n

In this minimal setup:

\n
    \n
  • The leading validator is the advertiser-side platform;
    • \n
  • The following validator is the publisher-side platform.
    • \n
\n

In reality, this means that large advertisers will probably want to run their own validator node (advertiser-side platform) and appoint the second validator through the Registry.

\n

However, once the Registry is mature enough, it will be reasonable for advertisers to nominate *both* validators from the Registry, since it will maintain separate lists for advertiser-side platforms and publisher-side platforms, therefore satisfying the condition of appointing opposing sides.

\n

Staking and ADX economics

\n

The ADX token originated as a fixed-supply ERC20 designed to be used in the AdEx ecosystem.

\n

Choosing ADX as the staking token for the Registry is critical for its security: since this is ADX’s primary purpose, the implication is that most of the tokens will be staked; this makes Sybil attacks much more expensive. Furthermore, it aligns incentives: the healthier the ecosystem is, the more demand there will be to be listed on the Registry.

\n

Bear in mind, even if you hold a trivial amount of ADX and don’t have the resources/intentions to run your own public validator, you can still stake them by nominating another public validator, therefore earning a proportionate part of their fee profit.

\n

Implementation

\n

For the implementation of the Registry, we chose Parity’s Substrate framework which recently reached it’s 1.0 version.

\n

Substrate takes building blockchain systems to another level, by utilizing a highly modular approach where all the boilerplate parts come as part of the framework, and all the logic (consensus, block authoring) is up to you. It’s also compiled to WASM — so it can be easily swapped and upgraded.

\n

This, along with the Polkadot protocol, allows us to eventually build the Registry as a “parachain”: a type of application-specific chain that benefits from the security and consensus mechanism of the Polkadot network, while being interoperable with other blockchains (including Ethereum).

\n

Ultimately, the combination of Substate+Polkadot gives us the following benefits:

\n
    \n
  • Scalability: Having a separate chain with a fast consensus mechanism dedicated to the Registry allows it to sustain high throughput; this is required for the underlying security of the challenge mechanisms.
    • \n
  • Interoperability: Fast finality consensus mechanisms allow easy interoperability between blockchains; this lets the ADX token to be moved between Ethereum and the Registry parachain. That factor could be beneficial for OUTPACE as well, as it enables using various cryptocurrencies (e.g. BTC, Zcash) as a channel deposit.
    • \n
  • Upgradability: Since all of the custom logic is represented by a state transition function defined in WASM, it’s trivial to ugprade.
    • \n
  • Governance: Substrate’s Runtime Module Library (SRML) comes with various on-chain governance primitives that may serve valuable in the future.
    • \n
  • Flexibility: Substrate-based systems can be deployed as Polkadot parachains or independent blockchains, as well as be adapted to serve as sidechains to Ethereum.
    • \n
\n

We’ve already started working towards this by creating adex-protocol-substrate. Currently, this repository hosts an OUTPACE implementation, and it will be updated over time to add the Registry as well.

\n

We’ve described our experience building on Substrate here: https://hackmd.io/p_v1M8WGRyy9PggYiKA_Xw#.

\n

Our advisor Ameen Soleimani is excited about the Substrate implementation

\n

The road ahead

\n

Once the AdEx dApp is updated with the new protocol, and the validator stack implementation is more mature (we estimate this will happen in February 2019), we will provide instructions for everyone on how to run their own validator nodes.

\n

The Registry is expected to be ready around Q3 2019 in terms of specification and reference implementation. At that stage, we will also provide instructions on how to setup public validators and stake ADX to register them.

\n

The specification for the Registry is still a work in progress, but meanwhile you can track its development here: https://github.com/AdExNetwork/adex-protocol/issues/7.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-teams-up-with-web3-foundation-for-a-collaboration"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/5f4c2eef6fb0616e0f04266efcc8af03/73ad6/1__gKwsjDXfX74jY8FJ3oik6Q.png","srcSet":"/static/5f4c2eef6fb0616e0f04266efcc8af03/73ad6/1__gKwsjDXfX74jY8FJ3oik6Q.png 420w,\n/static/5f4c2eef6fb0616e0f04266efcc8af03/ac342/1__gKwsjDXfX74jY8FJ3oik6Q.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["TeamUP"],"date":"2018-12-27T12:01:00.806Z","description":"The AdEx Substrate implementation is now a fact and we are happy to collaborate with W3F","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Teams Up with Web3 Foundation for a Collaboration"},"id":"8e09e001-36b7-5545-95cc-5686401d1313","html":"

If you have been following this blog, you know that for a while now we have been exploring application-specific chains, and have been experimenting with Polkadot and Cosmos in particular.

\n

We are happy to report that the Substrate implementation is now finished — and ahead of time. Getting it done took us way less time and effort than we initially estimated, and are quite content with the end result.

\n

For those of you unfamiliar with Substrate, it is a development framework, which makes it incredibly easy to build blockchains; the framework is 100% open-source. For us, having a Substrate implementation, means greatly improved scalability, more flexibility and ultimately — an enhanced user experience.

\n

This implementation will also include the AdEx Registry: a component designed to curate a high-quality list of public AdEx validators. It accomplishes this by requiring a ADX tokens to be staked as a warranty against potential misbehavior. We chose Polkadot and Substrate because the Registry needs to be able to sustain high transaction throughput in case of a challenge, and because of the upgradability and governance benefits of the Polkadot ecosystem.

\n

“With proper documentation and usability improvements, the combination of Rust and Substrate could become the easiest, fastest and safest way to create pretty much any type of blockchain application,” commented our CEO Ivo Georgiev.

\n

The next steps would be to launch a testnet, and to work further on the implementation with tooling, JS libraries, CLI, etc. We are also hoping that we’ll be able to provide the W3F team with valuable feedback, and we’re looking forward to a long and successful collaboration.

\n

Substrate Resources

\n\n

About Web3 Foundation

\n

The Web3 Foundation is a Swiss foundation fostering and shepherding the cryptographically-enabled protocols that safeguard decentralization and enable the vision of Web 3.0. The Web3 Foundation employs researchers who research novel cryptographic methods and funds teams developing bleeding-edge software protocols. W3F’s primary project is the Polkadot project, but they also help set standards and help to organise teams, both online and offline, to better coordinate with each other and document progress, including workshops, meetups, and the annual Web3 Summit.

\n

Learn more about Web3 Foundation by visiting their website. To learn more about Web3 Foundation’s latest developments, join them on Reddit or Twitter.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adx-tokens-added-to-trust-wallet"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/7f6cfd225749eeb4f1c2343684f13dd9/32796/1__XUMpYKQmISdi6sD8rKWZ0Q.jpg","srcSet":"/static/7f6cfd225749eeb4f1c2343684f13dd9/32796/1__XUMpYKQmISdi6sD8rKWZ0Q.jpg 420w,\n/static/7f6cfd225749eeb4f1c2343684f13dd9/e4420/1__XUMpYKQmISdi6sD8rKWZ0Q.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-01-14T13:45:29.947Z","description":"ADX is among the first tokens added to Trust Wallet after its acquisition by Binance.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"ADX Tokens Added to Trust Wallet"},"id":"c66476c1-fbb8-5d66-8d1d-97d50efed82d","html":"

Our token has just been added to the list of tokens supported Trust Wallet. What’s Trust Wallet, you ask? A wallet you can trust! This was a bad joke, we’ll file it in the dad jokes pile. We apologize for it.

\n

Trust Wallet is a secure multi-currency wallet that supports all ERC20/ERC223/ERC721 tokens. It is a standalone application for iOS and Android devices that allows users to manage crypto currency and interact with Decentralized Applications (DApps) — including DEXs’.

\n

The wallet is now Binance’s official wallet after being recently acquired by Binance. Its team is now working towards listing all tokens available on Binance. AdEx is one of the first coins that is already listed.

\n

Trust Wallet offers a number of benefits to its users:

\n
    \n
  • Full customer support through email or social channels;
    • \n
  • Close collaboration with Binance and token issuers to identify and resolve any issues that arise when storing, transferring or receiving their tokens;
    • \n
  • Seamlessly adding tokens to digital portfolios and enjoy all perks from future deep integrations between Binance and Trust;
    • \n
  • Built-in Web3 DApp Browser that allows customers to use decentralized applications, instantly buy, sell Ethereum and ERC20 and ERC223 tokens, and collect digital assets;
    • \n
  • Full decentralization; Trust Wallet users have full control of their private keys stored on their devices only. No one has access to the funds, except the user.
    • \n
\n

Trust Wallet was fully audited by a leading security firm that ensured safety and integrity of the application. Users can add an additional level of security — pin and biometrics. With that feature turned on, even if a mobile device is unlocked, the app will require separate authentication in order to access the funds.

\n

The app is available for Android and iOS.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-community-chat-migrating-to-discord"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4093959731543624,"src":"/static/fbe315cac9c08fbba5888f3f3364f3e7/32796/1__wLq__KAgzNSLDsoyEb77ryw.jpg","srcSet":"/static/fbe315cac9c08fbba5888f3f3364f3e7/32796/1__wLq__KAgzNSLDsoyEb77ryw.jpg 420w,\n/static/fbe315cac9c08fbba5888f3f3364f3e7/e4420/1__wLq__KAgzNSLDsoyEb77ryw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-01-17T16:49:13.885Z","description":"In the next couple of weeks, we will begin the migration of our community from Telegram to Discord","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Community Chat Migrating to Discord"},"id":"195dca75-1a3c-59af-bf99-ac56a24242b3","html":"

For a while now, we’ve been convinced that Telegram is not the best option for a community chat. This prompted us to explore alternative communication channels in order to deliver a better experience to our community members. After extensive research (i.e. a quick google search; jk), we selected Discord as the new home of our community discussion.

\n

The main reason we decided to make this shift is Discord’s support for much better, more granular permission management and moderation tools.

\n

In addition to this, setting up our own Discord server will allow us to us to have different channels within the same chat. This way, information will be organized much more efficiently; you’ll be able to quickly find the information you need without combing through endless conversations on multiple topics.

\n

We’ve settled on the following channels:

\n
    \n
  • General: General discussion and questions;
    • \n
  • Announcements: Official news, notes and remarks from the AdEx team;
    • \n
  • ADX: Discussion of the ADX token economics;
    • \n
  • Protocol: Questions and conversations about the AdEx protocol;
    • \n
  • Bug reports: International cuisine and political matters. We’re kidding, this one will be for reporting bugs within the AdEx DApp/protocol.
    • \n
  • Suggestions: Recommendations about improving AdEx
    • \n
\n

We will make the actual move within the next couple of weeks — follow this blog for the link to our Discord chat. Once the new chat is live, we will leave the Telegram discussion for a few more weeks, and we’ll shut down our official Telegram channel subsequently.

\n

The rest of our communication channels will remain unchanged.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/the-adex-protocol-recap-updated-roadmap-inside"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAEDAv/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIQAxAAAAEvpJMQf//EABoQAAICAwAAAAAAAAAAAAAAAAABAhIQITH/2gAIAQEAAQUCjaJbD23xM//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQMBAT8BP//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8BP//EABoQAAICAwAAAAAAAAAAAAAAAAAxAQIhcaH/2gAIAQEABj8CzYY+kaKCg//EABwQAAEFAAMAAAAAAAAAAAAAAAEAESExURBxkf/aAAgBAQABPyGmRulEi5KJJJj4UllOCy4enF//2gAMAwEAAgADAAAAECz/AP/EABURAQEAAAAAAAAAAAAAAAAAAAAR/9oACAEDAQE/EIj/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAgBAgEBPxCq/8QAHRABAQACAgMBAAAAAAAAAAAAAREAITFhQVHBcf/aAAgBAQABPxAx1YYph7/MUVfIL3PpjtKM2HzCLhGmJFA1LfPHOGUgW3tn/9k=","aspectRatio":1.5,"src":"/static/43c889a4364285d24511b806b9549560/32796/1__je8poVO3SIRk__1p__fPy__fw.jpg","srcSet":"/static/43c889a4364285d24511b806b9549560/32796/1__je8poVO3SIRk__1p__fPy__fw.jpg 420w,\n/static/43c889a4364285d24511b806b9549560/e4420/1__je8poVO3SIRk__1p__fPy__fw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-01-23T10:14:23.340Z","description":"It’s time for another update on the AdEx development and business roadmap","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Protocol Recap [Updated Roadmap Inside]"},"id":"89e89005-66c9-5c1c-a1ea-9881de26b8ab","html":"

We are making solid progress with the AdEx protocol. This is why the initial AdEx roadmap doesn’t make much sense any more (unlike our Layer 2 solutions, can we get a woot-woot!) and is now deprecated.

\n

What we had initially planned for January 2019 was v2 of the AdEx protocol — but we’re advancing much faster than expected and we’re already at v4.

\n

Last September, we broadcast the first version of the AdEx protocol and its Ethereum implementation.

\n

Then in October, we released the OCEAN Layer 2 scalability solution; later the same month we also announced the Cosmos and Polkadot implementations of the protocol.

\n

December was another exciting month — we added the OUTPACE unidirectional payment channels to the AdEx protocol. We also broke the news about the AdEx Registry.

\n

Yes. We’ve been busy — and we intend to keep things this way. One doesn’t change an entire industry just like that.

\n

And now, here is what you can expect from Team AdEx in the upcoming months.

\n

January 2019

\n

This month, we will finalize the AdEx Protocol v4. We will design and implement the identity layer (in the Ethereum implementation); we’ll add the validator stack reference implementation; and we’ll get the third-party test suite for the validator stack done.

\n

March 2019

\n

In March, we will roll out the AdEx Marketplace.

\n

In addition to this, there will be a new AdEx application based on protocol v4. We’re planning on it to be epic, here are the UX highlights:

\n
    \n
  • Option to use any token;
    • \n
  • The default token is the stable DAI;
    • \n
  • Ability to use one profile with multiple crypto wallets;
    • \n
  • Ability to run campaigns without having to actively manage the bidding process;
    • \n
  • A wallet is required only for opening the campaign;
    • \n
  • Dynamic bidding
    • \n
  • Interact with the system w/o having to pay gas, etc.
    • \n
\n

May 2019

\n

We will introduce the AdEx validator stack primitives in Rust.

\n

The other improvement planned for May is quick accounts — these will allow users to open accounts on the dApp without a crypto wallet, by creating a time-locked temporary (burner) wallet which can be recovered through email if the user loses access.

\n

July 2019

\n

In July, we will release the first version of the AdEx Explorer. We will launch it together with our redesigned website.

\n

August 2019

\n

In August, we will present the 2.0 version of the validator stack. It will will bring significant technological improvements, most notably a DB abstraction for improved performance. Being focused on performance, this version will also come with a benchmarking suite.

\n

September 2019

\n

At the end of Q3 2019, we will roll out the AdEx Registry testnet.

\n

We will also present the AdEx Registry prototype. The Registry, once launched, will allow validators to stake ADX to increase their visibility.

\n

This is also when we will carry out the ADX token migration. Our current token contract was created a long time ago, and as a result it contains a few non-critical glitches. We plan to mitigate this by creating a new contract, and allowing users to migrate.

\n

The upgrade will not change the monetary policy or economics, but it will give us an opportunity to reduce the token gas costs and create a more flexible and future proof token contract.

\n

As they say, the best is yet to come — so stay tuned!

\n

Roadmap last updated: May 2019

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/events-we-are-attending-in-q1-2019"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIEA//EABYBAQEBAAAAAAAAAAAAAAAAAAEAAv/aAAwDAQACEAMQAAABTSKgkFNH/8QAGhABAAIDAQAAAAAAAAAAAAAAAQACAxETIv/aAAgBAQABBQKuS2nNYndYV9psn//EABURAQEAAAAAAAAAAAAAAAAAAAAR/9oACAEDAQE/AUf/xAAWEQEBAQAAAAAAAAAAAAAAAAAAARH/2gAIAQIBAT8BbH//xAAbEAACAQUAAAAAAAAAAAAAAAAAATECIEKBkf/aAAgBAQAGPwKW9mTJq7Z//8QAGhABAQACAwAAAAAAAAAAAAAAAQARITFBUf/aAAgBAQABPyHhIDzL4YZ2q6KKWoWwHV//2gAMAwEAAgADAAAAEK8P/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERUf/aAAgBAwEBPxCMrT//xAAXEQADAQAAAAAAAAAAAAAAAAAAARFh/9oACAECAQE/EKmYH//EABwQAQADAAIDAAAAAAAAAAAAAAEAETEhQVFhwf/aAAgBAQABPxAAUF2w++PkvgEtICdxJQcuqVV8GzblOijK6ghA74n/2Q==","aspectRatio":1.5,"src":"/static/58b6a977cfead2c79a01eb1e5b09c0b3/32796/1__ABuU0__QjEgOA9zJDgd95rw.jpg","srcSet":"/static/58b6a977cfead2c79a01eb1e5b09c0b3/32796/1__ABuU0__QjEgOA9zJDgd95rw.jpg 420w,\n/static/58b6a977cfead2c79a01eb1e5b09c0b3/e4420/1__ABuU0__QjEgOA9zJDgd95rw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-01-25T16:36:16.796Z","description":"Eager to meet the team and maybe grab some swag? Here’s where you can find this quarter.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"Events We Are Attending in Q1 2019"},"id":"9f82f1bb-6a4a-5472-be05-c79eed1750ba","html":"

This quarter, we will be attending a few select events designed for the blockchain and ad tech industries. This is where you can find us to say hello, talk technology, or simply grab some swag.

\n

ARACON

\n

January 29–30, Berlin, Germany

\n

\n \n \n

\n

Members of our team will be attending Aragon’s annual conference on building organizations and governance of the future. The event focuses on the “building and supporting the pseudonymous, secure, trustless future — the decentralized web”.

\n

We will not be speaking or sponsoring, so you’ll have to employ your detective skills to find us — but please don’t stalk us on social media, that’s just creepy.

\n

FOSDEM

\n

February 2–3, Brussels, Belgium

\n

\n \n \n

\n

At the annual Ethereum community conference ETHCC, our CEO Ivo Georgiev will be speaking about the AdEx implementation on Substrate — a topic that is really hot right now. And Ivo definitely has a lot to share! The event’s speakers list is the bomb so if you don’t have it on your calendar, you may want to reconsider.

\n

ETHParis

\n

March 8–10, Paris, France

\n

\n \n \n

\n

We will stay in Paris a few more days after ETHCC — not because we like baguettes so much but because we’re sponsoring the ETHParis hackathon. We may also have a workshop there but more info on that is to follow.

\n

In the spirit of spending so much time in France, we googled “the most French image ever” and this is what came up (you’re welcome):

\n

\n \n \n

\n

MTEX

\n

March 27–28, London, UK

\n

While Great Britain is about to become Not-So-Great Britain (with Brexit and whatnot), that won’t stop our CMO Vanina Ivanova from popping into London for the Marketing Technology Expo — an event dedicated to marketing and ad tech. There, she will speak about the pros and cons of using blockchain technology for advertising — and if you’re lucky, you may also end up getting some cool AdEx stickers too.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/the-adex-blockchain-advertising-grant-winners-now-selected"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/72f38d7ddf251039fa7a959f822c9a82/32796/1__DKnUmPuydSJ4wkL2A__nwgQ.jpg","srcSet":"/static/72f38d7ddf251039fa7a959f822c9a82/32796/1__DKnUmPuydSJ4wkL2A__nwgQ.jpg 420w,\n/static/72f38d7ddf251039fa7a959f822c9a82/e4420/1__DKnUmPuydSJ4wkL2A__nwgQ.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":[],"date":"2019-01-29T11:53:22.608Z","description":"We are happy to report that we have selected the projects that will receive advertising grants from us","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The AdEx Blockchain Advertising Grant Winners Now Selected"},"id":"233e9d9e-3b88-5c93-9bcb-695d67fe0753","html":"

We are incredibly happy to announce that we have decided on the applicants who qualify for an AdEx Blockchain Advertising Grant. A total of 10 projects will each be awarded the equivalent of $2,000 in ADX tokens. They will be able to use those tokens solely to advertise their products/services on the AdEx dApp.

\n

The grant money will be available to the selected companies between April and December 2019.

\n

The selection process was incredibly hard — we received a large number of strong applications from both blockchain and non-blockchain companies. Picking up the best ten was a challenging task; all the companies who entered the program exhibited great promise but unfortunately we were able to handpick a maximum of 10 projects.

\n

Without further ado, the winners:

\n\n

All the winning projects have now been notified. Congrats!

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/introducing-outpace-off-chain-unidirectional-trustless-payment-channels"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"/static/8afea18e7a70019710899313159bed62/32796/1__eFw5raKT8TwcEpog__l__Wzw.jpg","srcSet":"/static/8afea18e7a70019710899313159bed62/32796/1__eFw5raKT8TwcEpog__l__Wzw.jpg 420w,\n/static/8afea18e7a70019710899313159bed62/e4420/1__eFw5raKT8TwcEpog__l__Wzw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-01-31T16:08:31.932Z","description":"We have developed a neat solution for unidirectional trustless payments.","draft":null,"featured":null,"keywords":["Payment channels","scalability","Ethereum"],"popular":null,"title":"Introducing OUTPACE: Off-Chain Unidirectional Trustless Payment Channels."},"id":"59c3e493-b16c-517c-8684-8334e0b2c463","html":"

Back in 2018, we wrote about off-chain event aggregation, which was the backbone of the AdEx v3 protocol.

\n

With the AdEx v4 protocol, we’re introducing OUTPACE: Off-chain Unidirectional Trustless PAyment ChannEls.

\n

What are payment channels and why are they great for AdEx?

\n

Payment channels refers to a set of techniques/methods for enabling multiple payments between parties without committing each payment to the blockchain.

\n

Payment channels are one of the most popular and proven forms of Layer 2 scaling and are used in projects like the Lightning Network, Raiden, Connext, Spankchain and Funfair, just to name a few.

\n

For AdEx, using payment channels has a few important benefits.

\n

Firstly, it allows us to minimize the number of on-chain transactions, and that’s is a huge UX improvement. In the v4 version of our protocol, the only on-chain transactions that you need are opening a campaign (as an advertiser) and withdrawing your earnings (as a publisher).

\n

Secondly, because making payments does not incur any extra fees, we can use micropayments for each individual impression (or any other type of payable event).

\n

This means publishers have a guarantee they can withdraw their revenue at any given time, unlike traditional systems where you can only withdraw your earnings for set, usually long periods, and/or only if you reach a certain threshold.

\n

But most importantly, since the payments are per impression, this eliminates any possibility that an advertiser would cheat a publisher out of their earnings.

\n

What are the benefits of OUTPACE?

\n

OUTPACE is inspired by previous research, such as the Lightning Network and Perun, however it’s different in two major ways:

\n
    \n
  1. It’s strictly unidirectional, which eliminates the need for watchtowers and complex exit strategies; and
    2. \n
  2. It allows multiple parties to be paid from a single channel (one-to-many).
    3. \n
\n

No challenge periods or watchtowers

\n

In bidirectional payment channels, if Alice sends 1 ETH to Bob, but Bob sends 0.5 ETH back, Bob can cheat by broadcasting an older version of the state (balance sheet) to the blockchain, in which he still has the whole 1 ETH.

\n

To eliminate this issue, you usually need something called a challenge period. In practice, this means that if Bob submitted the older version of the state, he wouldn’t be able to withdraw immediately, but rather after the challenge period has ended. In this period, Alice can submit the newer state (where Bob has 0.5 ETH less). Each state is sequentially numbered, so that the on-chain contract can know whether the state is actually newer.

\n

Another caveat to this is that it requires the so-called “watchtowers”: software systems that have to be constantly online and watch for fraud attempts. While this usually works, a watchtower going offline could have disastrous consequences.

\n

Now, imagine a channel in which Alice can send funds to Bob, but Bob can’t send funds back to Alice. There is one possible state transition: Alice’s balance decreases, and Bob’s increases.

\n

If Bob broadcasts an older state, they will only hurt themselves. But wait, can’t Alice broadcast an older state and therefore pay Bob less?

\n

In OUTPACE, Alice’s funds are locked up until the channel expires. Once this happens, they can get their remaining funds back.

\n

However, Bob can withdraw at any time using any state, as many times as they want. This is OK, since at every withdraw, we just need to subtract the amount they previously withdrew.

\n

To recap, the unidirectional property in OUTPACE allows earning parties to withdraw immediately at any time, and a lot of the implementation complexity of regular payment channels is avoided, therefore helping the reliability/stability of the system.

\n

The trust model in a one-to-many setup

\n

In OUTPACE, rather than having one recipient of the funds, we have many. This is achieved by using a merkle tree of all of the balances (we often call it a balance tree).

\n

However, the traditional trust model of payment channels dictates that funds are locked up on-chain by a 2/2 multisig controlled by the two participating parties.

\n

Since the receiving parties in OUTPACE are not defined at the time of the channel creation, we can’t use the same model. We have a separate concept of “validators”, which are the parties that control the on-chain multisig.

\n

Usually, this works by having a “leader” validator, who should be the same entity that funded the channel, and will propose new states, and a “follower” validator, who’s responsibility is signing new proposed states as long as they adhere to the unidirectionality rules.

\n

There is additional trust implied in this: if you’re a receiving party, you need to be confident that the follower will act in your interest. This works perfectly for AdEx, where the leader is the advertiser-side platform and the follower is the publisher-side platform.

\n

It’s important to point out that the “follower” validator is not a custodian: at any point, every receiving party has access to the latest signed state that guarantees they will be able to withdraw their earnings on-chain.

\n

You can read more about this in the “Trust implications” section of the AdEx protocol documentation.

\n

The advantages of one-to-many

\n

If we used a 1–to-1 setup, each advertiser would have to open a payment channel to each and every publisher they want to interact with. Keep in mind that opening a channel means locking up funds on-chain; this leads to a significantly worse user experience, and requires more on-chain transactions that would lock up funds.

\n

Alternatively, they’d use hubs, but this just shifts the same issues on to the hub itself. Plus, for this to work, there have to be proper incentives to operate a hub — which might mean adding considerable fees to the system.

\n

A one-to-many system mitigates all of those issues and makes improves UX: the advertiser only needs to open a channel when they open a campaign, and never worry about it again.

\n

Also, since we’re talking about funds that they are locking up anyway, they don’t even need to know what’s happening under the hood: they are just depositing their campaign funds into the platform, and they don’t even need to know what a payment channel or a blockchain is.

\n

Finally, this allows any publisher to jump on board and start earning at any time — again, without even having to know what a payment channel is!

\n

Is this only for Ethereum?

\n

Absolutely not! OUTPACE was designed to be blockchain-agnostic, and you can implement it on pretty much any blockchain that supports smart contracts, or even a bitcoin-style UTXO/scripts model.

\n

Currently, there are implementations for Ethereum and Substrate/Polkadot.

\n

Is this only useful for AdEx?

\n

Again: absolutely not! While OUTPACE is a great fit for AdEx, we believe it can be used for any other use case that requires micropayments and can benefit from a unidirectional one-to-many interaction.

\n

For example, OUTPACE can be very useful for a bounty network, where one entity would continuously distribute bounties to various other parties.

\n

It’s also possible to interleave several OUTPACE channels together (also called “netting”) in a way that a micropayment will be atomic across a few channels, allowing more complex use cases, for example a DEX (pun intended).

\n

Additional reading

\n

There is more documentation available here: https://github.com/adexnetwork/adex-protocol

\n

Furthermore, we’ve already rolled out the AdEx validator stack, which is the first implementation of the off-chain parts of OUTPACE.

\n

There are going to be follow up posts as well, going into more detail and looking into potential use cases.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/the-new-adex-discord-community-is-now-live"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/74f2ac48b914df9ccafd1890f81a7c58/32796/1__rXoHPcttAs7Wzhjy5uPCag.jpg","srcSet":"/static/74f2ac48b914df9ccafd1890f81a7c58/32796/1__rXoHPcttAs7Wzhjy5uPCag.jpg 420w,\n/static/74f2ac48b914df9ccafd1890f81a7c58/e4420/1__rXoHPcttAs7Wzhjy5uPCag.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-02-06T12:25:16.258Z","description":"A couple of weeks ago we announced that we are moving the AdEx community chat from Telegram to Discord. The AdEx discord server is now…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"The New AdEx Discord Community Is Now Live"},"id":"e5a5b33b-aa8d-50a1-a83b-f27798eda32d","html":"

A couple of weeks ago we announced that we are moving the AdEx community chat from Telegram to Discord. The AdEx discord server is now live and you can join it from this link:

\n

Join the AdEx community on Discord

\n

We have introduced a set of basic rules to keep things smooth and pleasant for everyone, and we expect everyone who joins the chat to follow them — repeat offenders will be banned from the server. Here are the rules:

\n
    \n
  1. Don’t be an asshole. Be kind to your fellow community members, don’t get into unnecessary arguments, don’t insult the others and don’t say anything you don’t want said to you.
    2. \n
  2. No spam! Shameless self-promotion and/or shill posts will be deleted.
    3. \n
  3. Follow the organizational structure of the community: we’ve created channels for everything that may come up, so consider if you’re in the right channel before posting.
    4. \n
  4. No pornography or illegal content, please.
    5. \n
  5. Just be nice and have fun.
    6. \n
\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/the-adex-market-is-here"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.532846715328467,"src":"/static/6c9d4cdf84f9675898694d1f67f7ea07/73ad6/1__9HhEoOVKpysZEshzjCpkpA.png","srcSet":"/static/6c9d4cdf84f9675898694d1f67f7ea07/73ad6/1__9HhEoOVKpysZEshzjCpkpA.png 420w,\n/static/6c9d4cdf84f9675898694d1f67f7ea07/fbc8a/1__9HhEoOVKpysZEshzjCpkpA.png 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-03-29T19:37:30.891Z","description":"Today, we’re open-sourcing one of the most vital components of AdEx v4.0: the Market.","draft":null,"featured":null,"keywords":["AdEx Market"],"popular":null,"title":"The AdEx Market is here!"},"id":"fb3c391e-7bd3-51ae-a6b9-22a85532ac87","html":"

Today, we’re open-sourcing one of the most vital components of AdEx v4.0: the Market.

\n

You can check out the repository here: https://github.com/AdExNetwork/adex-market

\n

The primary role of the market is to facilitate demand/supply discovery and trading. It keeps record of all campaigns that are currently valid, and allows publishers/advertisers to query that list in order to find what they need.

\n

In simple words, it’s one of the parts that enables publishers and advertisers to freely interact with each other and trade ad space/time between themselves, without middle parties.

\n

In the upcoming days, we will deploy the new market APIs and update the repository with more documentation.

\n

For technical details, you can check: https://github.com/adexnetwork/adex-protocol#market

\n

In case you haven’t been following recent developments and plans, we highly recommend you read our March update!

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/2019-in-digital-marketing-soaring-digital-spending-privacy-concerns-blockchain-getting-real"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAJABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAMBAv/EABUBAQEAAAAAAAAAAAAAAAAAAAEC/9oADAMBAAIQAxAAAAGeIy8gf//EABsQAAEEAwAAAAAAAAAAAAAAAAEAAgMRIjEy/9oACAEBAAEFAhK4q6EmRdp3BX//xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAgBAwEBPwFH/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAIAQIBAT8Bqv/EABoQAAICAwAAAAAAAAAAAAAAAAABAhESICH/2gAIAQEABj8CUWZX0t6f/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAERITFxsVH/2gAIAQEAAT8hXqaoUt0i4VZ9Ga4G4sy6fDoZn//aAAwDAQACAAMAAAAQ9x//xAAWEQEBAQAAAAAAAAAAAAAAAAARECH/2gAIAQMBAT8QNJ//xAAVEQEBAAAAAAAAAAAAAAAAAAAQEf/aAAgBAgEBPxCh/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQARMSFhcbFBUcHw/9oACAEBAAE/EAVxQACI4kmyMxCOOuOaWjCcqYOYDS+92UGOgoself/Z","aspectRatio":2.1875,"src":"/static/13e750a5e05ffd4e730ce4a11844905b/32796/1__cyg91__WVNDLoeAERyo1gtQ.jpg","srcSet":"/static/13e750a5e05ffd4e730ce4a11844905b/32796/1__cyg91__WVNDLoeAERyo1gtQ.jpg 420w,\n/static/13e750a5e05ffd4e730ce4a11844905b/e4420/1__cyg91__WVNDLoeAERyo1gtQ.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-04-03T13:37:35.679Z","description":"In 2019 advertisers are spending even more on digital advertising. Privacy and fraud continue to be major concerns for the industry while…","draft":null,"featured":true,"keywords":["digital marketing","adtech","marketing","blockchain"],"popular":true,"title":"2019 in digital marketing — soaring digital spending, privacy concerns, blockchain getting real"},"id":"2c7bf227-0035-5dd3-9c22-aabcf1ef0ad2","html":"

Landscape and revenue predictions

\n

Digital advertising spend has been on the rise last year and numbers for 2019 are even more optimistic. According to eMarketer, US digital ad spend will hit $129.34 billion revenue for 2019, surpassing traditional ad spend for the first year. Digital advertising in UK in 2019 will also hit record numbers. Despite the backdrop of Brexit and the resulting economic uncertainty, Barclays forecasts that marketers will spend more on UK ads in 2019 than in 2018 — $19.6bn to be precise.

\n

While more than half of the digital ad spending goes to Facebook and Google combined (50%+), scandals regarding how they share and protect user data, their corporate footprints, and the taxes they pay shook the two giants in 2018. This year their combined market share is expected to drop for the first time, revealing opportunities for other competitors.

\n

\n \n \n \nSource: emarketer.com

\n

What will influence digital advertising in 2019

\n

\n \n \n

\n

There are several trends that are shaping the digital advertising landscape in 2019:

\n
    \n
  • GDPR and contextual advertising. The new European regulation on user privacy came into force last year but is yet to cause major changes in online advertising. Companies will no longer have the right to collect information about people without their explicit consent, meaning that, at least in theory, they will not be able to get enough data for segmentation, affinity categories creation and targeted ads. Experts believe that this will cause a rise in contextual advertising: determining the characteristics of a target audience based on the content of the web pages they visit. General data about the interests of visitors to that page gives advertisers a clear context of how to appeal to those visitors.
    • \n
  • Voice search paving the road for new niche — voice advertising. There are about 50 million Echos and Google Homes operating at the moment and the number is constantly growing. Voice ads are already a thing and in 2019 they may evolve towards partnerships with brands that will allow for organic use of the devices, peppered with ads directing consumers to specific products or services.
    • \n
  • 5G will accelerate video advertising. 5G is already undergoing its first phase of commercial deployment. The bandwidth of 5G is 1000mbps, which is 10 times more than its predecessor — 4G. 5G will boost almost everything that happens on the Internet and relies on lots of data, including drones, VR, self driving cars. The high bandwidth of 5G will enable the ad tech ecosystem to load ads faster, reducing the millisecond delay that usually makes the user move away from the site. It also means 4K video delivered via mobile networks. Imagine what will happen when Donald Trump’s 6G dream comes true…
    • \n
  • **Criticism on FAGA continues **— Facebook and Google managed to stir too many conflicts involving data breaches, protection and sharing of user data, corporate footprints and taxes. While half the digital ads spend happens on the two platforms, many advertisers are getting cautious and are already looking for alternatives. Amazon’s own advertising network is doing really well and its US ad business is expected to grow by 50% this year.
    • \n
  • AI on the rise — AI is a strong factor in programmatic advertising and it is set to develop even further in 2019, eliminating the guesswork in targeting, improving personalization of ads and improving engagement.
    • \n
\n

Will blockchain “make digital advertising great again”?

\n

AdEx CEO Ivo Georgiev explains trustless payment channels for developers and hackers attending ETHParis.

\n

The programmatic ad tech industry has been struggling with transparency and ad fraud for years now, and some industry executives believe that at the moment ad fraud is worse than ever. In 2018 alone, fraudulent activities caused advertisers $19 billion loss. Fraudsters are coming up with more advanced schemes all the time and the rise of AI and machine learning give better chances for advertisers to fight scammers, but also better “weapons” in the hands of the latter.

\n

Suspicious agents around the world and mostly in India (responsible for 8.7% of global digital ad-fraud in 2018) are coming up with ad fraud schemes every day and the most common ones are ad spoofing, unauthorised reselling of ad inventory and fake traffic.

\n

Ads.txt, the IAB-approved file on their servers that lists all the companies allowed to sell the publisher’s inventory, has seen a remarkable rise in 2018. The project has gained traction among publishers and advertisers alike. As of February 2018, 51% of websites worldwide had adopted ads.txt. While Ads.txt is a simple and effective tool against domain spoofing, DoubleVerify announced that it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections.

\n

As Bannerflow pointed out on their blog “Ads.text is just a band-aid and as a trend, probably as fleeting as Pokemon Go”.

\n

The real opportunity for fixing digital advertising’s flaws lies in blockchain and it seems that things are getting real in 2019.

\n

Blockchain introduces ad tech to some benefits of decentralization that can solve the most common issues faced by advertisers and publishers:

\n
    \n
  • Transactions that run across computers worldwide mean that records cannot be altered retrospectively.
    • \n
  • Legitimacy of publishers and website/app visitors can be easily verified with unique cryptographic pairs
    • \n
  • Unique cryptographic pairs may allow anonymity in the context of GDPR
    • \n
  • Blockchain-fueled decentralization can reduce the number of middlemen in the traditional ad network, improving transparency and reporting
    • \n
\n

Many companies promised to improve digital advertising (and almost everything imaginable) with blockchain during the crypto boom, but the few that have actually delivered real products seem to do things right:

\n
    \n
  • Brave Software’s Brave Browser has hit 20 million downloads and users of the browser can now earn the Basic Attention Token a.k.a. BAT for basically looking at and clicking on ads.
    • \n
  • We introduced the AdEx protocol back in September 2018 with the aim of facilitating trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. In the beginning of 2019 we made a solid progress with the protocol and as a result there is a working AdEx advertising platform already on which advertisers and publishers can benefit from real traffic, real-time tracking and reporting directly accessible to platform users. Advertisers and publishers also don’t need intermediaries on the AdEx platform, cutting unnecessary costs.
    • \n
  • In Q2 we are releasing the stable version of the AdEx platform and onboarding advertisers and publishers.
    • \n
\n

Other blockchain ad tech startups like AdChain, KindAds and AdBank are following and we expect to see some real improvements in ad tech in 2019 thanks to decentralization. We even decided to partner with KindAds to share know-how and educate advertisers, publishers and agencies about the benefits of decentralization.

\n

2019 may turn to be a really interesting year for digital advertising and turning point for the adoption of blockchain technology, so keep a close eye on what is happening in the industry, as we will be reporting from the front line.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-supports-the-ethereal-virtual-hackathon"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5053763440860215,"src":"/static/3d45f837879bd4b768a52803a242b29b/32796/1__0__6Wga5J7yNicry3neGEfQ.jpg","srcSet":"/static/3d45f837879bd4b768a52803a242b29b/32796/1__0__6Wga5J7yNicry3neGEfQ.jpg 420w,\n/static/3d45f837879bd4b768a52803a242b29b/e4420/1__0__6Wga5J7yNicry3neGEfQ.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-04-17T15:01:36.541Z","description":"We’re thrilled to announce we’re taking part in the Ethereal Virtual Hackathon. Read on to see how you can take up an AdEx challenge.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Supports the Ethereal Virtual Hackathon"},"id":"44d0ec56-62eb-5254-a0d8-cf95d997ecea","html":"

This April, hackers from all over the world can take part in the Ethereal Virtual Hackathon. The event is powered by Gitcoin and Microsoft, and features challenges from some of the best projects in the Ethereum space.

\n

With tens of thousands of dollars in prizes, and 48 and counting bounties, developers and hackers have quite the incentive the join. The best part? AdEx has created a few cool challenges as part of the hackathon as well!

\n

Here are the bounties we’ve issued so far:

\n\n

We will possibly add more challenges to the list in the upcoming days.

\n

The hackathon will run until April 30, and your can earn a prize not just by hacking, but also by referring a friend to it.

\n

Happy hacking and good luck!

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/to-all-the-350-000-chitika-publishers"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.926605504587156,"src":"/static/6bccf4c46c5f38704f877b5e9ba6ae2a/32796/1____utt50ylMq0T__pGFIhOHZw.jpg","srcSet":"/static/6bccf4c46c5f38704f877b5e9ba6ae2a/32796/1____utt50ylMq0T__pGFIhOHZw.jpg 420w,\n/static/6bccf4c46c5f38704f877b5e9ba6ae2a/e4420/1____utt50ylMq0T__pGFIhOHZw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["adtech","news"],"date":"2019-04-18T14:20:48.031Z","description":"With the news that ad network Chitika is shutting down, our team is ready to offer a new home to all Chitika users.","draft":null,"featured":false,"keywords":["Chitika","adnetwork"],"popular":false,"title":"Chitika Alternative: The New AdEx Platform to be Rolled Out Soon"},"id":"64f606de-f67f-5645-a1ba-b1827f7c7de6","html":"

In a surprising statement, this morning ad giant Chitika announced that it is shutting down in a snap. The news was completely unexpected and will likely leave many publishers in a very unfavourable position.

\n

Even more surprising, the company announced that due to termination of partnership with its biggest exchange partner, no earnings accumulated after March 1st 2019 will be paid out to publishers, since all earnings have been chargebacked by the exchange and money has been returned to the advertisers. Ouch.

\n

Chitika has been 15 years in the game and according to its website it had 350,000 publishers on the network and served over 4 billion ads per month. We couldn’t help but address all those publishers and comfort them that winter is not coming — but the new, improved version of the AdEx platform is.

\n

We welcome all Chitika publishers to try out AdEx

\n

We’ve got you covered, guys. We are about to release an update of our platform that is based on the latest version of the AdEx protocol.

\n

Here is why you should give consider AdEx as the most viable Chitika alternative:

\n
    \n
  • AdEx network is a new breed advertising network that will help you serve meaningful ads and monetize your traffic. We stand for clean, ethical advertising.
    • \n
  • Thanks to blockchain technology, we’ve come up with a neat solution for micropayments. We’ll never hold back what you’ve earned — in fact, you’ll be able to get paid for each impression served on your inventory, with no withdrawal threshold!
    • \n
  • We connect publishers and advertisers directly and don’t rely on 3rd party exchanges.
    • \n
  • We do not rely on any middlemen actually, hence there are no additional fees to pay.
    • \n
  • Because of the validator stack that we are implementing, you can rely on clear, objectively verifiable reporting.
    • \n
  • You can setup AdEx on your website in 5 minutes and start earning.
    • \n
\n

Read more about the benefits of AdEx.

\n

The new version of the AdEx platform launches in less than a month, so hurry up and get in touch with the team to start earning. Get in touch with us on social media, or shoot us an email. Our team is on stand-by to lead you into the next generation of online advertising.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-gitcoin-bounties-deadline-extended"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.6733067729083666,"src":"/static/d530454e058febcad56086595f1088ab/73ad6/1__QfDGkHq3NJIadyeIz7qvAA.png","srcSet":"/static/d530454e058febcad56086595f1088ab/73ad6/1__QfDGkHq3NJIadyeIz7qvAA.png 420w,\n/static/d530454e058febcad56086595f1088ab/ac342/1__QfDGkHq3NJIadyeIz7qvAA.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-05-13T12:41:32.588Z","description":"'You now have 30 more days to take part in two of our GitCoin challenges and take home some serious DAI.'","draft":null,"featured":null,"keywords":["Advertising","Blockchain","Gitcoin","Bounty"],"popular":null,"title":"AdEx Gitcoin Bounties: Deadline Extended"},"id":"ebd5832b-503e-54dc-a515-fb3e09f06c87","html":"

The Ethereal Virtual Hackathon, powered by Gitcoin and Microsoft, finished a few days ago. As you know, we issued 3 challenges as a part of the event.

\n

Even though the hackathon is over, we didn’t want all the fun to be over too. This is why we are extending the bounties for 2 of our 3 challenges prepared for the hackathon participants for another 30 days! Don’t waste any time — go win big with AdEx:

\n\n

WHY SHOULD YOU PARTICIPATE

\n

First and foremost: the challenge. We’re giving you a chance to work on super exciting projects — it’s not everyday that you get to contribute to a game-changing protocol that can significantly improve the online advertising world.

\n

Then there’s the opportunity to put yourself on our radar. As any fast-growing company, we are always on the lookout for talent to potentially join our team — so why don’t you use this chance to dazzle us and make us go “Dayummm, that’s one capable code we’ve got here!”.

\n

\n

Last but not least: 💰💰💰. That one’s pretty straight-forward, no further explanation needed.

\n

Hope to see your bounty submission. Good luck!

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/is-privacy-the-word-of-2019"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.926605504587156,"src":"/static/ea0ecb1b72a4098a2c5e1e79f8eafe99/32796/1__v__LwZDNqVk8NQN6rgJMgKA.jpg","srcSet":"/static/ea0ecb1b72a4098a2c5e1e79f8eafe99/32796/1__v__LwZDNqVk8NQN6rgJMgKA.jpg 420w,\n/static/ea0ecb1b72a4098a2c5e1e79f8eafe99/e4420/1__v__LwZDNqVk8NQN6rgJMgKA.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"Ivan Manchev","categories":["Insights"],"date":"2019-05-15T09:35:41.283Z","description":"As end users are raising questions and learning to value their own privacy, brands and ad networks need to adapt.","draft":null,"featured":false,"keywords":["adtech","privacy"],"popular":true,"title":"Is “privacy” the word of 2019?"},"id":"564eebc1-f8c7-5964-930f-0259d0715f7b","html":"

The rising concerns with online privacy

\n

Protecting user privacy was central theme in both Google’s CEO Sundar Pichai keynote at Google I/O a few days ago and Mark Zukerberg’s keynote at Facebook’s F8 last week. While Facebook is mainly talking about privacy intents, Google introduced some real improvements for protecting end users. However, both keynotes were tailored in response to a rising trend of concerns among end users about their data.

\n

Humanity is finally beginning to understand the price we’re paying for the rapid technological revolution we’re witnessing — and it’s our data. We’re are willingly (and often — unconsciously) feeding service providers information about our lives, purchasing habits, behavioural patterns and more — and we’ve come to the point where we begin to care about this.

\n

Thank you for the trust issues, Cambridge Analytica

\n

The Facebook — Cambridge Analytica scandal of 2018 is a horrendous example of propaganda and misinformation that led to one of the most questionable political choices for a nation in modern history. However, it also became a turning point in the public understanding of personal data and major inspiration for us to educate ourselves on protecting our data better. The emergence of GDPR — the comprehensive information privacy law of the European union came just in time shortly after that to further educate Internet users of the value of their private information.

\n

What followed in 2018

\n

It looks that one scandal was not enough for Facebook, so they stirred up some more. In June 2018 The New York Times broke the news that the company also signed deals with device manufacturers like Apple, Amazon, Microsoft among others, through which it shared Facebook users’ personal data. In December 2018, a bug exposed the photos of 6.8 million users to third-party developers sparkling debates about user data shared between different applications.

\n

The Cambridge Analytica story remains a disaster, but at least it opened the eyes of ordinary people, so we started noticing rising threats to privacy and nowadays all the web giants are under scrutiny. Apple, for example, has always claimed that it doesn’t trade its users’ data, but people raised eyebrows when a journalist revealed that iPhone tracks and records every location the user has been at. Furthermore the list looks like it is hidden — it is almost 7 layers deep in the iPhone menu.

\n

In a recent disclosure it turned out that suspicious user data collection goes beyond cookies, photos and location and it stretches to… voice. Not only do Amazon’s Alexa and Echo record and keep all voice commands generated by users, but it turned out they hand the records out to real people to analyze and improve their services. As a result, currently 41% of voice assistant users are concerned about trust, which again might be a good sign that people care about their personal data — especially when it was collected in their own homes where even the vacuum cleaners are now potential spies. Yup. In September 2018 smart home appliances maker iRobot revealed their latest Roomba vacuum cleaner robot with the ability to map the owners home…and upload it to the cloud — of course in order to help users schedule their cleaning routine and improve service, but then again, who knows what the collection of this data can lead to if leaked.

\n

What is happening in 2019

\n

The good news is, the future is not that dark after all. If 2018 was the year of turbulent user privacy scandals, 2019 has true potential to be the year of significant user privacy improvements.

\n

First of all, everyone is talking about it and most importantly, CEOs like Mark Zukerberg, Sundar Pichai and Tim Cook admit there is a problem and are showing intent to do something about it.

\n

While Mark Zukerberg is promising better privacy, no real improvements of Facebook in this direction can be witnessed yet and bitter reactions are following. A few months ago the global Italian bank Unicredit announced it will no longer be maintaining Facebook and Instagram accounts for any of its 17 local markets. The reason? The bank is not happy how Facebook treats user data. It remains to be seen if more companies and brands will follow suit and drop their massive Facebook and Instagram following for the sake of ethical treatment of users’ data.

\n

How cringy is this?

\n

On the other end of the spectrum we see web browsers; they’re showing significant progress towards privacy in 2019. In April, Mozilla added fingerpinting protection to its latest version of the Firefox browser (fingerprinting is a creepy method used by ad tech companies to identify a user based on multiple factors, such as the browser you’re using, the fonts you have on your computer, your operating system and whatever additional data they can get their hands on).

\n

Later in April, Brave Software finally kicked off its alternative ad concept by rolling out Brave Ads and tying them to “payments” based on users agreeing to view those ads in the Brave browser. While this is not exactly a privacy measure, it offers something in return back to users for sharing bits of their private space and attention. Such an approach can have a positive impact on the attention economy as it “teaches” users to be more selective when “paying” with their data.

\n

Two days ago, Google also announced major privacy improvements of Chrome, the browser used by 66% of Internet — better cookie controls that limit advertisers from tracking your activities across websites, and a new anti-fingerprint feature.

\n

But what about ad tech?

\n

AdEx CEO Ivo Georgiev discusses how AdEx, what’s to come in 2019, how AdEx uses Substrate, and how Polkadot & Ethereum could work together.

\n

In the past, ad networks have probably benefited the most from reckless private data collection — from cookies to fingerprinting. Anyway, with the trend to improve browsers’ privacy settings, the way ad tech works might eventually change too.

\n

When we started building AdEx back in 2017, we were set on creating an ethical ad network. We have had enough of the way traditional ad networks worked and treated users, advertisers and publishers. We are launching our stable advertising platform soon, and we’re actively working towards the perfect ratio between great ad targeting and not invading user data.

\n

AdEx Network does not collect user data on our servers or match data to user behavior. To achieve this, we’re utilizing data from the target audence’s local storage. In addition to this, our advertisers can take advantage of contextual advertising — targeting users by the content they are consuming, but not by the things they are doing. Last but not least, our users’ identities are protected by cryptographic records on the blockchain (we’ll explain all this in detail in a subsequent blog post).

\n

We expect other ad tech companies to introduce similar concepts soon in an inevitable direction towards improved user privacy and a cleaner web.

\n

So, will “privacy” be the word of the year? Five months into 2019 we don’t know yet, but we believe it has good chances and we like that.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-update-may-17-2019"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/2736b6846edee7771573e66ed501df22/32796/1__5QTqUdf0N22hg45xei__BKg.jpg","srcSet":"/static/2736b6846edee7771573e66ed501df22/32796/1__5QTqUdf0N22hg45xei__BKg.jpg 420w,\n/static/2736b6846edee7771573e66ed501df22/e4420/1__5QTqUdf0N22hg45xei__BKg.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Updates"],"date":"2019-05-17T14:57:27.829Z","description":"Take a look at what we’ve accomplished in the past month. We’ve been quite busy, and we’ve introduced plenty of new things.","draft":null,"featured":false,"keywords":[],"popular":false,"title":"AdEx Update — May 17, 2019"},"id":"0c626b5d-dd79-524a-a768-835fb20d6978","html":"

PLATFORM & PROTOCOL UPDATES

\n

Stremio integration: The new version of the AdEx platform is now integrated with our first large publisher Stremio. This means that AdEx ads are now broadcast to an audience of 7+ million users across the globe.

\n

AdEx adview manager released: The adview manager enables two major AdEx features: contextual targeting and header bidding.

\n

Contextual targeting is advertising on a website that is relevant to the page’s content. It’s a great fit for AdEx as it is non-disruptive, doesn’t require the invasion of the target audience’s privacy for proper targeting, and enhances the overall user experience online, among other reasons. We will publish a separate blogpost explaining this soon, so stay tuned.

\n

Header bidding is an advanced programmatic mechanism that allows us to pull all the available demand in the browser. Again, a detailed article on it is to follow.

\n

The AdEx adview also allows for easier embedding/integration of AdEx: it’s now possible to integrate AdEx without using iframes, easier, and much more practical to integrate the Adview into a React/Angular web app.

\n

More info here: https://github.com/adexnetwork/adex-adview-manager.

\n

Validator stack: The AdEx validator stack v0.5 is almost done and undergoing peer review. Here are some of the most significant changes here, along with the GitHub issue/PR numbers:

\n
    \n
  • Safety/reliability improvements (#87, #118, #111, #135, #139, #145, many others)
    • \n
  • Rate limits (#136, #21, #131)
    • \n
  • Can process more channels (#104, #127)
    • \n
  • Performance improvements ( — cluster mode for Sentry, #148, #149)
    • \n
  • Benchmarking suite which allows you to measure performance (#2, #147)
    • \n
\n

We found that a single-process Sentry can process up to 2000 impressions per second on an average MacBook, which is a good start!

\n

New platform version: We have released AdEx v4.0 on mainnet. This new version of the AdEx platform is significantly different from the previous one as it is based on the newly developed AdEx protocol.

\n

The biggest highlight is the improved UX — rather than having to manage ad bids by hand, you just open a campaign and let AdEx do the rest!

\n

We’ve also introduced Quick Accounts, which allows users to sign-up without Metamask/Trezor/Ledger.

\n

Currently, the AdEx platform is open to grant winners only but we will open it to the general public soon.

\n

Once we roll it out to the general public, you will still be able to access beta.adex.network in order to migrate your account!

\n

AdEx around the world

\n

At the end of April, our team attended Toronto Blockchain Week. There we had the chance to speak to many blockchain enthusiasts and buidlers in the space about AdEx, and gave a short demo of our platform to an assembled crowd.

\n

At the beginning of May, we took part in IAB’s event “Adtech in blockchain: It’s working!” in New York City. The forum got together representatives of ad tech, marketing and blockchain to discus the current levels of intersection between these industries. Our team had a chance to demo a version of the AdEx Platform (on testnet) and participated in a panel discussion on how we can better incorporate blockchain for advertising.

\n

Team growth

\n

We are looking to grow the team by adding a talented front-end developer. If you are one or you know someone who’d be a good , give us a shout — we’d love to hear from you.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/why-we-use-contextual-targeting"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/456e0d42c81510e3c9e8a1dcad25b292/32796/1__AKsjsyXyXkMHidJLtz33rw.jpg","srcSet":"/static/456e0d42c81510e3c9e8a1dcad25b292/32796/1__AKsjsyXyXkMHidJLtz33rw.jpg 420w,\n/static/456e0d42c81510e3c9e8a1dcad25b292/e4420/1__AKsjsyXyXkMHidJLtz33rw.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-05-27T11:12:08.992Z","description":"We are working towards a better, more efficient and ethical advertising ecosystem. One way we do this is through contextual targeting.","draft":null,"featured":null,"keywords":["Advertising","Contextual Targeting","Privacy","Blockchain"],"popular":null,"title":"Why We Use Contextual Targeting"},"id":"ad0347d2-c49e-5ce3-bc92-a07254b2b0de","html":"

When it comes to targeting end users, we have always been on the privacy side. This means that even if we had a chance to do it, we would never cross the boundary of abusing personal data collection for the sake of making a sale. We value privacy and we’re convinced that control over user data should be put back into the users’ hands. As simple (and ethical) as that. All this doesn’t mean that we sacrifice good targeting; it simply means that we employ contextual advertising instead.

\n

What is contextual advertising?

\n

As the name suggests, context plays a major role here: we just look at what page the end user is visiting and display ads that are relevant to the contents of that page. Say someone is reading an article on training their dog on a pet resources website — and you happen to sell dog treats. We would serve an ad for your dog treats on this page. Since the end user is already reading the article, chances are they have a dog that they want to train (unless they are a naturally curious weirdo who just wants to know how dogs are trained).

\n

The contextual targeting here significantly increases the chance of the reader clicking on your ad and then making a purchase. As someone who has a dog, I promise you they’ll need the treats for training their good boy, and the article probably recommends it anyway.

\n

And that’s contextual advertising in a nutshell.

\n

How we feel when Google targets us for ads they think we’d like

\n

Unless they live off the grid, your potential customers are bombarded by ads anywhere they go online. This could be very overwhelming, and causes a phenomenon called “ad blindness”. Ad or banner blindness means that your ads can (and most likely will) be subconsciously ignored by the users — their brains simply “skip” ads because they’re seeing so many of them that the brains renders them irrelevant. This ad “skipping” may also happen consciously. Sometimes users just find them boring, irrelevant and intrusive and pretend the ads don’t even exist; other times they actively block them.

\n

The use of ad blockers rose by as much as 34% in 2018 alone, showing that 25% of all internet users now use ad blockers. Some studies show that nearly 80% of people suffer from ad blindness, confirmed by statistics that over 85% of the clicks are actually generated by a mere 8% of all Internet users.

\n

That’s a whole lot of wasted ad impressions.

\n

However, this changes when your target clients see an ad closely related to the topic in which they are invested in that particular moment. This is the reason behavioural targeting is gaining momentum and is being adopted by more and more companies. One of the most recent examples is The New York Times: at the 2019 NewFronts forum they spoke about using contextual factors for advertising targeting in 2019 and focusing on the motivation of the end-users to be reading a particular article, a.k.a using the right place and the right time to their advantage.

\n

While the decision of the New York Times is very much driven by their growing concern about user’s privacy, it is also driven by numbers. Since February 2018 when they first experimented with responding to people’s emotions while reading a story with a relevant ad, they have seen a 40% improvement on click-through rates (CTRs) over control (a trend now adopted by other large publishers such as ESPN and USA Today).

\n

\n \n \n \nDo you remember this 90s website where you could buy 1 pixel for $1? If you enjoyed this super short history of Internet advertising, check this article

\n

However, all these solutions come with a certain array of inefficiencies — and as a recent article on headerbiding.co points out, every major step in the evolution of digital advertising is triggered by the need to solve these inefficiencies.

\n

Take for example RTB and ad exchanges. This is how digital ads work today, but there are huge unsolved problems present with this model — lack of control over ad inventory and publishers, ad fraud, wrong targeting and matching of advertisers and publishers, hidden vendor fees.

\n

And this is how we arrive to Private Marketplaces

\n
\n

As the digital industry looks for a solution to ad fraud, more sellers and buyers tend to engage in a private marketplace where only high-quality publishers provide their ad inventory to selected advertisers. — headerbidding.co

\n
\n

Many experts consider PMPs to be the next thing in digital advertising, yet it’s a really simple concept — PMPs are basically small ad networks in which advertisers and publishers get in “invite-only”, inventory on publishers’ website is mostly exclusive and the publishers themselves have control over what they are showing to their audience. Advertisers, on the other hand, can be sure that their ads are broadcast to relevant audiences. Usually, CPM is higher on PMPs, but advertisers have higher ROI from the premium inventory they are buying on relevant media for their audience. In some ways PMPs allow contextual advertising too — another rising trend with the recently growing privacy concerns in the industry. PMPs, however, don’t exclude programmatic and forms of real-time bidding — demand is usually picked on auctions.

\n

Is AdEx a private marketplace for digital advertising?

\n

\n \n \n

\n

We don’t like putting labels on ourselves, after all we like to call ourselves unicorns, but we believe that AdEx Network has all the good features of a private marketplace:

\n
    \n
  • For the moment, AdEx is open to selected publishers and advertisers. This guarantees quality traffic and better targeting for advertisers and possibly higher CPM for publishers. Anyway, this will soon change, since we would like AdEx to be accessible for everyone.
    • \n
  • Оn AdEx Network, publishers have full control over their ad space and can observe the demand.
    • \n
  • Both advertisers and publishers can “whitelist” and “blacklist” other parties.
    • \n
  • Instead of relying on sales teams, publishers can connect with AdEx to make their inventory available to the selected advertisers.
    • \n
  • AdEx offers brands the opportunity to have clear control over where their ads are being displayed instead of being placed everywhere.
    • \n
  • AdEx mitigates ad fraud (see how here) and possibly offers higher ROI for advertisers.
    • \n
\n

So, is AdEx a PMP? Well, we still prefer “unicorn”.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-update-july-18-2019"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/4819f60813aa510129a1b72b8df46212/32796/0__E4koBfeqBqawXR45.jpg","srcSet":"/static/4819f60813aa510129a1b72b8df46212/32796/0__E4koBfeqBqawXR45.jpg 420w,\n/static/4819f60813aa510129a1b72b8df46212/e4420/0__E4koBfeqBqawXR45.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Updates"],"date":"2019-07-18T13:01:48.979Z","description":"Summer is time for vacations and cocktails by the sea? Thanks but no thanks. For Team AdEx, summer is time for improving our platform and…","draft":null,"featured":false,"keywords":null,"popular":false,"title":"AdEx Update — July 18, 2019"},"id":"0cf58169-ef71-58c0-aeb3-8af85a89d2a2","html":"

Platform & protocol updates

\n
    \n
  • We released the AdEx explorer — a page where you can view all past and current channels on AdEx network. We’ve chosen to implement the Explorer in Rust, and it’sone of the first production apps using the seed-rs framework. The actual explorer is at https://explorer.adex.network and as usual, the code is on GitHub: https://github.com/AdExNetwork/adex-explorer.
    • \n
  • As you can see on the Explorer, since launching on mainnet we’ve processed over 3 million micropayments, and they’re getting settled on-chain for mere cents with just a few transactions per day.
    • \n
  • We’ve worked on the validator implementation. It now comes with an improved formula for health calculation, with ability to pause channels and update impression price dynamically, and much more. See all the changes here.
    • \n
  • In our effort to offer efficient and ethical advertising, we have switched from behavioral to contextual targeting. It is our belief that contextual advertising is the golden mean between high click-through rates/conversion rates, end user privacy and cost effectiveness. We have addressed this in a separate blog post.
    • \n
  • The AdEx platform is now integrated with Google Ad Manager. If you’re using Ad Manager, you can create a new advertiser for AdEx, and we will send you HTML tags that you can add to Google Ad Manager following the steps from this tutorial. For more detailed instructions and the codes, please get in touch with us.
    • \n
\n

\n \n \n

\n
    \n
  • We have onboarded a couple of large publishers— Cointelligence, Bulgarian website zamunda.net, etc., and we continue to onboard selected advertisers and publishers. If you would like to get early access to the platform, please contact us and we will facilitate this.
    • \n
\n

Partnerships and collaborations

\n

We teamed up with B9Lab to support the Ethereum Community Blockstars program. B9Lab is one of the largest global provider of blockchain education so we are thrilled about this partnership. You can read more about it here.

\n

Events and conferences

\n

IAB Interact 2019

\n

Our team recently attended IAB Interact 2019 — a conference dedicated to digital marketing, programmatic advertising and ad tech innovations. We had a chance to meet with a lot of industry leaders, and noticed a recurring theme in all of the talks: the end user doesn’t trust advertising. It’s good that we’re here to change this then.

\n

ZCon

\n

We also went to this year’s Zcon privacy conference. Our team members were happy to sit in fascinating talks, network with the community and discuss the intersection of cybersecurity, privacy and blockchain.

\n

Barcelona Trading Conference

\n

Our CMO had the pleasure to participate in a panel on cryptocurrency stability at the Barcelona Trading Conference. She and members of the AdEx business development team met with a number of crypto/blockchain professionals and talked blockchain, crypto and advertising.

\n

\n \n \n

\n

Berlin Blockchain Week (Web3 Summit, DappCon, ETHBerlin)

\n

At the end of August, we are heading to Berlin to eat wurst and hack. We are attending the Web3 Summit and DappCon events, and we are also sponsoring the ETHBerlinZwei hackathon. Our time in Berlin during last year’s blockchain week was incredibly productive so we are looking forward to yet another series of brilliant events.

\n

Team growth

\n

We are looking for front-end developer to help us bring the AdEx platform to the next level. Requirements: familiarity with React, rad sense of humor and passion for decentralized technology. Know the right person? What are you waiting for, put is in touch already (or let us know if that’s you)!

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-supports-the-grow-ethereum-hackathon"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAQCA//EABcBAAMBAAAAAAAAAAAAAAAAAAABAgP/2gAMAwEAAhADEAAAAaHCjOoWzP/EABsQAAMAAgMAAAAAAAAAAAAAAAECEgADERMh/9oACAEBAAEFAgEjrW31CkPKN4Kz/8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAwEBPwE//8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAgEBPwE//8QAGRAAAgMBAAAAAAAAAAAAAAAAAAEQESFB/9oACAEBAAY/AqOGMTMUf//EABkQAQEBAQEBAAAAAAAAAAAAAAERACFBMf/aAAgBAQABPyGJxeYAdj2ZznM3zfZmUAXCOb//2gAMAwEAAgADAAAAEJcP/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAIAQMBAT8QV//EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAgBAgEBPxDIG//EABoQAQADAQEBAAAAAAAAAAAAAAEAESFhMYH/2gAIAQEAAT8Q3gIp3fCILmdM5HAnG7DbSSlLAq6IroBb8lnjF0yf/9k=","aspectRatio":1.5,"src":"/static/bc62f2e8b79771b90e1e4512ef9eb36f/32796/1__70lU6RLDA34EkoaHbeZAYA.jpg","srcSet":"/static/bc62f2e8b79771b90e1e4512ef9eb36f/32796/1__70lU6RLDA34EkoaHbeZAYA.jpg 420w,\n/static/bc62f2e8b79771b90e1e4512ef9eb36f/e4420/1__70lU6RLDA34EkoaHbeZAYA.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Updates"],"date":"2019-07-31T13:46:50.789Z","description":"We are backing up another fantastic virtual hackathon organized by GitCoin","draft":null,"featured":false,"keywords":["Hackaton"],"popular":false,"title":"AdEx Supports the Grow Ethereum Hackathon"},"id":"1304a3fd-83b0-53c8-9d70-b55d650f25fb","html":"

For the next couple of weeks, between July 29 and August 15, GitCoin is hosting an exciting event: a virtual hackathon. It’s goal is to “level-up the Ethereum world computer, from scalability and UX to the next generation of decentralized applications”.

\n

Being huge fans of a/Ethereum, and b/open-source projects, we jumped in at the chance to support the event by creating various bounties and pouring some DAI into the prize pool.

\n

What’s in it for you

\n
    \n
  • By joining the hackathon and committing work, you’ll be helping the entire Ethereum ecosystem — and the future generations will be forever grateful for your input. And as if that’s not enough, there’s even a social impact prize by the Ethereum Foundation on behalf of UNICEF!
    • \n
  • You’ll have the chance opportunity to use powerful new technology provided by the hackathon sponsors.
    • \n
  • Albeit a virtual one, the event will help you meet meet fellow Ethereum builders and organizations across borders. We all know your virtual social skills are better than your in-person communication anyway.
    • \n
  • Did we mention prizes? We’ll award over $3,000 in DAI in a total of 5 bounties.
    • \n
\n

How to join

\n

You can register for the hackathon here: Grow Ethereum.

\n

Once you enter the game, go check out the AdEx bounties:

\n\n

Good luck and happy hacking!

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/nord-vpn-case-study/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/e13936af1f4ee8faff28b6cab63afde2/73ad6/nordvpncasestudy.png","srcSet":"/static/e13936af1f4ee8faff28b6cab63afde2/73ad6/nordvpncasestudy.png 420w,\n/static/e13936af1f4ee8faff28b6cab63afde2/ac342/nordvpncasestudy.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Adex","Case studies","Advertisers"],"date":"2019-08-02T16:47:13.516Z","description":"NordVPN were happy to jump onboard launch their first campaign on AdEx. Within 24 hours of the campaign start, they had already generated sales resulting in a ROI* of 238.9%.","draft":false,"featured":true,"keywords":["NordVPN","Advertisers","ROI"],"popular":true,"title":"Case study: AdEx and NordVPN"},"id":"953a5bd7-e6f2-500c-a63b-fc4650cbe938","html":"

The Company

\n

NordVPN is a trusted online security solution used by over 12 million internet users worldwide. It helps users protect themselves from internet censorship, content control and intrusive government surveillance, and strives to keep the internet as free as possible. The company offers military-grade encryption with advanced privacy solutions to ensure secure access to all your favorite online resources.

\n

The Challenge

\n

Advertising VPN services in certain territories is restrained due to regulatory requirements and restrictions. In addition, VPNs can make it harder to target ads based on IP address for example, and can limit the reach of ad trackers.

\n

To avoid the above, many advertising networks do not allow ads for VPNs, thus making it challenging to advertise such products.

\n

The Solution

\n

We reached out to NordVPN knowing that we can offer them ethical ads that contribute to the free internet and protect the privacy of the end user. AdEx Network utilizes contextual advertising, and collects no data about the users.

\n

Furthermore, blockchain-recorded reporting ensures that as an advertiser, NordVPN has real-time access to accurate and verifiable information about their ad campaign delivery and performance.

\n

The Results

\n

NordVPN were happy to jump onboard launch their first campaign on AdEx. Within 24 hours of the campaign start, they had already generated sales resulting in a ROI* of 238.9%.

\n

This result highlighted the efficiency of AdEx Network, and demonstrated that our platform is an excellent solution for niche products and services such as VPN.

\n

\\ ROI at the time of sale; as NordVPN offers subscription-based services, this ROI may grow together with the lifetime value of the acquired customers.*

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

\n
"},{"fields":{"slug":"/blog/adex-enables-add-on-monetization-on-stremio"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/6c80a996901e8cf8e38af1f58f1319e6/73ad6/1__mt16ndJZm1vT2K3eup5j0g.png","srcSet":"/static/6c80a996901e8cf8e38af1f58f1319e6/73ad6/1__mt16ndJZm1vT2K3eup5j0g.png 420w,\n/static/6c80a996901e8cf8e38af1f58f1319e6/ac342/1__mt16ndJZm1vT2K3eup5j0g.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":[],"date":"2019-08-16T09:54:41.388Z","description":"'We are thrilled to share another exciting update: Stremio add-on developers are now able to monetize their work through AdEx ads.'","draft":null,"featured":true,"keywords":[],"popular":null,"title":"AdEx Enables Add-On Monetization on Stremio"},"id":"2004557a-dd9c-5e2d-9ec1-5322c7f15cb3","html":"

In May, we announced the successful integration of AdEx ads in the Stremio entertainment platform. We have been broadcasting a consistent stream of ads on Stremio, and advertisers have been sharing very encouraging results — take NordVPN for example.

\n

Today, we are thrilled to share another exciting update: Stremio add-on developers are now able to monetize their work through AdEx ads!

\n

Content on Stremio is generated through various add-ons. Some of them are being developed by the Stremio team but the majority are created and hosted by independent developers; these are the so-called community add-ons. These independent contributors are creating addons for free — their motivation is to contribute to an open-source project and make the Stremio apps as good as possible.

\n

However, we believe that gоod work should be rewarded, and this is why we worked out a way for add-on developers to monetize through ads. This will allow any add-on creator to benefit from more than 1 million impressions per day. By enabling this revenue stream for them, we give developers and extra push to put more time into creating add-ons that stream high quality content and attract a large number of users.

\n

Of course, these ads will be ethical and non-intrusive — as is any AdEx ad. They will be displayed on spots that don’t impact user experience — for example on the Stremio player loading screen. We will also introduce native ad slots (e.g. an ad space in an add-on catalog or stream lists).

\n

This is a unique opportunity to monetize an open-source project without compromising the free nature of the software. Both Stremio and AdEx are committed to building a sustainable open-source ecosystem where people have additional incentives to contribute, and we believe that this is a big leap towards achieving this.

\n

Detailed documentation on how this is going to work will be released soon in the Stremio Add-on SDK repository on Github, and will be announced on the Stremio blog as well.

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/double-your-budget"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/a219fbd4416f5a0273834dd6b66a40ce/73ad6/1__CBb3vwnolbzLcioeA1t7DA.png","srcSet":"/static/a219fbd4416f5a0273834dd6b66a40ce/73ad6/1__CBb3vwnolbzLcioeA1t7DA.png 420w,\n/static/a219fbd4416f5a0273834dd6b66a40ce/ac342/1__CBb3vwnolbzLcioeA1t7DA.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-08-30T14:16:53.709Z","description":"When it comes to your spending power, double is always better.","draft":null,"featured":null,"keywords":["promotion","bonus","advertising bonus","digital advertising"],"popular":null,"title":"Start an Ad Campaign Now and We Will Double Your Budget"},"id":"1c20b2a0-e000-56c1-a044-bac4bfc88169","html":"

The AdEx platform is now a well-oiled machine serving millions of impressions every month even though it’s in private beta. To show our gratitude for our early adopters, we are hosting a special promotion for advertisers.

\n

Make the budget bigger

\n

We want you to have more money for your ads, so that you don’t have to stretch your budgets thin. This is why between now and November 30 we will be matching 100% of your advertising spend.

\n

Here’s how this will work: spend a minimum of 100 DAI on an ad campaign on AdEx between September 1 and November 30, 2019. Then submit a request and we will credit you an advertising bonus of 100% of your campaign up to 1,000 DAI. If you spend 500 DAI, for example, we will then give you 500 DAI more for your ads. It’s that simple.

\n

SUBMIT A REQUEST FOR YOUR ADVERTISING BONUS

\n

This way, you will have double the budget that you initially planned to get an even higher ROI, reach an even larger audience and meet your marketing goals. There is no free lunch but with AdEx, there’s definitely free advertising.

\n

Here are the conditions of the promotion:

\n
    \n
  • Minimum campaign spend: 100 DAI (can be spread over multiple campaigns during the promotional period);
    • \n
  • Maximum advertising bonus amount: 1,000 DAI for the entire promotional period;
    • \n
  • Minimum CPM: 0.7 DAI
    • \n
  • The bonus money you will receive will be available for advertising on AdEx only, you will not be allowed to withdraw it.
    • \n
\n

FAQ

\n

Q: If I spend 5,000 DAI on advertising campaigns during the promotional period, will I get additional 5,000 DAI?

\n

A: No. The maximum bonus amount is 1,000 DAI.

\n

Q: If I spend 300 DAI on advertising campaigns during the promotional period, will I get additional 1,000 DAI?

\n

A: Again: no. The bonus matches your spend, up to 1,000 DAI. This means that if you spend 300 DAI, you’ll get 300 back.

\n

Q: I want to take advantage of the promo but I don’t have an AdEx account. What do I do?

\n

A: Get in touch with us at contactus@adex.network and tells us about your advertising needs; we’ll be happy to consider your for early access.

\n

Promotional Terms & Conditions

\n
    \n
  1. To take advantage of this promotion, deposit and spend a minimum of 100 DAI on advertising campaigns on AdEx between September 1, 2019, and November 30, 2019. AdEx Network will then match 100% of your spend up to 1,000 DAI.
    2. \n
  2. Only campaigns with a CPM of 0.7 DAI or more qualify for the bonus.
    3. \n
  3. Once you have met the minimum spend threshold, fill in the application form on this page to request your advertising bonus. The AdEx team will review your application and will award you the bonus if you have fulfilled the conditions.
    4. \n
  4. You can qualify for the promotional bonus with a single or multiple campaigns. The total spend must be 100 DAI or more.
    5. \n
  5. The promotional bonus must be spent by January 31, 2020 latest.
    6. \n
  6. The promotional bonus can be spent on advertising campaigns only. It is non-transferable and can’t be sold, bartered or withdrawn from the AdEx account.
    7. \n
  7. Budgets funded with AdEx advertising grant money do not qualify for the bonus.
    8. \n
  8. The offer for the promotional bonus is valid for new and existing customers.
    9. \n
  9. AdEx Network reserves the right to deny the promotional bonus in any case where fraud or fraud attempt is suspected.
    10. \n
  10. This offer subject to ad approval, valid registration, and acceptance of the AdEx Network standard terms and conditions.
    11. \n
  11. Promotion may be revoked at any time for any reason by AdEx Network.
    12. \n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/vote-for-adex-at-the-blockchain-in-advertising-use-case-awards-e8e786352284"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1319796954314723,"src":"/static/b54ee82de2567d72c02e28a0f995c9ea/73ad6/1__g2DKdDP2pw5JHI8PtGW6fQ.png","srcSet":"/static/b54ee82de2567d72c02e28a0f995c9ea/73ad6/1__g2DKdDP2pw5JHI8PtGW6fQ.png 420w,\n/static/b54ee82de2567d72c02e28a0f995c9ea/ac342/1__g2DKdDP2pw5JHI8PtGW6fQ.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-09-16T10:21:10.487Z","description":"'We have been nominated for the first Blockchain In Advertising Use Case Awards run by Disruptor Daily. Now we need your support to win.'","draft":null,"featured":null,"keywords":["Blockchain","Advertising","Awards"],"popular":null,"title":"Vote for AdEx at the “Blockchain In Advertising Use Case Awards”"},"id":"5642b933-9eff-5ae9-bf87-f4c06c4d49e9","html":"

In an effort to give recognition to companies developing practical use cases for the advertising industry using blockchain technology, Disruptor Daily is announcing their first annual Blockchain In Advertising Use Case Awards.

\n

We at AdEx are honoured to have been nominated for our efforts to address and correct some of the most prominent inefficiencies of the online advertising industry: ad fraud, lack of transparency in reporting, end user privacy misuse, etc. We take pride in providing an ethical and meaningful solution, and this nomination is a chance for us to get public recognition for what we do (and achieve bragging rights too).

\n

This is where you, our loyal supporters come in: the readers of Disruptor Daily would decide the winner. You have until October 11th 2019 to cast your vote so please give AdEx a hand here:

\n

VOTE FOR ADEX HERE

\n

Thank you for your support!

\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/advertising-is-dead-long-live-advertising"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsTAAALEwEAmpwYAAADJElEQVQozwEZA+b8AGJnZIeJg6WknLSxq7y5tczHwNPOxtDV1efd1u7Zzcm6sYF6djs2ND1DST8+QjYzNj4/Qj89PjExMR4dHgCMk5CpqaPHvrjVycPf0Mfm1Mrr2M7y4db04dXk0cTOuq2OgHhLRkRMSlAsJCczKy40LzM2MTkzMTcsJiwAt8PHzM/P19bW5tvZ9N3V8N/Y7eDb9+TZ+eTY3svBybatqZuQdmdkVTo8IxETRS8uPDI0OS8zNi42OjlEALC3rcvNx+He3vXp5vPi2OPWzs++tvvt3fLe0bunoKOSiHh0bnpiX0YpKCkSFEU5OkM9Pzs0NjUxNj1BSQC1raXTxLznvrHPpZW4hXK1fG18WEmuno/YysCRiIGBeW9aSkNfPThHGxYoHiBBQT9XTERtUkl3ZVuJfG8AnXxriWtSdkotYUIrWjQqdiwfOyolOSAcbF9TbFxNfWlYUCwiIRMSgG9vu7KrzMm/vKSVm3pv3bColnxxAGtSOXJCKWJqQ09dPS8lHC8VESodFjQcFUYwJk8+MmtPOl4+MjEhH25mZol5dJmRiZZ6bsmKcK51ak5AQgBdNyhuYUFQVzciGhUaDw1JHxceFQ4dFQ1kPCx9QDRwPyuWVTprRzwnLTgjFhI8MCFgUz21hmyBX1k1IiYAMykdNU0wExEOEwkISykbej4oKBoRDQkFYCseekA0VCMVwFxHwIRpNzI3Eyg1KyUeQEc0e1tCkmpUWUVEADckGjImGQkGBkEpHdWMYnpHLRMOCQwFBBoKCWc/NM1UONh5X5pyYTUZFzA0ORsbGkJCLmFLMo1qSHJSPgA5HRAlFw0fEAlVNyRbPCx6SzMRCQYCAQEVCQaLMRu9QSmxXC6qaDVhLSUwIicCCBAjJh8ZGx8nJSQ9KyAAGAsGCgcGFA8OOyAVPCokqWlMRiYYFgoFTzkgVjYhTi8bqXU9gGQ4a2NEIiMdDwwMFBERGRkZFBgbBw4UAAsFAQsJCAYMESIXFYBLNVQxIDYfE2BJLHJaMzcqFTsuH11KLzMnFiUdESYbEDskGi8dFRUQEBISExEUFhUwFJh8EMqfAAAAAElFTkSuQmCC","aspectRatio":1.5,"src":"/static/6e20ecc3bc7b3049f5320aac45adcdcf/73ad6/1__AFNFP7EU8tCoAb__Jdmxyww.png","srcSet":"/static/6e20ecc3bc7b3049f5320aac45adcdcf/73ad6/1__AFNFP7EU8tCoAb__Jdmxyww.png 420w,\n/static/6e20ecc3bc7b3049f5320aac45adcdcf/ac342/1__AFNFP7EU8tCoAb__Jdmxyww.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-09-24T14:42:09.058Z","description":"At AdEx Network, we believe in the power of advertising. We also believe it should be used right — and for good.","draft":null,"featured":false,"keywords":["Adtech"],"popular":true,"title":"Advertising Is Dead, Long Live Advertising"},"id":"57cbcdde-6cab-55a0-a352-b830c8d67ce9","html":"

Have you noticed that the mere mention of the terms “marketing/advertising” makes the average person cringe? This makes us, the people happily employed in the field of marketing and advertising, very sad — but we’re not here to whine. Instead, we’ll take a look at why is this so and what can we do to change it.

\n

Give us back our privacy

\n

A couple of years ago I happened to share an elevator ride with someone working at Facebook. He made a funny joke, I responded and we hit it off. I used the opportunity to ask him if its true that Facebook listens to us through our phones to then target us for ads based on keywords we say IRL.

\n

He didn’t confirm or deny this; instead, he said “We have the technology to do this; it would be stupid not to utilize it”.

\n

And while it’s simply grand that technology has developed so much, it’s also a big part of the problem. In its attempt to maximize sales and conversion rates, the ad tech industry has reached a level of creepy that we no longer can deny or accept.

\n
\n

Advertising has become a cyber stalker we can’t seem to lose, and no restraining orders in the form of GDPR or other legislation can help us.

\n
\n

This is why for a lot of us, advertising equates privacy/personal data abuse. Subsequently, we revert to ad blockers — but this doesn’t negate the state of mass surveillance we live in; it just makes it easier not to think about it. We’re still being watched and profiled for the purpose of predicting our next purchase.

\n

The good news is, this doesn’t have to be the standard; on the contrary. There are many ways to achieve good, granular targeting without being data-greedy. Contextual advertising, which we employ, is just one of them.

\n
\n

An advertising industry that works well and is trusted by consumers means a free, no-paywall web free for anyone in the world, and makes the internet sustainable.

\n
\n

Such a scenario empowers free speech, freedom of choice and generally will have a positive impact on all areas of our life.

\n

Gaining back the trust of the average user will be a process — and likely a painful one at that — but it is up to us advertising and marketing professionals to do it. We simply must demand and create ad tech that is ethical and non-aggressive.

\n

Skip! Skip! Skip!

\n

Speaking of aggressive… let’s talk about pop-ups, pop-unders, unskippable ads, takeover banners, videos on auto-play, and so on.

\n

They’re intrusive, annoying and impossible to avoid — and yet, for a lot of advertisers they are a main acquisition channel.

\n

\n \n \n

\n

Of course, some of these formats can work quite well, if used right — take pop-ups for example. A recent study by Sumo demonstrates their ability to convert — especially when used in the correct context. This makes sense, given that pop-ups and pop-unders are more resistant to banner blindness. Generally, however, the overall efficiency of intrusive ad formats is questionable. We at AdEx believe that everyone deserves the right to consume content without having to close a number of pop-ups or extra browser windows/tabs they never wanted open in the first place.

\n

Equality for all… advertisers

\n

The use of intrusive ad formats is particularly popular with products and services that are restricted from advertising on traditional ad networks (think adult entertainment, gambling, etc.) — such advertisers simply have no other choice. And this is part of the problem.

\n

We understand that certain restrictions are unavoidable — many countries, for example, have clear legislation and guidelines on advertising financial products, medication, etc. and this is all right. These constraints are there to protect users.

\n

However, in many cases ad networks apply arbitrary restrictions. They do this to avoid unnecessary issues with regulators and protect themselves from liability and legal action; sometimes, it’s even done to eliminate competition. Take the example of Facebook restricting ads on blockchain/cryptocurrency projects, among many other verticals. This doesn’t sit right with us.

\n

We believe that everyone should be able to advertise their service or product — even if we don’t agree with it or like it. It is not up to a company to be the arbiter of that. This is why we welcome advertisers and publishers from all industries. It’s time to bring censorship resistance back to the ad tech space.

\n

Make ads count

\n

In the industry, there are two main opinions when it comes to advertising: one claims that advertising creates needs, and the other one — that it simply fulfils them.

\n

Personally, I tend to look for the golden mean. We now live in a review- and rating-driven world where authority, recommendations and reviews matter more than ever. For a majority of consumers, the decision to purchase a certain good or service is born out of the need for this good/service, and follows meticulous research. When that’s the case, a finely positioned, contextually targeted ad can easily close the deal and bring a company a new client.

\n

But it is also true that we are all victims of overconsumption — so ads can often persuade us to buy something we didn’t know we needed. This is why an enormous amount of effort is put into creating consumer profiles, analyzing past purchases to predict future ones and generally doing everything possible to make that online sale. This is where things become creepy and privacy is violated.

\n

From loss of trust to trustless

\n

Years of violating trust has lead us to perceive it as a currency in this new economy we live in, the currency of interactions. And advertising has lost its trust.

\n

As author Rachel Botsman puts it nicely, “trust is a confident relationship with the unknown”. She goes on to say that transparency is not the solution for fixing trust .

\n

“If we need for things to be transparent, we’ve actually given up on trust,” Botsman says.

\n

The thing is, though, trust is lost, and we need to get back to integrity at scale. At this point, we can’t expect companies to self-regulate; we need to push them in the direction of becoming trustworthy again. The way we’re doing this is through empowering the ad tech industry with a transparent, trustless technology stack that works well — and helps the advertising ecosystem gain back the trust of the consumer.

"},{"fields":{"slug":"/blog/adex-supports-the-future-of-blockchain-program"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/e55d9e5690ce7f8395f87c7434c20aab/73ad6/1__QcKUQek6GrwN6cJRMY5oNg.png","srcSet":"/static/e55d9e5690ce7f8395f87c7434c20aab/73ad6/1__QcKUQek6GrwN6cJRMY5oNg.png 420w,\n/static/e55d9e5690ce7f8395f87c7434c20aab/ac342/1__QcKUQek6GrwN6cJRMY5oNg.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-10-21T11:57:06.633Z","description":"We are proud to be a Challenge Partner of StakeZero Ventures’ three-month blockchain competition","draft":null,"featured":null,"keywords":["blockchain","future of blockchain","educational program"],"popular":null,"title":"AdEx Supports the Future of Blockchain Contest"},"id":"74992305-49b5-5135-ab1e-45fd479b8f08","html":"

We are happy to announce that we this year, we are supporting the Future of Blockchain program by StakeZero Ventures as a Challenge Partner.

\n

Future of Blockchain is a competition that gives teams 3 months to either launch their own blockchain-related startup or answer a technical challenge. Its target are students, researchers, and local developers in leading university cities.

\n

This is the second edition of the program, following a very successful first one. Last year, 600 students from Oxford, Cambridge, Imperial, LSE, UCL and KCL took part in the competition. This year, the program branches out of the UK to include Berlin as well.

\n

During the competition, participating teams can rely on online technical support by both StakeZero Ventures and the Challenge Partners. Four meetups will take place in each participating city as well (London, Berlin, Cambridge and London).

\n

The AdEx Challenge

\n

The challenge we are issuing to this year’s Future of Blockchain competitors is indeed related to ad tech, fighting ad fraud and generally rebuilding the lost trust in the advertising industry through blockchain technology.

\n

We are tasking participants to come up with a solution or migration for battling click fraud. That solution must work with the AdEx protocol, of course.

\n

The winning team will take home a prize of £1,000 with an additional £2,000 available for exceptional projects.

\n

Why should you participate

\n

There are many reasons to take part in this wonderful contest; here are just a few random ones to register and accept the AdEx challenge:

\n
    \n
  • You’ll get a chance to make the ad tech world a little better.
    • \n
  • You’ll be able to work on an exciting project and get mentorship by the founding team in the process.
    • \n
  • Along with the challenge prizes, there’s an overall prize of £10,000 cash so there’s that.
    • \n
\n

Sold on the competition? Hurry up and register today — you have time by November 1, 2019 to do so.

\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-integrates-ramp-networks-fiat-onramp-advertisers-can-now-pay-in-fiat"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.917808219178082,"src":"/static/58331de41612b6e23f40fc407d8b7c72/32796/1__lxcxKUZXxiAa3bELzR6GiA.jpg","srcSet":"/static/58331de41612b6e23f40fc407d8b7c72/32796/1__lxcxKUZXxiAa3bELzR6GiA.jpg 420w,\n/static/58331de41612b6e23f40fc407d8b7c72/fcd51/1__lxcxKUZXxiAa3bELzR6GiA.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News"],"date":"2019-11-04T12:11:49.566Z","description":"We are happy to report that we have successfully integrated Ramp Instant — the fiat onboarding service created by our partners Ramp Network…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Integrates Ramp Network’s fiat onramp — advertisers can now pay in fiat"},"id":"29fa19f3-e413-5b23-b6c9-a9fb2ba96258","html":"

We are happy to report that we have successfully integrated Ramp Instant — the fiat onboarding service created by our partners Ramp Network. This means that advertisers on AdEx Network will now be able to purchase ads in GBP and pay via direct bank transfers if they have bank accounts in EU countries.

\n

Purchase ads with fiat money

\n

Onboarding users who are unfamiliar to cryptocurrencies is one of the biggest UX challenges of the Web3 world. However, thanks to Ramp you don’t need to know anything about wallets or transactions to start paying with DAI stable coin for your ads. All you need is EU bank account:

\n
    \n
  1. On your AdEx account you will see a “Top up with GBP” button:
    2. \n
\n

\n \n \n

\n

2. The button opens a Ramp Instant window that guides you through the process:

\n

\n \n \n

\n

How Ramp actually works

\n

\n \n \n

\n
    \n
  1. Each time a buyer wants to buy DAI or ETH via Ramp, the digital asset gets secured by a smart contract escrow account. These smart contracts release the digital asset to the buyer if and only if the buyer sends the right amount of fiat money. The smart contract contains a hash of fiat payment instructions. These instructions are displayed to the buyer.
    2. \n
  2. Once the buyer takes a trade, they are asked to confirm the automated payment with their mobile or online banking (takes less than 5 minutes to process the trade) or send a direct wire transfer with given details (just as if they were paying for rent or mortgage).
    3. \n
  3. In the next step an oracle will check whether the payment was made by the buyer. Once the payment is made, an oracle sends a Proof of Payment to the network.
    4. \n
  4. The Proof of Payment triggers the escrow smart contract — if it confirms that the right amount of money was sent, the smart contract unlocks the assets in escrow, in this case DAI and sends them to the buyer.
    5. \n
\n

Do you want to try AdEx?

\n

Send an email to contactus@adex.network.

\n

Interested in AdEx? Follow us:

\n

Website | Telegram | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/three-awesome-things-you-can-do-with-adex-and-defi"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.917808219178082,"src":"/static/8c1ad6c69a8140014a078b1b12074da9/32796/1__iFElSQlJFp1IvCc20Jzh9Q.jpg","srcSet":"/static/8c1ad6c69a8140014a078b1b12074da9/32796/1__iFElSQlJFp1IvCc20Jzh9Q.jpg 420w,\n/static/8c1ad6c69a8140014a078b1b12074da9/fcd51/1__iFElSQlJFp1IvCc20Jzh9Q.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-11-12T16:22:48.845Z","description":"DeFi is an awesome financial innovation and we brainstormed three of the many hypothetical possibilities to make you DAI make more DAI for…'","draft":null,"featured":null,"keywords":["DeFi","DAI"],"popular":null,"title":"Three Awesome Things You Can Do with AdEx and DeFi"},"id":"3491c374-1dfb-5054-8721-1e419cb60213","html":"

2019 is near its end and it’s safe to say that the rise of decentralised finance is one of the most interesting things that happened in the Ethereum ecosystem:

\n

\n \n \n

\n
    \n
  • DAI debt surpassed 100M yesterday with 30% of it locked in DeFi
    • \n
  • Multi-Collateral Dai (MCD) is expected to launch on November 18
    • \n
  • Since the release of Compound v2, more than $100M was locked in several tokens and interest rates are ranging around 5%.
    • \n
\n

Probably the best thing about DeFi is that it allows people to innovate on classical financial products and processes freely and even now when everyone’s talking about it, it has still a lot of unexplored potential. This article is a good example.

\n

As we use DAI stable coin as payment method on the AdEx platform, we decided to brainstorm a little how you can benefit from that and even innovate on top. So here we present 3 easy ways that you can make you DAI earn for you.

\n

For publishers: Lock your earnings in a lending protocol or in Multi-Collateral DAI (soon)

\n

\n \n \n

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/2021-roadmap/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/9e18a93a0e6cc19c6a783a5f040726b1/73ad6/2021-roadmap.png","srcSet":"/static/9e18a93a0e6cc19c6a783a5f040726b1/73ad6/2021-roadmap.png 420w,\n/static/9e18a93a0e6cc19c6a783a5f040726b1/ac342/2021-roadmap.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","Roadmap","Staking","Platform"],"date":"2021-01-19T09:49:39.121Z","description":"We have planned a series of major improvements to the AdEx ecosystem in 2021. Check out what we have in store for you. ","draft":null,"featured":true,"keywords":null,"popular":null,"title":"2021 Roadmap: AdEx V, New Adtech Features and More"},"id":"63ca4a0b-8e7f-5851-9b40-785b41ddf0e0","html":"

The past year has been amazing for AdEx and our community: we launched the Platform publicly, onboarded large advertisers and publishers, upgraded the ADX token to allow for incentivized staking - paving the way to a sustainable network security model, and expanded into the DeFi space!

\n

Today we’re excited to share our vision for 2021!

\n

The next frontier: AdEx V

\n

The technology that powers AdEx, the AdEx Protocol, is getting an upgrade to version 5, or simply V for the roman numeral. The Protocol has gone through many iterations in the past, starting from an escrow for direct ad deals, to a payment channel system empowering programmatic per-impression payments.

\n

AdEx V is a technical overhaul of the underlying OUTPACE payment channel system that’s currently under development, enabling the following new features:

\n
    \n
  • Transaction cost reductions through gas cost optimizations and improvements to how campaign validator fees are calculated: making AdEx a lot more permissive to use even if the Ethereum network is congested;
    • \n
  • Higher number of transactions per second (TPS): a single set of validators would be able to process over 20k TPS;
    • \n
  • New staking pools with automatic ADX buybacks, automatic compounding, and built-in insurance.
    • \n
\n

This also paves the way to a long-requested feature: enabling the community to run public validators!

\n

Public Validators

\n

Right now, the AdEx Validator software is open-source and advertisers can run it to further secure their campaigns. But since most advertisers do not need that high level of assurance, they let AdEx automatically delegate other validators.

\n

In 2021, we’ll ship infrastructure and tools to enable any third party with sufficient know-how to run their own validator and plug it into the AdEx registry, therefore helping process micropayments on advertiser campaigns and earning fees. Each validator will have to have its own staking pool, along with a large stake from the operator themselves.

\n

This feature is estimated to arrive later in the year.

\n

Staking pools: ADX buybacks and automatic compounding

\n

Validator fees (~7% of all AdEx advertising volume) will be used to buy back ADX and distribute it proportionally to stakers.

\n

Staking pools will also have automatic compounding for your rewards, which means you will no longer need to re-stake all the time: this will save stakers a lot in gas fees!

\n

The current main staking pool, the Validator Tom pool, will be migrated over to the new staking pool architecture and will retain a similar APY, and will benefit from the new features!

\n

Lower fees

\n

We’ll be making significant improvements to the withdraw fees of the AdEx Platform, as a result fees will be up to 3x lower.

\n

To achieve this, we are implementing an improvement to how the validators crunch data. This change will allow multiple ad campaigns to reuse the same payment channel. Furthermore, channels will stay open indefinitely unless challenged. This means that a single publisher withdrawal would cost a fraction of what it did, even if the publisher earned funds from multiple campaigns.

\n

There will be gas fee optimizations too for the staking portal, with the introduction of the new staking pools.

\n

Insurance

\n

If a payment channel becomes offline, all affected advertisers will be fully refunded for their stuck campaigns using the validator’s ADX stake - therefore, staking will also act as built-in insurance.

\n

ADX tokenomics

\n

Besides the automated ADX buybacks (around 7% of all advertising volume on AdEx will be used to buy ADX and distribute it to stakers), we’ve got other token economics improvements planned as well.

\n

The new staking pools will also allow staking of the new BPT LP token (60-40 yUSD-ADX), combining validator staking with sustainable yield farming.

\n

Finally, using ADX in the Platform is making a comeback! The exact details will be announced later once AdEx V is released!

\n

Adtech features

\n

We have planned a number of exciting improvements that will elevate the AdEx advertising platform.

\n

Prebid integration

\n

Perhaps the most powerful adtech feature that we’ll develop in 2021 is making AdEx interoperable with the vast world of adtech.

\n

We will be integrating AdEx with Prebid.js by implementing a bidder adapter. This means that any publisher that is currently using header bidding through Prebid.js will be able to seamlessly integrate AdEx.

\n

New ad formats and HTML5 creatives

\n

While we still believe that display advertising has room to grow and has potential for disruption, the future largely lies in alternative, less intrusive ad formats, namely native ads. A recent example of this is Coinmarketcap removing all banner ads.

\n

We’ll be adding support for HTML5 creatives too, adding more flexibility to display advertising.

\n

Compatibility with third party cookie removals in iOS and Chrome

\n

This is not so much of a roadmap goal, but rather a statement: AdEx is already compatible with all of the privacy updates in the Apple ecosystem, Chrome, Firefox and others, as we do not use third-party cookies.

\n

In 2021, we will work to improve our contextual targeting (read more), which always was and will stay independent of cookies, making it unaffected by recent privacy updates and compatible with regulations such as the GDPR, CCPA, etc.

\n

Timeline

\n
    \n
  • Q1: finalizing AdEx V software development: smart contracts, tests, validator changes, full audits;
    • \n
  • Q2: migrating staking pools and updating the Platform to run over AdEx V - in this quarter, we will ship the new staking pools with ADX buyback and auto-compounding and the new Platform with significantly lower fees;
    • \n
  • Q3: in Q3, we will focus on the adtech features while running trials/testnets of payment channels managed by public validators. We will also enable campaign insurance;
    • \n
  • Q4: first public validators.
    • \n
\n

\n \n \n

\n

Note: this timeline is subject to change. While our roadmap is very ambitious, we are confident we will deliver on all of the important milestones. As we further narrow down our priorities throughout the year, we may shuffle around some of the minor features on the roadmap.

\n

Conclusion

\n

The future is bright and we’re excited to be entering the fifth year of our development and growth, as well as, coincidently, the fifth iteration of our protocol!

\n

With the know-how and user base we’ve acquired in the last 4 years, we’re confident that 2021 is going to be the best year for us.

\n

Stay tuned for more updates!

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/30-percent-cashback-promotion"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/81f9f6705155a1acd4079299968bc037/73ad6/Cashback_promo_blog_cover.png","srcSet":"/static/81f9f6705155a1acd4079299968bc037/73ad6/Cashback_promo_blog_cover.png 420w,\n/static/81f9f6705155a1acd4079299968bc037/cb8c5/Cashback_promo_blog_cover.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Promotions","Insights"],"date":"2020-04-06","description":"In an effort to help out our advertisers during the coronavirus crisis, we are offering 30% cashback on their campaigns.","draft":null,"featured":null,"keywords":["promotion","advertising bonus","cashback","coronavirus crisis relief","bonus"],"popular":null,"title":"AdEx Promo: Get 30% Cashback on Your Campaigns"},"id":"713e6421-92ae-5b50-a6b8-f1d0703304cf","html":"

With the coronavirus pandemic in full swing, our team is here to provide relief to our advertisers. We are launching a new promotion in which all advertisers can qualify for 30% cashback on their ad spend on AdEx Network.

\n

Promotional mechanics

\n

Participating in this promotion is very straightforward: all you need to do is launch one or more advertising campaigns during the promotional period, then send us an email and we will credit your account with the cashback.

\n

Here are the conditions of the promotion:

\n
    \n
  • Promotional period: April 6 - May 31, 2020
    • \n
  • Minimum campaign spend: 100 DAI (that’s approximately $100; it can be spread over multiple campaigns during the promotional period);
    • \n
  • Maximum advertising bonus amount: 500 DAI for the entire promotional period;
    • \n
  • Minimum CPM: 0.5 DAI. This mean that in order for a campaign to qualify for the cashback, you need to set your CPM bid at 0.5 DAI or more.
    • \n
  • The bonus money you will receive will be available for advertising on AdEx only - you will not be allowed to cash it out or transfer it.
    • \n
  • To claim your cashback, please submit a request through our Help center with the subject line ”30% Cashback Reguest”. Don’t forget to include your account ID - you can get it by clicking on “Account” in the lower left corner of the AdEx screen, then click on the copy icon next to “AdEx account”.
    • \n
\n

READY TO START? SIGN UP FOR ADEX NOW!

\n

FAQ

\n

Q: I want to take advantage of the promo but I don’t have an AdEx account. What do I do?

\n

A: You can sign up for our ad network here.

\n

Q: If I spend 3,000 DAI on advertising campaigns during the promotional period, will I get additional 1,000 DAI?

\n

A: No. The maximum bonus amount is 500 DAI.

\n

Q: If I spend 300 DAI on advertising campaigns during the promotional period, will I get additional 500 DAI?

\n

A: Again: no. The bonus will be 30% of your spend, up to 500 DAI. This means that if you spend 300 DAI, you’ll get 90 back.

\n

Q: If I start one campaign for 50 DAI and then another one for 50 DAI more, do I qualify for the cashback?

\n

A: Yes. As long as you launch campaigns for a total of 100 DAI or more during the promotional period, you are eligible to get 30% of the campaigns combined value back.

\n

Promotional Terms & Conditions

\n
    \n
  • To take advantage of this promotion, deposit and spend a minimum of 100 DAI on advertising campaigns on AdEx between April 6, 2020, and May 31, 2020. AdEx Network will then match 30% of your spend up to 500 DAI.
    • \n
  • Only campaigns with a CPM of 0.5 DAI or more qualify for the bonus.
    • \n
  • Once you have met the minimum spend threshold, fill in the application form on this page to request your cashback. The AdEx team will review your application and will credit the cashback to your account if you have fulfilled the conditions.
    • \n
  • You can qualify for the promotional bonus with a single or multiple campaigns. The total spend must be 100 DAI or more.
    • \n
  • The promotional bonus can be spent on advertising campaigns only. It is non-transferable and can’t be sold, bartered or withdrawn from the AdEx account.
    • \n
  • Campaigns funded with AdEx advertising grant money do not qualify for the bonus.
    • \n
  • The offer for the promotional cashback is valid for new and existing customers.
    • \n
  • AdEx Network reserves the right to deny the cashback bonus in any case where fraud or fraud attempt is suspected.
    • \n
  • This offer subject to ad approval, valid registration, and acceptance of the AdEx Network standard terms and conditions.
    • \n
  • Promotion may be revoked at any time for any reason by AdEx Network.
    • \n
\n

SIGN UP FOR ADEX TODAY

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-review-bounty"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/5192b83bc169fdafaf70cb622a94b085/73ad6/AdEx-Review-Bounty-Header.png","srcSet":"/static/5192b83bc169fdafaf70cb622a94b085/73ad6/AdEx-Review-Bounty-Header.png 420w,\n/static/5192b83bc169fdafaf70cb622a94b085/7e685/AdEx-Review-Bounty-Header.png 3840w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Promotions"],"date":"2020-06-15","description":"Hot news for you all aspiring bloggers, writers and enthusiasts who love to review apps and projects on your blogs: we are starting a…","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Review Bounty: Write about the AdEx Platform and earn 300 DAI*"},"id":"eb6bb1c7-1971-5fc6-aa5e-4c74b40356ba","html":"

Hot news for you all aspiring bloggers, writers and enthusiasts who love to review apps and projects on your blogs: we are starting a writing contest! A 300 DAI prize pool will be split between the three writers who come up with the most complete and insightful review of the AdEx Platform.

\n

About AdEx

\n

After a successful beta, we released the AdEx Platform in early 2020 and we already have more than 300 publishers and 60 advertisers, generating more than 70 million monthly impressions. We want to spread the word, so we welcome all bloggers who want to register for free and test the platform. You can:

\n
    \n
  • Integrate AdEx ads into your blog (fast no-code integration) and write about your experience and revenue;
    • \n
  • Run ads with a budget that depends solely on you;
    • \n
  • Explore our web app and tell us what you think about it.
    • \n
\n

Deliverables

\n

Write and publish a review on the AdEx Platform — it should be an overview of the AdEx platform, what features it has, what can it be used for, how easy is to run ads, etc

\n
    \n
  • The review should be 600 words long minimum;
    • \n
  • The review should be on the platform and not on AdEx Network, ADX Token or anything else.
    • \n
  • The review should include screenshots of the AdEx Platform;
    • \n
  • The review should be hosted on an own website blog, not a blogging platform like Medium, Steemit, etc.
    • \n
  • To qualify, the blog where the review is published should have at least 10,000 monthly visits (you should be able to prove with Google Analytics screenshots) and Alexa score
    • \n
\n

Prizes distribution

\n

The best article will be awarded a prize of 150 DAI. We are also giving away 100 DAI for first runner-up and 50 DAI for second runner-up.

\n

Judging Criteria

\n

Winner will be chosen solely by the subjective decision of the AdEx team. The criteria include:

\n
    \n
  • Quality of text — the winner article should include unique content, a well written review that sparks interest in the AdEx platform;
    • \n
  • Quality of the blog where the review is published;
    • \n
  • Copying large chunks of content from the AdEx website /images are excluded/, public blogs or other sources will lead to immediate disqualification.
    • \n
\n

Duration of the contest: The contest starts on June 1 and submissions will be accepted until 23:59 EEST on June 30.

\n

How to submit an entry: When you publish your blogpost, make sure to share post on at least one social media profile of yours: Facebook page, Twitter profile or Instagram profile, and don’t forget to tag us.

\n

Submit the bounty entry form

\n

Good luck!

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You’ve decided to try display advertising for your product or service? No wonder, as programmatic is becoming more and more popular in recent years (84.9% of the total ad spend in 2019 in the US alone). But creating a web banner may be as complex as creating any other form of digital advertising, so many marketers of business owners don’t know where to start from. Fear not, in this post we will share our insights that will hopefully teach you to create well-converting web banners, even if you are not a designer. We cover the complete process of creating banner ads.

\n

What you’ll learn in the article:

\n
    \n
  1. Planning — how to start creating your web banners
    2. \n
  2. Design — basic color theory, tools and practices that will help you with your design
    3. \n
  3. Copywriting for banners — how to write your messages properly and pick the right words.
    4. \n
\n

Planning

\n

Planning is the process of structuring your strategy for the banner ad campaign you are building. It is more of a heuristic process involving research and brainstorming than actual hands-on work. Anyway it is important as it will lay the groundwork for your campaign.

\n

Start with the “why”

\n

You can apply this advice not only to display advertising, but pretty much to everything you do. However, when it comes to marketing and creating banners, you have to answer a simple question:

\n

Why do you want to run a banner campaign? Do you want to raise awareness for your product? Do you want to increase the number of installs or signups of your app? Is it something else? This question is important, because it will tell you what message and content you need in the banner. If you want awareness, you may write a longer message or a slogan. If you want more registrations, you need a really strong call to action and probably a button.

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What are the most common web banner sizes?

\n

Size matters. There are lots of banner sizes available — the AdEx Platform alone supports 19 formats. But should you run banners in all sizes? Definitely not, unless you have a monstrous budget you’re ok to waste. You may prepare by first getting to know what are the most popular banner sizes on the web and how are they called — don’t worry, we already did it for you, voila:

\n
    \n
  • Small square — 200x200 px. This is the basic square banner size — you’ll usually see it on the right sidebar of magazines among article feeds. When planning for a square, keep in mind that it will be usually (not all the times though) in the right part of the viewer’s screen.
    • \n
  • Square — 250x250 px. This is the larger square banner. It will allow you for slightly more text (25% actually) than the small square.
    • \n
  • Banner — 468x60 px. Why is it called just “banner”? Because it was one of the first banner ad sizes. It was actually retired from IAB, because it was first used on top of publishers’ pages but it was replaced by the leaderboard. However, it is still a common banner size and one not to be ignored — especially because it displays quite well on mobile
    • \n
  • Leaderboard — 728x90 px. The leaderboard got its name from being usually placed on the top of the page. It has a great visibility and enough space for including longer messages or more images. It can be found on almost every news site or web forum.
    • \n
  • Inline Rectangle — 300x250 px. Also known as medium rectangle, the 300x250 is the best choice when used inline with text or at the end of an article, hence its name.
    • \n
  • Large Rectangle — 336x280 px. Inline’s bigger brother, the large rectangle is used where publishers have more space. It is good for advertisers too because it allows more of the message to be incorporated in the ad creative.
    • \n
  • Wide Skyscraper — 160x600 px. The wide skyscraper is the more popular of the two skyscraper banner sizes. The name is self explanatory — the ad looks like a tall building. Wide skyscrapers are usually found on the right side of the web page. It is one of the largest ad formats and allows for a wider message and interactivity.
    • \n
  • Skyscraper — 120x600 px. The original skyscraper is slimmer than the 160x600 and can fit in smaller spaces on the publishers websites.
    • \n
  • Half-Page Ad — 300x600 px. Even bigger than the wide skyscraper, the half-page ad has the same shape and it can be viewed as the sum of two large squares (almost).
    • \n
  • Large Leaderboard — 970x90 px. The leaderboard also comes in a “maxi” size and it is called a large leaderboard. It usually stays in the header and CPMs for it can be a bit pricier because of the good visibility and results.
    • \n
\n

There are even more banner sizes, but if you are just starting, these will be more than enough to begin with.

\n

Preparing the visuals for all sizes can be really demanding, especially if you don’t have a designer with you, so it is important to consider two things:

\n
    \n
  1. Which size will fit best for your message and idea; and
    2. \n
  2. Is there enough inventory (i.e. available publisher ad slots) for this size on the ad network you are using. On the AdEx Network you can check the AdEx Explorer to see current demand for different sizes.
    3. \n
\n

Design

\n

How to create eye-catching banners

\n

Embrace your creativity and don’t fear — everyone is creative and so are you. It’s not necessary to be an experienced designer to create converting banners, but you have to follow some basic rules and concepts and educate a little on design principles after all.

\n

The design structure

\n

When designing the banner, you should have a list of the mandatory elements you are going to include in your design. Usually they are:

\n
    \n
  1. A background image or color
    2. \n
  2. The logo or name of your company or product
    3. \n
  3. The value proposition of your offer or product
    4. \n
  4. Additional image or representation of the product — it can be a product shot or just a picture of people. The image can be a visual representation or a metaphoric one.
    5. \n
  5. A call to action button
    6. \n
\n

Design Principles

\n

From a design point of view, creating a banner is not different than creating any other digital advertisement visual, so you should start with 5 basic graphic design theory principles:

\n
    \n
  1. Space and composition
    2. \n
\n

Whatever the banner size, you are working within its space and it is your job to decide how to deal with it. The effective usage of space means putting visual elements together without taking all of the space, or without leaving too much empty space, while keeping the right proportions. The best way to learn how to perceive space is to start using the rule of the thirds — divide the space in 3x3 equal parts and remember that the most powerful points in the space are where the dividing lines meet. Read more about the rule of the thirds here.

\n

2. Balance

\n

Balance is critical for your design. It is the ability to place different elements of your design in harmony around the space. The rule of the thirds applies in full power here and you should use it. Many people say that balance and composition are instincts that one can learn, so don’t think too much about it — just divide your space and try to think how to place elements around it until it feels right and important information meets the focus points.

\n

You may also want to look into the Golden ratio rules — it is an established fact that banners designed with it in mind are perceived as well-balanced.

\n

3. Hierarchy

\n

You can have all your elements well distributed in space but knowing how to emphasize the right ones is important. HIerarchy is the ability to choose the right font colors and sizes for different elements in your design. For example: choose bold sans-serif font in larger size for the brand premise or the headline, while you can add the rest of the information in a smaller italic font. This is an example of applying hierarchy principle using typography, but you can create hierarchy by applying different colors, shapes or by placing the elements in certain order in the space.

\n

4. Color

\n

It depends on your purpose and on the colors of your brand or product. The ability to choose and combine colors is very important, so you might want to read at least a little about color theory (with a good focus on main color wheels) or at least follow few simple rules:

\n
    \n
  • If you are not sure about the design, use solid color background. If you have a lot of text that you want to put into the banner, again stick to the solid color background. Make sure that you pick a color that will combine well with the text color, so people will easily read your message.
    • \n
  • If you have a good photo of your product or your product is a service or something harder to depict, you may use a photo as a background, but make sure the text will be easy to read and there’s a good contrast.
    • \n
  • If you are more confident with design software, you can experiment with gradient backgrounds, or combinations of product photo and solid color backgrounds or product photo and gradient backgrounds.
    • \n
\n

\n \n \n

\n

In this banner we told a story. First, we provoked the viewers by saying something controversial in times when people are getting more concerned about their privacy. However, once we got their attention, we introduced the comforting plot twist in a font that is harder to read at first and demands attention. The button in the lower right corner nudges the viewer to continue reading the story “beyond” the banner ad.

\n

The holy CTA

\n

The call to action — one of the favorite terms of marketers, the holy grail of good conversions — should you have one? Not at all costs, but preferably, yes. The call-to-action in a banner ad usually fits into a button, so you are somehow limited in terms of length, but nothing else is really that different — you have to choose the word most suitable for the action you want to stimulate in viewers and that’s it.

\n

Dare to Experiment

\n

Call-to-action words are pretty standard: “Click”, “Buy”, “Learn More”, “Install”. That doesn’t mean you have to always stick to them — try different call-to-actions, try to provoke emotions, speak the language of your audience.

\n

Imagine your banners are targeted to millennials — you can try switching the predictable and somehow boring “Learn More” with “Y tho?” (well don’t take this advice literally though, apply it to your case accordingly). But when experimenting, don’t forget to test.

\n

A/B Test

\n

Always do A/B testing — this is trying out different versions of your ad to see which one performs better. This is one of the most powerful marketing tools for optimising results of campaigns and strategies. You can definitely do A/B testing of the text in your banner ads and you should do so. Next time when you are wondering between “Read More” or “Discover” for a call-to-action text for your button, try running both versions with the same targeting, CPM and budget conditions and see which one does better. If you are limited on budget you can always “bootstrap” A/B testing by showing the different versions to your friends, colleagues or your community. It’s worth trying.

\n

An important thing to remember here is that you should always test one element at a time — if you’re A/B testing the same banner with a different CTA button and a different background color, the results you’ll get won’t be reliable. You can test everything on the banner — just one thing at a time, e.g. test the button first, then run a different A/B test for the background color.

\n

3. Free tools for creating ad banners

\n

The main tool you’ll need to create web banners is the editor. While Photoshop is getting more affordable with annual plans starting as low as $120, if you don’t have design experience, you won’t need a tool as complicated as PS can be. Luckily, most of the alternatives were created exactly with this in mind.

\n
    \n
  • Canva— the champion online free editor on the web. The Australian startup launched in 2012 and today it has more than 15 million users worldwide. Today you can create pretty much anything on Canva — from a logo to a Brochure. There are lots of fonts and customizable templates on the editor and it is FREE. Of course, if you like it, you may unlock all designs, fonts, images and features for as low as $9.95 monthly fee. Either way, Canva will provide most of the tools you need to create good looking banners.
    • \n
\n

\n \n \n \nCanva

\n
    \n
  • Pixlr — Those familiar with Photoshop will immediately spot the similarities as Pixlr resembles PS in many ways — workspace arrangement, layers, basic features. It started as a photo editor, but you have everything you need to create a banner too. Probably the best thing about Pixlr is that you can create a banner even without signing up — this makes testing it really worthy. The two basic editors Pixlr X (Basic features) and Pixlr E (Powerful Photoshop-like tool) are FREE, there is a Premium version too with unlimited features starting as low as $3.99 monthly with an annual plan.
    • \n
\n

\n \n \n \nPixlr

\n
    \n
  • Fotor Banner — Fotor is a competitor of Canva and Pixlr that has a dedicated banner editor. While the editor doesn’t shine with super different features from the competitors’, it has an impressive gallery with banner templates. Yes, most of them are locked behind the Fotor Premium subscription plan, but you can easily recreate them in the editor or just use them as an inspiration. Fotor is FREE and premium plan starts as low as $3.33 monthly fee with annual subscription.
    • \n
\n

\n \n \n \nFotor Banner

\n
    \n
  • Creatopy — This used to be Bannersnack, and it is a web based graphics editor that was originally dedicated to creating ad banners only, but today you can also use it for social media graphics, print materials and more. The web editor is very rich and has many options to play around. Best thing about it? You can create animated banners. Sadly, the free plan lets you create no more than 3 banners total. If you want to use it regularly, you can go premium for as low as $17 per month.
    • \n
\n

\n \n \n \nAdobe Spark

\n
    \n
  • Google Slides — You didn’t expect that, did you? Google Slides (Microsoft Power Point as well) has all the tools you could possibly need for creating an ad banner. Just start by editing the page setup and entering the desired banner size and you can start editing your banner. Want another useful tip? Many people don’t know that if you type “slides.new” in your browser and you’ll start a new Google Slides presentation.
    • \n
\n

\n \n \n

\n

Image Banks

\n

Resources are very important when it comes to creating web graphics. Most designers have paid Shutterstock accounts, but if this is not your work, you’ll probably want to look for royalty free images for your banners. Worry not, there are plenty of free graphics out there, you just have to know where to look for.

\n
    \n
  • Unsplash, Pexels, Pixabay — These are the most popular photo banks for artistic shots of pretty much everything. Best thing about them? They are all completely FREE. These image banks are useful if you are going to create banners using photos.
    • \n
  • Freepik is the best alternative to Shuttestock. It is a user generated stock graphics platform for mostly free content. You’ll find images, icons, vector graphics, drawings, templates and more on Freepik.
    • \n
  • Flaticon and The Noun Project are image banks for icons only. You will find more than 3 million icons of pretty much everything. Some of the icons are paid, but most of them are free.
    • \n
  • Flickr is a user generated photo base on which you can find free images too. Just look for images licensed for reuse.
    • \n
\n

Other tools

\n
    \n
  • Coolors.co — choosing color combinations is one of the trickiest things about graphic design and Coolors can be a really useful tool. It’s a color combination generator that will make sure that you use matching colors on your web banners every time.
    • \n
  • Gradient Generator— there are lots of gradient generators on the web and this is just one of them. Sometimes you will want to set a gradient background for your banners and gradient generators can be really handy.
    • \n
  • Remove.bg— Sometimes you’ll want to put objects on your banner that are cut from the background. Doing this in Photoshop requires patience and experience, but luckily Remove.bg changed the game some time ago by introducing a web based AI background removing software. You can cut the backgrounds of images just by pressing a single button for FREE, but you can download them in lower resolution. This, however, isn’t much of a problem when it comes to banners, because they don’t need high resolution images anyway.
    • \n
\n

4. Recap — what do you need to create beautiful web banners?

\n

If you’ve decided to add banner advertising to your marketing stack — go ahead, you should do it! With AdEx Network you can run your own banners in front of а huge audience in no time, even if you have no previous experience with ad networks. Just prepare your banners first and remember:

\n
    \n
  1. Plan your banner campaign — know what’s the purpose of it and what you want to say with your ads.
    2. \n
  2. Stick to basic design principles.
    3. \n
  3. Keep your text short but choose words carefully and don’t be afraid to experiment and test different versions.
    4. \n
  4. Use any of the free tools around the web — it’s important that you feel comfortable with the service you choose and complex tools won’t create the good banner — a good idea is more important.
    5. \n
\n

Are you ready to start a banner ad campaign? Register in under 5 minutes on AdEx Network and start today.

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Photo by Jeffrey Czum on Unsplash

\n

AdEx Network was born in the crowd. Back in 2017 we were a bunch of kids with an advertising problem in sight and a possible solution in mind. Three versions of a protocol for decentralised advertising, an open platform and 300 million monthly impressions later, we are accepting advertisers and publishers from around the world. The truth is, we wouldn’t be able to get here without the support of the 2,000+ people who took part in the crowdfunding campaign in 2017.

\n

This is one reason for which we will always be a community-driven company and seek to satisfy the needs of our users, supporters and ADX holders. The demand for the ADX token is actually one of the tools available for our community to help steer the course of the company .

\n

A few days ago we introduced a set of new policies for publisher verification on our platform. We did this in order to sustain the quality of the network and to reduce possibilities of ad fraud. At that point, a member of our community raised a very peculiar question: 

\n
\n

I like that AdEx is open source but is there anyway that it can become community owned? The new policies show that the platform is very centralised.

\n
\n

This is a motif that we see repeated again and again in the blockchain world. Users demand governance/participation so often that it has become a community mantra. We, however, feel that it’s been overused — and applied to situations where it simply makes no sense. 

\n

We figured this would be as good time as any for a quick meditation on the idea of decentralization and how we see it. 

\n

On Decentralization

\n

Decentralization is particularly good for three cases, very well explained by Vitalik Buterin in his post from 2017: 

\n
\n

Fault tolerance — decentralized systems are less likely to fail accidentally because they rely on many separate components that are not likely.

\n
\n
\n

Attack resistance — decentralized systems are more expensive to attack and destroy or manipulate because they lack sensitive central points that can be attacked at much lower cost than the economic size of the surrounding system.

\n
\n
\n

**Collusion resistance **— it is much harder for participants in decentralized systems to collude to act in ways that benefit them at the expense of other participants, whereas the leaderships of corporations and governments collude in ways that benefit themselves but harm less well-coordinated citizens, customers, employees and the general public all the time.

\n
\n

When you think about it, one of the reasons to create Bitcoin was to avoid collusion of centralized monetary institutions:

\n
\n

“The root problem with conventional currency is all the trust that’s required to make it work.” — Satoshi Nakamoto, 2009

\n
\n

The strive for decentralization is what made cryptocurrencies so popular, so naturally people started to dream about introducing decentralization in organizations and collaborations between people thanks to blockchain and crypto, with DAOs being a hit last two years.  

\n

The concept of decentralization is beautiful in theory, but hard to achieve in practice. Take for example Bitcoin and Ethereum — in a way they are decentralized. If you are using the Ethereum network to write information on it, you are writing the information on a decentralized network — it is tamper-free, can’t be altered, it is visible for everyone.

\n

However if you look at the mining pools that keep Ethereum and Bitcoin alive — 3 pools account for more than 50% for each of the networks. Should they organize to collude for a hard fork, decentralization is gone. In other words, decentralized technology itself does not guarantee decentralized outcomes.

\n

The case with DAOs is similar — introducing weight on voting based on economic incentives could eventually end in collusion too. When MakerDAO voted on introducing multi-collateral DAI in November 2019, 150 unique MKR token addresses took part in the vote, but eventually just five addresses represented more than 50 percent of voting tokens. Even more, recently a vulnerability in MakerDAO’s smart contracts was wound allowing hostile party who has acquired 40,000 MKR (about 20,000,000 USD) to steal all of the collateral in Maker DAO, both DAI and SAI, along with assets from Compound, Uniswap, and other Maker integrated systems (over 340,000,000 USD).

\n

Eventually most attempts for decentralization of systems end up in forming central points of power — take open source organizations like Linux for example, or the Ethereum foundation . This is just built into human nature and history shows that we always end up there. 

\n

Now, let’s look at why decentralization can be a mess for specific organizations. 

\n

Our community can participate in building AdEx in two ways: 

\n

1. You can collaborate and propose changes to the existing code base; and\n2. You can fork it and start making changes by yourself. 

\n

This is all possible because we’re an open source project and our code base is publicly available. 

\n

But this code was built by people working full time everyday on it. It is a result of years spent on research, testing and development. We are sure there are talented developers and researchers in the AdEx community, but how many of them have the same specific cumulative knowledge as the company?

\n

If we were politically decentralized and had to vote for every important decision on the product together with the community, would 51% of the community be prepared for that and ready to spend as much time as us on understanding the proposed decision? 

\n

To use a simple metaphor: What do you prefer when you have flu symptoms — rely on the centralized “doctor” institution, or post pictures of your sore throat on a forum and wait for a consensus on your diagnose?

\n

In our case, it all boils down to the specific service we’re providing — and the business acumen, tech knowledge and deep understanding of the ad tech industry that are necessary for AdEx to be a viable service and company. 

\n

Decentralization? No, accountability

\n

In a popular article on decentralization, Nathan Schneider wrote:

\n
\n

We should care less about whether something is centralized or decentralized than whether it is accountable. An accountable system is responsive to both the common good for participants and the needs of minorities; it sets consistent rules and can change them when they don’t meet users’ needs.

\n
\n

Yes, AdEx stands for decentralized advertising. What matters to us is that advertisers/publishers have as much control and transparency as possible without compromising the product, as well as full custody of their funds. Payments on the AdEx Network go directly from advertisers to publishers, without AdEx being able to manipulate or hold them in any custody. This is decentralization and is very beneficial to our users - it introduces trust and accountability on spending and adds comfort to publishers, knowing their earned funds can’t be simply taken away. Furthermore, prices of the ads on the AdEx market are entirely influenced by the current demand and supply on the platform, in other words - it’ up to the advertisers and publishers.

\n

On the other hand, we believe that as a company we are accountable to our community, and that we should be open to the community’s ideas and needs. We are communicating daily with it on our channels and we often support hackathons, Ethereum community events and soon — local meetups.

\n

We don’t believe that AdEx Network would be functional and deliver a quality product if it was a “decentralized” organization, but we will always encourage multiple forms of participation for our supporters and friends.

"},{"fields":{"slug":"/blog/most-common-types-of-ad-fraud"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAwAEBf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIQAxAAAAFSDIdeOT//xAAaEAABBQEAAAAAAAAAAAAAAAABAAIDERIz/9oACAEBAAEFAroMm0VJy0Q+1//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQMBAT8BP//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8BP//EABsQAAEEAwAAAAAAAAAAAAAAAAEAAhARAxIh/9oACAEBAAY/ArTRrVwVj6Y//8QAGBABAQEBAQAAAAAAAAAAAAAAAQARMSH/2gAIAQEAAT8hwq4FujxUWT22juXUHOsq/9oADAMBAAIAAwAAABCT3//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQMBAT8QP//EABQRAQAAAAAAAAAAAAAAAAAAABD/2gAIAQIBAT8QP//EABsQAQADAQADAAAAAAAAAAAAAAEAESFRMXGR/9oACAEBAAE/EFcghX1NJvBjXOwnEYdBLfsUZUcWV4GuFQTP/9k=","aspectRatio":1.5,"src":"/static/5769f23ed1b9c7f8ecea78e188d5ef76/32796/common-ad-fraud-attempts-header.jpg","srcSet":"/static/5769f23ed1b9c7f8ecea78e188d5ef76/32796/common-ad-fraud-attempts-header.jpg 420w,\n/static/5769f23ed1b9c7f8ecea78e188d5ef76/fcd51/common-ad-fraud-attempts-header.jpg 800w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["insights"],"date":"2020-04-23","description":"Fraud has always been one of the biggest pain points of the $81 Billion advertising industry with up to 20% of all ad traffic accounted to…","draft":null,"featured":null,"keywords":["adfraud","advertising"],"popular":null,"title":"Most common types of ad fraud that appear on new ad networks"},"id":"21642c93-15ad-56f8-bf36-4e2e67e1935d","html":"

Fraud has always been one of the biggest pain points of the $81 Billion advertising industry with up to 20% of all ad traffic accounted to malicious parties and fraudulent bots. Having this in mind, when we released the AdEx platform for everyone in February, we knew there would be some attempts to “outplay” the system and we managed to mitigate many fraudulent attempts on the network. We decided to describe some of the most common types based on our experience in the past two months — this might be useful for everyone working on their own project or just curious about ad fraud.

\n

Bot traffic

\n

\n \n \n

\n

Bot traffic is the non-human traffic to websites or apps. While the idea of bot traffic generally sounds like something bad, not all bots were created equal. There are some essential bots for the web like the crawlers of search engines and apps like Siri and Alexa and traffic from such kinds of bots is significant.

\n

However, bad bots are also common — they either scrape websites of competitors or generate fake traffic to increase profits on ad networks. The concept is simple: implement an automated bot that browses your website, with the intent of increasing impression numbers on ads on that website. This is most often done through the so-called “headless browsers’’, which are web browsers without a graphical user interface, designed specifically with automation in mind. Fundamentally, bot traffic may look very similar to human traffic, but there are some common heuristics used for detection of bot traffic:

\n
    \n
  • Abnormalities. Generally all spikes on an ad network should be viewed with suspicion. If the pageviews on a webpage or ads significantly jump all of a sudden, or traffic from a particular location explodes, this is a good indication of possible bot activity. It’s not always that simple, but the important thing is to watch for abnormal patterns.
    • \n
  • Quality. Bots can generate impressions, but their traffic is of low quality. If you notice huge bounce rate or abnormally short session durations (everything below 10–15 seconds), this is bad traffic nevertheless, but most probably it’s bots. Note that unusually long session durations are also a possible indicator of fraudulent traffic.
    • \n
  • Fake conversions. If the conversion goal of an ad campaign is e.g. registrations on an app and all of a sudden all registered users use gibberish names or disposable email addresses, this is perhaps ad fraud targeting CPA models.
    • \n
\n

At AdEx we have developed internal mechanisms to detect possible indicators of bot traffic early on and this should be a mandatory precaution for every new ad network.

\n

Traffic miners

\n

\n \n \n

\n

There are well over 1 billion sites on the world wide web and thousands of website domains expire every day. Some of these domains, however, belong to websites that generate some traffic (some of them — significant traffic). They have built good external links or appear on search engines or something else. The so called “traffic miners” automatically buy/release servers from hosting providers until they end up in possession of a server with an IP that used to belong to a website that’s no longer live but still receives traffic. Following that they redirect this traffic to their websites and boost their ad profits. To prevent this, we analyse user engagement and don’t count impressions from users who close the website right after arriving on it.

\n

Autosurfers

\n

\n \n \n

\n

Autosurfing is a concept that originates back in 2001 and, surprisingly, it is still alive. Back then, marketers came up with traffic surfing as a way to promote websites. Autosurfing operates via traffic exchanges that automatically rotate advertised websites in one’s web browser. Users who own the browsers either receive small payments for “viewing” the ads or free credits to promote their own websites on the exchanges (the original 2001 concept). Nowadays these schemes are also known as paid-to-surf or paid-to-click (PTC). Unfortunately, this traffic is very tough to distinguish from normal traffic, since it’s essentially real human traffic. What makes it fraudulent is that those users are not on your website because they’re interested, but because they’re paid to, meaning that it’s very unlikely that your ads will convert/engage this audience. We strictly forbid this in our ToS, and suspend any publishers who’re doing it. Traffic exchanges occasionally fall into the same category, by providing extremely low quality (unengaged) traffic.

\n

Of course, ad injections also appear on new ad networks. Some families of malware would inject ads at random websites that the user visits. Ad injections were a huge source of ad fraud in the past, but ads.txt and domain verification solved it for most of the cases. For example, we only show ads if the publisher has verified ownership of the given website.

\n

Conclusion

\n

The cat-and-mouse game in advertising is inevitable and never ending. Fraudsters will fraud, and the industry has to unite its efforts against them. We will be sharing our experience with ad fraud and encourage you to share your findings on the topic with us.

\n

Fundamentally, AdEx is in a unique position to protect against fraud: because there are no intermediaries, the validator operators (currently mainly us) have a fully transparent view into the traffic of their campaigns, and can quickly identify and prevent ad fraud.

"},{"fields":{"slug":"/blog/black-friday-cashback/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/b86a734c9fef2abbe72fdc5d94aebfa3/73ad6/bf-blog.png","srcSet":"/static/b86a734c9fef2abbe72fdc5d94aebfa3/73ad6/bf-blog.png 420w,\n/static/b86a734c9fef2abbe72fdc5d94aebfa3/ac342/bf-blog.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["AdEx Platfom","Advertisers","Promotions"],"date":"2020-11-06T10:46:50.386Z","description":"2020 has been rather tough already. But Black Friday and Cyber Monday are still happening, or so we all hope. And to give advertisers something to look forward to, we are giving 100% cashback on qualifying campaigns throughout November.","draft":null,"featured":false,"keywords":[""],"popular":null,"title":"AdEx Black Friday Promo: Get 100% Cashback on Your Campaigns"},"id":"8564f048-31d7-5cfb-b9fb-aff8221c6abb","html":"

Well, 2020 has been rather tough already. But Black Friday and Cyber Monday are still happening, or so we all hope. And to give advertisers something to look forward to, we are giving 100% cashback on qualifying campaigns throughout November.

\n

Promotional mechanics

\n

Participating in this promotion is very straightforward: all you need to do is register for the promotion and launch one or more advertising campaigns during the promotional period.

\n

Here are the conditions of the promotion:

\n
    \n
  • To sign up for the promotion, you need to fill this form, then run advertising campaigns on the AdEx platform.
    • \n
  • Promotional period: 06.11.2020 - 30.11.2020
    • \n
  • Cashback amount: 100% up to 300 DAI
    • \n
  • Minimum campaign spend: 50 DAI (that’s approximately $50; it can be spread over multiple campaigns during the promotional period)
    • \n
  • Maximum advertising bonus amount: 300 DAI for the entire promotional period
    • \n
  • Minimum CPM: 0.5 DAI. This means that in order for a campaign to qualify for the cashback, you need to set your minimum CPM bid at 0.5 DAI or more.
    • \n
  • The bonus money you will receive will be available for advertising on AdEx Network only - you will not be allowed to withdraw or transfer it.
    • \n
\n
\n

👉 👉 👉 SIGN UP TO DOUBLE YOUR BUDGET NOW! 👈 👈 👈

\n
\n

FAQ

\n

I want to take advantage of the promo but I don’t have an AdEx account. What do I do?

\n

You can sign up for our ad network here.

\n

If I spend 3,000 DAI on advertising campaigns during the promotional period, will I get additional 3,000 DAI?

\n

No. The maximum bonus amount is 300 DAI.

\n

If I start one campaign for 25 DAI and then another one for 25 DAI more, do I qualify for the cashback?

\n

Yes. As long as you launch campaigns for a total of 50 DAI or more during the promotional period, you are eligible to get 100% of the campaigns combined value back.

\n

Do I need to have cryptocurrency (e.g. DAI or BTC) to deposit?

\n

No, we accept payments in EUR, GBP, USD, CAD, etc too.

\n

Promotional Terms & Conditions

\n
    \n
  • To take advantage of this promotion, deposit and spend a minimum of 50 DAI on advertising campaigns on AdEx between 06.11.2020 and 30.11.2020. AdEx Network will then match 100% of your spend up to 300 DAI. You need to have registered for the promo by filling the form to participate.
    • \n
  • You must use the same email address to sign up for the promotion and to register your AdEx Network advertising platform.
    • \n
  • Only campaigns with a min CPM of 0.5 DAI or more qualify for the bonus.
    • \n
  • You can qualify for the promotional bonus with a single or multiple campaigns. The total spend must be 50 DAI or more, excluding grants received from the AdEx team.
    • \n
  • The promotional bonus can be spent on advertising campaigns only. It is non-transferable and can’t be sold, bartered or withdrawn from the AdEx account.
    • \n
  • Campaigns funded with AdEx advertising grant money do not qualify for the bonus.
    • \n
  • The offer for the promotional cashback is valid for new and existing customers.
    • \n
  • AdEx Network reserves the right to deny the cashback bonus in any case where fraud or fraud attempt is suspected.
    • \n
  • This offer is subject to approval, valid registration, and acceptance of the AdEx Network standard terms and conditions.
    • \n
  • The promotion may be revoked at any time for any reason by AdEx Network.
    • \n
  • By registering for the promotion, you agree for AdEx Network to send you news and other related content.
    • \n
\n

Don’t have an AdEx account yet?

\n

Don’t worry! Creating an account is free and only takes a few minutes. We have also have a handy tutorial for this.

\n

👉 Register an account now 👈

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/adex-defi-staking-overview/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/223929f3a3f2654c29fd7e5ec33b178f/73ad6/AdEx_DeFi_Overview.png","srcSet":"/static/223929f3a3f2654c29fd7e5ec33b178f/73ad6/AdEx_DeFi_Overview.png 420w,\n/static/223929f3a3f2654c29fd7e5ec33b178f/ac342/AdEx_DeFi_Overview.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Staking","ADX"],"date":"2020-09-02T12:06:32.950Z","description":"Decentralized finance is the new black, and the native token of AdEx Network, ADX, is a part of that ecosystem. This article will tell you everything you need to know about this.","draft":null,"featured":null,"keywords":null,"popular":true,"title":"Staking ADX & DeFi: Everything You Need to Know"},"id":"556a73c4-7782-5e70-8840-0f287df552a8","html":"

Decentralized finance is the new black, and the native token of AdEx Network, ADX, is a part of that ecosystem. Below is everything you need to know.

\n

What is ADX

\n

ADX is the native token of AdEx Network, a decentralized advertising network with focus on privacy and ethical ads. The token is used to incentivize validator uptime and ensure the smooth running of all advertising campaigns.

\n

Validators are appointed for each advertising campaign on our platform, and are responsible for processing the micropayments between publishers and advertisers (a campaign cannot run without validators) through layer 2 payment channels. The more tokens are staked, the stronger the reliability guarantees of the validator network.

\n

What is AdEx staking

\n

Staking is a way of participating in the AdEx Network ecosystem, while simultaneously earning generous rewards.

\n

Explained in simple terms, staking is the process of locking a certain amount of ADX tokens on the AdEx staking portal in order to increase the trustworthiness of the validators in the platform. Staking allows for AdEx users to have governance over validators, enabling better transparency, reliability and decentralization of the entire process.

\n

It is also a great way of making your cryptocurrency “work” for you and bring you passive income. Right now, our stakers earn both DAI and ADX rewards.

\n

If you want to learn more about the role of staking and validators on the platform, check out this article.

\n
\n

👉 👉 👉 STAKE ADX NOW 👈 👈 👈

\n
\n

The ADX upgrade

\n

We recently performed a major upgrade of the ADX token in order to integrate it with the DeFi and yield farming ecosystem. In this upgrade we added new features like new staking rewards and flash loan functionality, making ADX the first ERC-20 token to implement built-in flash loans. The upgrade also helps us reduce gas costs.

\n

The upgrade prompted us to update our rewards distribution model and introduce rewards not only in DAI but also in ADX. You can learn more about it in this article: New token economics and incentivized staking.

\n

👉 Ready to stake? Here’s a guide!👈

\n

Where do staking rewards come from

\n

DAI rewards come from validator fees, which are taken from processed ad impression payments. Each campaign on AdEx Network is subject to 7% validator fees.

\n

Additionally, we are minting 7 million new ADX tokens. These will be distributed to active (bonded) stakers by the end of 2020 and this is where ADX rewards come from. This is similar to how Compound incentivizes liquidity providers by minting COMP, except in our case we incentivize security providers by minting ADX. We call this security mining.

\n

How much do you earn by staking

\n

Rewards are calculated based on the formulas below. Our early bird stakers (people who create their staking bonds before August 12, 2020, are enjoying returns as high as 200-400% APY (annual percentage yield), while the current APY for new stakers is 120%, which is comparable to most well-established yield farming projects.

\n

For more information on how to calculate rewards, check out this article.

\n
\n

👉 👉 👉 START STAKING NOW👈 👈 👈

\n
\n

What are the risks?

\n

Each pool has a different purpose, reward policy and slashing rules.

\n

Currently the only available pool “Validator Tom” does not have slashing, as it’s the initial “seed” pool.

\n

In addition to this, staking bonds are locked for a certain period of time so in a case of an unexpected market movement, you may not be able to pull your tokens and react quickly.

\n

You should also be aware that staking happens via a smart contract, and every smart contract comes with a certain level of risk as well. In order to minimize this risk, we conduct extensive reviews and audits of the smart contracts we use. Furthermore, the AdEx Staking contract is very simple (less than 100 LoC) and has been battle tested on mainnet since late 2019.

\n

Here are the reports of our latest audits: AdEx Audits

\n

Have more questions about ADX staking? Check our our Staking FAQ page or get in touch via our Help center.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/chainlink-integration-live-mainnet/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/9c052751dee1771c458ddcbf8a7e1a94/73ad6/image1.png","srcSet":"/static/9c052751dee1771c458ddcbf8a7e1a94/73ad6/image1.png 420w,\n/static/9c052751dee1771c458ddcbf8a7e1a94/ac342/image1.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","Staking","ADX","Chainlink"],"date":"2020-10-07T11:27:22.704Z","description":"We are going live on mainnet with an AdEx staking pool that uses a Chainlink-powered ADX-USD price oracle for a novel DeFi concept we call elastic issuance.","draft":null,"featured":true,"keywords":null,"popular":null,"title":"AdEx Goes to Mainnet with Chainlink Oracles Integration, Pioneers Elastic Issuance"},"id":"e76906d1-d8ba-51b7-9567-167c6a5b5616","html":"

In August this year, we announced our upcoming integration with Chainlink for validator uptime verification and publisher staking. Both the AdEx and Chainlink teams are working on implementing these integrations, however, in the meantime we are going live on mainnet with an AdEx staking pool that uses a Chainlink-powered ADX-USD price oracle for a novel DeFi concept we call elastic issuance.

\n

Introducing the AdEx Loyalty Pool and Governance

\n

In the past few months, we have been working hard on the AdEx staking ecosystem and we’ve reached the stage when we are launching a loyalty staking pool and governance system.

\n

This pool features no lockup period, predictable APY (10% - 50% depending on ADX price), tokenized staking through pool tokens, and it paves the way for community-driven AdEx governance!

\n

Unlike the existing Validator Tom staking pool, the new loyalty pool has no lockup period and can be entered/exited at any time. The pool’s purpose is to incentivize holders to migrate their ADX and keep their ADX safe by holding their own keys, rather than keeping ADX on an exchange, and more importantly to participate in the governance of the AdEx Protocol and Network.

\n

Elastic Issuance and Predictable APY

\n

The loyalty pool annual percentage yield (APY) will range from 10% to 50% depending on the ADX price in steps.

\n

This is achieved through elastic issuance, a DeFi concept that we pioneered in order to ensure that pool participants are incentivized to stay in while the price is high, but also to decrease excessive issuance if the price is low.

\n

To get this price information on the LoyaltyPool smart contract, we are using and supporting the Chainlink ADX-USD Price Feed. We selected Chainlink because its price feeds are aggregated from numerous high-quality data sources, secured by a decentralized network of highly reliable Sybil resistant nodes, and operated in a transparent manner that all of our users can independently verify as fair and accurate.

\n

With the data derived from the oracle, we will implement the following APY steps based on the ADX price:

\n

\n \n \n

\n

You can check the full table of steps here in the smart contract.

\n

Limited Participation

\n

To ensure that not too many new ADX tokens are issued while still keeping a predictable APY, we’re limiting this pool to 25 million ADX.

\n

This works on a first-come first-serve basis: once the limit has been reached, new participants cannot enter the pool.

\n

Pool Tokens

\n

Unlike regular validator pools, the loyalty pool is tokenized. This means it wraps ADX in its own token (ADX-LOYALTY) that can be transferred, traded, locked for governance or otherwise interacted with, to take advantage of the vibrant DeFi ecosystem on Ethereum.

\n

This token is essentially an interest-bearing ADX derivative, similar to the Yearn Finance vault system.

\n

Additional Rewards

\n

Other than the 10-50% predictable APY, the loyalty pool carries the ability to receive and redistribute any ADX sent to it. This means that it can be used for distributing additional rewards to ecosystem participants.

\n

For example, when there are multiple validator pools, the pool creator may choose what happens to slashed ADX beforehand: whether they get burnt or they get sent to the loyalty pool.

\n

Furthermore, this could be used to redistribute network income to governance participants via a buyback-and-make model.

\n

Governance

\n

Thanks to snapshot.page, loyalty pool participants (ADX-LOYALTY holders) can vote on various proposals related to the development of AdEx, both the underlying protocol and the ad network on top of it.

\n

Proposals will be submitted by the AdEx team and voted on by the community, and based on this signalling we’ll make decisions regarding the road ahead.

\n

At this stage, proposal voting outcomes are not binding, unless explicitly marked as such.

\n

This governance mechanism can be used to change the pool parameters, such as loyalty pool price-issuance steps, Validator Tom pool staking incentives, publisher and advertiser incentives, etc.

\n

Smart Contracts and Audits

\n

The AdEx loyalty pool contract has been audited - but as we’ve seen multiple times in the crypto space, audits do not guarantee security.

\n

This is why, as with any other contract we’ve launched on mainnet, we perform extensive internal reviews and we ensure there’s full test coverage including adverse cases.

\n
\n

About Chainlink

\n

Chainlink is the most widely used and secure way to power universal smart contracts. With Chainlink, developers can connect any blockchain with high quality data sources from other blockchains as well as real world data. Managed by a global, decentralized community of hundreds of thousands of people, Chainlink is introducing a fairer model for contracts. Its network currently secures billions of dollars in value for smart contracts across the decentralized finance (DeFi), insurance and gaming ecosystems, among others.

\n

Chainlink is trusted to deliver definitive truth by hundreds of organizations to provide continuous, reliable data feeds. To learn more, visit chain.link and follow @chainlink on Twitter.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/monthly-stats-december-2020/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/a7a93bc6fef9622144067f72c9f5bfbb/73ad6/monthly-stats-dec20.png","srcSet":"/static/a7a93bc6fef9622144067f72c9f5bfbb/73ad6/monthly-stats-dec20.png 420w,\n/static/a7a93bc6fef9622144067f72c9f5bfbb/ac342/monthly-stats-dec20.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News"],"date":"2021-01-12T13:29:36.073Z","description":"It is time for our December transparency report. Take a look at the notable statistics from the AdEx ecosystem.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"AdEx in Numbers: December 2020"},"id":"028d0ff6-5b1b-5d40-8e9d-bfb6ffa091cd","html":"

Last month, we began an initiative of publishing monthly transparency reports to highlight notable statistics from the AdEx ecosystem.

\n

We are continuing with this and it’s time to share the numbers for December 2020.

\n

The AdEx platform continued growing - we served close to 70 million unique impressions (up 57% from the previous month) - these equal 70,000,000 micropayments on Ethereum. The number of registered users also kept an uptrend and we are close to 6,000 registered publishers and advertisers.

\n

Take a look at the platform growth statistics:

\n

\n \n \n

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/monthly-stats-february-2021/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/dc1c8e889ba56be2b72fd88215618d4c/73ad6/transparency-report-feb2021.png","srcSet":"/static/dc1c8e889ba56be2b72fd88215618d4c/73ad6/transparency-report-feb2021.png 420w,\n/static/dc1c8e889ba56be2b72fd88215618d4c/ac342/transparency-report-feb2021.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News"],"date":"2021-03-02T15:23:13.441Z","description":"February was another good month for AdEx Network: our ecosystem continued thriving. Check out all the details in our monthly transparency report. ","draft":null,"featured":null,"keywords":null,"popular":null,"title":"AdEx in Numbers: February 2021"},"id":"0c66d6c6-c676-5594-bdea-b7950f0b49f7","html":"

February was another good month for AdEx Network: our ecosystem continued thriving.

\n

The advertising platform maintains its consistent growth and we are nearing 7 thousand corporate users, with 432 of them being active advertisers and publishers in February.

\n

Our sales team is busy at work attracting new clients and spreading the word about the benefits of contextual targeting, micropayments and full spend/revenue transparency. Meanwhile, our development team is actively working on AdEx V, which will bring significant improvements to the user experience of the platform.

\n

Let’s take a look at the numbers.

\n

\n \n \n

\n
\n

On the staking side, things are also developing stellarly - all of our indicators there are on the rise (number of stakers, total tokens staked, ADX-LOYALTY holders, and so on.

\n

In fact, the AdEx Loyalty pool that allows community members to simultaneously earn generous rewards and participate in governance, is getting closer to its cap. The pool has a limited participation of 30 million ADX staked, and it’s currently at 25+ million. If you’re not participating in it yet, you can learn more about it from this article.

\n

AdEx V will bring some amazing upgrades to AdEx staking as well as to the advertising platform, so there is a lot to expect. If you want to stay up to date with all the news, sign up for our email newsletter - there’s a sign-up form on the Staking portal.

\n

\n \n \n

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/monthly-stats-january-2021/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/20b220b4aab273e0ba6a1ca738f5e595/73ad6/transparency-report-jan2021.png","srcSet":"/static/20b220b4aab273e0ba6a1ca738f5e595/73ad6/transparency-report-jan2021.png 420w,\n/static/20b220b4aab273e0ba6a1ca738f5e595/ac342/transparency-report-jan2021.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News"],"date":"2021-02-01T15:19:48.536Z","description":"January flew by and it's time to share with you our monthly transparency report. ","draft":null,"featured":null,"keywords":null,"popular":null,"title":"AdEx in Numbers: January 2021"},"id":"97745fc0-d190-5890-bde5-86ebf3c0f9a3","html":"

January flew by and it’s time to share with you our monthly transparency report. We started the new year strong, and we’re working tirelessly to maintain our growth. Take a look at what we achieved this past month.

\n

On the platform side, we reached a new benchmark: 6,000 registered corporate clients (advertisers and publishers). We saw a MoM growth of 6.6%.

\n

The number of active advertisers grew slightly, and we saw an expected increase in the registered publishers as well. We served 19% more advertising impressions than we did in December 2020.

\n

Overall, the platform is gaining significant traction, and we’re seeing more and more signups from customers that are generally underserved by the advertising industry for one reason or another. With everything planned in our roadmap, we expect this to remain a sustainable trend.

\n

\n \n \n

\n
\n

AdEx staking is also growing nicely: in January, we have attracted 17% more stakers to the Validator Tom pool.

\n

The number of ADX tokens staked in the Loyalty Pool has increased by 9.25%.

\n

With AdEx Farming now over, token holders have selected to re-invest their ADX into the available pools. This is good for the entire AdEx ecosystem as it ensures a more stable token, and increasing support of by our community. As you may know, staking reinforces the accountability of validators, which in turn ensure the smooth running of the advertising platform.

\n

Let’s take a look at the numbers:

\n

\n \n \n

\n
\n

On the staking side, we implemented the planned Validator Tom contract upgrade. It brought many benefits to stakers, so were thrilled to see 97% of the staked bonds migrate within the first 24 hours of the upgrade, despite Ethereum network congestions and high gas fees. Everyone who migrated qualified for a migration bonus - we distributed more than 1.2 million ADX tokens as bonuses.

\n

The numbers of ADX holders and tokens staked to the Validator Tom and Loyalty pools rose as well.

\n

\n \n \n

\n

Meanwhile, we continued developing our staking and farming ecosystem. Both have been a success and that’s no surprise - staking and farming ADX is rather profitable for our token holders.

\n

Currently, there are more than 7 million US dollars in the AdEx farm alone, and participants are sharing 4,375,000 million ADX tokens as rewards. Meanwhile, the annual percentage yield (APY) of the Validator Tom staking pool remains above 50%, granting stakers pretty good returns.

\n

There’s 30 million ADX staked in the Tom pool, 16 million in the loyalty pool and over 10 million ADX on Balancer and Uniswap, which means that over 53% of the circulating ADX supply is locked in staking or DeFi.

\n

But enough chit-chat. Let’s take a look at the numbers:

\n

\n \n \n

\n

The incentivized liquidity provision program is ending on December 20th, but we decided to extend it by 8 days - until December 28th. It is imporant to note that farming rate will be reduced by 50% for the extended period though.

\n

The incentivized pools are:

\n\n

Is it too late to participate?

\n

Not at all. To participate, you need to deposit funds into one of the pools, and you’ll receive a special LP token representing your share in that pool. You can then stake this LP token on the Farm page of our staking portal to start incurring ADX rewards. This page also contains links to the respective Uniswap/Balancer pools.

\n

Rewards will be proportional to the amount of liquidity you’re providing, and updated each block. We recorded step-by-step tutorials to make it even easier for everyone to start farming - watch the videos here.

\n
\n

👉 👉 👉 FARM ADX NOW 👈 👈 👈

\n
\n

As decided by the community, staking continues in 2021 with fresh 20 million $ADX

\n

\n \n \n

\n

In 2021 there will be 20 million $ADX issued for the $ADX incentive pool. This was decided by the AdEx community on the first AdEx governance vote that took place on snapshot.page in November. Read more about the vote on our blog.

\n

What does this mean for staking?

\n

Although originally announced until the end of 2020, $ADX staking continues in 2021. If you are already staking $ADX, you don’t have to do anything to continue receiving $ADX rewards - just don’t unbond your stake and let your funds grow. With 20 million $ADX yet to be rewarded, it’s not too late at all to start staking now, so if you were considering it - now’s the perfect time to stake.

\n

Note that in the first days of 2021 there might be a minor delay of receiving $ADX rewards - however staking will soon continue, so no need to worry about that.

\n
\n

👉 👉 👉 STAKE ADX NOW 👈 👈 👈

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adex-farming/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/417e3dc01ff62b2dfae3a5dd4b623546/73ad6/farming.png","srcSet":"/static/417e3dc01ff62b2dfae3a5dd4b623546/73ad6/farming.png 420w,\n/static/417e3dc01ff62b2dfae3a5dd4b623546/ac342/farming.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Staking","ADX","DeFi","Yield farming"],"date":"2020-11-17T12:42:33.993Z","description":"We are delighted to announce a new ADX incentive program (a.k.a farm) for liquidity providers.","draft":null,"featured":true,"keywords":null,"popular":true,"title":"ADX Farming: Announcing Incentivized Liquidity Providing on Uniswap/Balancer"},"id":"28a6d485-3c24-56d4-84f8-205ce51d2148","html":"

We are delighted to announce a new ADX incentive program (a.k.a farm) for liquidity providers: over 2 million ADX will be distributed to people who supply liquidity on the Balancer ADX/yUDS pool, Uniswap ADX/ETH pool and other community requested pools.

\n

The program starts at around 16:40:00 UTC on Friday, Nov 20, 2020 (Ethereum block 11296000) and will last approximately for 30 days until Sunday, December 20, 2020.

\n

The main incentivized pools are:

\n\n

It’s important to note that AdEx Network will not be participating in ADX farming as a company. Instead, we have transferred all liquidity pool tokens (LP) we hold to our multisig, so the community can verify we are not using them for farming.

\n

How to participate?

\n

To participate, you need to deposit funds into one of the pools, and you’ll receive a special LP token representing your share in that pool. You can then stake this LP token on the Farm page of our staking portal to start incurring ADX rewards. This page also contains links to the respective Uniswap/Balancer pools.

\n

Rewards will be proportional to the amount of liquidity you’re providing, and updated each block.

\n

If you’re participating in the Balancer pool, you have the option of only one asset (e.g. only yUSD instead of both ADX and yUSD), but keep in mind this will instantly convert your position to the respective 70%-30% split ADX/yUSD that the pool mandates.

\n

Community-requested pools

\n

In order to increase the awareness of AdEx within the various other communities, we’re allocating a small portion of the LP rewards to pairs that do not include ADX. Each of these pools will be allocated a total of 250k ADX over 20 days.

\n

The list of pairs is as follows:

\n
    \n
  • ETH/BAL on Balancer
    • \n
  • ETH/YFI on Uniswap
    • \n
  • ETH/UNI on Uniswap
    • \n
  • ETH/LINK on Uniswap
    • \n
\n

Keep in mind we may be adding more community-requested pools during the course of farming. Please let us know what your favorite Uniswap/Balancer pools are, so we can take them into consideration.

\n

What’s the APY

\n

At this point, it is too early to project the APY of this farm, because we don’t know the amount of liquidity that will be staked yet.

\n

To calculate the APY, you have to consider the rewards allocated to a specific pool, time period, and the current value of all LP tokens deposited into the pool. For example, if there’s a total of $200k worth of LP tokens in the pool, 1.5 million ADX over 30 days rewarded for ADX/yUSD, and one ADX costs $0.25, then the APY is (1500000/30*365 * 0.25)/200000 = 2281.25%

\n

Because farming only goes on for 30 days, it’s better to calculate the reward for the farming period itself: (1500000 * 0.25)/200000 = 187.5%.

\n

Smart contracts

\n

We use a fork of the MasterChef contract which has been battle tested and ran without significant issues or vulnerabilities on Sushiwap, Sakeswap, PICKLE and others. The migrate method has been removed, which means that only depositors themselves have access to their funds.

\n

Additionally, we’ve subjected it to internal reviews/tests by our team, and found no significant issues.

\n

You can review the contract here: https://etherscan.io/address/0xc0223ab23b519260ae7c52dfb0a3dff65da8385a

\n

Risks

\n

We recommend participating in this only if you’re experienced in providing liquidity on Uniswap/Balancer, as it’s riskier and harder than normal staking.

\n

You may be subjected to impermanent loss, as well as to additional smart contract risks from keeping your funds on Balancer, Uniswap, yearn and Curve (in case of yUSD). While all these projects are heavily audited with a solid security track record, more complexity always equals more risk.

\n

The ADX-LOYALTY pool

\n

Recently, we launched the loyalty pool: a staking pool that issues the ADX-LOYALTY governance token.

\n

Currently, ADX-LOYALTY can be minted by depositing ADX to the loyalty pool, but once the maximum of 25 million ADX locked up is reached, the only way to obtain ADX-LOYALTY will be by using public markets, such as Balancer and Uniswap.

\n

Later during the farming period, we will be creating a Balancer pool for ADX-LOYALTY against yUSD and allocating a significant amount of ADX (1+ million) to it, enabling farmers to quad-dip into rewards and earn from yUSD (earning interest and Curve swap fees), ADX (earning from holding ADX-LOYALTY), Balancer swap fees, BAL rewards and finally, of course, ADX rewards for providing liquidity.

\n
\n

👉 👉 👉 FARM ADX NOW 👈 👈 👈

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/adx-flash-loans/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/bd33b68f77f5093935a4b9e36224ff08/73ad6/adx_flash_loans.png","srcSet":"/static/bd33b68f77f5093935a4b9e36224ff08/73ad6/adx_flash_loans.png 420w,\n/static/bd33b68f77f5093935a4b9e36224ff08/ac342/adx_flash_loans.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","ADX","Staking"],"date":"2020-08-14T12:58:50.437Z","description":"DeFi features have arrived to AdEx: we're very excited to announce that the new ADX token has gained support for flash loans on the Ethereum mainnet. ","draft":null,"featured":null,"keywords":["DeFi","flash loans"],"popular":null,"title":"ADX Flash Lending Pool Now Available on Mainnet"},"id":"a7d1517e-c3f8-5c22-86f1-0b0fea1c7b65","html":"

DeFi Features have arrived to AdEx

\n

We’re very excited to announce that the new ADX token has gained support for flash loans on the Ethereum mainnet!

\n

The contract has been deployed and funded on Mainnet and Goerli after a successfully conducted audit last week.

\n

Here are the addresses:

\n\n

This pool contains 2 million ADX tokens. Future pools with more liqudity will be added at a later point in time.

\n

What are flash loans?

\n

In Ethereum, transactions can perform multiple actions at once in an atomic manner. Atomic means that either the whole transaction succeeds, therefore applying all these actions on the blockchain, or it fails, which does not change the blockchain at all: essentially as if nothing happened.

\n

This is how flash loans work: within one Ethereum transaction, you borrow, perform some actions, and as long as you return the same amount by the end of the transaction, it’s valid and it will succeed. Otherwise, the whole transaction will revert, meaning that it will be as if you never borrowed the funds.

\n

What’s the use case of ADX flash loans?

\n

Imagine you have two decentralized exchanges that trade ADX at different prices. This is actually a real case, as the new ADX token is listed both on Uniswap and Mooniswap.

\n

If the price diverges significantly, anyone can, in a single Ethereum transaction, do the following:

\n
    \n
  1. Borrow ADX from the flash loans contract;
    2. \n
  2. Sell the ADX on the higher priced pair;
    3. \n
  3. Use the proceeds to buy ADX on the lower priced pair;
    4. \n
  4. Return the ADX to the flash loan contract, keeping the additional ADX as profit.
    5. \n
\n

If the transaction is structured in a way that prevents the flash loan contract from taking the loan back, it will be an invalid transaction, therefore it won’t be accepted by Ethereum nodes won’t make any changes to the blockchain state.

\n

This enables anyone to arbitrage the ADX markets without permission or liquidity, which is beneficial for ADX markets, as it ensures a consistent price between them and therefore better UX for traders.

\n

Token economics: Where do the tokens come from?

\n

The new tokens were created as part of the token upgrade, and specifically allocated for this built-in flash lending pool.

\n

While the 2 million ADX in the flash loans contract will be reflected in the total supply, they are permanently locked in the contract and cannot be taken out, ever.

\n

Another way to look at this is to imagine that the ADX token smart contract can issue a loan within the context of an Ethereum transaction, only if it’s possible to take it back within the same transaction.

\n

In the future, if there’s demand, a larger flash lending pool will be created, potentially with a small fee payable in ADX that will be automatically burnt, therefore deflating the supply.

\n

How can I use this?

\n

If you are a developer, head over to our protocol repository here: .

\n

Have a look at the following resources:

\n\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adx-bsc-pancakeswap/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/7d98501a6e0f376a16dbd973a62357c4/73ad6/adx-on-bsc-pancakeswap.png","srcSet":"/static/7d98501a6e0f376a16dbd973a62357c4/73ad6/adx-on-bsc-pancakeswap.png 420w,\n/static/7d98501a6e0f376a16dbd973a62357c4/ac342/adx-on-bsc-pancakeswap.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["ADX","News"],"date":"2021-03-29T13:47:25.475Z","description":"ADX is now available on Binance Smart Chain, as well as on PancakeSwap","draft":null,"featured":null,"keywords":null,"popular":null,"title":"ADX Now Available on Binance Smart Chain (BSC) and PancakeSwap"},"id":"82eb6d18-be7c-55a6-ac97-0e4e96530cbc","html":"

We are happy to announce that our native ADX token is now available on Binance Smart Chain (BSC) and on PancakeSwap. This is coming as a result of community demand combined with our strive to be blockchain agnostic and DeFi-friendly. 

\n

BSC is a good way to temporarily circumvent some of the issues Ethereum has been struggling with lately - lack of scalability, increasing transaction fees that make it almost unusable, network congestions, etc. A lot of Ethereum dapps have their equivalents on BSC, making it an important part of the vibrant DeFi ecosystem we see blossoming in front of our eyes - and all this at significantly lowered fees. 

\n

This is why we are glad to offer our community access to wrapped ADX as a convenient way to participate in the BSC DeFi ecosystem. 

\n

To transfer ADX to the BSC, you just need to withdraw through Binance. Both the Ethereum and the BSC versions of ADX are supported on Binance for withdraw/deposit.

\n

\n \n \n

\n

What is Binance Smart Chain

\n

Binance Smart Chain is a blockchain environment for creating decentralized applications. It is essentially a fork of Ethereum but it was created with built-in compatibility with Binance Chain. The consensus mechanism of BSC is PoA (proof of authority), and the tokens on it follow the BEP-20 standard.

\n

What’s important to note is that a lot of novice users confuse Binance Chain and Binance Smart Chain but it’s important to know that these are two separate blockchains that run parallel to each other. If you are curious about that, we recommend this article. 

\n

PancakeSwap Listing: ADX/USDT

\n

We mentioned that most Ethereum dapps have their BSC counterparts. One such example is PancakeSwap - a BSC equivalent of Uniswap. This is an automated market maker (AMM) where you can exchange the wrapped ADX tokens or provide liquidity for them.

\n

We are happy to announce that ADX has been listed on PancakeSwap, against USDT!

\n

\n \n \n

\n

Here where to trade ADX on PancakeSwap: https://exchange.pancakeswap.finance/#/swap?inputCurrency=0x6bff4fb161347ad7de4a625ae5aa3a1ca7077819.

\n

And the address of the pair itself: https://bscscan.com/address/0x090c410a2e337ef3f6407c2c928eb85246443701

\n

What else can you do with wrapped ADX 

\n

On BSC, you can do basically everything you can do with the regular ADX on various Ethereum dapps and DeFi platforms. You can trade it on exchanges like BurgerSwap or BakerySwap, send it to other people, keep it in a wallet like Metamask or Trezor, etc. The main difference is that whatever you do on BSC, it will cost you a lot less in fees.

\n

Keep in mind that some Ethereum dapps such as the AdEx Staking portal do not have BSC equivalents.

\n

BSC vs. Ethereum

\n

BSC is based on Ethereum’s code (namely go-ethereum, a.k.a. geth), and it runs a different consensus mechanism than the Ethereum mainnet. The combination of a fresh state chain plus a consensus mechanism with a low number of validators provides a solution to Ethereum’s high gas fees, but it should be noted that it’s a compromise that involves a higher degree of centralization. Also, because the blockchain state size increases over time, it’s bound to run into congestion issues as well if the network doesn’t evolve beyond what it is now.

\n

We do think that the existence of the BSC is greatly beneficial to the DeFi ecosystem, as it increases the accessibility of most dapps due to the lowered fees.

\n

What’s important to remember

\n

Whenever you’re handling your ADX tokens, make sure to distinguish the Ethereum ones (these are ERC-20) tokens from the wrapped ADX on BSC (BEP-20 tokens). While these are pegged to each other and hold the same value, they remain different tokens with different contract addresses.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/adx-staking-is-here/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2,"src":"/static/2fa4b5f8119e7423fb1b748538375747/73ad6/AdEx_Staking.png","srcSet":"/static/2fa4b5f8119e7423fb1b748538375747/73ad6/AdEx_Staking.png 420w,\n/static/2fa4b5f8119e7423fb1b748538375747/5a180/AdEx_Staking.png 1280w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","ADX","Staking"],"date":"2019-12-27T10:38:17.835Z","description":"We have some exciting news: ADX token holders can now stake them and earn from validator fees.","draft":null,"featured":true,"keywords":["ADX","staking","AdEx Registry"],"popular":null,"title":"AdEx Staking released: you can now stake ADX to earn validator fee rewards"},"id":"25eea14b-e55a-529a-8da2-975ba70baafa","html":"

Happy holidays from the AdEx team! It’s time for another AdEx Registry update, and this time it’s the big one - you can finally stake your ADX to start earning a portion of the network validator fees.

\n

Last year around the same time, we announced the AdEx Registry and ADX staking.\nEarlier this month we revealed the architecture of the AdEx Registry.

\n

Today marks the launch of the AdEx staking app, which you can find at staking.adex.network. This is the user-facing part of the Registry, where anyone can stake their ADX on one of the staking pools.

\n

The first available staking pool is the “Validator Tom”: as the name suggests, this is the pool of the Tom validator, which is operated by us. We will distribute the fees it earns proportionally to stakers in this pool.

\n

Under the hood, the staking app interacts with the Staking contract, which runs on Ethereum and is deployed here.

\n

Here’s what you need to know:

\n
    \n
  1. The only official user interface is https://staking.adex.network (GitHub).
    2. \n
  2. You need Metamask and you stake the ADX token.
    3. \n
  3. There is a 30 day lock-up period.
    4. \n
  4. Reward distribution will start by the end of Q1 2020.
    5. \n
  5. You will receive a proportional part of the collected validator fees.
    6. \n
  6. The smart contract source code and audit results can be found here. It passed a security audit by G0 group.
    7. \n
\n

Here’s how to stake:

\n
    \n
  1. Make sure you have Metamask installed and set-up. Make sure you have ADX and some ETH for gas in your Metamask account.
    2. \n
  2. Go to staking.adex.network. Metamask will ask you whether you want to connect to it; approve the request.
    3. \n
  3. Click on “Stake your ADX” and fill the form - currently the only available pool is the “Validator Tom” pool, so select that one. Type in the amount of ADX tokens you want to stake.
    4. \n
  4. Once you’ve filled the form, the “Stake ADX” button will become active. Click it and two Metamask popups will appear one after the other. You need to approve both.
    5. \n
  5. Once those transactions are mined (you can check in the Metamask UI), a bond will appear in the bonds table.
    6. \n
\n

Congratulations, you did it! We will start distributing rewards to stakers in this pool in 2020, so keep coming back to check your rewards!

\n

If you encounter any issues, please contact us through the chat on the bottom right on the website.

\n

Note: a full tutorial is coming soon.

\n

FAQ

\n

What is the AdEx Registry?

\n

The AdEx Registry is a mechanism that incentivizes AdEx validators to stay online and not misbehave. You can read more here.

\n

This is accomplished by allowing validators to stake ADX against their availability - if they go offline, they will get slashed (lose some of the ADX). The higher the ADX staked for a validator, the more credibility it has.

\n

Users can also stake ADX through staking pools.

\n

What is a bond?

\n

A bond is a certain amount of ADX tokens locked on the smart contract, or in other words - an individual ADX deposit for staking.

\n

What is a staking pool?

\n

A staking pool is a collection of multiple bonds by any number of users. Each pool has a different purpose, reward policy and slashing rules- usually a pool would be associated with a validator, meaning that you’d get a portion of that validator’s revenue.

\n

Staking towards a validator pool is essentially a vote of confidence in this particular validator.

\n

Is staking only for validator operators?

\n

No, anyone can stake through staking pools, as long as they hold ADX tokens.

\n

Is there a minimum for staking?

\n

The staking system has no minimum, but certain pools might require a minimum amount staking before they start distributing rewards. For now, there’s only one pool (Validator Tom) and it has no minimum. We recommend staking at least 300 ADX.

\n

Can I get slashed?

\n

This is specific to every pool. The “Validator Tom” pool has no slashing.

\n

Is there a lock-up period?

\n

Yes - it’s hardcoded to be 30 days.

\n

If I stake, what will I be earning from and how much is the reward?

\n

The rewards you will get are specific to every pool. The “Validator Tom” pool will distribute its fee earnings proportionally to each staker. The fee earnings will be 5% of the total volume, which you can track on our Explorer.

\n

The projected APR for the “Validator Tom” pool can be calculated by this formula: validatorFee * annualVolumeInUSD / totalStakeInUSD. This may vary quickly since all those parameters change dynamically, including the ADX price. For example, at the time of writing, it is 5% * 198k / 161k, which equates to 6.14%.

\n

Please note that unlike other staking systems, the AdEx Registry distributes rewards without inflation of the ADX token. This is because validator fees are in DAI, and come from organic ad campaign payments.

\n

If reward distribution starts next year, why would I stake now?

\n

Rewards will be calculated based on the total lifecycle of your bonds. This means that, for example, if reward distribution launches in March, you will still receive rewards for January and February.

\n

What if I want to run my own validator?

\n

You can run your own validator and once we launch the reward distribution mechanisms, you create your own pool. Please contact us for more information.

\n

What if I don’t have ADX

\n

You can buy ADX on the following exchanges: Binance, Bittrex, Upbit, Huobi Global and others.

\n

Can I review the source code?

\n

Yes! In fact, we encourage you to independently review the source code if you want to stake large amounts.

\n\n

Was the system audited?

\n

Yes, the contracts were audited by the G0 group (read more here) and the UI was audited internally.

\n

Is there inflation involved?

\n

No, becase the rewards come from validator fees - which are collected from ad payments, which are in DAI.

\n

The ADX token is permanently capped to 100,000,000 million, all of which are already minted.

\n

Is the Registry running on Polkadot?

\n

The staking contract is on Ethereum. In the future, the slasher component, which monitors validator uptime, will be running on Polkadot.

\n
\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adx-token-swap/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAYAAAC0VX7mAAAACXBIWXMAAA7EAAAOxAGVKw4bAAACu0lEQVQozz2SW0jTYRiHhyFmbnPzL+GMzMxDhkR0FV3URVFQEFEXJd1YFBV0ECoILUyZncjKUTZD00wlrDw0Dx3VbIZrLufacstN26yVOmmNMqTD02dGLzx879Xzfi+/VxbdepLkriKWm0pI6dGRar5KuvU6Sf16Eq16Uu3lLBRk2CpY9FKPsucKSkspSms5yv6bKB21KFx3UHgaUXhbkKnbtWwz3eKw3cBGWy2ZzgYODLSweeAum4bvc2q4i0yXgX2+DrY4mlCZrhHzQo/afAOFsw6Fuwn5u1bkI4+R+zuRqbrPk6A7QKJ2N8naPaTm7SIlfzfpuTtJqMohuTaPdO1+0nJ2kXr2IBm5e1miPSzIRu1qROl7RNT7dqI+Gpkz2iOElktomgtIrM4hqTqXpJoTJNbnCwpIaCpkfqNW9IXMM5xD9fAC0Q1niHhWgrylGJmzEZnvCVF+I5GjL4kM9CGLMV8i7fQ+lmbvION4FimlR1nQUEBacTaLiw6x7GgWmpazaD43s2asnfXBbtZ+esGqUQvrPplZKZjl7yZ8rJeIgA2Z1HsZzYNC4g0FaNq0xBkvEmfSEd91kbkipChjERvEao6pIPyGXz9gwm1l6vk1xiZDGL5PsC7wGmm0F/m4VfywT4fKfvUv6v4rqN/okbyVIrEK0t7XkTVhpDg0QOjnFNNl+RDCZu/F2VnGl8lvTIkpbZPjHAt6WBGwC+ErHTGWYiRBjPkykq2EWHc56sEy5nuqWOGtZ7v/KR3f/IR+/2BwaAKX7yvBr/yvIwEHkV4RzsizaaEQ/ZNOv5LrOpK7bEYqkAvxbMHqkWaOB8ycHO8jd6wPbfA1+UEHW8dNJAy3EvG2AflQ6z+hZQbJWfpXJg3OMC2Ndd8g1lOBSjBb9OGeSsKHqggbqiFs+DazvHeZ4xPn47qH3FnPH9jRF4k+CkfQAAAAAElFTkSuQmCC","aspectRatio":1.9090909090909092,"src":"/static/cdff50d97cc000c7a366ba80d04ea777/73ad6/token-swaps-are-live.png","srcSet":"/static/cdff50d97cc000c7a366ba80d04ea777/73ad6/token-swaps-are-live.png 420w,\n/static/cdff50d97cc000c7a366ba80d04ea777/ac342/token-swaps-are-live.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","ADX","Staking"],"date":"2020-08-20T15:10:43.958Z","description":"We are in the process of upgrading the ADX token to add staking incentives and DeFi features, and you can now upgrade your old tokens to the new ones.","draft":null,"featured":null,"keywords":["News","ADX","Staking","DeFi"],"popular":null,"title":"ADX Token Upgrade: Time to Swap Your Tokens"},"id":"8394a4bf-2d6e-5e77-ac6b-44342de11e6a","html":"

As you know from the original announcement, we are in the process of upgrading the ADX token to add staking incentives and DeFi features. So far, we have successfully audited and deployed the new contracts, launched built-in flash loans and gained exchange support - and most importantly, announced the new token economics and incentivized staking.

\n

Today, we have reached an important milestone - it’s finally time to release our token upgrade tool and urge our community to upgrade their ADX to the new token, since exchanges will no longer accept the legacy ADX.

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Exchanges support

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To avoid confusion, we recommend you don’t deposit your tokens to exchanges until all of them migrate to the new ADX and you’ve swapped your tokens through our official tool.

\n

If your tokens are already on any of the exchanges mentioned below or staked on staking.adex.network, they have been automatically upgraded.

\n
    \n
  • ✅ Binance - already trading the new ADX (announcement)
    • \n
  • ✅ Upbit - already trading the new ADX (announcement)
    • \n
  • ✅ Bittrex - already trading the new ADX (announcement)
    • \n
  • ✅ Uniswap - already trading the new ADX
    • \n
  • ✅ 1inch.exchange - supports the new ADX
    • \n
  • ✅ Huobi - already trading the new ADX, withdrawals and deposits enabled (announcement)
    • \n
  • ✅ HitBTC - already trading the new ADX (announcement)
    • \n
\n

If you have tokens on an exchange that isn’t listed above or hasn’t announced plans to support the new ADX, we recommend that you withdraw them to your own wallet and upgrade them.

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How to upgrade?

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First, you need the MetaMask browser extension and you need to hold your ADX on it. If you use a hardware wallet such as Trezor or Ledger, you can easily connect it to MetaMask (this doesn’t export your private keys). If you use a keystore file (JSON), you can still import it.

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Once you’ve got your ADX wallet set up with MetaMask, you have to go to staking.adex.network - you will be prompted to upgrade your legacy ADX (see image below).

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\"staking

\n

Just click “Swap now” and sign the pending MetaMask transactions. Once the transactions are confirmed on the Ethereum network, you’re all set.

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If you close the pop-up by mistake, you should simply reload the page and it will appear again. If you see no pop-up, make sure you have connected the correct Metamask address and that you have no active pop-up blocker.

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OPTIONAL: After this, we recommend that you add the new ADX to MetaMask so that it shows in “Assets”. Here’s how to do it:

\n
    \n
  1. Go to “Assets.”
    2. \n
  2. Scroll to the bottom and click “Add Token”
    3. \n
  3. Select “Custom Token” and enter 0xade00c28244d5ce17d72e40330b1c318cd12b7c3 - the two other fields (decimals and name) will fill up automatically.
    4. \n
  4. Click on “Next” to finish the process.
    5. \n
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How to find out whether I hold the new or the legacy ADX?

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    \n
  • On Etherscan, the legacy token will show up with the name “AdEx”, symbol ADX and token address 0x4470BB87d77b963A013DB939BE332f927f2b992e
    • \n
  • On Etherscan, the new token will show up with the name “AdEx Network”, symbol ADX and token address 0xADE00C28244d5CE17D72E40330B1c318cD12B7c3
    • \n
\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/adx-trading-competition-binance/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9090909090909092,"src":"/static/3857d338e33612e03f5a1618b8240985/32796/binance-trading-competition-chart.jpg","srcSet":"/static/3857d338e33612e03f5a1618b8240985/32796/binance-trading-competition-chart.jpg 420w,\n/static/3857d338e33612e03f5a1618b8240985/e4420/binance-trading-competition-chart.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["ADX","NEWS"],"date":"2020-09-21T07:51:59.479Z","description":" To celebrate our successful token upgrade on Binance, we teamed up with them to run a trading competition. The prize pool is huge - you can win 60,000 USD in prizes (payable in ADX tokens).","draft":null,"featured":null,"keywords":null,"popular":true,"title":"ADX Trading Competition on Binance, $60,000 in ADX to Be Won!"},"id":"ea17b9bb-d39b-53e7-b5ee-ed7d93681e3c","html":"

Attention, traders, holders, Chads and devoted ADX fans! To celebrate our successful token upgrade on Binance, we teamed up with them to run a trading competition. The prize pool is huge - you can win 60,000 USD in prizes (payable in ADX tokens) There is something for everyone - we are doing both a trading competition, and a prize raffle. See what we’ve got for you!

\n

🎯Competition: Trade ADX and Win $40,000 USD in ADX Tokens!

\n

If you’re into candlestiicks, bars and charts, this one’s for you. Participants in the trading competition will be ranked based on the total ADX trading volume traded on their Binance account (including both buys and sells) across all ADX spot or margin trading pairs during the competition period.

\n

The reward structure is as follows:

\n
    \n
  • 🥇1st place: 10,000 USD in ADX tokens
    • \n
  • 🥈2nd place: 6,000 USD in ADX tokens
    • \n
  • 🥉3rd place: 4,000 USD in ADX tokens
    • \n
  • 🎖4th-10th place: split 20,000 USD in ADX tokens equally
    • \n
\n

🎲 Lucky Draw: Trade ADX to win $100 USD in ADX Tokens!

\n

If you’re not a super competitive trader, you still have a chance in our promotion. All users with a total trading volume of 20,000 ADX or more (including both buys and sells) during the competition period will qualify for lucky draw, where 200 lucky winners will be randomly drawn to each win 100 USD in ADX tokens.

\n
    \n
  • The lucky draw rules are as follows.
    • \n
  • \n
      \n
    • We will take the final 8 numeric digits of the last Binance chain hash value at 2020/09/** 11:59 PM (UTC) as the winning number.
      • \n
    • We will then use this winning number to match User IDs from the first digit onward. The 200 lucky winners whose IDs have the most consecutive identical digits will win the lucky draw.
      • \n
    • If the number of matches exceeds the number of winners, we will then further select winners based on their User IDs in ascending order (The earlier the registration time, the lower the UID number).
      • \n
    \n
    • \n
  • For example:
    • \n
  • \n
      \n
    • Assume that the last Binance Chain block hash value before 2020/09/** 11:59 PM (UTC) is: 3E53A755905113FD1738F0A585D65CE4AC942AAF214625512E30A07FBBA5DFA5
      • \n
    • Removing the letters from the hash value gives us a string of numbers: 3537559011317380585654942214625512300755
      • \n
    • The winning number is 12300755.
      • \n
    • \n
        \n
      • Comparing the last 8 digits of all User IDs, if it matches the last 8 digits of the winning number 12300755, the user will be a winner.
        • \n
      \n
      • \n
    • If the first digit does not match, the last 7 digits of the User IDs are compared. If they match the last 7 digits of the hash value 2300755 exactly, the user will be a winner.
      • \n
    • If the first 2 digits do not match, the last 6 digits of the User IDs are compared. If they match the last 6 digits of the hash value 300755 exactly, the user will be a winner
      • \n
    \n
    • \n
\n

Terms & Conditions:

\n
    \n
  • If you don’t have a Binance account, click here to get a 10% trading fee discount. The 10% spot trading fee discount will remain valid as long as the Binance referral program is in place. The 10% futures trading fee discount shared by the inviter will last for 30 days from the date of Futures account activation.
    • \n
  • Participants that win rewards in Promotion A will not be eligible to receive rewards from Promotion B.
    • \n
  • ADX trading pairs include ADX/BTC and ADX/ETH.
    • \n
  • Binance will use the average USD price of ADX on CoinMarketCap during the competition period as the exchange rate used for distribution.
    • \n
  • Trading volume counts both buys and sells, excluding any wash trades, across all ADX trading pairs.
    • \n
  • Sub-account trading volume will be combined with the master accounts standard trading volume in the final calculation. Each sub-account will not be viewed as an independent account when participating in this activity.
    • \n
  • Binance reserves the right to disqualify trades that are deemed to be wash trades or illegally bulk registered accounts, as well as trades that display attributes of self-dealing or market manipulation.
    • \n
  • Rewards will be distributed within 2 weeks after the competition ends. You will be able to login and see your rewards via the Distribution History page in the Account Center.
    • \n
  • Binance reserves the right to cancel or amend any Activity or Activity Rules at our sole discretion.
    • \n
\n

Risk warning: Cryptocurrency investment is subject to high market risk. Binance is not responsible for any direct, indirect or consequential losses as a result of the trading competition. Please make your investments with caution.

"},{"fields":{"slug":"/blog/ama-defi-staking/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/1fea8cce3955f49a8659066e59f515d9/73ad6/ama-header-2.png","srcSet":"/static/1fea8cce3955f49a8659066e59f515d9/73ad6/ama-header-2.png 420w,\n/static/1fea8cce3955f49a8659066e59f515d9/ac342/ama-header-2.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["insights","platform"],"date":"2020-12-11T13:18:57.464Z","description":"In November our CEO Ivo Georgiev was invited by Chainnode, a respeced cryptocurrency media, to participate in an AMA session with their Chinese community.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"AMA with AdEx's CEO | Part 2 - AdEx Staking and DeFi"},"id":"1a65dc68-5ad8-58bb-b4e3-8e01fa4c425c","html":"

In November our CEO Ivo Georgiev was invited by Chainnode, a respeced cryptocurrency media, to participate in an AMA session with their Chinese community. People were very excited and Mr. Georgiev got tons of questions - in fact, they were so good that we decided to share some of them with you on our blog. Over the whole session Ivo received more than 50 questions - we selected the most interesting ones and grouped them into three topics - The AdEx advertising platform, The AdEx Staking and Farming Portal and the Ethereum ecosystem.

\n

\"image

\n

See the original AMA page on Chainnode’s website

\n

In the first blog post we shared with you the most interesting questions regarding the development of the AdEx Platform and today we selected the most interesting questions about staking and liquidity farming incentives and other DeFi-related questions.

\n

❓ Staking and liquidity is one of the challenges that Staking is facing at present. Joel Monegro, co-founder of the blockchain investment agency Placeholder, once proposed to use Balancer pool token as liquidity proof and use it instead of the network token for staking so that liquidity can increase with staking. What do you think of this idea? What is your solution to solve the problem of liquidity?

\n
\n

👨🏻‍💻 ADX is quite liquid as it’s listed on leading exchanges such as Binance, Upbit, Huobi and others. We’re market making some pairs ourselves. But there’s also Uniswap and Balancer pools that are both incentivized using a similar idea - you can stake the LP tokens to get ADX rewards using our farm: you can learn more here: https://www.adex.network/blog/adex-farming/. Currently, there’s over $3.5 on those pools, as well as millions of dollars of liquidity on Binance, Upbit and etc.

\n
\n

❓ AdEx is deploying in the field of DeFiand staking, what does this have to do with decentralized advertising?

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\n

👨🏻‍💻 It is important to remember that our staking initiative is not done without a reason - our ADX holders stake ADX against the reputation of validators and thus ensure stability to our ad network. Staking and the ad network are tightly intertwined.

\n
\n

❓ Is the current DeFi staking really decentralized? Personally, the DeFi concept gives me an impression that the yield and price can be manipulated, and seemingly it is evolving into a scam. The best case in point are those hyped farming DeFi.

\n
\n

👨🏻‍💻 AdEx Network’s DeFi staking is not decentralized as it is a product by AdEx Network and AdEx as a company is developing it. But also it doesn’t need to be. While AdEx is is using the $ADX token to create a bridge with decentralized finance and enable $ADX holders to get into decentralized finance, users won’t benefit from AdEx Staking being decentralized. We don’t see how other hyped DeFi projects can give someone the impression that AdEx Staking or Farming are scam. Price manipulation can’t be manipulated in relation to AdEx Staking or Farming, nor can be APY.

\n
\n

❓ The AdEx project has been developed for a long time. How is the progress so far? What is the source of funds to maintain the development and operation of the project?

\n
\n

👨🏻‍💻 The progress can be tracked on our website and our blog, but most importantly - everyone can register on our advertising platform and see how it works. The platform has been released for almost a year now and we already have more than 300 active publishers and advertisers generating more than 1 Million impressions daily. The source of funding is a crowdsale of ADX tokens in 2017.

\n
\n

\n In November our CEO Ivo Georgiev was invited by Chainnode, a respeced cryptocurrency media, to participate in an AMA session with their Chinese community. People were very excited and Mr. Georgiev got tons of questions - in fact, they were so good that we decided to share some of them with you on our blog. Over the whole session Ivo received more than 50 questions - we selected the most interesting ones and grouped them into three topics - The AdEx advertising platform, The AdEx Staking and Farming Portal and the Ethereum ecosystem.

\n

\"image

\n

See the original AMA page on Chainnode’s website

\n

In the first blog post we shared with you the most interesting questions regarding the development of the AdEx Platform and in our second blogpost we shared Ivo’s thoughts on AdEx Staking and Farming. Today we selected the most interesting questions about the Ethereum ecosystem.

\n

❓ It is well known that there are three main phases in ETH 2.0. What will be the main changes brought by Phase 0? What benefits can it bring to the project based on ETH?

\n
\n

👨🏻‍💻 ETH 2.0 is a long term project - phase 0 is only a beacon chain, meaning it only implements basic blockchain consensus but without transactions. This means it doesn’t affect ETH based projects at all for now, but it paves the way to more scalable ETH later down the road with phase 1 and 2

\n
\n

❓ Not long ago, Uniswap just finished the first round of UNI liquidity mining, and the proposal to move on to the next round was not approved by the community. What do you think of the liquidity problem caused by staking tokens?

\n
\n

👨🏻‍💻 This is exactly why in AdEx we balance incentives so that they continue for a longer period - for example, it is already decided that staking rewards will continue in 2021, and the governance decision is about deciding the exact amount. We think that it’s better to plan for long-term goals rather than short term.

\n
\n

❓ More and more altcoins are disguised to con users to stake for high annual returns. When users bring the earnings from the staking to the exchange, they usually find out that they are scammed, which cost the life savings of those folks. Does this kind of situation go against the intention of staking in its creation? How can staking prevent this? What should be the future of staking? How will TRON4.0 ‘s tokenless concept change the game of staking? How to adjust the dynamics of User-Staking- Project?

\n
\n

👨🏻‍💻 Users have to always do their research and evaluate their possible outcomes when making a decision about investing or managing crypto assets. In general, users should probably be cautious about staking or farming for tokens that aren’t already present on exchanges or don’t have traction. Getting scammed is much easier in this situation.

\n
\n

❓ The boom in the DeFi market this year can be attributed to the base infrastructure and the improvement of AMM. In your opinion, has the DeFi boom come to an end?

\n
\n

👨🏻‍💻 DeFi as a concept is in a really early stage of its development. We’ve yet seen very little - AMMs, stablecoins, prediction markets - there’s still a lot of financial instruments in centralized finance that will be reimagined in DeFi. Take for example options and futures. This space surely has a lot more coming.

\n
\n

❓ For DeFi market projects such as Uniswap and yearn.finance, what will be the next golden opportunity?

\n
\n

👨🏻‍💻 Nobody can tell unfortunately - but there’s a lot of exciting stuff coming for sure!

\n
\n

❓ It seems that DeFi has become hackers’ cash machine – they can withdraw as much money as they want. In this round of DeFi hype, I reckon the hackers have made hundreds of millions of dollars. Will this problem be solved after the launch of ETH2.0?

\n
\n

👨🏻‍💻 ETH 2.0 alone surely can’t solve problems with hackers, since they are mostly human problems and not problems of the Ethereum network itself - hacks come from mistakes in software (bugs) - and those can never be removed no matter how good the platform is.

\n
\n

❓ The DeFi vs CeFi debate never seems to stop. Some people think that according to the “decentralized purpose” of DeFi, when a hacker invades, it is the DeFi user, not the developer, who should file a claim or take legal action against the hacker. However, the DeFi user are too disparate to do so, and at the end of the day it is the developers who take the lead to claim the rights, which makes no different to CeFi. What do you think of that?

\n
\n

👨🏻‍💻 The idea of filing a claim or taking legal actions is not something that goes well with DeFi simply because DeFi is permissionless and decentralized - the whole idea of DeFi is to strip financial products of the legal burden. This comes with the risk of getting hacked and not being able to file a complaint. In CeFi, you have a better chance of getting your money back if there is a hack, but you will have to do KYC and you will have less opportunities than in DeFi. In short, DeFi is riskier but more powerful.

\n
\n

❓ Christensen, founder of MakerDAO, believes that DeFi needs the help of CeFi to develop further, and that the two will eventually merge. Do you agree with this idea.

\n
\n

👨🏻‍💻 Yes! Centralized finance is a great gateway to DeFi because it’s easier and more user friendly right now.

\n
\n

❓ At present, the composability between DeFi protocols makes it too complex compared with its current maturity. Vitalik Buterin said on Twitter that DeFi products are becoming more and more complex. How do you think? And how to strike a balance between the two (the complexity vs maturity)?

\n
\n

👨🏻‍💻 DeFi is all about experiments - so it’s normal that it will become very complex. But as ideas get more refined and clear, we will see more projects that are very simple from a technical perspective but provide great value - for example, Uniswap is very simple but it provides trading, and the AdEx staking is also very simple but it’s able to provide good APY/ROI for stakers.

\n
\n

❓ In the current DeFi lending market, most of the collateral is still encrypted digital currency. When the extreme market position such as the plunge on March 12, 2020 appears again, will DeFi lending trigger a crisis similar to the subprime mortgage crisis? What are the emergency plans for ADEX?

\n
\n

👨🏻‍💻 Unlike the subprime mortgage crisis, most DeFi products like DAI stablecoin are overcollateralized, meaning they can cushion a potential plunge and recover.

\n
\n

❓ AdEx is based on ETH. Congestion in ETHand high Gas fees have become bottlenecks in its development and ETH2.0 has along way to go to solve congestion by sharding. Will AdEx consider integrate with existing mature Layer2 solutions?

\n
\n

👨🏻‍💻 AdEx is blockchain-agnostic, meaning that we wrote the protocol to not rely on a particular blockchain. If there is a better solution and or a blockchain that solves all of Ethereum’s problems, we might switch. However, for now we stick to Ethereum.

\n
\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/april-2019-update"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7796610169491525,"src":"/static/715fca6b44c4b65347c033b8f42ea280/32796/AdEx_Update_April_2019.jpg","srcSet":"/static/715fca6b44c4b65347c033b8f42ea280/32796/AdEx_Update_April_2019.jpg 420w,\n/static/715fca6b44c4b65347c033b8f42ea280/d169d/AdEx_Update_April_2019.jpg 1000w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-04-16","description":"Here's what we have been up to lately. ","draft":null,"featured":null,"keywords":["development update"],"popular":null,"title":"AdEx Update — April 16th, 2019"},"id":"2e9928ff-1453-57a2-a1f0-ec6305f18d93","html":"

Dev Updates — AdEx Identity and other important developments

\n

AdEx Identity — this is an abstraction on top of Ethereum that allows grant accounts, gas-less transactions (paying the network fees in DAI or another token) and scheduling interactions for a later time (e.g. auto-withdrawing from channels).

\n

The AdEx Identity is vital for user experience, as it solves many of the UX hurdles of early dApps, such as requiring the user to have ETH, have a web3-compatible browser, or MetaMask installed. We’ve made significant strides towards completing this layer for AdEx.

\n

The Ethereum part of our protocol — (adex-protocol-eth) - received significant updates.

\n

More than 10 pull requests were merged since our last bi-weekly update — including much cheaper creation of user accounts (a reduction of over 90%, from 3 million to 200k gas), anti-bricking protection, and improvements in the ways we handle relayer fees — The AdEx Relayer is now almost ready and it’s capable of deploying identity contracts, handling grants, and executing transactions on behalf of the user. (Please note, the Relayer is not published on our GitHub yet).

\n

The AdEx Market received various bugfixes: http://github.com/adexnetwork/adex-market.

\n

The AdEx Validator stack has reached a v0.4 milestone, with significant stability improvements since v0.3 You can check the full list of improvements here: https://github.com/AdExNetwork/adex-validator-stack-js/releases/tag/v0.4.0.

\n

The updated version of the platform is just around the corner! We’re finalizing the campaign open UI and the publisher dashboard. Expect further updates in the coming days!

\n

AdEx around the world

\n

Ethereal Hackathon: AdEx will be a sponsor for the Ethereal Hackathon by Gitcoin + Microsoft running from April 15–30th. Check out our bounties here by searching for AdEx Network.

\n

Toronto Blockchain Week: AdEx team member Dylan Dewdney will be in attendance at a number of events for Toronto Blockchain Week from April 22–28th in Toronto, and he will be giving a short talk and demos of the platform at one of the more fun networking events: “Just a Crypto Party”.

\n

Interactive Advertising Bureau: The following week on May 7th in NYC, we will take part and sponsor the Interactive Advertising Bureau’s “IAB Tech Lab Open Forum: Ad Tech in Blockchain, it’s working!”. Dylan will take part in one of the panels as well as give a talk on the platform and protocol.

\n

We are super pleased to be part of all these events and looking forward to introducing AdEx and Eddie the Moonicorn to everyone!

\n

Team Growth

\n

The team is very pleased to announce the addition of new team member.

\n

Lachezar Lechev— Developer

\n

\n \n \n

\n

Lachezar began coding at the age of 13, and has been fascinated with software development ever since. To no surprise, he has managed to channel his passion into significant experience and numerous completed projects. Recently, he decided to make a career turn, leaving behind his work in web development to pursue projects and challenges with Rust and blockchain tech. We are very pleased to be adding Lachezar to our development team!

\n

Official Community Media

\n

Note again that we have officially migrated our community discussions from Telegram to Discord. The AdEx team believes Discord to be a way better tool for community purposes.

\n

We will also regularly communicate and post on our official Twitter and our Medium as per usual.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/bitstarz-casino-case-study/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAYAAAC0VX7mAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAByElEQVQoz1WSy4oaURRFL/kJfyAodpxkHLBnGTkJ9AfoWGgJ2LbGJyqKr4Gv8i2lZZXP/gNF8Md27j6dKiqDzZXy3HX2Pvco27Zhbi20jTXMzQbr9Rrb7Ra73e4/OY4D1vI/0zSlbrVaYbFYYD6fe1KOY2O12eF3x4QxmWA0GkqRC7IsS8793tGnJbDlconZbAbDMDAej/WdEYbDoUixq60vHGxLX9qL/M4IpCvXHZ1t/iWho36/j263i06ng3a7/QlkHEeDDoeDJ8II4GW68isejyMUCiEajaJSqaDZbKJaraJWq31GJuDxeOB+v+N2u+F6veJ4PHpuCaEbuk0mk1BKeQqHwwIqFosixUssTKVS8qGkVSgUUNdFmbc3pF5f0Wq1JCL16+UF34NB/PwaxI/nZ3x7ekImk0GpVEI+n4eSeBr4J5cTCK0TyK7pdBqNRkMGzxdl/EQiIc6++BzW63WUy2WUNVQxGmOJI90pl80i+/4uUAI5RyagO3nd6RSxWAyBQACRSERc9Xo9acxZCvB0Ookul4unj4+Lnu1egP7dI5ROp3rF6JqzHQwGIr64cmHn81lEGE93tv7VcaHuMk80lL/ZxF3sv2w5FCvKlgJZAAAAAElFTkSuQmCC","aspectRatio":1.9090909090909092,"src":"/static/100eb79d2788225099f8927879d6d7a4/73ad6/adex-bitstarz-case-study.png","srcSet":"/static/100eb79d2788225099f8927879d6d7a4/73ad6/adex-bitstarz-case-study.png 420w,\n/static/100eb79d2788225099f8927879d6d7a4/ac342/adex-bitstarz-case-study.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Case studies","Advertisers","Affiliates"],"date":"2020-10-27T13:32:56.289Z","description":"An AdEx Network campaign achieved a reach of more than 350,000 people and a 1.7% conversion rate for BitStarz casino.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"Case study: AdEx and BitStarz Casino"},"id":"cd10f490-2638-5b50-9360-b55ab46b5abf","html":"

The Company

\n

BitStarz is a fast-growing online casino that offers more than 2,600 games for its players to choose from. The casino supports multiple currencies, including crypto, and offers instant withdrawals of winnings.

\n

\n \n \n

\n

The Challenge

\n

Online casinos are heavily restrained when it comes to advertising with most ad networks limiting their advertising reach. Regulation on advertising online gaming varies from country to country and that poses an additional challenge for putting up online ads. To avoid the hassle, most traditional advertising networks bank gambling clients altogether; this leaves online gaming providers very limited options for reaching new audiences.

\n

This is the reason why most online casinos are turning to alternative means of advertising, such as partnerships and affiliate programs, through which they can get a higher conversion rate.

\n

The Solution

\n

Advertising through AdEx Network gave BitStarz the opportunity to reach new audiences with less limitations as compared to traditional ad networks. The blockchain technology on which AdEx Network is built ensures transparent reporting of results and the removal of middlemen and unnecessary campaign fees. Furthermore, a big part of the publishers on AdEx are related to crypto, which is a main target audience for BitStarz.

\n

The Results

\n

Within the first month of running affiliate marketing banner ads for BitStarz through AdEx Network, the campaign managed to reach more than 350,000 people and achieved a 1.7% conversion rate (CVR) for BitStarz in terms of new user acquisitions.

\n

Campaign results:

\n
    \n
  • Campaign budget: $300
    • \n
  • Reach: 350,000+ impressions
    • \n
  • New sign ups from the campaign: 26
    • \n
  • CVR: 1.7%
    • \n
\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/stremio-case-study/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/855c4ee599c803e3f605efefbc456812/73ad6/stremio-case-study.png","srcSet":"/static/855c4ee599c803e3f605efefbc456812/73ad6/stremio-case-study.png 420w,\n/static/855c4ee599c803e3f605efefbc456812/ac342/stremio-case-study.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Case studies","Publishers"],"date":"2021-01-21T16:20:24.642Z","description":"With the help of AdEx Network, the entertainment center Stremio is finally monetizing its traffic in a transparent, meaningful way.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"Case study: AdEx and Stremio"},"id":"3df3c704-962c-551e-9a17-d6ba0408e89d","html":"

The Company

\n

Stremio is a media platform that allows people to aggregate and watch video content from different sources. It helps you organize & watch your own collection of movies, series, YouTube channels, etc. It is available for a variety of operating systems - Windows, macOS, Linux, Android, etc.

\n

The idea for Stremio was born in 2013 and evolved to the alpha version of the app that was launched in June 2015. Within the first year of its existence, the service had already built a customer base of more than 2 million people. In 2021, the number of registered users exceeds 14 million users across the globe.

\n

The majority of the Stremio users are located in Brazil, Portugal, USA, Argentina and the United Kingdom, however the platform is enjoyed globally. In 2020, it registered an average of 1.7 million monthly active users.

\n

The Challenge

\n

When Stremio began gaining traction, the team decided to monetize it through ads in the Windows installer file and the Android app. They reached out to various advertising networks and tried their services.

\n

Unfortunately, the ad networks submitted obviously falsified reports and statistics. The revenue that the company saw coming in from ad impressions didn’t match their internal records and estimates. For example, one of the providers they had tested continued to report traffic even after their code was removed from Stremio; the traffic supposedly came from the USA while Stremio’s internal analytics showed no users in that geolocation.

\n

Antivirus programs considered the Stremio installers as malicious software because of the ad networks’ code injected in the app.

\n

Last but not least, the ads were intrusive, spoiled the UX and cost the users money for the extra data consumed.

\n

Eventually, the team concluded that the unsatisfactory ad revenue did not justify the poor user experience and the appalling reporting, so they removed all ads from Stremio until an AdEx integration was available.

\n

The Solution

\n

As soon as the first version of AdEx was launched in private beta, Stremio integrated AdEx banner ads on its Discover board - the section of the platform where users browse through available titles and select video content to watch. The ads were only placed in the Windows and macOS versions of the app.

\n

This way, Stremio became the first publisher for AdEx Network, and to date remains one of the largest publishers on the platform.

\n

The Results

\n

In 2020, the Stremio Discover board generated approximately 135 million sessions. About 30% of these were monetized through ads; the Stremio team was looking for a healthy amount of ads that would bring in sufficient revenue without spoiling the experience for the users. This is why they did not place ads on more sections of the platform.

\n

The average CPM for Stremio was 0.50 dai (~$0.50) and the ads shown achieved an average CTR of 0.12%, which is standard for display ads.

\n

Overall, the team was particularly satisfied with the earnings from AdEx ads - even though the ad network is rather new and is still building up its advertiser base, the ad revenue that came through it was still better than any of the ad networks tested previously.

\n

As Stremio co-founder and COO Dimo Stoyanov shared, “With ads powered by AdEx Network, we are finally able to monetize our traffic with the peace of mind that we can track the actual results from the campaigns broadcast on our platform.”

\n

“In addition to this, we have full control over the money we earn as a publisher, as well as over the ads that are shown. Going with AdEx was the best direction for Stremio,” Stoyanov added.

\n

Disclaimer: Stremio and AdEx Network are connected companies. You can read more about the relationship between the two here.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/changenow-boost-promo/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAYAAAC0VX7mAAAACXBIWXMAAA7EAAAOxAGVKw4bAAABi0lEQVQoz21Sy07DMBDMz6AK0TjxMylUKmoBCdK3ABWJCgmJ3pDgA3rm1G8ePHbtcuCwib3ex+zMFk3joLWGcxZVVUFKibZtYK2FMSaYECL86U+xUtao6xpN04S7MdrnGBS8OOeglMoFeY9+G5LoZ0Ly80wf31JcalJorcKFBVmMQbSEMBQ8FlVK5tgUR2Mc0TH/D0IZRivLMvwZwDdSIkWVUTZ+bEea/Llf9n2zKiPn+AUTWWS3+8BqtQrdJpMxBoMBrDEhWAxb1KTCo57fT/G0XGO9WOJxtsL8YerfIkrGFoTZ6/VwOByw3+/RdR02mw3miwWM0hBa4uz7BcJqSKPQfs5w+bXAYNdh/LNFu71DdVHm8Qt+iHA0GmE4vAr8EB3VTKSTT+Ubm8aL9DyCfr+Fe72BepvArK+hyshzUDmplQinUSjyGNfCHTmKmyDO+9DCr5b1vsqvitShWGzuIsJUNCrusorJH3fMZsXJmSSAozh1dYrNCE+7FpX9b9fo5yRxhVRWl6PSR/sFiXNHEWKfIrcAAAAASUVORK5CYII=","aspectRatio":1.9090909090909092,"src":"/static/9cd9c6edba7d49f8d1d34b977ecc517d/73ad6/change-now-partnership.png","srcSet":"/static/9cd9c6edba7d49f8d1d34b977ecc517d/73ad6/change-now-partnership.png 420w,\n/static/9cd9c6edba7d49f8d1d34b977ecc517d/ac342/change-now-partnership.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Promotions"],"date":"2020-06-01T00:00:00.000Z","description":"We have teamed up with ChangeNOW to give away five preloaded advertising accounts. ","draft":null,"featured":null,"keywords":["promotion","free advertising","ad network"],"popular":null,"title":"Get a 50 DAI Advertising Account with AdEx Network and ChangeNOW"},"id":"0b3e8bc9-92b0-545e-b2b8-1288291f7620","html":"

Owners of crypto projects now have the chance to receive 50 DAI to advertise on AdEx Network. We have launched a boost program together with ChangeNOW: the first 5 projects to complete a few easy steps will all get free advertising accounts.

\n

Here’s what you have to do:

\n
    \n
  1. Install ChangeNOW Partnership Program tools on your website (the different ways to do so are listed here);
    2. \n
  2. Ensure at least one transaction was made using the tool you installed;
    3. \n
  3. Register with AdEx Network;
    4. \n
  4. Fill the application form.
    5. \n
\n

If you are amongst the first five projects to successfully complete all steps, you will receive a 50 DAI advertising budget on AdEx Network to promote your project!

\n

Why AdEx Network?

\n

AdEx Network is an open-source, transparent, and fraud-reducing alternative to traditional ad networks. We connect advertisers and publishers directly and offer real-time tracking and reporting directly accessible to each advertiser removing the need for intermediaries. And no intermediaries means minimized fees and absolutely no commissions.

\n

Over 2,500 advertisers and publishers have already signed up and more than 70 million impressions are served monthly.

\n

Best of all, we are able to achieve results while preserving end user privacy - we simply do not collect any data at all thanks to the use of contextual targeting.

\n

We also empower a free and self-governed ad market with no centralised restrictions on what can and can’t be advertised.

\n

Read on our blog how AdEx Network helped NordVPN to reach sales resulting in a ROI of 238.9% within 24 hours of launching their first campaign with us!

\n

What is ChangeNOW?

\n

ChangeNOW is a non-custodial service created for simple and fast cryptocurrency exchanges. It has more than 170 coins available for exchange and does not hold any limits. The fiat option is also available - you can buy cryptocurrency with Visa or MasterCard through their third-party partners. Learn more about ChangeNOW here. Their Partnership Program is a way for you to earn more money by integrating ChangeNOW tools to your website, service, or social media.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/dev-update-april-2020"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/fd177f08a4038c64bfe30a8bdc0e3b0c/73ad6/dev_update_apr_2020.png","srcSet":"/static/fd177f08a4038c64bfe30a8bdc0e3b0c/73ad6/dev_update_apr_2020.png 420w,\n/static/fd177f08a4038c64bfe30a8bdc0e3b0c/cb8c5/dev_update_apr_2020.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights","News","Dev update"],"date":"2020-04-10","description":"Here is an update of all that has happened at AdEx Network recently.","draft":null,"featured":null,"keywords":["development update","ad tech","ad network"],"popular":null,"title":"AdEx Update - April 10, 2020"},"id":"2e367839-a55d-5330-8510-fd522e2881ab","html":"

These are challenging times, indeed but for us it’s business as usual. We are continuously working on making the AdEx plarform better and on acquiring new advertisers and publishers. Here’s what’s new.

\n

Coronavirus update

\n

We are glad to report that the Covid-19 pandemic has not impacted our company operations in any way. AdEx is a decentralized company - part of our team works remotely and another part - from our office in Sofia, Bulgaria. This means that our operations - company procedures, workflows, etc. are structured in a way that allows remote work. With the coronavirus outbreak still not under control, we are practicing social distancing and the entire team works from home.

\n

Platform

\n
    \n
  • Since our last update, we have introduced a Getting started guide in the platform to make it easier for publishers and advertisers to find their way around and start using it actively.
    • \n
  • We have introduced a number of new policies to combat ad fraud attempts. You can read more about this here.
    • \n
  • One of our new policies requires publisher verification. The verification is automated and there is now a website field added in the ad slot creation flow.
    • \n
  • Advertisers can now now see a breakdown by publishers for every campaign they are running. This way they can optimize their ad spend and achieve better return on their spend.
    • \n
  • To offer coronavirus relief to advertisers, we have started a new promotion where we offer 30% cashback on ad campaigns run before May 31. See the promotional conditions here.
    • \n
\n

Team growth

\n

We are currently looking to hire an experienced business development/marketing expert to join our team. If you believe you’re the right specialist for the job, don’t hesitate to apply.

\n

AdEx in the news

\n\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/dev-update-feb-2020-2"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/f1f2942fade2a14fbca10161ae7e5be7/73ad6/dev-update-feb-2.png","srcSet":"/static/f1f2942fade2a14fbca10161ae7e5be7/73ad6/dev-update-feb-2.png 420w,\n/static/f1f2942fade2a14fbca10161ae7e5be7/cb8c5/dev-update-feb-2.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights","News"],"date":"2020-02-26","description":"It's time for another update - we have a lot of news to share.","draft":null,"featured":null,"keywords":["news","development update"],"popular":null,"title":"AdEx Update - February 24, 2020"},"id":"ce5258e3-ec7d-50f4-9479-2a7b8fae1243","html":"

Things have been going great at AdEx - since we opened the platform for free registrations, we have seen some amazing growth. As usual, we’re working day and night to ensure that our platform delivers the performance and features our advertisers and publishers expect - check out what’s new below.

\n

Platform

\n
    \n
  • Withdraw bugfixes: We have fixed several different withdrawal bugs; all of the bugs only prevented withdrawals when a user tried to withdraw the maximum amount in their accounts but this has now been solved and withdrawals work as expected.
    • \n
  • Analytics improvements: the analytics data now loading faster, and displays revenue more accurately.
    • \n
  • We remind you that you can already download reports/receipts for your completed campaigns.
    • \n
  • We have introduced account usernames. This was mentioned in our previous update as “Account ENS” but we changed it to “Username”, which is much friendlier.
    • \n
  • We have changed the way revenue is displayed when it’s spread over channels and is insufficient to cover the channel sweep fees. Read more about it here.
    • \n
\n

New ad policy

\n

Starting February 24, 2020, we implemented a new policy: publishers are only allowed to have 2 ad slots per page. In addition, the two slots must be of different sizes; for example, you can have 1 banner which is 728x90 and another one which is 250x300 but you can’t have two ad slots that are both 250x300.

\n

For publishers, this improves user experience for your users, but does not hurt your revenues since impression payments are rate-limited anyway.\nFor advertisers, this ensures your ads are adequately placed without too much surrounding noise.

\n

Platform growth

\n

We have currently surpassed 190 million monthly impressions - more than 100% growth since our last update a couple of weeks ago. The number of platform users is also growing steadily, and needless to say, our team is thrilled to see this adoption rate.

\n

\n \n \n

\n

Incident report

\n

On February, at approximately 12:00 CET, we had an unplanned downtime of various functionalities of the Platform and all ad serving for about 4 hours.\nThis was caused by overwhelming traffic to a critical component, the Market. Since all ad campaigns are currently sourced by the Market, all ad serving stopped. Some Platform functionalities also depend on the Market.

\n

The validators were unaffected, and no impression payments were dropped/lost. As far as we know, the system fallbacks worked as intended, with the AdView collapsing or displaying the fallback image.

\n

We discovered misconfigured caching policies, which would, by design, ease the load on the Market. As soon as we fixed those, the CPU load dropped from approximately 100% to around 10% and we started handling requests properly.

\n

We appreciate the patience and understanding of everyone affected.

\n

Scheduled maintenance

\n

\n \n \n

\n

To ensure we are able to cope with the rapidly increasing loads, we’ve scheduled a maintenance window on March 2, 2020, most likely during business hours (9:00 - 17:00 CET).

\n

During this time, parts of the Platform may become unavailable, and ad serving might stop (the fallback image will be displayed or the ad will be collapsed in the absence of a fallback image). No payments for actually generated impressions will be lost, but there might be periods with zero impressions.

\n

We will perform upgrades to the Tom and Jerry validators, which should ensure they’re horizontally scalable and able to handle increasing loads.

\n

AdEx in the news

\n\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/dev-update-may-2020"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/f5e2d8ed7bb43db0902ced2ee826c92b/73ad6/Dev_update_May_2020.png","srcSet":"/static/f5e2d8ed7bb43db0902ced2ee826c92b/73ad6/Dev_update_May_2020.png 420w,\n/static/f5e2d8ed7bb43db0902ced2ee826c92b/cb8c5/Dev_update_May_2020.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Dev update"],"date":"2020-05-15","description":"The update this month includes expanded payment options, new validator release and much more.","draft":null,"featured":null,"keywords":["development update","ad tech","ad network"],"popular":null,"title":"AdEx Update - May 15, 2020"},"id":"748f7fc5-27fb-5afc-8880-80c13363ecdb","html":"

As we are gearing up for what is going to be a very weird summer, our team is here with another update from the AdEx HQ. Read on to learn what’s new.

\n

Platform

\n

\n \n \n

\n
    \n
  • We have revamped our top up page, and we have added a few new payment options for funding your adex accounts. Advertisers can now use Wyre to make USD deposits by credit card, Ramp for bank transfer deposits in GBP and EUR, and PayTrie for bank transfers in CAD. Of course, you can still top up your account with DAI.
    • \n
  • Publishers can now see which ads displayed on their channels perform best, and can also see a statistics breakdown by country.
    • \n
  • We have added a new policy for accounts used both as a publisher and as an advertiser. If such an account launches an ad campaign, the ads from it won’t be displayed on the publisher side of the same account so it doesn’t “cannibalize” the budget.\nP- assback data can now be modified by publishers for every ad slot - they can edit both the fallback image and the URL.
    • \n
  • We have introduced improvements for our receipts. We remind you that advertisers can get a receipt for every campaign after the end of the campaign, and publishers can generate receipts on a monthly basis.
    • \n
  • We’ve made general improvements to the UI and UX of the platform for better performance, and we have fixed minor bugs.
    • \n
\n

Validators update

\n
    \n
  • There is a new validator release available - we’ve named it X Æ A-12 and no, we have no idea how to pronounce that either. Sorry. See the release here.
    • \n
  • Our Rust validator is now used in production. As our developer Lachezar, who’s working on the Rust validator said, “this gives us the safety, reliability and performance that comes with the unique capabilities of the language. Because of this, most of the bugs are prevented while the Validator is still being developed. It uses the machine resources at their maximum capacity for more throughput with the safety in mind that comes from the language itself.” Well, our Rust team definitely deserves a pat on the back!
    • \n
\n

What’s coming up

\n

On top of this, we are working on significant improvements of our targeting. We’re bringing you enhanced geo targeting, various targeting categories, and the option to whitelist/blacklist publishers.

\n

We’re also releasing a neat page that will show publishers which are their verified channels and will allow them to re-submit channels that didn’t pass the verification initially.

\n

Growth and adoption

\n

We are happy to report that our platform use keeps growing steadily. We have surpassed the 2,000 user benchmark, and we are currently serving an average of 70 million impressions per month.

\n

If you are an advertiser looking to optimize your ad budgets and take advantage of ethical ads and 100% transparent reporting, you can still take advantage of our 30% cashback promo, learn more about it here.

\n

Staking update

\n

To date, there are more than 7 million ADX tokens staked - 7,396,791 to be precise. Staking rewards are being distributed monthly, so if you hold our native tokens and haven’t staked them yet - you can do it through our staking portal.

\n

Team growth

\n

\n \n \n

\n

We are happy to introduce to you our new business development and sales associate - Veselina Yaneva. Veselina holds a BA in Social Studies and an MA in Organizational Studies and Business Development from the university of Tilburg in the Netherlands. She has extensive biz dev experience and is looking forward to driving up AdEx adoption.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/development-update-adex-registry"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7796610169491525,"src":"/static/4640ba5c7a567f6e690caf2f69450c96/32796/Registry_cover.jpg","srcSet":"/static/4640ba5c7a567f6e690caf2f69450c96/32796/Registry_cover.jpg 420w,\n/static/4640ba5c7a567f6e690caf2f69450c96/8dd42/Registry_cover.jpg 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-12-11","description":"We have been working hard on rolling out the AdEx Registry and it is time to let you know how far ahead we are with it. ","draft":null,"featured":null,"keywords":["AdEx Registry","token staking","ADX"],"popular":null,"title":"Development Update: The AdEx Registry and staking"},"id":"9356b6c3-0e9a-5e25-aa4c-543bd0c77ca2","html":"

We have been working hard on rolling out the AdEx Registry and it is time to let you know how far ahead we are with it.

\n

The most important piece of news is that the Registry smart contract is ready, and has been audited. We are currently working on the user interface, and the Registry will be released in the beginning of next year. This means that you will be able to stake your ADX tokens as early as Q1 2020, with the first reward distribution taking place most likely in Q2 2020.

\n

How is staking going to work

\n

Staking in the Registry is bond-based: each bond is a certain amount of ADX tokens locked on the smart contract. The size and duration of the bond is going to influence the rewards you’re getting.

\n

There will be a minimum amount of tokens required to create a bond - this amount will be announced later on - but other than that, the bond amount will be flexible.

\n

Once set, the bond amount cannot be modified (i.e. decreased or topped up). Withdrawing a partial amount of the bond will not be possible either - this means that you would need to withdraw bonds in full. Once a bond cashout is requested, it will take 1 month for the bond to mature and become withdrawable.

\n

Rewards will be distributed on a monthly basis, and you will need to withdraw your rewards through the Registry interface.

\n

Reward distribution mechanism and slashing

\n

Rewards distribution will be handled off-chain: this allows multiple methods of distribution,although initially it will be through our OUTPACE payment channels.

\n

Validators that misbehave will be penalized by slashing a portion of the staked ADX tokens. Misbehaving most often means a validator becoming unavailable - in which case a portion of the staked tokens are burned and the validator is temporarily delisted.

\n

Slashing amounts will be determined later on - slashing won’t be enabled until Q2/Q3 2020.

\n

Underlying architecture

\n

\n \n \n

\n
    \n
  1. Get Started — This call to action phrase is suitable for SAAS products, free trials or products that have quick onboarding. In the example above, the product is a forex exchange, so the conversion is not buying anything, but signing up for the service. Furthermore it implies that you are getting started with investing, so “Get Started” is following naturally the rest of the ad.
    2. \n
\n

\n \n \n

\n

2. Buy/Shop Now — “Buy now” is a very aggressive call to action, usually used by e-commerce, retail, technology and hardware advertisers. It is especially good when used for retargeting. When the viewer is already in the consideration phase of the consumer journey, this call to action does affirm the choice that he is already pondering: “Yes, do it now. Buy this now.”

\n

\n \n \n

\n

3. Subscribe — this call to action is used for information services usually — newsletters, news sites, podcasts. It implies that you are joining something that will bring you value continuously.

\n

Do a satisfying action

\n

Telling someone to buy something can be a good trigger, but it can also backfire — no one likes to part with their money, so not everyone will react positively to “Buy now”. However, telling the brain to do something it likes or something it wants will instantly trigger a positive emotion while sparing the details that you are actually selling something.

\n

\n \n \n

\n
    \n
  1. Watch Now —Take this brilliant example by Netflix. The CTA could have been “Subscribe” or “Join”, but it is far better. The ad focuses on a TV show that is interesting to the target audience and all it calls viewers for is to watch it now. The ad spares the fact that first you have to pay for a subscription, by triggering the instant gratification reflex in your brain.  
    2. \n
\n

\n \n \n

\n

Scaling is one of the biggest obstacles that blockchains face when it comes to achieving mainstream adoption. Most blockchain applications are still slow, operation costs are high, and transfer of information is limited.

\n

This is why the concept of state channels was embraced with high hopes by the community when it was first introduced. Anyway, during the first three years since the idea was introduced, there were no production-ready implementations, just occasional rumours and beautiful dreams. It took a while before we witnessed usable state channels implementations like the Lightning Network for example.

\n

To put it simply, state channels refer to the process in which users interact (send funds or change the state of smart contracts) with one another directly outside of the blockchain, or ‘off-chain’. Multiple interactions between two users don’t need to be stored on the blockchain, important is only the initial and the end state between them. This saves time and resources from the need to write multiple repetitive transactions or states on the blockchain.

\n

Payment channels are one application of the state channels technology where scaling is used for unlimited, bidirectional transfers between two participants. These transfers can be performed instantaneously and without any involvement of the actual blockchain itself, except for an initial one-time on-chain creation and an eventual closing of the channel. As the name implies, payment channels are most suitable for exchange of cryptocurrency.

\n

What payment channel networks are out there?

\n

\n \n \n

\n

The biggest payment channel network is Bitcoin’s Lightning network, having $9M locked on chain. When it comes to Ethereum solutions, there are several projects focusing on payment channels but the biggest ones that are live (operational and having some funds locked on chain) are AdEx Network, Raiden Network and Connext.

\n

Raiden Network is an off-chain scaling solution, enabling near-instant, low-fee and scalable payments on the Ethereum blockchain, working with any ERC20 token. The Raiden Mainnet launched in late 2018 and its aim is to become “the Lightning Network for Ethereum”. At the moment, Raiden network has 278 open channels and 78 unique accounts. On 12 August it had 4.57 WETH total network deposits, or around 860 USD.

\n

Connext provides non-custodial layer 2 payment channel technology that enables instant off-chainpayments with low transaction costs. Connext launched its own its Dai Card in March 2019. The Dai Card hosts an Ethereum wallet in the user’s web browser. Users can load the card with Dai (or ETH, which will automatically be swapped for Dai). Once funded, the Dai Card can be used to send instant payments to any other Dai Card holder. On 12 August Connext had a total of $12K DAI locked and it is gradually growing.

\n

How did we end up building currently the largest payment channel network on Ethereum?

\n

AdEx Network has always been a solution for digital advertising, so we didn’t start the project with payment channels in mind, but we quickly realised we needed such a solution. There is a large number of interactions between advertisers’ side and publishers’ side on the platform — impressions are reported and per-impression payments are carried out, and this is why scalability is crucial.

\n

\n

For AdEx, using payment channels has a few important benefits:

\n

- Firstly, it allows us to minimize the number of on-chain transactions, and that’s a huge UX improvement. In AdEx, the only on-chain transactions that you need are opening a campaign (as an advertiser) and withdrawing your earnings (as a publisher). Users do not need to learn what payment channels are or how they work, they only need to deposit/withdraw funds to AdEx.

\n

- Secondly, because making payments does not incur any extra fees, we can use micropayments for each individual impression (or any other type of payable event).
\nThis means publishers have a guarantee they can withdraw their revenue at any given time, unlike traditional systems where you can only withdraw your earnings for set, usually long periods, and/or only if you reach a certain threshold.

\n

But most importantly, since the payments are per impression, this eliminates any possibility that an advertiser would cheat a publisher out of their earnings. This also makes reporting completely transparent, because you know about every impression and how much was paid for it, in real time.

\n

We decided to call our own payment channels technology OUTPACE — Off-chain Unidirectional Trustless PAyment ChannEls. The two most important features of OUTPACE are that it’s strictly unidirectional, which simplifies the architecture, because it does not require exit games/watchtowers, and It allows multiple parties to be paid from a single channel (one-to-many).

\n

The latter is very useful for AdEx, since advertisers on the network usually will pay many publishers, using one-to-many payment channel.

\n

For more technical details on how OUTPACE works, you may want to read the article we wrote when we first introduced the technology 8 months ago. OUTPACE is open-source by the way, you can find it on GitHub. Now let’s talk some numbers.

\n

More than 9 million impressions in less than two months

\n

\n \n \n

\n

At the end of June, we decided we were ready to release the latest version of our platform after testing it in closed beta. First, we started rolling out our ads via AdEx Network on our other product — the media center Stremio, serving more than 100,000 daily ad impressions. We quickly added a few other publishers — two of them being among the most visited websites in our home country. We quickly added supply of 8 of the most popular display ad positions and at the moment we have a total of 11 publishers on the platform.

\n

In less than two months, website visitors generated more than 9 million impressions on AdEx Network. This means more than 9 million payment transactions, all settled on Ethereum. We just surpassed Connext by the amount of funds locked on chain with 12,000 DAI currently locked up on-chain, so it is safe to say that at the moment AdEx Network is the largest payment channel network on Ethereum by locked up funds, and by number of transactions.

\n

You can check our stats in real time on our Explorer. Our payment channels are so efficient, that hundreds of thousands of impression payments get settled in one Ethereum transaction, costing a mere 0.10$ in gas fees.

\n

The technical details of our payment channels

\n

\n \n \n

\n

In AdEx, each advertising campaign is an OUTPACE channel. The channel works by exchanging messages between it’s two validators. The two validators are equivalent to channel participants in Lightning/Raiden (see Alice and Bob in this example). Those messages can be used while the channel is active, by any earner in the channel, to withdraw their funds on-chain.

\n

Currently, the AdEx Network has two validators, which we’ve named Tom and Jerry. Anyone can run a new validator, or just explore the codebase. Check out the GitHub repository.

\n

The AdEx Platform interacts with Ethereum for depositing funds, opening campaigns, withdrawing earnings from campaigns (called “channel sweeping”) and withdrawing funds. To facilitate paying transaction fees in DAI, as well as scheduling transactions and multi-device authentication, we use a “smart” wallet, described in our Identity contract.

\n

Let’s walk through the full process, with examples:

\n

1. A channel is open by invoking channelOpen on the core contract; this transfers DAI from the user’s wallet and locks them up; see an example

\n

2. The Platform will automatically submit metadata about the channel to the validators, which will ensure it does indeed exist on-chain, and will start receiving events (impressions, clicks) for it

\n

3. The Market will detect that the validators have started processing the channel, and it’s state will change from Ready to Active in the Market and the Explorer

\n

4. The AdView will start showing ads from the campaign this channel is tied to

\n

5. The AdView will send impression/click events to the validators, who will update the balances of earners (publishers) by exchanging NewState(balances, signature) and ApproveState(signature) messages between themselves

\n

6. Now a publisher who’s earned from this channel may withdraw, by calling channelWithdraw and submitting the last signatures from the validators, along with a merkle proof of their balance in the balance tree; they may withdraw from multiple channels in one transaction (“sweeping”), thanks to our Identity contract, as you can see here. This particular transaction withdrew value incurred from ~159k micropayments, from 4 channels, and cost only $0.16 in gas fees. Keep in mind, the gas costs do not increase with larger amounts/more transactions.

\n

\n \n \n

\n

In the Platform, step 6 is automated: the users see the total funds they have, no matter if on-chain or on channels. If you try to spend all your funds at once, the Platform will automatically “sweep” all channels first, making all your funds spendable on-chain.

\n

For more details on the inner workings of the protocol, you can read our protocol docs.

\n

What’s next?

\n

9 million is a good number to start with in the context of blockchain transactions — but for ad impressions, it is modest. We are just starting to test AdEx Network and by the end of the year we are aimed at onboarding few hundred advertisers and publishers, so we believe numbers will rise significantly and they might become even more impressive pretty soon.

\n

Are you interested in AdEx? Get in touch:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/gasless-staking/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/34868df095a764d294118fe433b907c4/73ad6/gasless-staking-featured.png","srcSet":"/static/34868df095a764d294118fe433b907c4/73ad6/gasless-staking-featured.png 420w,\n/static/34868df095a764d294118fe433b907c4/ac342/gasless-staking-featured.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["adx","staking","news"],"date":"2020-09-30T09:06:51.154Z","description":"Exciting news everyone! In the unsettling times of network congestions and insane fees, we are doing our best to make life easier for ADX stakers. Now you can stake your tokens without paying gas fees at all. No, you’re not dreaming. \n","draft":null,"featured":null,"keywords":null,"popular":true,"title":"Gasless Staking Is Here - Now You Can Stake ADX Without Paying Gas Fees"},"id":"17ca4684-84f0-5b77-a044-82f9610b1354","html":"

Exciting news everyone! In the unsettling times of network congestions and insane fees, we are doing our best to make life easier for ADX stakers. Now you can stake your tokens without paying gas fees at all. No, you’re not dreaming.

\n


\nJust go to https://staking.adex.network and hit “Gasless Staking” on the menu.

\n

\n

Here’s the deal: when you go to the Gasless Staking page, you will receive a unique address for your gasless staking account. To this address you can send as much ADX as you wish from another addresses or exchange accounts. Make sure to always check that you’ve copied the right address - there is a small “copy” button next it - it’s best to use it when copying the address.

\n

\n \n \n

\n

Another question in the post was:

\n
\n

Will Eth 2.0 and the solving of high gas fees on the eth network force AdEx staking APY to plummit? Or the reaching of the maximum supply (150m)?

\n
\n

To which Ivo answered:

\n

ETH 2.0 currently has no solutions for gas fees, since sharding was removed from it’s road map. For our plans on how to solve gas fees, please check our roadmap and stay tuned for further updates - we’ll have an article dedicated to gas fees soon and this article on our blog will give you a better understanding on how Ethereum gas fees work.

\n

A note about long-term sustainability:

\n

Many DeFi yields are in the hundreds and thousands of APY %, but only hold for a few days. AdEx Staking has provided > 50% APY for almost a year now. While the ADX supply will eventually reach the cap, it gives us a lot of time (>3 years) to grow the network enough to sustain high APYs through fees. Even if the APY drops to something like 10%-20% in a few years, it’s still incredibly attractive to ADX holders given that it’s a great mix of sustainable and high yield compared to alternatives.

\n

Final note

\n

The APY is inversely correlated to how many ADX are staked. Eg if double the ADX are staked, the APY will be half of what it is now. But double the ADX staked means another 30 million out of circulation, which will be amazing for the price.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/how-to-deposit-funds/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/7329b18a2f36fe806c1fb94b1733e687/73ad6/how-to-deposit-funds.png","srcSet":"/static/7329b18a2f36fe806c1fb94b1733e687/73ad6/how-to-deposit-funds.png 420w,\n/static/7329b18a2f36fe806c1fb94b1733e687/ac342/how-to-deposit-funds.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["AdEx Platform","Advertisers"],"date":"2020-11-04T09:09:39.066Z","description":"In this post we walk you through the methods to deposit funds on the AdEx Plaform","draft":null,"featured":null,"keywords":[""],"popular":null,"title":"How to Deposit Funds on the AdEx Platform"},"id":"3b651c19-1682-57aa-b068-edb8bc7a3eed","html":"

We believe that ease of use is very important for our advertisers and publishers, so since the very first version of the AdEx Platform we’ve strived to support as many deposit methods as possible. The AdEx Platform operates in DAI stablecoin cryptocurrency, but currently there are three main types of deposit methods you can choose from:

\n
    \n
  • DAI stablecoin (direct deposit);
    • \n
  • Fiat money - GBP, EUR, USD, CAD and more ; and
    • \n
  • BTC, ETH or XRP supported by Changelly.
    • \n
\n

In this article we will walk you through all methods for topping up your account.

\n

How to directly send DAI to your AdEx account

\n

Let’s assume that you know how to work with cryptocurrencies and you’ve already bought DAI, but if you are just starting— better check first our tutorial on how to purchase and start using DAI.

\n

Step 1: On your Dashboard, go to Top Up Account.

\n

\"send_dai_1.png\"

\n

Step 2: On your Top Up screen you have different options to top up your account.

\n

If you already hold DAI in a wallet of your choice, you can simply send the funds to your Identity Address shown in the first column called DAI DIRECT DEPOSIT.

\n

Clicking on the address will copy it to your clipboard. Now that you have it, just send funds to it using your preferred wallet.

\n

How to topup your account using credit card or direct bank transfer

\n

You can top up your account with USD using Wyre (using a credit card); EUR or GBP via Ramp; CAD using PayTrie (using bank transfer) or a list of currencies, EUR, GBP, USD among them using Transak (using a credit card or bank transfer).

\n

Step 1: On your Dashboard, go to Top Up Account.

\n

\"send_dai_1.png\"

\n

Step 2: On your Top Up screen you have different options to top up your account. The column in the middle has all the credit card and direct bank transfer options. You will see the corresponding terms and fees for each method when you click on it.

\n

\n \n \n

\n

How to deposit BTC, ETH or XRP to your AdEx Account

\n

Step 1: In your Advertiser dashboard, click on Top Up Account on the left hand side, then select Crypto Currency on the right.

\n

\"changelly_1.png\"

\n

Step 2: First, from the currency dropdown menu choose the currency you’d like to use: BTC, ETH or XRP. Enter the amount you’d like to deposit (in this example we’re using BTC), read and agree to the changelly terms and click on ‘Swap now’. You will also see the fee you would need to pay for this transaction.

\n

Please note that the minimum deposit amount is set to 0.00279 BTC / 0.0852 ETH or 119.7 XRP.

\n

\"changelly_2.png\"

\n

Step 3: You will see your AdEx Account ID as destination address. On that same screen, enter your email address, then click on Proceed.

\n

\"changelly_3.png\"

\n

Step 4: If this is the first time you deposit via changelly, you will receive a confirmation code to the email you entered on the previous step. Enter the code on the next screen and click Proceed.
\n
\nIf you have used it before, you would need to enter your password on this step.

\n

Step 5: You can now use copy the address or use the generated QR code to send the desired amount of BTC, ETH or XRP to your AdEx Account using a wallet or exchange of your choice

\n

\"changelly_4.png\"

\n

Once you have sent the funds, the corresponding amount in DAI will be credited to your AdEx Account and you are all set to launch an advertising campaign!

\n

Have more questions about the AdEx Platform? Check our our Platform Tutorials or get in touch via our Help center.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/farming-tutorial/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/744120db2b50b5089044652b2a11146d/73ad6/adex_farming_tutorial.png","srcSet":"/static/744120db2b50b5089044652b2a11146d/73ad6/adex_farming_tutorial.png 420w,\n/static/744120db2b50b5089044652b2a11146d/ac342/adex_farming_tutorial.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["ADX","Staking","DeFi"],"date":"2020-11-19T16:33:32.906Z","description":"Earlier this week we announced AdEx farming: a great way to earn ADX rewards while providing liquidity on Uniswap and Balancer. Here's how to participate.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"How to Farm ADX: A Step-by-Step Tutorial"},"id":"47168eca-e758-5bf2-9295-77049eff441e","html":"

Earlier this week we announced AdEx farming: a great way to earn ADX rewards while providing liquidity on Uniswap and Balancer.

\n

Before You Farm

\n

If you are familiar with liquidity mining and yield farming, this is nothing new for you; but if you’re new to the DeFi world, the process may seem a bit complex. This is why we created this tutorial for you.

\n

Important: Before engaging in farming, make sure to understand how it works by checking out this article by Coinmarketcap, this explainer of the risks by Binance or this video on impermanent loss. Being a liquidity provider is much riskier than staking, and if you’re not familiar with it, we recommend staking instead.

\n

If you feel comfortable enough to participate in AdEx farming, continue reading this tutorial.

\n

Step 1: Provide Liquidity

\n

In order to get ADX farming rewards, you need to provide liquidity to any of the participating pools on Uniswap or Balancer.

\n

To decide which pool to go into, you have to look at multiple factors, such as total staked funds in the pool, total rewards allocated to that pool, what assets you’re currently holding, etc. - some of this information is accessible on our Farm page.

\n

When you become a liquidity provider, you will receive a special LP token that represents your share in the given pool. This is the token you’re going to stake on our portal. You do not need to add this token to Metamask - the staking portal is going to detect it automatically for you.

\n

Uniswap

\n

To add liquidity to ADX-ETH on Uniswap, you need to go to the ADX-ETH pool there, then click on “Add liquidity” and follow the steps.

\n

Please note that you can only add equal values of ETH and ADX: for example if you want to add 10,000 ADX, you will need to also add 5.683 ETH (assuming 1 ADX = 0.00056831 ETH). In other words, if you want to add $1,000 in ADX tokens, you will also need to add $1,000 in ETH.

\n

Once you are ready with this, move on to Step 2.

\n

\n \n \n

\n

Balancer

\n

Unlike the ADX-ETH pool on Uniswap, the ADX-yUSD pool on Balancer keeps a 30%-70% balance of assets (30% yUSD, 70% ADX).

\n

Another difference is Balancer gives you the option to either add two assets to the pool (in a 30%-70% value ratio), or only add a single asset that will be automatically converted to a 30%-70% split of the two assets.\nFor example, if you add 10,000 ADX, 30% of that will be immediately converted to yUSD. If you add yUSD, 70% of this will be converted to ADX - such that the LP token you receive always represents a 30%-70% split of these two assets.

\n

If you’re unfamiliar with what yUSD is, we recommend this explainer. In short, it’s a share of a pool of multiple interest-bearing stablecoins: it behaves like a stablecoin but also generates interest (currently around 10% per year). This interest is incurred in the form of yUSD value itself growing: for example, yUSD was worth $1.13 back in August, and it’s worth $1.18 now.

\n

If you want to get yUSD, the cheapest way (in terms of gas) is to purchase it through Uniswap, using the token address: 0x5dbcf33d8c2e976c6b560249878e6f1491bca25c.

\n

Finally, to actually add liquidity on Balancer, go to this pool, connect your wallet, click “Add Liquidity”, pick “Single asset” or “Multi asset” and follow the steps.

\n

*WARNING: yUSD does not show up by default in Metamask - we recommend checking your yUSD balance on Etherscan. Furthermore, yUSD is often called different names such as “yearn Curve.fi yDAI/yUSDC/yUSDT/yTUSD” on Etherscan or “yyDAI+yUSDC+yUSDT+yTUSD” on Balancer.*

\n

\n The AdEx Platform is made to connect directly advertisers and publishers, but many advertisers rely on digital agencies to run ads on their behalf. Naturally, marketing agencies started working with our platform as well.

\n

It is common for agencies to work with different accounts for their clients. In this article we’ll demonstrate how easy it is to manage different AdEx accounts from one main account and change privileges among different profiles on the platform.

\n

Register an account on AdEx Network

\n

\n

To register an account on AdEx Network all you need is a valid email address. Just go to the platform and hit “Create account”. The registration process is pretty straightforward.

\n

For each account you’ll be using on the AdEx Platform you’ll need a unique email address for registration, so if you run an agency you have two options for your clients’ accounts:

\n
    \n
  • Ask your clients to register their accounts or create an email address for you, or
    • \n
  • Use an email of yours, e.g. client@marketingagency.com
    • \n
\n

Even if you use an email of yours, you can easily pass ownership of the account to your client later, so don’t worry.

\n

Managing ownership

\n

If you are familiar with Metamask and creating addresses on the Ethereum network, you can skip to the next step.

\n

Here comes the magic. As you know, the AdEx Platform works on the Ethereum Network blockchain. When you register an account on our platform with your email address, we create a cryptographic identity /address/ for your account on the Ethereum blockchain. Think of it as of an email address or a public website domain, but in the blockchain space.

\n

This identity address can be used for this account only and won’t be able to manage other profiles on the AdEx Platform. However, our platform allows you to access your account with a MetaMask address as well — and with one MetaMask address, you can access more than one AdEx account.

\n

How to create an Ethereum identity address with Metamask and connect it to the AdEx Platform

\n

\n

Metamask is the most popular free Ethereum wallet — an application for creating and managing Ethereum addresses. You’ll need Metamask to manage several accounts on the AdEx Platform. To start using it, just go to the Metamask website and download it — you can use Metamask on Firefox and Google Chrome browsers. Setting up is fairly easy, but you can read this well written guide before you do it.

\n

If you do it right, you’ll end up having the Metamask extension on your browser. It should look like this:

\n

\n

The string of numbers and letters underneath the name of the account is your account’s address. If you click on it you’ll copy it on your clipboard.

\n

Managing account access on the AdEx Platform

\n

Each account owner on the AdEx Platform can manage access to the account and grant permissions to MetaMask addresses to access it. If you want to run agency accounts on the AdEx Platform, we suggest that you first create one master account with email address, then create an Ethereum identity address using Metamask and then grant it access to the account.

\n

To manage account access, you must go to the “Account” tab on the dashboard and click on “Advanced”.

\n

\n

When you click on “Set Account Privileges” you can grant permissions to the account or change existing ones.

\n

\n

There are three types of account privilege levels:

\n
    \n
  • Owner — Owners can create new ad slots/ad units; create new campaigns; assign account privileges; deposit funds into account and withdraw from balance.
    • \n
  • User — Users can deposit into account, create new ad slots/ad units and observe the account (read-only).
    • \n
  • None — Removes all privileges from an account, including ability to log in and access the account.
    • \n
\n

To grant access to your newly created Ethereum identity address, copy the address from Metamask and paste it in the window, selecting Owner privilege level.

\n

Note that changing account privilege levels includes writing information on the Ethereum network and thus requires paying small fees to the Ethereum network. If you want to change privilege levels for an account, you have to have some funds on the account to pay the network fees.

\n

Now you can login to your master account either using email address and password or Metamask.

\n

Managing clients’ accounts

\n

Now that you have Metamask and Ethereum identity address, you can create unlimited number of accounts and after you top them up with funds, you can grant access for each account to the MetaMask address.

\n

From now on when you login on the platform, choose Metamask and after you connect to Metamask, you can choose which of your managed accounts to access:

\n

\n

When you want to switch between accounts, just log off the current account and connect Metamask again.

\n

If you want to grant full access to the account to the client and stop managing it, just change your privileges to None — the account will still be accessible with the email address used for registration.

\n

Are you interested in trying the AdEx Platform? Register in under 5 minutes and start today!

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/how-to-run-mobile-ads/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/c78d7dffcbedd4cdc1d998f1af10af25/73ad6/run-adex-on-mobile.png","srcSet":"/static/c78d7dffcbedd4cdc1d998f1af10af25/73ad6/run-adex-on-mobile.png 420w,\n/static/c78d7dffcbedd4cdc1d998f1af10af25/ac342/run-adex-on-mobile.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Platform","Insights","Tutorials","Publishers"],"date":"2020-12-09T11:26:03.531Z","description":"Monetize your mobile application with in-app advertising","draft":null,"featured":null,"keywords":[""],"popular":null,"title":"How to Run Mobile Ads Using AdEx Network"},"id":"21896c15-d243-5f66-95a8-61e970534a7f","html":"

If you are working hard on your mobile app, perhaps you want to monetize it and one of the ways to do so is by running in-app advertisement. If you are looking for a Google AdMob alternative, the AdEx Platform may be the right tool to optimize your ad revenue.

\n

Becoming a publisher on AdEx Network has many advantages for app developers:

\n
    \n
  • It’s completely free - we don’t take a cut of your share.
    • \n
  • You get real time reporting on the performance of your ads.
    • \n
  • There is no withdrawal minimum thresholds or limits - you can instantly have your revenue in your wallet.
    • \n
  • We use stable cryptocurrency and micropayments are generated per each impression.
    • \n
\n

How Stremio monetized traffic from 13,000,000+ users

\n

\n \n \n

\n

Stremio is a semi-open source media center founded in 2015. It’s designed to host and deliver any kind of video content within the same application. Stremio app has been downloaded by more than 13 million people across the world - it is available for Windows, MacOS, Android and iOS. Stremio integrated AdEx in its apps in 2019 and is serving more than 300,000 daily ad impressions.

\n

What type of display ads can you run on AdEx Network?

\n

Currently, only display ads: all the classical banner sizes are supported, along with the IAB new ad portfolio. You can also upload mp4 files.

\n

How to become publisher on AdEx Network?

\n

Registering on AdEx Network is really easy and it takes less than 5 minutes. Just go to the AdEx Platform and follow the instructions. Also, make sure to check our Help Section which is regularly updated with all the relevant information and tutorials about the platform.

\n

After a successful registration on the AdEx Platform, you need to get verified and create ad slots. The final step is to integrate your ad slot’s iframe code into a WebView component.

\n

How to integrate AdEx ads into a WebView component on Android?

\n

In order to integrate in-app AdEx ads into your Android mobile application, you need to copy your ad slot code and simply integrate it into a WebView component. Read the official Android documentation on WebView components here.

\n

\"create_ad_slot_impl_3.png\"

\n

This is how the ad slot code looks on your AdEx Platform dashboard. Simply copy and paste it into your WebView component.

\n

How to integrate AdEx ads into a WebView component on iOS?

\n

In order to integrate in-app AdEx ads into your iOS mobile application, you need to copy your ad slot code and simply integrate it into a WebView component. Read the official iOS documentation on WebView components here.

\n

\"create_ad_slot_impl_3.png\"

\n

This is how the ad slot code looks on your AdEx Platform dashboard. Simply copy and paste it into your WebView component.

\n
\n

👉 READY TO TRY OUR ADVERTISING PLATFORM? START HERE. 👈

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/how-to-stake-on-binance/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/04c52fe9165a80e03df9130c85f85e5c/73ad6/stake-on-binance.png","srcSet":"/static/04c52fe9165a80e03df9130c85f85e5c/73ad6/stake-on-binance.png 420w,\n/static/04c52fe9165a80e03df9130c85f85e5c/ac342/stake-on-binance.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["staking","adx"],"date":"2020-09-23T13:20:04.363Z","description":"Do you have ADX on Binance? Now you can stake it and get 46.7% APY. See how","draft":null,"featured":null,"keywords":null,"popular":null,"title":"How to stake ADX on Binance"},"id":"49997634-ec77-5ab7-9ab4-f06acf3c3f08","html":"

Do you have ADX on Binance? Now you can stake it and get 46.7% APY. Binance staking is useful for people holding ADX on the exchange or for those interested in AdEx, but not holding any ADX.

\n

Pros:

\n

- You won’t pay transaction fees for opening bonds and obtaining ADX

\n

- You don’t need a Metamask account, your Binance account is enough

\n

- You can stake ADX along with other coins in one place

\n

Cons:

\n

- APY on Binance is lower than the APY on the official AdEx Staking Dashboard

\n

How to stake ADX on Binance in three easy steps

\n

1.Choose “Staking” on the Binance homepage

\n

\n

2.Choose ADX from the list of “Locked Staking”

\n

\n

3.Enter the amount of ADX you’d like to stake. Minimum amount is 1000 ADX and minimum lock period is 30 days.

\n

\n

Have more questions about ADX staking? Check our our Staking FAQ page or get in touch via our Help center.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/laiguanatv-case-study/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/428b0e16424cb41c0bde8042f5c6488d/73ad6/laiguanatvcasestudy.png","srcSet":"/static/428b0e16424cb41c0bde8042f5c6488d/73ad6/laiguanatvcasestudy.png 420w,\n/static/428b0e16424cb41c0bde8042f5c6488d/ac342/laiguanatvcasestudy.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Case studies"],"date":"2020-04-08T00:00:00.000Z","description":"After signing up with AdEx, La Iguana TV saw a huge increase in their advertising revenues.","draft":null,"featured":null,"keywords":["case study","publishers","ad network","monetize website traffic"],"popular":null,"title":"Case study: AdEx and La Iguana TV"},"id":"f1436979-bf27-5e9b-b8d8-a4d525e7dd06","html":"

The Company

\n

La iguana TV is a website that publishes news and insights about the social, economical and political situation in Venezuela. The site was founded seven years ago, and its main audience consists of people looking for objective, censorship-resistant coverage of the current situation in Venezuela and Latin America.

\n

The Challenge

\n

Before signing up with AdEx, the La Iguana TV team tried various ad networks to monetize the website’s traffic. They noticed that they were not receiving a reasonable compensation for the massive audience the site has built and the millions of impressions they generate. This drove them to look for alternative ad serving solutions and they landed with AdEx Network.

\n

The Solution

\n

One of the main factors that drove La Iguana TV to selecting AdEx was the transparency the platform provides. The team shared with us that working with a decentralized ad network gives them the peace of mind that they are protected from various unfair and fraudulent ad practices that are common in digital advertising.

\n

In addition to this, running ads through AdEx ensures that the site’s monetization is optimal, and the team’s work is properly rewarded.

\n

The Results

\n

Since signing up with AdEx in October 2019, La Iguana TV has witnessed a significant increase in their ad revenue. In fact, the site’s premium ad inventory has increased its performance by up to 300%. In February 2020, the team achieved record income led by the performance of the banner slots broadcasting ads through Adex.

\n

“I recommend AdEx Network to anyone creating online content,” said Alvaro Suzzarini from La Iguana TV. “We should all strive to work with innovation. This is what Adex offers and it is what is going to cement a new logic in digital advertising with fairness and transparency as pillars,” added Suzzarini.

\n

Cryptocurrency Payments

\n

The La Iguana TV team wasn’t concerned about accepting payments in cryptocurrency. Initially they had to do a little research to refine the financial details. Once this was done, they discovered that cryptocurrencies greatly reduce the collection times and bank fees that they were subjected to on other platforms.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

\n
"},{"fields":{"slug":"/blog/announcing-decentralized-governance/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/1c27ac14e4fda160eb068c897cddaf05/73ad6/launching-adex-governance_-the-first-proposal-is-now-live.png","srcSet":"/static/1c27ac14e4fda160eb068c897cddaf05/73ad6/launching-adex-governance_-the-first-proposal-is-now-live.png 420w,\n/static/1c27ac14e4fda160eb068c897cddaf05/ac342/launching-adex-governance_-the-first-proposal-is-now-live.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Staking","News","Governance","ADX","DeFi"],"date":"2020-11-10T12:27:54.618Z","description":"We've reached a big milestone: our decentralized governance system that lets ADX token holders to participate in important decisions for our future.","draft":null,"featured":true,"keywords":null,"popular":true,"title":"Launching AdEx Governance: The First Proposal Is Now Live"},"id":"db408334-0b9c-5a89-9960-cb45adacc2fc","html":"

At AdEx Network, we’re committed to building the future of advertising: over the last couple of years, we’ve gone to market with the first ad network where payments are decentralized, running on Ethereum payment channels.

\n

Today, we’ve reached a new milestone in our development - officially unveiling our decentralized governance system, which enables our community and ADX token holders to participate in important decisions for our future.

\n

It’s based on Snapshot, a novel off-chain gasless governance portal, and it’s using our new governance token, ADX-LOYALTY, which is minted by participating in the loyalty pool.

\n

The first proposal: Deciding the ADX incentive for the Tom pool

\n

The first proposal is about the ADX incentives for the Tom pool - and more specifically the amount of ADX to be distributed to stakers during 2021.

\n

Back in August, we announced new ADX incentives for the Tom pool; these have massively improved ADX tokenomics. To date, nearly 4 million ADX rewards have been distributed and close to 29 million ADX have been staked, resulting in around 25 million ADX being removed from the market.

\n

We’ve also been able to sustain a ~50% APY despite the end of the farming craze.

\n

Given the success of these incentives, it’s only logical to continue in 2021. We’ve created a proposal to determine the exact amount, given the tradeoffs.

\n

The proposal can be found here: 🗳 Tom pool: what should the ADX incentive be in 2021.

\n

What can community members vote on?

\n

Our governance mechanism can be used for various things. For example, to change the staking pool parameters, such as loyalty pool price-issuance steps, Validator-Tom pool staking incentives, publisher and advertiser incentives, etc.. Another example is changing protocol parameters: minimum validator fees, maximum earners from a payment channel (campaign), and so on.

\n

Furthermore, proposals may be submitted for development grants or other ecosystem grants - keep in mind, anyone can submit a proposal, so feel free to do so for any significant improvement suggestion you may have!

\n

How to get ADX-LOYALTY

\n

As we mentioned, you can only vote if you hold ADX-LOYALTY tokens. You get ADX-LOYALTY by staking ADX in the loyalty pool on our portal.

\n

The loyalty pool is limited to 25 million ADX staked and works on a first-come, first-served basis. Currently, over 16 million tokens are already staked in that pool already. Once it reaches 25,000,000 staked tokens, the pool will stop accepting new stakers and you will not be able to get ADX-LOYALTY tokens unless you purchase them on an exchange. This is why we encourage anyone with intention to participate in governance to stake their ADX sooner rather than later.

\n

To obtain ADX, you can use multiple exchanges such as Binance, Upbit, Uniswap, Balancer and others.

\n

To verify if you have ADX-LOYALTY, go to Etherscan and check your address, it should show under your token balances. You can also make it show in Metamask by using “Add custom token”. The token contract address is 0xd9A4cB9dc9296e111c66dFACAb8Be034EE2E1c2C.

\n

After you’re done, you can simply go to snapshot.page and vote on any of the proposals or submit your own.

\n

Are there incentives for voting?

\n

Yes! Just by holding ADX-LOYALTY, you incur an interest in ADX based on the current price, as specified by a Chainlink oracle - a concept we’ve dubbed “elastic issuance” - you can read more about it in the original announcement.

\n

Keep in mind that for your vote to count, you have to keep your ADX-LOYALTY in your wallet until the snapshot block of the given proposal.

\n

Are proposals binding?

\n

At this stage, proposals are not binding unless specified otherwise, but we intend to stick by the outcomes of the proposals submitted by us unless there are unforeseen reasons not do so.

\n

In the future, we’ll transition towards binding proposals, using Aragon’s optimistic DAOs that will work seamlessly with Snapshot.

\n

What’s next

\n

This first vote is one of many to come - we will be adding more things to vote on, and as we said, community members can submit proposals for voting as well. We are dedicated to empowering our community and supporters with governance over the AdEx ecosystem, so that we can grow it and reach even more milestones.

\n
\n
🗳 🗳 🗳 VOTE IN ADEX NETWORK’S FIRST GOVERNANCE DECISION 🗳 🗳 🗳
\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/march-2019-update"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5053763440860215,"src":"/static/ef535ec5b36c65046fd8023b66fbe0f3/32796/AdEx_Update_March_2019.jpg","srcSet":"/static/ef535ec5b36c65046fd8023b66fbe0f3/32796/AdEx_Update_March_2019.jpg 420w,\n/static/ef535ec5b36c65046fd8023b66fbe0f3/03af0/AdEx_Update_March_2019.jpg 4000w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-03-28","description":"Here's what we have been up to lately. ","draft":null,"featured":null,"keywords":["development update"],"popular":null,"title":"AdEx Update — March 28th, 2019"},"id":"ed3de9eb-8439-5d31-ae6e-ff4bbe33707c","html":"

AdEx Platform update

\n

It’s been a long time coming, but get ready for the platform to have a new look and feel in line with our 4.0 release, and our new goals and vision for 2019. The AdEx platform is ready to get out of beta and we are actively on-boarding advertisers and publishers.

\n

v4.0 Roll-out plan

\n

The new AdEx protocol (v4.0) is a complete product revamp, bringing significant improvements such as payment channels and micropayments, real-time header bidding, and a significantly better UX.

\n

One of the most important components of v4.0 is the AdEx Market— it directly facilitates the discovery of ad demand/supply between publishers and advertisers without any pesky middle parties. As promised in our roadmap, we’re on track to release the AdEx Market by the end of the month.

\n

The validator stack: Goerli testnet

\n

The component that facilitates the micropayments in AdEx, the validator stack, has reached a significant milestone: v0.3.0 — this is a big deal! The operation of micropayments ensures one of the major features of AdEx, fraud mitigation. Micropayment channels are a means by which campaign health can be monitored and measured in near real-time.

\n

https://github.com/AdExNetwork/adex-validator-stack-js/releases/tag/v0.3.0

\n

We’ve deployed two instances of the validator stack, connected to the Goerli testnet. You can explore the payment channels here:

\n

https://tom.adex.network/channel/list\nhttps://jerry.adex.network/channel/list

\n

Expect a follow up on this soon!

\n

AdEx around the world

\n

At the beginning of March, the AdEx team took part in two events in Paris — the Ethereum Community Conference (ETHCC) and the ETHParis hackathon. It is always a pleasure to meet up with the Ethereum community, exchange ideas and work together on different projects, and this time was no exception.

\n

Our CEO Ivo Georgiev was invited to speak at both events, and we have the videos of both his talks:

\n\n

One of the main ideas of the talk is that because AdEx’s payment channels are direct between publisher and advertiser, it mitigates the opportunity for fraud and false or inaccurate reporting. OUTPACE, which Ivo speaks to at some length, is a scalable means by which these payment channels operate.

\n

Later in March the team headed to London, UK for the Marketing Technology Expo to spread the word about AdEx to the world of traditional ad tech and marketing.

\n

Team Growth

\n

The team is very pleased to announce the addition of four new team members to help AdEx realize the vision of а working, massive decentralized ad network. With a working product, we are now ready to begin the exciting phase of bringing it to the world! Today, we introduce Ivan, Samuel, Nadia and Dylan.

\n

Nadia Ivanova — Communications specialist & account manager

\n

\n \n \n

\n

Nadia’s true passion is customer relationship building and management in the service industry, and she is looking forward to representing the AdEx brand and values. She has years of experience in account management, editorial and community management, and she’s helped a number of brands in the online gaming, education and payment industries.

\n

Ivan Manchev — Communications Specialist

\n

\n \n \n

\n

Samuel is a software engineer experienced in the web & mobile development. He is highly interested in blockchain and cryptocurrencies, and contributes to a number of open-source blockchain projects like blockchain-etl in his spare time. He is currently focused on AdEx core protocol development.

\n

Dylan Dewdney — Business Development Specialist

\n

\n \n \n

\n

I am a liquidity provider, what should I do?

\n

If you provide liquidity to the old pool, you don’t necessarily have to move your tokens to the new pool. However, the liquidity there is significantly lower, and therefore the opportunity for earning fees is greatly reduced.

\n

In addition, the fee of the new pool is higher than the one of the old one - 0.3% vs. 0.2% in the old liquidity pool.

\n

This is why we recommend that you move your assets to the new pool here.

\n

If you are just about to enter the liquidity providing game, the you should go straight for the new pool.

\n

Why should I provide liquidity?

\n

There are a couple of major benefits to being a crypto liquidity provider. The first one is that by doing so, you earn fees. In fact, in the case of Balancer Exchange, you earn both swap fees and BAL tokens. This is a good way to get a passive income - especially if you are not staking your ADX and have them just laying around.

\n

Further to this, participating helps liquidity providers continuously rebalance their asset and thus enhance their portfolio management.

\n

Then there is the option for participating in yield farming, as was the case with the AdEx farm in December.

\n

Last but not least, the more liquidity there is on a certain market, the more stable that market is - liquid markets are not that easy to influence by large trades. Ultimately that leads to a more sustainable cryptocurrency landscape.

\n

Keep in mind that there are certain risks associated with becoming a liquidity provider - we’ve written about them in this blog post. Make sure to understand the risk well before adding your tokens to a liquidity pool.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/new-improved-targeting/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAYAAACpUE5eAAAACXBIWXMAAA7EAAAOxAGVKw4bAAACwElEQVQ4y22R204TURSG54GMidEKCgVK2+lhemTamT0tGkCOtkKBlp5bsCAih6JGiYleeOFTeGN8A5/oc820Khde/Fndu7O+9f9ra6Z1Qc6VfUl+LMuVusT2dIXt3FLBrcN/KrxFidz/VGGIlh8335YLUWONQEOU2+DVsVyQdYbSt1CZLnbxnXevWf9xobzpVziFoTf1NuyvMxeQ7qDmnqKyPTm/l2+v0WxnFE05l17jCDiqZu6cvHU5AqghefUnrluvUeax6OXozj7HWThCU2OAC/wXbyh7vKLR/MbG5ies3GscibeYH5AL76GMBir/SoZceOksF547xkk2xKH9xqMrL6JIwI4A8+YpP3/84ubTd3ZKH+k1PlMvXVFaPKRoVD1nShz9WYEyBzipFpoRbZJMHArgFcl4l0SkRTZ5iDG3zaB5w/bGNXaiwdqTU5xEnYLATH1PnFYwjRamLWncB8z0UPKd5vOtMzH5nLmZbexcHyvblmh9Fk2p2SbL9iGrqsf64ktWrC5Lcr+19JqyU6f87Jz19RscdY6dlodJttH80yUmJ9bw3V+mII1ba6fslt+w7HSoli6obJ5R2ThjRcD1nfcctT5z3P1Cde2Izv4HTvpfKco+85mBmBmg3blTZOrRBhG9RlyvEwvuEZ4pMz+1SchfIji9hSF32XiTdLSBnZEUqQ7p4A65VJ+idYKV7pJLuhKHAf9zAoFtQqEqeriGHqoRmH3BvOwwIr+j7v38LoGZF8xNlwkH3XOFeEikH5CSIaloXXZfxwjvo8VibaKxDuFwnbA0B+f3mXxU4oHsdtZfYXa2QjC4jxFryeP1SEQPiAfLAqiSknMm0SYjjxPXqxiRA7SJuyvMTMn0QEWc7opLiS0DYvEekUgHPdpFj/UkQY3HvlUm7y3hf7jKtO8ZcRmSXTjBSPTRI23pr/EbpAQwVCHkHpEAAAAASUVORK5CYII=","aspectRatio":1.5,"src":"/static/188cb4fe5edf3a4fa1a98daf6b08cb3f/73ad6/01_adex_new_targeting_cover.png","srcSet":"/static/188cb4fe5edf3a4fa1a98daf6b08cb3f/73ad6/01_adex_new_targeting_cover.png 420w,\n/static/188cb4fe5edf3a4fa1a98daf6b08cb3f/cb8c5/01_adex_new_targeting_cover.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Platform"],"date":"2020-07-17","description":"We have been working really hard to improve campaign targeting for advertisers in Q2 of 2020. Now we are excited to share all the changes with you!","draft":null,"featured":null,"keywords":["advertising platform","ad network","ad targeting"],"popular":null,"title":"The New AdEx Targeting: Publisher Lists, CPM Ranges and More"},"id":"c67f7e43-44ac-5056-9738-665fec72c18d","html":"

There are some major improvements we have made to campaign targeting for advertisers. In this blogpost you can learn more all of those and how they will impact advertising campaigns.

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Targeting per campaign

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One of the changes is that targeting (audiences) is no longer set when creating an ad unit, but instead is determined when creating a campaign, applying to all ud units included in it.

\n

Audiences

\n

With this update, we are introducing saved audiences. You can create these from scratch, or save them from a campaign that’s performing well. You can also create a new saved audience from an existing audience, and launch a campaign straight from a pre-defined audience.

\n

\n \n \n

\n

Changes to audience options

\n

The targeting itself has been hugely improved. You can now define your campaign audience (ot who will see your ad) by specifying following parameters:

\n

Location

\n

Here you can either choose to specifically target or exclude countries individually, or you can select them grouped in tiers from 1 to 4 based on the quality of the traffic. You can read more about the tiers in our Help Center.

\n

\n \n \n

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Categories

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Publishers can no longer select tags themselves but are automatically categorized based on the content of their website(s). You can think of these categories as of interests or affinity groups.

\n

We are using the categories prescribed by the Interactive Advertising Bureau (IAB). Advertisers can select either one, multiple or all categories to either target or specifically exclude from their audience (or campaign).

\n

\n \n \n

\n

Publisher lists

\n

We often get asked for a list of publishers - and we are happy to announce that advertisers can now select specifically on which publisher websites their ads can or cannot show. Similar to categories, advertisers can choose a single publisher, multiple or all. If you select only certain categories, then you can only select from the publishers in those categories (and the ones outside of them will be greyed out).

\n

\n

Advanced campaign parameters

\n

Three new options are introduced as well in order to optimize the campaign budget even further.

\n

When creating a new campaign, advertisers have the option to include or exclude incentivized traffic; to disable frequency capping which is activated by default (and it means to limit how often a user will see the ads from the campaign); as well as to limit the average daily spending (so that the campaign budget doesn’t run out sooner than planned).

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\n \n \n

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UTM Tracking

\n

Previously UTM tracking was determined on ad unit level. Following the changes, UTM tracking tags are added when creating a campaign. You can read more about UTM tracking in our Help Center.

\n

Additionally, there is a new option: Add UTM Source with publisher address. This will allow you to see which websites in particular are the sources of the traffic, not only that it has come via AdEx Network.

\n

\n \n \n

\n

CPM Ranges

\n

The CPM used to be a set amount but now it will be range. We will recommend a minimum and maximum based on the targeting selected but you can adjust it yourself when creating the campaign.

\n

The range will help you optimize your spend - our platform now automatically assigns a weighted CPM depending on the quality of the traffic/publisher, the country tier of the generated impressions, etc.

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\n \n \n

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Changes for publishers

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Publishers will no longer be able to select tags themselves. Websites will now be automatically categorized based on their content. You can think of these categories as of interests or affinity groups. We are using the categories prescribed by the Interactive Advertising Bureau (IAB).

\n

We are also introducing advanced options for newly created ad slots: Publishers can either select the minimum CPM for the ad slot themselves or select for it to be automatically set based on recommendations for the category they fall in.

\n

Additionally, publishers can select whether they would like to display ads with adult content or not (if such ads are available).

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Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/new-token-economics-and-staking/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/cd0d315cafd41ad61b7a49c55b9b02de/73ad6/tokenomics-featured.png","srcSet":"/static/cd0d315cafd41ad61b7a49c55b9b02de/73ad6/tokenomics-featured.png 420w,\n/static/cd0d315cafd41ad61b7a49c55b9b02de/ac342/tokenomics-featured.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["News","ADX","Staking"],"date":"2020-08-04T18:15:02.442Z","description":"Introducing our version of yield farming: security mining\n","draft":null,"featured":true,"keywords":null,"popular":true,"title":"New token economics and incentivized staking"},"id":"6f3bfcec-30de-5983-aff1-01c034611353","html":"

Introducing our version of yield farming: security mining

\n

After the token upgrade announcement last week, we’ve been hard at work with the upgrade. However, we have one more surprise for you that we didn’t want to announce until we’ve decided the specifics: we’re introducing new token economics for ADX to encourage staking!

\n

To do that, we’re introducing staking incentives: initially, 7 million new ADX will be minted and distributed to active (bonded) stakers by the end of 2020. This is similar to Compound’s COMP liqudity mining, however while in Compound the goal is to increase pool liquidity, in our case it’s to increase the bonded ADX towards validators, which makes the network more secure: we call that security mining.

\n

Economically, this setup slightly dilutes non-stakers and rewards stakers, therefore enforcing the purpose of ADX as a staking token. Therefore, we believe that in practice, this will reduce the amount of circulating ADX, since holders will be highly incentivized to stake.

\n

Furthermore, ADX is deflationary because of the slashing mechanism built into the staking system, which is to burn some ADX if the pool owner misbehaves in any way. Right now, the main pool (Validator Tom) has no slashing to minimize early risk for stakers, but later on, new pools will frequently burn ADX to enforce network security.

\n

While this means you will earn extra ADX for your staking bonds, do not forget that you will also earn DAI from the validator fees, as illustrated below.

\n

Best of all, we’ve just updated our staking portal, so you can take advantage of the new yield today!

\n

Staking portal changes

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A couple of new features are coming to the staking portal. The first one is the APY calculator, which can be seen when creating a bond and in the bond table.

\n

\n \n \n

\n

Early bird bonus

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All bonds that were created before August 10 that haven’t requested unbonding qualify for an early bird bonus: 1M ADX (part of the 7M incentive mint) will be distributed only to those stakers, for the duration of one month.

\n

Disclaimer: Once your ADX are locked up (bonded), you will not be able to withdraw them for at least 30 days. When you request that your tokens are released (“request unbond”), you will not receive rewards for that 30 day wait period.

\n

How does this help the AdEx Platform?

\n

ADX bonds reflect the reliability of a certain validator: read more.

\n

By encouraging a more active staking ecosystem, the AdEx validator network becomes stronger: we’re paving the way to an open network where ADX holders govern the selection of validators, leading to even better transparency, decentralization and reliability.

\n

Timeline

\n
    \n
  • Early bird subscription: until 10 August
    • \n
  • Early bird distribution: 5 August - 5 September
    • \n
  • August 8: ability to re-stake earnings and to request unbonding re-enabled
    • \n
  • August 11: withdrawing new ADX enabled
    • \n
\n

Stay tuned for further announcements, there’s more to come!

\n

Staking portal: staking.adex.network

\n

Help desk: help.adex.network

\n

\n \n \n

"},{"fields":{"slug":"/blog/ama-chainnode-platform/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/8ca65f95e7277dd1dd619758913fd95c/73ad6/ama-header.png","srcSet":"/static/8ca65f95e7277dd1dd619758913fd95c/73ad6/ama-header.png 420w,\n/static/8ca65f95e7277dd1dd619758913fd95c/ac342/ama-header.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["insights","platform"],"date":"2020-12-04T14:09:49.722Z","description":"In November our CEO Ivo Georgiev was invited by [Chainnode](https://www.chainnode.com/ama/497930), a respeced cryptocurrency media, to participate in an AMA session with the Chinese community of Chainnode.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"AMA with AdEx's CEO | Part 1 - The AdEx Platform"},"id":"463978a1-9cb2-5bff-b13b-95feb41117f7","html":"

In November our CEO Ivo Georgiev was invited by Chainnode, a respeced cryptocurrency media, to participate in an AMA session with their Chinese community. People were very excited and Mr. Georgiev got tons of questions - in fact, they were so good that we decided to share some of them with you on our blog. Over the whole session Ivo received more than 50 questions - we selected the most interesting ones and grouped them into three topics - The AdEx advertising platform, The AdEx Staking and Farming Portal and the Ethereum ecosystem.

\n

\n \n \n

\n

See the original AMA page on Chainnode’s website

\n

In the first blog post we are sharing with you the most interesting questions regarding the development of the AdEx Platform.

\n

❓ The AdEx project has been developed for a long time. How is the progress so far? What is the source of funds to maintain the development and operation of the project?

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👨🏻‍💻 The progress can be tracked on our website and our blog, but most importantly - everyone can register on our advertising platform and see how it works. The platform has been released for almost a year now and we already have more than 300 active publishers and advertisers generating more than 1 Million impressions daily. The source of funding is a crowdsale of ADX tokens in 2017.

\n
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❓ Can you introduce the background of theAdEx project parties? For example, where is the project base on (country or region), when did it established, what’s team size, core members and their past experience?

\n
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👨🏻‍💻 You may read our whole story on our website. On our blog we keep all articles and development updates since day one. Otherwise we are a distributed team with headquarters in Sofia, Bulgaria and a legal entity registered in Estonia.

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\n

\n \n \n

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❓ What are the disadvantages of the current advertising industry? What solutions can the blockchain technology bring to help AdEx compete with the Internet giants?

\n
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👨🏻‍💻 The current advertising industry has few common problems - lack of transparency and trust, ad fraud and user privacy. While many actors are working on improving those problems, there hasn’t been a single solution to them all. While blockchain technology is no silver bullet, we believe it can pave the way to solving the inefficiencies of the ad industry. By using blockchain at AdEx: we reduce the need of many actors on the display ad chain; we improve transparency between advertisers and publishers by providing them with the same verifiable data; we try to mitigate ad fraud, by enabling advertisers to detect it early on and act accordingly.

\n
\n

❓ What is the difference between decentralized advertising and centralized advertising? Why the decentralization? Currently the most profitable area in the traditional advertising industry is channeling. Will AdEx Network, a channel provider, be able to break the current dilemma of channel monopoly? How can users profit from AdEx Network? How to improve the conversion rate?

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👨🏻‍💻 We believe that by decentralizing some aspects of advertising like the access to ad data, we can improve trust and reduce ad fraud. AdEx Network alone probably can’t break the programmatic monopoly of Google and Facebook, it would be naive to think so, but it can certainly bring a healthy alternative to the table and improve the competition landscape. Users can benefit from AdEx Network by optimizing their ad budgets or ad inventory and thus improve the quality of their advertising operations. Improving conversion rates is mainly a goal of advertisers and it’s up to them to improve their messages and targeting. Network providers like AdEx just give them the right tools to do so.

\n
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❓ With regard to decentralized advertising, there were similar projects on Ethereum before, such as the decentralized BAT token, what comparative advantages do you have and what pain points can you solve? There are already a lot of independent token-related media companies, how do your project plan to grab a larger piece of pie in the market?

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👨🏻‍💻 The BAT project has a different business model than AdEx Network. While BAT is B2B2C, AdEx Network is B2B. BAT is looking more towards incentivizing people to watch ads, while AdEx is trying to deliver a well working software for ads delivery. We believe that AdEx Network’s platform is the best crypto display ad network up to date and we will continuously grow it and offer a decentralized and trustless alternative to traditional ad networks.

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❓ To my understanding, as an advertising platform, your system needs high performance support in the future for the reason that you are like traffic connectors and need to carry a large number of user clicks, advertising settlement and other execution events. I also noticed that the public chain you use is Ethereum, so how do you provide adequate performance (TPS) support at the technical level?

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👨🏻‍💻 We use our own in-house payment channel technology called OUTPACE which is similar to Lightning Network but better suited for our needs. It allows up to 7,000 TPS in its current configuration but it can scale infinitely. Currently AdEx Network is probably the largest Layer 2 project on Ethereum, processing more than 2 million transactions every day.

\n
\n

\n \n \n

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The AdEx platform reached more than 5,000 user registrations in November 2020, after launching back in January.

\n

❓ I would like to ask Ivo, for the blockchain technology for advertising, what is the biggest advantage? How to distinguish between decentralized advertising and centralized advertising?

\n
\n

👨🏻‍💻 As we already mentioned, the advertising industry nowadays has a few common problems - lack of transparency and trust, ad fraud and user privacy. While many actors are working on improving those problems, there hasn’t been a single solution to them all. By using blockchain at AdEx we reduce the need of many actors on the display ad chain; we improve transparency between advertisers and publishers by providing them with the same verifiable data; we try to mitigate ad fraud, by enabling advertisers to detect it early on and act accordingly. The difference between centralized and decentralized advertising is mainly in the distribution of information and payments. In centralized advertising, all information comes to a centralized body of the ad network and it is then being distributed, allowing for ad fraud and false reporting. Centralized ad networks also take custody of advertisers’ and publishers’ funds, while in a decentralized ad network like ours, funds flow straight between advertisers and publishers through payment channels.

\n
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❓ How do individual users benefit from theAdEx platform? What are the rewarding programs?

\n
\n

👨🏻‍💻 Individuals benefit from the AdEx platform by having their identity and private information harnessed, since AdEx Network doesn’t collect users’ data. In the future there is a possibility to test and integrate models similar to BAT, in which users get incentivized to watch ads, but this is only a suggestion for the moment, not something we are working on. On the other hand individuals can benefit from our Staking and Farming incentives.

\n
\n

❓ It is well known that online advertising is very unpopular with users. What measures does AdEx have to galvanize users acceptance of advertising? Will the end users be able to block advertisements?

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\n

👨🏻‍💻 End users are currently able to block ads served by AdEx, we don’t fight ad blockers. However, AdEx as a display ad network can’t change users’ feelings for advertising, since we are an infrastructure provider and we are not responsible for the quality of ads alone. Anyway, we believe that by supplying advertisers and publishers with ad supply software protects user privacy, we’ll help to alter users’ attitude towards ads too in a more positive way.

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❓ What is the current development progress of the project, what are the important milestones, and can you introduce the progress plan for the next few years? Thank you. \t

\n
\n

👨🏻‍💻 We regularly post development updates, transparency reports and technical roadmap to familiarize our supporters with our plans, you can check the latest one here and our latest staking roadmap update can be seen here.

\n
\n
\n

👉 READY TO TRY OUR ADVERTISING PLATFORM? START HERE. 👈

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/platform-out-of-private-beta"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/006d822b868eda60683bb70e3ae885ea/73ad6/Launch-visual-0.png","srcSet":"/static/006d822b868eda60683bb70e3ae885ea/73ad6/Launch-visual-0.png 420w,\n/static/006d822b868eda60683bb70e3ae885ea/114b7/Launch-visual-0.png 2400w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights","News","Announcements"],"date":"2020-02-04","description":"After 6 months of testing in private beta, our platform is now open to everyone and accepts registrations.","draft":null,"featured":null,"keywords":["news","adex network"],"popular":null,"title":"AdEx Network Is Now Out of Private Beta and Open to Everyone"},"id":"ba429f35-533c-5d93-8833-6c5fafd5bf2e","html":"

For the past few months, our platform has been in private beta. The reason for this was to have a group of handpicked publishers and advertisers try it out and give us feedback on what we’re doing right - and what not.

\n

We are happy to report that most of the advertisers and publishers who got early access have been sharing very valuable insights on what we could improve. We have been discussing their campaigns, their expectations for the platform’s interface, the functionalities they would want to see in the future, the ease of use of AdEx and much more.

\n

This helped us “polish” our vision for the future of AdEx, and we sincerely thank all of our beta testers for their input.

\n

But now it’s time to take the next big step and open our advertising network to the general public. As of today, sign ups are open and invite codes are no longer required!

\n

Who is AdEx for

\n

AdEx is a platform that connects advertisers and publishers. This said, the platform is suitable for pretty much any publisher and advertiser out there:

\n
    \n
  • Bloggers, online media, video streaming platforms, apps… Anyone looking to monetize their traffic.
    • \n
  • Small, medium and large businesses looking to advertise their products/services.
    • \n
\n

AdEx is censorship-resistant - unlike other advertising networks, we do not apply arbitrary restrictions to any type of business or industry. Put simply, everyone is welcome.

\n

\n \n \n

\n

What can you expect when signing up

\n

We are a blockchain project. This means that AdEx Network runs on cryptocurrency. If you are a publisher, you will be getting paid in DAI.

\n

If you’re an advertiser, you will need to acquire DAI to start a campaign - but as long as you have a bank account in the EU, you can also top up your AdEx account in GBP.

\n

In addition to this, it is important to know that our platform uses contextual advertising. This helps us remain privacy-focused and 100% GDPR compliant. We stand for an ethical advertising landscape, and this is what you get when you choose AdEx for your digital marketing needs.

\n

Last but not least, you can expect reporting that is fully transparent and verifiable at any given time.

\n

Benefits for advertisers:

\n
    \n
  • No middlemen and additional fees
    • \n
  • Pay only for real traffic - transparent and verifiable real-time reporting
    • \n
  • CPM payment model
    • \n
  • Custom targeting capabilities
    • \n
  • Full GDPR compliance
    • \n
\n

Benefits for publishers:

\n
    \n
  • No fees for using the platform
    • \n
  • No payout threshold - you can withdraw s little as say $5
    • \n
  • Various fallback/passback opportunities
    • \n
  • Fast and secure payments in crypto
    • \n
  • Granular control of your advertising inventory
    • \n
\n

Success stories

\n

So far, most of our customers have been quite happy with the results they see from their AdEx use. We have prepared a couple of case studies to share their success stories, see them here:

\n\n

Ready to try AdEx? Register your free account now:

\n

SIGN UP FOR ADEX

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/policy-update"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/0bb5dac21139a5fa295ff8b118fbe54e/73ad6/policy-update.png","srcSet":"/static/0bb5dac21139a5fa295ff8b118fbe54e/73ad6/policy-update.png 420w,\n/static/0bb5dac21139a5fa295ff8b118fbe54e/cb8c5/policy-update.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Announcements"],"date":"2020-03-05","description":"We are introducing a set of new policies to ensure higher traffic quality and a better environment for our advertisers and publishers.","draft":null,"featured":null,"keywords":["news","policy update"],"popular":null,"title":"AdEx Policies Update"},"id":"d78d4c25-e7fd-5c77-99df-452a8ef3e587","html":"

In the past couple of weeks, we witnessed a significant number of fraud attempts on our platform. While we caught and stopped these attempts before they could defraud anyone, we were forced to reconsider our existing policies and introduce a few new rules.

\n

The purpose of these new policies is to ensure the high quality of the traffic offered through AdEx, and to enforce a clean and secure environment for our advertisers and publishers.

\n

Here are the new policies that we have implemented.

\n

Mandatory publisher verification

\n

All publishers signing up for AdEx Network will have to pass a mandatory verification process. This rule is currently being applied retroactively to existing publishers as well.

\n

Unverified publishers will not be able to display ads but they will still have access to their accounts and will be able to withdraw previously accumulated earnings.

\n

To initiate the verification process, please follow the steps in this tutorial.

\n

Ad slots cap

\n

Publishers are now allowed to have a maximum of two ad slots per page. In addition, these two slots must be of different dimensions. You can read more about this here.

\n

AdEx AdView policies

\n

The AdEx AdView has been updated with the following new policies:

\n
    \n
  • Ads will only be shown if the ad slot is placed on the same website (by hostname) as it’s configured in the AdEx Platform; if your ad slot was created before the website URL was mandatory, please edit it to add it.
    • \n
  • The ad tags will not work if they’re placed within an <iframe>.
    • \n
  • The ad tags will not work if your website is not served through HTTPS.
    • \n
  • An impression will only be counted once the ad is in the viewport.
    • \n
  • An impression will be counted only if a 5 or more seconds are spent on the page after the ad is first seen.
    • \n
\n

With the last two changes in place, we expect impression count to drop noticeably, however we are confident that the free market principles will kick in to correct CPMs and ensure that publishers are monetizing their traffic.

\n

The mandatory publishers verification and ad slot capping policies are already applicable, and the AdView policies will take effect on Monday, March 9, 2020.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/sai-dai-and-adex"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/9f7f3555e599ad0f348a6dd1c75a734a/73ad6/sai-dai-and-adex.png","srcSet":"/static/9f7f3555e599ad0f348a6dd1c75a734a/73ad6/sai-dai-and-adex.png 420w,\n/static/9f7f3555e599ad0f348a6dd1c75a734a/cb8c5/sai-dai-and-adex.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["Insights"],"date":"2019-12-17","description":"The MakerDAO’s migration from SAI to DAI is underway. Here is what you need to know in regard to your AdEx account. ","draft":null,"featured":null,"keywords":["dai","sai","stablecoins","dai migration"],"popular":null,"title":"SAI, DAI and AdEx: Everything you need to know"},"id":"034d9d76-f928-5c8b-bfa9-c39c11c3bd83","html":"

In November 2019, the MakerDAO enabled multi-collateral DAI (MCD). It also introduced new terminology and names to its stable coins. What was previously known as DAI was renamed to Single-Collateral Dai (SAI). The SAI protocol is expected to shut down after a grace period of at least a few months, but for the time being both stablecoins exist.

\n

NB! For clarity, when we refer to DAI from now on, we mean the new DAI, or MCD.

\n

Right now, the AdEx protocol and platform utilize SAI. We have not conducted a migration to DAI for a few reasons:

\n
    \n
  • We are waiting for MCD to prove and establish itself;
    • \n
  • In addition to this, we are waiting for the majority of the SAI supply to be migrated to DAI; you can check the progress here.
    • \n
  • There are UX issues that will affect your AdEx experience, and we are looking into solving these;
    • \n
  • One of our partners, Ramp Network, has not migrated yet either, and such a migration would be crucial for a FIAT bridge (right now we use Ramp to allow topping up AdEx accounts in GBP).
    • \n
  • We are evaluating stablecoin alternatives to SAI/DAI.
    • \n
\n

The most important thing here is that we plan to migrate along with an update that would enable more stablecoins in AdEx. Read on for more details on this.

\n

The migration and AdEx

\n

What you need to know right now is that AdEx runs on SAI - so this is the currency you need to send to your identity wallet. Depositing DAI to the platform means that they will not be immediately spendable.

\n

In addition to this, right now DAI means a different thing across wallets/dapps/exchanges - it is all very confusing, we know. This is why we recommend that you double-check before withdrawing ad earnings from AdEx to ensure you end up with the right currency in the right wallet/eхchange.

\n

Going stablecoin-agnostic

\n

We believe that enabling AdEx to support multiple stablecoins is the right way to go both in terms of user experience, and of business strategy. It will make us more flexible and better prepared for unpredictable situations involving a particular stable cryptocurrency.

\n

We are committed to using DAI because it has a very diverse ecosystem, including Ramp Network, which we use to enable topping up your account with GBP.

\n

However, for a lot of our users, other stablecoins such as USDC and USDT are easier to obtain.

\n

Usability is one of our top priorities, so in 2020 one of our goals will be to enable the ability to deposit USDC/USDT.

\n

Under the hood, i.e. the complex technical details

\n

Under the hood, AdEx uses an Identity contract for each account. This is sometimes called a “smart wallet”, as it enables many advantages such as paying Ethereum transaction fees in DAI rather than ETH, so the user will only ever care about a single monetary unit.

\n

The advantage we care about here, however, is the ability to do multiple things in one on-chain transaction. For example, opening an AdEx campaign requires opening an OUTPACE channel, which requires a call to an ERC20 approve function before that. In a normal system, this would mean the user has to sign two transactions. In our case, the user only needs to sign one.

\n

Why is this important? Because we can migrate SAI to DAI “automagically” by including a call to swapSaiToDai (a function in the official Maker migration contract) before each spend (withdraw, campaign open) user action.

\n

Let us give you an example: Say you have 20 SAI earned from previous campaigns and 10 DAI that you deposited into your AdEx account. You have 30 DAI to spend. When you decide to spend it, the 20 SAI will be auto-swapped as part of the campaign open transaction. You will need to sign only one transaction.

\n

But this mechanism can go beyond this! If we had an on-chain way to swap USDC/USDT to DAI, you will be able to simply withdraw one of these tokens, and spend it normally.

\n

This is what we’re aiming to do in 2020, and more details will follow in subsequent blog posts.

\n
\n

Interested in AdEx? Follow us:

\n

Website | Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/staking-rewards/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"/static/fb0433069e033ff016773facf7746a1e/73ad6/Staking_Rewards.png","srcSet":"/static/fb0433069e033ff016773facf7746a1e/73ad6/Staking_Rewards.png 420w,\n/static/fb0433069e033ff016773facf7746a1e/cb8c5/Staking_Rewards.png 1920w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Staking","News","ADX"],"date":"2020-02-24T00:00:00.000Z","description":"AdEx token holders who have staked their ADX can now receive their staking rewards.","draft":null,"featured":null,"keywords":["News","Staking","AdEx Registry"],"popular":null,"title":"Staking Rewards Are Here"},"id":"66f70185-3c20-50de-88da-455e59620fa3","html":"

Recently we announced the AdEx Staking portal and promised that rewards distribution would start some time in the first quarter of the year. This time has come and staking rewards have been launched! This means that starting today, you can see and withdraw your earned DAI from the staking portal (and possibily stake some more tokens, while you’re at it).

\n

Here is What you need to know:

\n
    \n
  • As mentioned in our original staking guide, the reward will be calculated with a backdate, so that even if you started staking back in December, you wouldn’t have missed out and you’ll get rewarded for January.
    • \n
  • The rewards are in the same currency as the advertising payments on the network: DAI.
    • \n
  • Distribution happens at the beginning of every month, for the previous month - and the reward you received must be claimed within a year. For example, the rewards for February 2020 will be claimable on the 1st of March 2020, and you’d have until 2021/03/01 to claim them. We recommend logging in once per month to claim your rewards.
    • \n
  • Rewards will be calculated on a day-per-day basis - meaning that if you only had a bond for half the month, it will be reflected in the calculation. Only full days count. We recommend keeping your bonds for long periods of time.
    • \n
  • If you request unbonding, you’ll stop receiving rewards for this bond from that moment on.
    • \n
\n

Why is staking not integrated into the platform?

\n

The Platform is specifically for advertising-related use cases. While staking helps keep our ecosystem healthy, it’s not directly related to the Platform’s main use cases - this is why we decided to keep it as a separate portal.

\n

How exactly are rewards calculated?

\n

At the end of each period (month), we will take all of the days in that period, and for each day we’ll take all the bonds which were bonded throughout it’s entire duration. For each of those bonds, we’ll reward it’s owner with a proportional slice of the daily fee volume (dailyVolume * bondAmount / allBondsAmount). For more details, check out the distribution script.

\n

When will I receive my next reward portion?

\n

Rewards for the current month are distributed at the beginning of the following month.

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/staking-roadmap-2020/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/bcab563ab4d3820f7c46bfdb78a29edc/73ad6/staking-roadmap.png","srcSet":"/static/bcab563ab4d3820f7c46bfdb78a29edc/73ad6/staking-roadmap.png 420w,\n/static/bcab563ab4d3820f7c46bfdb78a29edc/ac342/staking-roadmap.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["Staking","Roadmap"],"date":"2020-08-26T15:18:32.409Z","description":"We have done a lot of work since we launched the AdEx Registry in 2018. Today, we are excited to share the full roadmap of the AdEx staking portal.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"Staking Roadmap"},"id":"b46ce09a-e01d-5df4-bb7a-b90e9568f3ec","html":"

In late 2018, we announced the AdEx Registry - a system where validators can stake ADX against their performance and reliability to secure the AdEx Network.

\n

At the end of 2019, we launched the AdEx staking portal, where anyone can stake ADX towards validator pools to earn from the fees they collect - therefore making the AdEx registry simple and accessible to all token holders.

\n

Earlier this month, we delivered a huge batch of upgrades including incentivized staking and rewards in ADX, resulting in a combined annual yield of over 100% on the staked amount!

\n

Today, we are excited to share the full roadmap of the AdEx staking portal.

\n

✅ Incentivized staking (security mining) - COMPLETED

\n

To encourage the use of ADX for staking, we upgraded the token smart contract in order to enable minting new ADX to reward stakers. This mechanism greatly benefits stakers, and slightly dilutes non-stakers, therefore making it highly preferable for holders to stake.

\n

This incentive model is somewhat similar to Compound’s liquidity mining, where new COMP is distributed to liquidity providers. In our case, stakers provide the network security, which is why we call it “security mining”.

\n

On the 21st of August, this milestone was reached, all staked ADX were automatically migrated to the new contract, and withdrawing ADX rewards was enabled. The new ADX is already traded on all big exchanges.

\n

User interface and design improvements - Q3 2020

\n

We are planning a user interface redesign of the staking portal, which also includes some new features such as a staking calculator, gasless staking and others.

\n

If there’s user demand, we will also integrate an ability to use the staking portal directly with WalletConnect, Trezor, Ledger and others (keep in mind, you can use Trezor/Ledger today through Metamask).

\n

Stay tuned for a full list of improvements!

\n

Uniswap liquidity provider pools - Q3 2020

\n

To encourage liqudity on Uniswap, we’re planning to launch a new staking pool where you can stake Uniswap LP tokens and earn ADX incentives.

\n

If you’re familiar with Uniswap LP tokens, they’re ERC20 tokens that you receive when you provide liquidity in a certain Uniswap pool - for example, if you add some ADX and some ETH to the ADX-ETH pool, you will get some tokens that represent your share in that pool. You can trade in those tokens to get your liquidity back, but most importantly - this pool incurs trading fees that you earn. For a more in-depth explanation of Uniswap, check this article or this one.

\n

Just like the validator staking, there will be a 30-day lockup to ensure liquidity providers cannot suddenly remove liquidity from the markets (“rug pull”).

\n

The incentivized pools will be ADX-ETH and ADX-USDT, although more can be added later.

\n

To simplify the user experience, we will allow staking USDT or ETH directly, and the staking portal will swap half for ADX, mint LP tokens and then stake them. Users will earn trading fees from Uniswap, plus ADX incentives.

\n

Publisher pools - TBA

\n

To avoid fraudulent traffic, it’s important for advertisers to pick the publishers their work with. But how do we ensure that publishers are who they really are? Over the years, various mechanisms have been developed such as ads.txt/ads.cert to prevent spoofing or lower quality inventory being sold as high quality.

\n

While we have equivalent mechanisms in AdEx, we are also in a unique position to enforce this through cryptoeconomic primitives, namely staking ADX.

\n

With the new publisher pools, publishers will be able stake ADX, and if fraud is discovered (for example bot traffic or pretending to be another publisher) their stake will be slashed. Naturally, advertisers will prefer publishers with higher stake (i.e. with more skin in the game).

\n

This feature is aimed toward crypto-savvy publishers, although it can be built into the platform in the future: for example, publishers will be able to automatically set aside a part of their revenue, which will be automatically used to increase their reputation stake.

\n

Initially, we’re planning to start with a collaboration with Chainlink in which publishers will be punished if they lose ownership of their domain, which is something that causes a popular type of ad fraud where expired domains with high traffic are hijacked to generate impressions.

\n

Third-party validator pools - TBA

\n

We’re working on a system that will track the correct operation of validators on a Polkadot parachain, and another separate system that will track uptime thanks to Chainlink oracles.

\n

Both of these system working in unison will allow third party validators to stake and make their own staking pools, therefore paving the way for a more decentralized network - as advertisers will be able to easily delegate their own validator from a list ranked by stake and performance.

\n

\n \n \n

\n
\n

Interested in AdEx? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub

"},{"fields":{"slug":"/blog/subscribe-and-win-5000-adx/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/032b582b8653d286add8d5c6bd1cb9df/73ad6/email-promo.png","srcSet":"/static/032b582b8653d286add8d5c6bd1cb9df/73ad6/email-promo.png 420w,\n/static/032b582b8653d286add8d5c6bd1cb9df/ac342/email-promo.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["ADX","Staking","Promotions"],"date":"2020-10-08T12:31:00.938Z","description":"We are giving away 5,000 ADX for new email subscribers for AdEx Staking News","draft":null,"featured":null,"keywords":null,"popular":true,"title":"Subscribe for AdEx Staking Newsletter and win 5x1,000 ADX"},"id":"f624ea2f-9386-5d7d-a43c-bd2be4639031","html":"

Good news just keep coming for AdEx supporters!

\n

We are giving away a total of 5,000 ADX to five lucky people who subscribe for the AdEx Staking Newsletter until October 31.

\n

All you have to do is go to https://adex.network/staking or the staking portal https://staking.adex.network and subscribe for the AdEx Staking Newsletter. On November 1, 2020 we will draw 5 lucky winners who will receive 1000 ADX each. So if you haven’t registered yet, what are you waiting for?

\n

\n Good news for $ADX traders these days just keep coming! On September 23rd DeFi exchange Loopring announced ADX/USDT trading pair and on September 24th a liquidity mining competition took off with $6000 ADX reward pool - the current biggest liquidity mining reward pool on Loopring at the moment.

\n

\n Since we introduced the AdEx Staking Newsletter back in October, more than 5,000 readers joined the club to receive distilled news about AdEx each month (sometimes even before the news hits everywhere else).

\n

This month we decided to give away a total of 2,000 ADX to ten lucky AdEx Staking Newsletter subscribers.

\n

Here is how to win:

\n
    \n
  1. Go to https://adex.network/staking or the staking portal https://staking.adex.network and subscribe for the AdEx Staking Newsletter.
    2. \n
  2. Fill in a very short survey about AdEx. You will find a link to the survey in your inbox, after you subscribe. If you already read the AdEx Staking newsletter, you will find the link in a separate email message.
    3. \n
  3. Join the AdEx Network Telegram Group.
    4. \n
\n

When you comply with all three requirements, you will be entered in our prize draw. On April 21, 2021, we will draw 10 lucky winners who will receive 200 ADX each.

\n

\n \n \n

\n

Terms of the Promotion

\n
    \n
  • Duration of the promotion: The promotion starts on March 31st, 2021 and entries will be accepted until 23:59 UTC on April 21st, 2021.
    • \n
  • How to enter: Go to https://adex.network/staking and subscribe for the AdEx Staking Newsletter. You will receive an email with a link to a short survey. Submit the survey. Join the AdEx Network Telegram Group.
    • \n
  • Prize draw: 10 winners will be chosen at random (prize draw mechanism explained below).
    • \n
  • \n

    Eligibility: Eligible to receive a prize will be only users who:

    \n

    - Subscribed with a valid email address by April 23, 2021;

    \n

    - Submitted a valid survey;

    \n

    - Joined the AdEx Network Telegram Group by April 23, 2021.

    \n
    • \n
  • Ethereum address disclosure: Winners must provide an Ethereum address in order to receive their prize.
    • \n
  • Prizes distribution: Each of the 10 winners will receive 200 ADX on an Ethereum address. The rewards will be airdropped to the Ethereum addresses that the users have pointed in the survey.
    • \n
  • GDPR consent: By participating in the promotion, you agree to receive marketing emails related to the AdEx Network staking portal, the AdEx Network advertising platform, and the company in general.
    • \n
\n

Prize draw mechanics

\n

We will take the hash of the first Ethereum block after 11:59 UTC on April 21st, 2020. We will also assign subsequent numeric numbers to all participants in the promotion.

\n

We will then take the block hash and convert it from hexadecimal to decimal, then divide it by the number of participants in the promotion. The remainder will be the winning number.

\n

We will then repeat this with the 9 subsequent blocks to determine the next 9 winners.

\n

On the rare occasion that the same number is drawn twice, we will take the next mined block to have 10 different winners.

\n

Have more questions about ADX staking? Check our our Staking FAQ page or get in touch via our Help center.

\n

💌💌💌 SUBSCRIBE TO THE ADEX NEWSLETTER 💌💌💌

\n

➡️➡️➡️ JOIN THE ADEX TELEGRAM GROUP ⬅️⬅️⬅️

"},{"fields":{"slug":"/blog/loyalty-pool/"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9090909090909092,"src":"/static/f655ae3051b53be439d761bc05c268c6/73ad6/loyalty-pool-explained.png","srcSet":"/static/f655ae3051b53be439d761bc05c268c6/73ad6/loyalty-pool-explained.png 420w,\n/static/f655ae3051b53be439d761bc05c268c6/ac342/loyalty-pool-explained.png 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":"AdEx Network","categories":["ADX","Staking","DeFi"],"date":"2020-10-08T07:44:46.711Z","description":"Now that the ADX Loyalty pool is live, we dive into its essence and explain how it works and what opportunities it offers.","draft":null,"featured":null,"keywords":null,"popular":null,"title":"Understanding The ADX Loyalty Pool and Elastic Issuance"},"id":"04570012-f960-5bad-8f42-e7a0467ed7d6","html":"

Recently we announced the release of the AdEx Loyalty staking pool. It uses a Chainlink-powered ADX-USD price oracle for a novel DeFi concept we call elastic issuance. In this post we explain in more details how this pool works, what is elastic issuance and why it matters.

\n

What is the AdEx Loyalty Pool

\n

During the past few months, we brought our staking ecosystem to an entirely new level. We started off with a single validator pool - Validator Tom - and started looking into adding more pools based on popular demand by our stakers and community members.

\n

We received very positive feedback about our staking, and decided to go ahead with the next pool: the AdEx Loyalty Pool.

\n

This pool has a few noteworthy peculiarities:

\n
    \n
  • It has no lockup period: you can deposit/withdraw from it instantly at any time.
    • \n
  • Rewards are automatically added (re-staked) towards the pool.
    • \n
  • There is no slashing in this pool so there is no way you lose any of your tokens.
    • \n
  • The pool wraps ADX tokens and generates new tokens: ADX-LOYALTY. These are tradable!
    • \n
  • Staking in the loyalty pool allows stakers governance.
    • \n
  • The annual percentage yield (APY) of the pool varies based on the price of ADX - so it’s predictable. More on this further in this article.
    • \n
\n

\n \n \n

\n

Security and Smart Contracts Audits

\n

The AdEx loyalty pool contract has been audited - but as we’ve seen multiple times in the crypto space, audits do not guarantee security.

\n

This is why, as with any other contract we’ve launched on mainnet, we perform extensive internal reviews and we ensure there’s full test coverage including adverse cases.

\n

Have more questions about ADX staking? Check our our Staking FAQ page or get in touch via our Help center.

\n
\n

Interested in AdEx Network? Follow us:

\n

Discord | Facebook | Twitter | Reddit | GitHub | Telegram

"},{"fields":{"slug":"/blog/adex-update-october-25-2019"},"frontmatter":{"featuredImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/c3324a39518e0d82ef4880dfff6936d4/32796/1__x1__bj0dfEv1TN8EnP18WVQ.jpg","srcSet":"/static/c3324a39518e0d82ef4880dfff6936d4/32796/1__x1__bj0dfEv1TN8EnP18WVQ.jpg 420w,\n/static/c3324a39518e0d82ef4880dfff6936d4/e4420/1__x1__bj0dfEv1TN8EnP18WVQ.jpg 1200w","sizes":"(max-width: 420px) 100vw, 420px"}}},"author":null,"categories":["News","Updates"],"date":"2019-10-25T14:32:56.976Z","description":"Time flies when you’re busy, doesn’t it? Here’s what we have been up to lately.","draft":null,"featured":false,"keywords":[],"popular":false,"title":"AdEx Update — October 25, 2019"},"id":"f08aa2d7-68a6-5b1c-b212-2c262b0b310b","html":"

Platform, protocol & company updates

\n
    \n
  • We are actively collecting feedback from our current users. As you may know, AdEx is now in private beta and we have invited selected publishers and advertisers to test it and help us make it better. So far things have been good for all the involved parties — advertisers and publishers have been happy with the results they’re getting, and we’re getting very valuable insights and suggestions from them.
    • \n
  • We are also tweaking and improving our validator code. Check out the upcoming validator release we have in stock.
    • \n
  • We hit a major milestone — in September, AdEx became the larges payment channel network on Ethereum, with the ability to process more transactions than VISA! If you are interested to learn how we achieved this, you can read this article on Hackernoon.
    • \n
  • A while ago, we launched our new website that has a lot more information to help prospective advertisers and publishers, as well as developers interested in building on top of our protocol. We have also created a neat collection of tutorials to help platform users navigate it with ease. We are constantly adding new tutorials — let us know if there is one you’re missing.
    • \n
  • In the past, the price ticker site CoinMarketCap had a technical issue and displayed a wrong number of ADX tokens in circulation. Eventually they managed to fix it and the circulating supply shown in CMC for AdEx is now correct.
    • \n
  • We supported the Grow Ethereum virtual hackathon organized by Gitcoin. The hackaton was very successful for us as a core sponsor and we ended up giving away 3,500 dai ($3,500) in prizes.
    • \n
  • Last but not least — a quick reminder about a promotion we are currently running to give our advertisers double their advertising budgets.
    • \n
\n

Events and conferences

\n

Berlin Blockchain Week

\n

In August, our team packed up and left for Berlin where we took part in Berlin Blockchain Week. We attended Web3 Summit and Dappcon, and we sponsored the ETHBerlinZwei hackathon. The Berlin blockchain scene is incredibly active, diverse and vibrant, so we were thrilled to be there and take part.

\n

During Berlin Blockchain Week we also took part in #WunderBlock — a virtual scavenger hunt where winners got to grab some DAI, free advertising accounts and awesome AdEx swag.

\n

We also co-hosted a developers meetup with our friends from LimeChain, and it was a huge success — the room was packed with developers eager to meet our team and learn more about AdEx.

\n

Devcon5

\n

In October, we headed to Japan for Devcon5. This year, the conference took part in Osaka and we embraced the opportunity to sponsor it and explore the land of the rising sun.

\n

\n \n \n

\n

The AdEx team at Devcon5

\n

As usual, the event was packed. We met a lot of old friends and new faces, and talked scalability, ad tech and all things AdEx with them.

\n

Again, we teamed up with LimeChain to hold a developers meetup and even though the location was a bit tricky to find, and everyone was jetlagged, the room was full.

\n

\n \n \n \nThe meetup we co-hosted in Osaka

\n

AdEx in the news

\n

Lately, we have been getting a bit more media attention. Here are a few articles that mention AdEx or focus on us entirely:

\n\n

Team growth

\n

\n \n4. PRIVACY POLICY

\n

4.1. ADS\nAny internet user may encounter AdEx-powered ads on the websites of AdEx Publishers. Those ads are designed to not collect and/or reveal any personal data to AdEx or to third parties. To implement targeting, AdEx uses contextual targeting, which does not rely on prior knowledge of the user, but instead relies on the context of the page.

\n

AdEx ads are compliant with the EFF Do Not Track policy which can be found here: DNT Policy.

\n

4.2. PLATFORM AND WEBSITE

\n

AdEx may collect the following information from Advertising Parties during the use of the Platform:

\n
    \n
  • Personal Data: Email
    • \n
  • Pursposes: Registration and account creation when a User chooses email registration according to art.3 of the present Terms
    • \n
  • Legal Basis: The data subject has given consent to the processing of his or her personal data for one or more specific purposes;
    • \n
  • Retention Period: Until withdrawal of the consent
    • \n
\n

By providing their email address during the registration process, User agree to receive promotional and marketing information regarding the AdEx Platform and services.

\n

Your rights include but are not limited to: request correction of any collected information via the AdEx Website, request deletion of personal data collected via the AdEx Website, receive information from AdEx about the methods of collection, storage details, opting out of marketing emails, etc. The collection and storage of the above-mentioned personal data are fully compliant with the requirements set out in the General Data Protection Regulation (GDPR).

\n

Publisher website hostnames will be made public to advertisers and may be used in AdEx marketing materials, including a page listing publishers who have signed up for the AdEx platform.

\n

Advertisers’ ad units/creatives will be made public to Publishers who are platform users, and can be displayed on the AdEx Explorer.

\n

Please bear in mind that AdEx is not designed to submit any personal data to the blockchain. However, if any data/information, personal or otherwise, be written to the blockchain, it cannot be amended, corrected or deleted. AdEx shall not be held liable in any way for the collection of the information on the blockchain.

\n

In case of personal data breach, We will undertake every possible action in an appropriate and timely manner, to avoid any material or non-material damage to AdEx Users. Breaches in the security may include identity theft, identity fraud, limitation of rights, unauthorized access to your account, loss of confidentiality of personal data, etc. As soon as AdEx becomes aware of the breach, AdEx Users and the competent authorities will be notified immediately. AdEx Users may be asked to follow certain instructions for prevention of breaches.

\n

We may elect to transfer AdEx Users’ Personal Information to third parties under special circumstances:

\n
    \n
  1. to comply with a legal requirement, judicial proceeding, court order, or legal process served on AdEx or its affiliates,
    2. \n
  2. to investigate a possible crime, such as fraud or identity theft;
    3. \n
  3. to Public Authorities in accordance with their legal obligation for the exercise of their official mission, such as tax and customs authorities, financial investigation units, independent administrative authorities, or financial market authorities responsible for supervision of securities markets;
    4. \n
  4. in connection with the sale, purchase, business transition under any form, merger, dissolution, reorganization, liquidation of AdEx; We may have to disclose the information You have given us to the successor, who is part of the transition,
    5. \n
  5. when we believe it is necessary to protect the rights, property, or safety of AdEx or other persons, or
    6. \n
  6. as otherwise required or permitted by law, including any contractual obligations of AdEx.
    7. \n
\n

5. GENERAL DISCLAIMERS

\n

5.1. MODIFICATION OF THE TERMS AND CONDITIONS

\n

We reserve our right to modify and update the present Terms at our sole discretion according to the policy of AdEx. AdEx will publish a notification on its Website about changes to the present Terms. The AdEx Users have the obligation to inform themselves about the modifications and immediately contact Us in case they do not accept the changes. If AdEx Users continue to use the AdEx Platform, We will consider this as acceptance of the amendments made.

\n

5.2. TECHNICAL ISSUES

\n

We shall not be responsible and do not have any obligation connected to cyber-attacks and/ or viruses to AdEx Users’ technical devices, failure of service providence during the use of our services, data charges, other fees and taxes associated with the access to AdEx Platform.

\n

5.3. TERRITORIAL COMPATIBILITY

\n

The use of Our Services shall be in compliance with all applicable legislation according to the territory AdEx Users access from. The access to Our Platform is prohibited in case the content is considered and treated as illegal by the specific governmental and legal system. AdEx Users are solely responsible for the compliance of AdEx activity with the applicable local, regional or international laws, regulations, directives, etc. We are not liable in case the access is restricted or prohibited in certain territories and countries depending on the different legal acts.

\n

5.4. INAPPROPRIATE BEHAVIOUR

\n

Any explicit or implicit messages in advertisements, campaigns, ad units or channels referring in any way to terrorism, discrimination, racism, or any other form of inappropriate behaviour is strictly forbidden and will lead to restriction of the use of Our Website and Platform.

\n

We have no responsibility to monitor the behaviour of AdEx Users and shall not be liable for these actions. However, in the case of signal, We shall make everything possible to prevent further inappropriate behaviour. In addition, AdEx in its own estimation decides whether inappropriate behaviour is present or not and may undertake different actions. Therefore, AdEx shall not be held liable for the decisions it takes and the following measures for restriction of the use of the Platform.

\n

5.5. THIRD PARTIES

\n

AdEx Platform may include hyperlinks forwarding to third-party websites. These third parties are not connected in any way to Us and We do not control or review the content presented there. AdEx Users can access the websites at their own risk and they should comply with their Terms and Conditions and other relevant to the websites rules. We are not liable for the content represented on third-party websites.

\n

5.6. SELF-HOSTING / OPEN SOURCE SOFTWARE

\n

The software that powers the AdEx Platform is open-source software and as such, it can be downloaded and ran without any restrictions.

\n

For more details, please read the license: https://github.com/AdExNetwork/adex-platform/blob/master/LICENSE.

\n

5.7. ETHEREUM SMART CONTRACTS

\n

The underlying technology that powers the AdEx Platform is an immutable, unstoppable smart contract system called the AdEx Core. Those smart contracts are hosted on GitHub, have previously undergone professional security audits and can be publicly reviewed to ensure their correctness.

\n

Even if AdEx Network OÜ is legally obliged to restrict an account of an Advertising Party, and/or disable their ability to withdraw, it is impossible to stop the account from withdrawing their funds by interacting with the Ethereum network directly, or by using a self-hosted version of the AdEx Platform.

\n

6. PAYMENT AND PAYMENT ALTERNATIVES

\n

6.1. GENERAL PROVISIONS

\n

The AdEx Platform is an implementation of the AdEx protocol based on top of Ethereum. Advertising Parties can choose the authentication wallet they want to use, including MetaMask and TREZOR.

\n

Using your crypto wallet, or the ”Quick account” option (login with email), AdEx will create an Identity smart contract, which represents your user account. This will be your identifier on the AdEx Platform. The Identity smart contract can be controlled by multiple authentication wallets, which is configurable through the ”Account” section.

\n

Advertisers need DAI tokens to purchase ad impressions. Advertiser starts a campaign on AdEx Platform with a budget and certain parameters. The valid impression events are turned into micropayment to a Publisher. Publishers can then withdraw their earnings.

\n

Should the Publisher decide to withdraw their earnings, they can do this at any point in time, without minimum thresholds imposed by AdEx. However, the earnings must be more than the Ethereum network fee for withdrawal.

\n

The module processing the money transmission is controlled by Validators and not AdEx.

\n

When creating a campaign in the Platform, an Advertiser must nominate the Validators of the campaign.

\n

Please bear in mind that due to the public character of this system, We cannot guarantee who participates as a Validator and We are not responsible for their actions. We are not liable in any way for non-performance of their obligations once they have been nominated and selected.

\n

6.2. FEES AND TAXES

\n

AdEx does not collect any fees for the transaction.

\n

The Ethereum network collects transaction fees, which AdEx users must pay to use the Platform, upon opening a campaign, withdrawing and other actions which require interaction with the Ethereum network.

\n

Ethereum network fees are automatically determined based on the network load and the transaction complexity, in order to ensure transactions are confirmed in a timely manner. For this, we use data from ETHGasStation or alternatives.

\n

The AdEx Platform utilizes a smart contract (called ”Identity”, implementing a mechanism named ”meta transactions”) which allows users to pay the Ethereum network fees in DAI instead of the default ETH. This is merely an abstraction and does not change the mechanics or purpose of the Ethereum network fees.

\n

Furthermore, for each campaign, the nominated Validators collect Validator fees. The fees established by the Ethereum network and third-party Validators are an object of independent third-party policies and AdEx cannot influence in any way. Therefore, AdEx shall not be held liable in any case related to money collection under the form of fees and taxes by third parties.

\n

In addition, some taxes and fees may be payable to public authorities in different countries depending on the legal regulations. AdEx Users are obliged to inform themselves for such taxes and fees. We are not responsible for paying any tax or fee connected to the access and use of Our services.

\n

AdEx Users shall be held liable in case they provide false information or manipulate in any way data for the purposes of payment. Advertisers, representatives of legal entities, hereby guarantee they are duly authorized to effect the required advertising payments, including the required fees and taxes.

\n

7. OBLIGATIONS OF ADEX USERS

\n

AdEx Users agree to the following rules applicable on The Platform:

\n
    \n
  • They will check the compatibility between the Platform and any restrictions in countries;
    • \n
  • They will restrain from posting, suggesting or commenting in any way directly or indirectly offensive, racist, sexist or other inappropriate content;
    • \n
  • They will not upload, transmit, distribute, announce, etc. any information, which is not duly provided for the purposes of registration and usage of the AdEx Platform;
    • \n
  • Any information uploaded on the Platform should be an object of ownership by the corresponding AdEx User or an object of valid license agreement with the owner of the material;
    • \n
  • They will not provide false, manipulated, inaccurate or incomplete information which may mislead in any way other AdEx Users;
    • \n
  • They must not upload any unlicensed content, interfere by any electronic means in the activity of the Platform; violation of the security network or the system will lead to the corresponding civil or penal liability according to the action undertaken;
    • \n
  • If they represent a legal entity, they declare that are duly authorized;
    • \n
  • They must be at least 18 years old and able to enter into legally binding contracts to make a registration and use the services of the Platform;
    • \n
  • They must not access the Platform from an electronic device that contains viruses, Trojan horses, worms, etc.;
    • \n
  • They shall comply with the rules mentioned within the present document;
    • \n
  • They should support their accounts at all times and update the information on the Platform;
    • \n
  • They must act in good faith fulfilling their obligations according to each role on the Platform - Validator, Publisher or Advertiser;
    • \n
  • They must maintain confidentiality and security of their account credentials;
    • \n
  • They must not disclose any information connected to your account credential to any third party and We have not authorized any third parties to request such information from AdEx Users. AdEx Users are solely responsible for any damages or misuse of their accounts in these cases. They should not use another person’s account.
    • \n
  • AdEx Publishers are allowed to place a maximum of two ad slots per page, and the two slots must be\nof different type (dimensions).
    • \n
  • AdEx Publishers are prohibited from placing ad slots on channels (websites) that openly encourages clicking on ads or seeing ads in exchange of any sort of reward. Such channels will be suspended by AdEx.
    • \n
  • AdEx Publishers are prohibited from encouraging fraudulent/non-human traffic. Such channels will be suspended by AdEx.
    • \n
\n

It is prohibited for AdEx Users to impersonate another person, to use invalid or incorrect information, to use the account of another person without explicit consent, to access without authorization the same accounts.

\n

8. RISKS AND WARRANTIES

\n

AdEx Users understand and accept the risks in connection with allocation, use, transfer and ownership of tokens, as exemplary set forth above and hereinafter. AdEx shall not be held liable in any way in relation to the below-mentioned risks. In particular, but not concluding, AdEx Users understand the risks listed below:

\n

Risk of software weaknesses: AdEx Users understand and accept the decentralized public infrastructure, the Ethereum network, the Smart Contract Systems, the figures of Validators, the AdEx Network and other involved software and technology, technical concepts and theories (including but not limited to blockchains, cryptography, etc.) are still in an early development stage and unproven, therefore there is no warranty that the process for receipt, transfer, use and ownership of tokens will be uninterrupted or error-free and there is an inherent risk that the software and related technologies and theories could contain weaknesses, vulnerabilities or bugs causing, inter alia, the complete loss of funds.

\n

Regulatory risk: AdEx Users understand and accept that the blockchain technology allows new forms of interaction. It is highly possible that some jurisdictions apply existing regulations on the technology or they adopt new ones. Therefore, the AdEx Platform will be affected due to its blockchain based character. The measures may be contrary to the Smart Contract Systems, the figures of Validators, the AdEx Network and other involved software and technology, technical concepts and theories. This may result in substantial modifications of the Platform, including its termination and the loss of funds for AdEx Users.

\n

Risk of theft: AdEx Users understand and accept that the decentralized public infrastructure, the Smart Contract Systems, the figures of Validators, the AdEx Network and other involved software and technology may be exposed to attacks by hackers or other individuals that could result in theft or loss of funds.

\n

Risk of blockchain Validators attacks: AdEx Users understand and agree that, similar to any other public blockchain based systems that depend upon independent Validators, AdEx Platform may be susceptible to such attacks. Any undertaken attack represent a potential risk to the decentralized network, the proper execution of transactions and software computations.

\n

Risk of incorrect integration: AdEx Users understand and agree that there is a risk of incorrect integration of the AdView Manager, which is normally integrated through including an HTML snippet on their website. Due to the nature of the web and JavaScript, the snippet may be interfered with by other parts of their website, leading to potential loss of reporting accuracy and therefore funds.

\n

Risk of DAI instability: DAI is an ethereum-based stablecoin stabilized against the value of the US dollar. AdEx Users understand and agree that AdEx Platform is based on Ethereum but does not in any way control or affect either Ethereum or DAI. Even though DAI is designed to be price stable, its value may vary, including a decrease in value.

\n

Additional risks: AdEx reserves its right to terminate the functioning of the AdEx Platform due to regulatory, economic, financial, political, social and other measures. AdEx is solely competent to undertake such decisions and shall not be held liable.

\n

Due to the ongoing development of the Platform and the implementation of technologies and software of experimental nature, the use of the Platform may contain operational, technological, financial and regulatory risks. We, at AdEx, constantly raise the level of security and accuracy. However, the improvements should not be considered any direct or indirect warranties that the Platform does not contain weaknesses, vulnerabilities or bugs which could cause the complete loss of funds.

\n

AdEx Users must contact us immediately in the following situations:

\n
    \n
  • If they have security issues;
    • \n
  • If their account has been under a cyber-attack;
    • \n
  • If their account has been accessed without their authorization;
    • \n
  • If their account has been modified without their knowledge, etc.
    • \n
\n

9. LICENSES AND PERMISSIONS

\n

Advertisers and Publishers may register on behalf of legal entities. They must guarantee at all times that they are duly authorized and that the information they provide on the Platform is not confidential in any way or does not infringe any third-party rights. AdEx Users guarantee that the visual and informational material they transmit, distribute, post, upload and store on the Platform about a website does not contain sensitive company information and if it contains, they have been duly authorized to present such.

\n

AdEx is not responsible for controlling the materials uploaded on the Platform and shall not be held liable in any way for the presence of any information which infringes the rights of third parties including but not limited to any intellectual property rights.

\n

AdEx Users guarantee that they own or have been granted a license to use the materials - objects of intellectual property rights, on the Platform. AdEx Users who undertake any action against these provisions shall hold AdEx harmless against liability, third-party claims and actions for material and non-material damages. If the above-mentioned is not possible, they shall be responsible afterwards for any material and non-material damages arising from third-party claims directed to AdEx solely, including but not limited to fees, taxes and indemnity.

\n

AdEx Users do not have the right to distribute, broadcast, transmit, share, copy, etc. in any way the content on the Website or Platform or modify the content to represent it as their own.

\n

If a person believes that any of the materials or information provided by an AdEx User violates third-party intellectual property rights, please contact Us via email on contactus@adex.network. AdEx can request additional information about the infringement, the owner of the intellectual property rights, legitimation and proof of ownership before undertaking any actions of restriction and deletion of the material.

\n

Please bear in mind that any infringing intellectual property rights material submitted and written on the blockchain or other P2P systems cannot be controlled, amended, corrected or deleted by AdEx. Therefore, AdEx shall not be held liable in any way for the collection and availability of the information on the blockchain or other P2P systems. The uploaded content cannot be controlled by AdEx because the Platform is created solely as a medium for interaction between Advertising Parties, therefore the former cannot be aware of facts or circumstances from which the illegal activity or information is apparent. AdEx shall undertake any possible measure to prevent the continuation of infringement, remove or disable access to the information upon obtaining such knowledge and awareness. In case the undertaking of such measures is impossible due to the above-mentioned technical reasons related to the nature of blockchain or other P2P systems, AdEx shall ensure maximum cooperation and assistance with the matter in any other aspect. AdEx shall not be held liable in any way in the above-mentioned cases. Publishers shall be duly obliged to control the content available as advertisements on their websites and in case AdEx cannot assist with the restriction or deletion of the content, the third party - owner of the intellectual property rights - should contact the Publisher through the contact information provided on their website. Once more, AdEx will provide assistance with the case in order to be resolved as soon as possible.

\n

10. INTELLECTUAL PROPERTY RIGHTS ON THE WEBSITE

\n

This site belongs to and is operated by AdEx. Each component of the Website and Platform and the layout itself, including but not limited to logos, trademarks, domain names, etc. which appear in any way on the Website or Platform, are protected by the current laws with subject intellectual property. Therefore, they belong strictly and solely to AdExand the use of any component is subject to prior authorisation.

\n

None of the above-mentioned components included on the Website and Platform can be reproduced, copied, edited, transmitted, downloaded or distributed in any way whatsoever partially or in whole, on any medium whatsoever, without the prior written consent of AdEx. Apart from this, the use for press requirements is allowed solely in compliance with intellectual property rights that are mentioned.

\n

The act of copying is authorised only for private, non-commercial, personal use on the personal technical devices of the user (including telephone, laptop, computer, tablet). The authorised use must not be denatured, modified, altered or changed in any way whatsoever.

\n

AdEx reserves its right to take every necessary legal action against any breach or infringement of its intellectual property rights.

\n

The rules mentioned above apply to databases on the Website and Platform, which are protected under the Directive 96/9/EC of the European Parliament and the Council of 11 March 1996 on the legal protection of databases.

\n

11. RESTRICTION OR REMOVAL OF CONTENT

\n

Please, bear in mind that the Platform can be periodically modified, updated, maintained or technically supported. This means that some of the advertisements, ad units, campaigns, channels, etc., may be replaced or removed due to automatic technological malfunction. AdEx is not responsible for automatic removal of information.

\n

We have the right to remove ad units, campaigns and slots or parts of them thereto due to provocative, misleading, racist, offensive or any other inappropriate behaviour, which in any way violates the applicable rules on the Website and Platform. We can take action without prior consent and/or knowledge of AdEx Users.

\n

However, due to the permissionless nature of the underlying technologies, we are not always able to enforce restrictions or take such actions.

\n

12. COMMUNICATION VIA ELECTRONIC MEANS

\n

We may communicate with Advertising Parties by different electronic means in connection to privacy problems, security breaches, technical or administrative issues, legal breaches regarding your use of our services.

\n

13. FINAL PROVISIONS

\n

The applicable law shall be Estonian law. All disputes arising out of this Terms shall be resolved before the competent Estonian Court.

\n

The invalidity of one or more clauses/provisions in the Terms does not lead to the invalidity of the whole document.

\n

The Specification of AdEx in GitHub is an inseparable part of the present Terms. In case of void in the Terms and Conditions, Our GitHub Specification shall be applicable.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-02-22T13:26:55.060Z","description":"This is a quick tutorial on how to create publisher ad slots and start monetizing your web traffic.","draft":null,"featured":true,"keywords":[],"popular":true,"title":"AdEx Tutorial: How to Create Publisher Ad Slots"},"id":"a760e94b-9786-5f14-aeda-5ed4c89dea6a","html":"

\n \n \n

\n

Step 3: Fill in the name of your ad slot (mandatory) and its description (optional). From the bottom dropdown menu choose the size of your ad slot. Be sure to match the size of your inventory, otherwise the ads won’t display properly.

\n

\n \n \n

\n

Step 4: Choose passback image options. If you select a passback image and URL, they will be displayed when no matching ads are available for this slot. Otherwise the ad slot will be hidden automatically.

\n

\n \n \n

\n

Important: If you choose to use passback image, make sure that the image you upload matches your ad slot size.

\n

\n \n \n

\n

Step 5: Time to adjust targeting options for your ad slot. You can add both predefined affinity categories and/or create and add custom targeting categories. For each targeting category you can ad **weight from 0 to 100 **— defining how strong this targeting category is relevant to your ad slot.

\n

\n \n \n

\n

Step 6: Preview your ad slot settings. Looking good? → hit “Save”. Forgot to add something → click on “Back”.

\n

\n \n \n

\n

Your new ad property item will now appear in the “Slots” section of your account.

\n

\n \n \n

\n

Implementing an ad slot to your website

\n

There is just one more thing left before you can start accepting bids for that ad slot (and get rich, hehe): put it on your website.

\n

Step 10: Click on the “View” button for that particular ad slot.

\n

\n \n \n \n

\n

Once the ad slot is properly integrated, ads can start displaying on it.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-02-22T14:06:49.022Z","description":"This is a quick tutorial on creating an advertising unit on the AdEx Platform.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Tutorial: How to Create a New Ad Unit"},"id":"9a03f241-ae0a-5b9f-8c5f-7c2be7c84df5","html":"

\n \n \n

\n

In this series of short tips we will walk you through the AdEx platform to make sure you have all the information needed to take full advantage of it.

\n

Creating ad units on the AdEx platform is easy-peasy, lemon-squeezy!

\n

Step 1: Go to your Advertiser dashboard and click the “New Ad unit” button.

\n

\n \n \n

\n

Step 2: Enter a name for your ad unit, add a description (optional). Next, point a URL where users will land after clicking on your ad. Finally, choose the size of the creative you’ll upload.

\n

\n \n \n \n\n \n \n

\n

Step 3: Now it’s time to add your ad creative. Keep in mind that it must be the same size as the ad unit for our system to accept it. File format should be JPG. When you’re done, press “Continue”.

\n

\n \n \n

\n

Step 4: On this next stage, you will be defining the targeting for your ad, i.e. the specifics of the audience you want to reach. Filling in these fields is optional, however the more targeting settings you specify, the higher the expected success rate of your ad will be.

\n

You can select more than one option from the drop-down menus on this page, and you can also assign importance for each targeting option.

\n

\n \n \n \n\n \n \n

\n

The created ad unit will then appear in the “Ad Units” section of your Advertiser account.

\n

\n \n \n

\n

So far so good. Time to add the ad unit to a campaign and start advertising.

\n

To continue with your campaign, you have to add the ad unit to a campaign. Don’t worry, nothing harder than what we did so far. Continue to next tutorial to add ad unit to campaign.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":null,"categories":[],"date":"2019-02-22T14:02:17.640Z","description":"This is a quick tutorial on creating an advertising campaign on the AdEx Platform","draft":null,"featured":null,"keywords":[],"popular":true,"title":"AdEx Tutorial: How to Create a New Advertising Campaign"},"id":"8abfc5ed-25d5-5474-a7e6-f6c52d277011","html":"

\n \n \n

\n

Step 2: On the next screen, choose which existing ad units to assign to your campaign. If you don’t have any, go back to the first tutorial on creating ad units.

\n

\n \n \n

\n

Step 3: On the next screen, set the validators, the campaign total budget, your CPM price and start and end dates of your campaign. When you click on the dates slots, small calendar will open for you to select dates, then hit “Continue”.

\n

Choosing validators: For now you have one option for advertising platform validator and one for publisher platform validator. Very soon you’ll be able to choose among different validators.

\n

\n \n \n \n\n \n \n

\n

Step 4: Preview your campaign and check if everything looks good. If you need to make any edits, use the “Back” button. If things look fine, just save it.

\n

\n \n \n

\n

Your campaign is now created and it will start running whenever the “Start date” is set.

\n

\n \n \n

\n

Something’s not the way it should be? Go to our Discord channel or contact you AdEx point of contact and we’ll be happy to help.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-08-07T12:09:34.555Z","description":"A guide for everyone who wants to own DAI stablecoin — no matter if you are experienced with crypto or just starting.","draft":null,"featured":null,"keywords":[],"popular":null,"title":"How to get DAI Stablecoin"},"id":"c1ffc08d-7528-598a-ae9f-373b178adca0","html":"

\n \n \n

\n

This tutorial is written to help new advertisers on the AdEx Platform get DAI stablecoin — the payment currency used on our platform. Anyway, we hope that it might be useful to anyone willing to buy DAI.

\n

What is DAI?

\n

DAI is a stablecoin — a cryptocurrency that is fixed to another stable asset — In this case, the US dollar. It was introduced in 2014 by the MakerDAO Foundation and we believe that it is currently the optimal stablecoin to use on AdEx (and possibly the only truly decentralized one). To learn how it works, watch this video:

\n

So let’s see how you can buy DAI stablecoin.

\n

Have you worked with cryptocurrency before?

\n

If yes, skip this section and continue to the list of crypto exchanges, supporting DAI. If you haven’t used any crypto currency before, let’s start with a quick tutorial.

\n

What is a crypto wallet?

\n

A cryptocurrency wallet is a software program that stores private and public keys and interacts with various blockchains to enable users to send and receive digital currency and monitor their balance. You can watch this explainer video by Blockgeeks:

\n

To store and use DAI we recommend the following Wallets:

\n\n

How to buy DAI with fiat money?

\n

If you don’t have previous experience with cryptocurrency, you’ll most likely buy crypto for fiat currency — USD, GBP or EUR probably.

\n

To buy DAI with fiat you’ll have to go to a crypto exchange supporting fiat pairs. Here are some of these exchanges:

\n
    \n
  • Coinbase — the most popular crypto exchange in the world, a gateway to crypto for most people.
    • \n
  • Changelly — another trusted exchange supporting USD, EUR and GBP.
    • \n
  • Coindirect —supports multiple currencies.
    • \n
  • Shapeshift — supports USD.
    • \n
\n

To use an exchange, you’ll have to pass KYC (“Know Your Customer”) procedure, meaning that you’ll have to verify your identity.

\n

Why KYC ok

\n

Exchanges operating with cryptocurrency, especially the ones that operate with fiat too, are liable before financial regulators and are mandated to have KYC procedures. This is why all recognized exchanges will ask their users to pass KYC procedures — usually submit photos of the user’s face, valid ID document or bank statement.

\n

Most people are concerned when a website asks them to upload their ID documents, but this is a standard procedure and to a certain extent it is a protective measure for the user too. If you are worried by KYCs, think of them as the procedures that are needed to open a bank account. Exchanges go the extra mile to ensure the security of the data they hold for their users.

\n

How to get DAI with crypto

\n

Experienced crypto users will most likely want to convert their existing crypto assets to buy DAI. All above-mentioned exchanges support crypto pairs with DAI, so here we’ll add some crypto-only custodial exchanges that support DAI:

\n\n

If you want to use token swap service to turn your crypto into DAI, you may use any of these:

\n\n

If you are confident enough to use non-custodial crypto exchanges, these are the ones supporting DAI:

\n\n

Disclaimer: The information above is only intended to inform you of various options. Please make sure to conduct your own research when selecting a wallet, exchange, etc. to use. AdEx Network cannot be held liable for any event that has occured based on you reading this article.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-08-07T15:07:59.440Z","description":"This is a tutorial for publishers and advertisers on the AdEx platform who want to withdraw their funds to a wallet of choice","draft":null,"featured":null,"keywords":[],"popular":null,"title":"How to withdraw funds on the AdEx Platform"},"id":"e4bc3bdd-7d16-5c5f-85c1-d57657412afe","html":"

This is a tutorial for publishers and advertisers on the AdEx platform who want to withdraw their funds to a wallet of choice

\n

\n \n \n

\n

The AdEx Platform is live and we are happy that our publishers are already generating revenue and effectively monetising their websites’ traffic.

\n

In this tutorial we’ll show you how to withdraw funds in few simple steps. On the AdEx Platform there is no withdrawal limit and you can have your funds whenever you decide and transactions can be as little as you want — just make sure to have enough funds to pay the Ethereum network fees.

\n

The steps are the same both for advertisers and for publishers.

\n

Step 1: On your dashboard, click on “Account” in the left sidebar menu.

\n

\n \n \n

\n

Step 2: In the Account section of your Dashboard, click on the blue “Withdraw from Identity” button.

\n

\n \n \n

\n

Step 4: On the Transaction overview window you can once again check the info you entered. If you are ready hit “Withdraw”.

\n

Important: On this window you’ll see the network fee. Make sure the sum you are withdrawing is larger than the network fee, otherwise the transaction will fail. In this case the network fee is 0.3 DAI and we are trying to withdraw 0.2 DAI. The transaction is impossible.

\n

\n \n \n

\n

This is it. Now you know how to withdraw funds from the AdEx Platform, so you better start earning!

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-08-08T16:12:52.224Z","description":"This is a quick tutorial for advertisers on the AdEx Platform willing to charge their account with DAI stablecoin to start advertising","draft":null,"featured":null,"keywords":[],"popular":null,"title":"How to send DAI to your AdEx account"},"id":"c08239a0-7179-58ff-b1e6-414a7e3c9c4a","html":"

\n \n \n

\n

Step 2: On your Account screen you should be able to see your Identity address, the address that you are using to login and the balance on your Identity address.

\n

The funds you’ll be operating with on the platform are stored on your Identity address. Next to the address you’ll see the Copy icon. Just click it and you’ll copy the address. Now that you have it, just send funds to it using your preferred wallet.

\n

\n \n \n

\n

Data and numbers are essential to build an effective marketing machine, so most experienced marketers are using UTM links when building a campaign. You can use UTM links in AdEx too and we actually recommend it.

\n

What is UTM link?

\n

UTM tags are extensions to normal hyperlinks that allow you to track traffic coming to your website from a certain platform.

\n

Say you post a link to your site on Facebook, and you use a UTM tag, you will be able to track people that clicked on that specific post and what they did exactly after landing on your website.

\n

The main reason marketers implement UTM tags is to track campaign performance, because UTM tags will help differentiate the traffic coming from each source and medium by campaign.

\n

How does a UTM link look like?

\n

\n \n \n

\n

A UTM link has several attributes that give information about the campaign to Google Analytics or other analytics tools. All attributes are added to the main hyperlink you want your ad to point to. There are 5 different types of attributes:

\n

Campaign Source — This shows the origin of your traffic. A website, an app, email.

\n

**Campaign Medium **— This is the general category of the source. Mediums can be be Organic, Referral, or Paid.

\n

Campaign Name — This is how you named internally your campaign. For example you can have two different campaigns running on the same source. The name is one way to differentiate them.

\n

Campaign Term — You may use this mainly for tracking your keywords during a paid AdWords campaign. You can also use it in your display ad campaigns to identify aspects of your audience

\n

**Campaign Content **— You may use it for A/B testing content. You may run two different 728x90 banners — the content tag can help you make the difference.

\n

Where to analyse UTM tags?

\n

Where you will analyse how your campaigns are performing with UTM tags depends on what Analytics platform you are using — Google Analytics, Adobe Analytics, Yandex, etc.

\n

However, in this tutorial we’ll show you where to monitor your UTM links in Google Analytics. It is really simple.

\n

On the left side of your Google Analytics Dashboard, go to Acquisition>Campaigns:

\n

\n \n \n

\n

That’s all. Go build awesome campaigns on AdEx Network!

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"Ivan Manchev","categories":[],"date":"2019-08-30T14:50:50.868Z","description":"This is a tutorial for advertisers who want to have their AdeX ads visible into Google Ad Manager","draft":null,"featured":true,"keywords":[],"popular":true,"title":"How to integrate AdEx ads into Google Ad Manager"},"id":"e291f4d6-70ba-50a2-bdc0-6bdb85ad968f","html":"

This is a tutorial for advertisers who want to have their AdEx ads visible into Google Ad Manager

\n

\n \n \n

\n

Did you know that you can view AdEx demand in your Google Ad Manager? Yes, AdEx is that flexible and powerful!

\n

For some of our larger publishers who are using Google Ad Manager(GAM) to run their inventory, we decided to introduce integration with AdEx and it is now live. So, how to integrate AdEx in GAM in few easy steps?

\n
    \n
  1. Register to AdEx Network as a publisher.
    2. \n
  2. On your Dashboard, go to Account. On the Account screen you should see your Identity address. Copy it using the copy button.
    3. \n
\n

\n \n \n

\n

3. Send us an email to contactus@adex.network and let us know what sizes you’d like to begin with and what your identity address is.

\n

4. We will create and send you HTML codes for GAM integration.

\n

5. Go to the Ad Manager and create an advertiser: Admin -> Companies -> advertisers -> New company, add “AdEx”

\n

\n \n \n

\n

6. Now it’s time to add the HTML code we sent you, following this tutorial:

\n
    \n
  • Click Delivery -> Creatives -> Add creatives.
    • \n
  • Begin typing to search for the advertiser whose creative you’re adding. Each creative is associated with one advertiser.
    • \n
  • When you’ve found the right advertiser, in this case AdEx, click Continue.
    • \n
  • Click Third-party.
    • \n
  • Enter the name for your creative.
    • \n
  • Select to add a code snippet for standard ads
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  • Paste the HTML into the Code snippet field.
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  • You don’t need to insert the macros, since the HTML we give you will already have them
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Now you’re free to ad the creative to a Line Item/Order.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":null,"categories":["Insights"],"date":"2019-10-21T10:46:50.856Z","description":"'This is a tutorial for publishers who want to avoid certain types of ads or unwanted content coming from ads on AdEx.'","draft":null,"featured":null,"keywords":["Advertising","Blockchain","AdEx Tutorial","Ad Tech"],"popular":true,"title":"How to avoid unwanted content from ads on AdEx"},"id":"3848f0d9-ebfd-5cb2-b8eb-d86718352fab","html":"

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Some of our publishers would rather not show certain ads on their website for various reasons. Sometimes it is the content of the ad or the nature of the business being advertised that goes against their principles and we completely understand that.

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It’s really simple to adjust this in the settings of the ad slot when creating it. All you have to do as a publisher is to make sure it would only show ads if the targeting matches. It’s just a setting you need to pay attention to while creating an Ad Slot. Here’s how:

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Step1: Start creating a new ad slot.

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Step 2: Fill in title, description and type of the ad slot.

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Step 3: Set a passback unit if desired.

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Step 4: When you reach the tab Tags, specify your desired targeting tags and give them a score of over 0 (depending on your preferences). An ad will only show if both sides (you and the advertiser) have the same tag with a score of over 0.

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Step 5: Preview and then save your ad slot once happy so you can integrate it.

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You’re all set now, only ads matching one or more of your targeting tags will appear in your available ad slot(s).

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":null,"categories":[],"date":"2019-06-21T13:49:12.958Z","description":"This is a quick tutorial on how to set up your AdEx account as an advertiser with Ad Grant Code","draft":null,"featured":null,"keywords":[],"popular":null,"title":"AdEx Tutorial: How to Register an Account with Ad Grant"},"id":"acc25da8-1759-563b-bfc8-3c6dc1f31a1f","html":"

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Step 3: You should now see your grant wallet address. To use the platform, you should have Identity address too, so continue by clicking on the “Get my grant identity” blue button.

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Step 4: Now you know both your grant and you identity addresses. We’re almost there, jut click “Let’s go”.

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Step 6: Do you see the AdEx dashboard? Great, you’ve made it! Now it’s time to create your first ad campaign or list your media inventory.

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Oh, but before that…

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Export account

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It is important to know, that for now you are able to manage your AdEx account only on the device you used for registering. However, if you want to manage your AdEx account from multiple devices, you will have to back it up first, see how.

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Create ad campaign

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Click here to see the series of tutorials on creating and running ad campaigns on the AdEx Network.

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List your inventory

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Explore this quick tutorial on how to create publisher ad slots and start monetizing your web traffic.

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Something’s not the way it should be? Go to our Discord channel or contact you AdEx point of contact and we’ll be happy to help.

"},{"fields":null,"frontmatter":{"featuredImage":null,"author":"AdEx Network","categories":[],"date":"2019-07-23T14:57:35.278Z","description":"This is a quick tutorial on signing up to your AdEx Grant account with Metamask","draft":null,"featured":null,"keywords":[],"popular":true,"title":"AdEx Tutorial: How to Log In with Metamask"},"id":"dfbb501d-4941-55d4-bb1c-65953c11d943","html":"

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If you have lost access to your AdEx account, and have had it restored by us to your Metamask address, please follow the steps below to log in.

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Once you regain access to the account, we recommend that you back it up just in case. Here’s how to do so.

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Now moving on to restoring your account.

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Step 1: Go to platform.adex.network and select “Login” under “Standard account”.

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Step 2: Click on “Connect with Metamask”. Make sure you’re logged in to Metamask with the same account you gave us for restoring the account.

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Step 3: In the pop-up that appears, click on the blue “Connect” button.

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Step 4: You will see a confirmation of your Metamask address. Click “Continue”.

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Step 5: On the next screen, select your identity address from the drop-down menu (you should only see a single identity address). Then click on “Let’s go”.

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Step 6: Look a new pop-up from Metamask. Click on “Sign”.

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Step 2: Next to your Grant wallet address, you’ll see a download icon.

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Step 3: Hit the icon and download the JSON file with your information on your device or on an external memory device (a flash drive, for example).

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Step 4: If you want to login from another browser, just go to the Start Page and hit “Login”. If you are on another device, make sure you’ve transferred the JSON file to that device.

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Step 6: If everything is okay, you should see a message with information about identity. Click on the “Let’s go” button to access your dashboard. Et voila!

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